12.10.2021
Rolling Loud Reveals New Merch for California 2021, Including Collabs With Kappa and Designer Humans
Headlined by Kid Cudi, J. Cole & Future, Rolling Loud California Occurs at NOS Event Center in San Bernardino, CA This Weekend
The World’s Premiere Rap Festival Announces Partnership with Fanaply to Launch “Loud League” NFT Program–Fans Can Compete and Collect Them All
The Announcement:
Rolling Loud is known for its expert curation, both in its star-studded festival lineups and impeccable selection of merch. Today, Rolling Loud highlights the new merch and collabs created especially for Rolling Loud California 2021, occurring this weekend. Along with Rolling Loud’s own designs for hoodies, t-shirts, hats, and more inspired by the festival’s SoCal setting, Rolling Loud recently announced collaborations with Kappa and Designer Humans.
Inspired by the rolling hills and bright lights of Hollywood, the Designer Humans collection features a custom t-shirt and hoodie and will only be available during Rolling Loud California. Announced earlier this week, the collaborative RL x Kappa collection will include tracksuits, soccer and goalie jerseys, hoodies, sweatpants, bucket hat, snapback, and top-selling Mitel slides with distinctive Kappa x Rolling Loud branding throughout. The 7-piece limited edition capsule collection launched with a video featuring NorCal rap icon Mozzy, and follows the successful Kappa x Rolling Loud collaboration for Rolling Loud New York.
Along with the merch details, Rolling Loud announces that they’ve partnered with Fanaply, one of the leading developers of eco-friendly NFTs in music, sports and entertainment, to launch “Loud League,” Rolling Loud’s first-ever NFT program. During Rolling Loud California, the festival will release its first-ever NFTs, offered for free to Rolling Loud California attendees. Fans can earn these NFTs via QR code by checking in to stages or particular activations around the festival. Fans can check the Rolling Loud “Loud League” leaderboard to see where they stand. Collecting these free NFTs now will grant these fans rewards and access to other Rolling Loud events and to the larger “Loud League” program in 2022.
The fourth Rolling Loud to occur in Southern California, Rolling Loud California 2021 promises a mix of national names and local heroes that paint a picture of rap’s current moment while also nodding at the rich history of the bustling West Coast rap scene. The festival is headlined by Kid Cudi, making his first Rolling Loud performance, J. Cole, and Future. Beyond the headliners is a deep roster of rap’s hottest names, plus plenty of local Cali heroes to give the festival a truly West Coast feel.
During the festival, Rolling Loud will exclusively broadcast the livestream via Twitch. Hosted by Hakeem Rowe, Tallie Spencer, Jacques Morel, Sade Vanessa, and Brittany Renner, the livestream will feature the high production value of Rolling Loud’s previous “Loud Stream” virtual festivals, with a curated stream of live artists performances, exclusive interviews, behind the scenes content, and an active Twitch chat, which will remain open throughout the stream. Featuring performances from artists like J. Cole, Future, Playboi Carti, and more, plus appearances and commentary from special guests, the Rolling Loud California livestream airs from 3pm-11pm PT on Friday 12/10, 1pm-12am PT on Saturday 12/11, and 1pm-11pm PT on Sunday 12/12, only at Twitch.Tv/RollingLoud.
Rolling Loud California is the third Rolling Loud festival of the year. Rolling Loud triumphantly returned with the blockbuster Rolling Loud Miami 2021, which marked live rap music’s coming out party after a year stuck inside. Earlier this fall, Rolling Loud embarked on its second foray to the Big Apple, hosting Rolling Loud New York 2021 at Citi Field, with headliners including 50 Cent and J. Cole.
With Rolling Loud California, the biggest rap festival in the world closes out another successful year. Check back for more from the festival throughout the weekend.
In accordance with state guidelines in California, Rolling Loud will be requiring proof of other COVID vaccination or negative COVID test prior to entering the upcoming festival.
Buy Rolling Loud Merch: shoprollingloud.com
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times
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The Background:
Founded by Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
The festival returned from a 18-month hiatus on July 23rd-25th, with the sold out Rolling Loud Miami 2021, its biggest event yet, bringing in over 85,000 fans per day to Hard Rock Stadium in Miami Gardens, FL. With headliners like Post Malone and A$AP Rocky, Rolling Loud Miami 2021 was a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami kicked off a massive year for the festival brand, arriving ahead of Rolling Loud New York 2021, and Rolling Loud California, headlined by J. Cole, Kid Cudi, and Future.
During the pandemic, Rolling Loud expanded into much more than just a live festival company. With no in-person show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. In June 2021, Rolling Loud launched Rolling Loud Presents, their first venture into tour promotions, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, including Rod Wave, Trippie Redd, Jack Harlow, and more to be announced.
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For full information, head to
https://www.rollingloud.com
Check out Rolling Loud on Twitch: twitch.tv/rollingloud