L.A. Local Hero Rucci Announces Tako’s Son, His Deeply Personal Debut Album, Dropping August 9th via EMPIRE
The Inglewood Takes Stock Of His Hardships in the Resilient Single “Keep Going,” Premiered by HYPEBEAST
“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST
“… has raw neighborhood-star quality that leads to raucous and overpacked live shows.” – Billboard
“… L.A.’s most exciting rappers at the moment, capturing the raw energy of their respective neighborhoods on tracks like ‘Arco’ and ‘Like Woah.'” – The FADER
“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture
“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd
Paying tribute to the father who raised him, rising Los Angeles rapper Rucci announces Tako’s Son, his upcoming debut album. A well-known Inglewood figure of Salvadorian descent, Rucci’s father Tako was recently deported, stranding father and son on two sides of a national border. On the album, Rucci channels his Pops as best he can, relaying life lessons through breakneck bars and tight street stories, laid over hyperactive L.A. production. The tape features recent single “La Bamba,” a Latin-flavored jam with a video recently premiered by The FADER. With appearances from fellow L.A. heavy-hitters like Shoreline Mafia, RJMrLA, AzChike, 1TakeJay, Kalan.frfr, and more, the personally revealing Tako’s Son heads straight for your car stereo on August 9th via Mackk & Company/EMPIRE.
To accompany the announcement of the album, Rucci shares “Keep Going,” the album’s emotional closing track. Building upon poignant electric keys, rolling bass, and crisp snares by producer Romo, Rucci reminisces on recent hardships–from the death of his rap partner Sean Mackk to the deportation of his father–before determining that nothing will stop him from pursuing stardom: “Who better? Nobody better, Rucci in this forever.” Premiered by HYPEBEAST, “Keep Going” perfects the propulsive and thought-provoking formula that Rucci has cultivated over the past few years.
Hailed by HYPEBEAST as one of the best new artists of Spring 2019, Rucci is one of L.A.’s most respected and locally popular emcees. Rucci started his career as one half of the duo MackkRucci, alongside childhood friend and fellow rapper Sean Mackk. When Mackk passed away in 2017, Rucci soldiered on in his memory, expanding his following and carrying the torch for his friend on several acclaimed solo tapes. In 2018, Rucci made his way into the national consciousness with El Perro, one of three mixtapes he released last year, which featured the massive local hit “Light It Up,” a collaboration with AzChike, racking up over 1 million streams across platforms.
Pre-order Tako’s Son: https://empire.lnk.to/takoson
Listen to “Keep Going”: https://soundcloud.com/mackkruccimusic/keep-going
Check out the HYPEBEAST premiere: https://hypebeast.com/2019/7/rucci-keep-going-stream-takos-son-debut-album-release-date
Tako’s Son tracklist:
- Function in the Hood (ft Azchike)
- I Aint Gon Lie
- Never Finished (ft Lil Duece)
- Get the Strap (ft Ohgeesy & Fenix Flexin)
- La Bamba
- Drop Out
- I Just Wanna Ball
- Fake Gon Hate (ft 1Takejay)
- Nasty (ft Kalan FrFr)
- Rags to Riches (ft RJMrLA)
- Get Away (ft Romo)
- Keep Going
Rucci is a 25-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Tako,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s EMPIRE debut Tako’s Son sees the rapper turning the difficult cards he’s been dealt into a winning hand.
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.
“Keep Going”: https://soundcloud.com/mackkruccimusic/keep-going
Pre-order Tako’s Son: https://empire.lnk.to/takoson
“Ain’t Nuthin”: https://www.youtube.com/watch?v=o9ZaU-bojos
“Light It Up” ft. AzChike: https://www.youtube.com/watch?v=S8jS79ahs38