10.31.2021
Rolling Loud New York 2021: Saturday Recap
Travis Scott Ends the Fest on a High Note, Finishing a Day Full of NY Heroes, Electric Energy, and Crisp Fall Weather
Fivio Foreign gets the Five Borough embrace
(Photo credit: Rolling Loud/@stevesweatpants)
THE RECAP:
Rain was in the forecast for the final day of Rolling Loud New York, but instead the 55k+ attendees of Rolling Loud New York 2021 were treated to beautiful fall weather, the sun poking through the clouds for much of the day before a slight drizzle at night. The autumn breeze carried sounds from all three stages across the festival, transporting the music of rap’s biggest names from Citi Field out to the Long Island Sound.
The night ended with a spectacular performance from Travis Scott, who closed the night with his usual spectacle, but before he took the Deleón Stage, fans were treated to standout sets from artists ranged from gritty mafiosos like Griselda to hyperactive SoundCloud risers like SoFaygo to flex-heavy trappers like Young Dolph and Key Glock. Saturday’s fest had an unmistakable NYC flavor, with performances from fan favorites like Lil TJay, Fivio Foreign, A$AP Ferg, and risers like Rah Swish, DUSTY LOCANE, and more.
Founded by Matt Zingler and Tariq Cherif, Rolling Loud’s second foray into the Big Apple continues the festival’s mission to bring back live hip-hop after a too long absence. In December, Rolling Loud returns with Rolling Loud California, bringing headliners like Kid Cudi, J. Cole, and Future, and many more of the best rappers on the West Coast and beyond.
Check below for some highlights from the final day of Rolling New York 2021.
See everyone in Southern California!
Check out photos from the festival here. Please credit photos as such “(Rolling Loud/@photographer)”: https://www.dropbox.com/sh/yolvpy4shwfj9z1/AABDMaSF-D_uoBwFSv6pjs2-a?dl=0
See even more highlights on Rolling Loud’s Instagram.
Buy Rolling Loud merch: shoprollingloud.com
For all other inquiries, please contact Michelle, Kerry, or Kevin.
TRAVIS SCOTT:
“STRAIGHT UP!” The fest’s final headliner pontificates from his elevated platform
(Photo credit: Rolling Loud / @srodriguez92)
RODDY RICH:
The Compton native performs with a full band (Credit: Rolling Loud / @josh.sobel)
GRISELDA:
The Griselda collective, including Benny The Butcher (pictured), Conway The Machine, Westside Gunn, and Armani Caesar bring bruising Buffalo energy to their nighttime set
(Photo credit: Rolling Loud / @emilygardnerx)
Armani Caesar performs during the Griselda set
(Photo credit: Rolling Loud / @srodriguez92)
LIL TJAY:
The Bronx-born superstar lights up the main stage, with help from special guest Fivio Foreign (Credit: Rolling Loud / @itchyeyephotos)
COI LERAY:
Coi Leray continues to be everywhere, spitting her litany of 2021 guest verses and her own solo hits (Credit: Rolling Loud / @Snap_LL)
YOUNG DOLPH:
Young Dolph represents for the Paper Route Illuminati, leading the Deleón Stage crowd in renditions of his hits like “Get Paid” and “100 Shots” (Rolling Loud/@stevesweatpants)
FIVIO FOREIGN:
The “Big Drip” rapper chills backstage (Rolling Loud/@itchyeyephotos)
NY NATIVES:
A$AP FERG (Credit: Rolling Loud / @josh.sobel)
SLEEPY HALLOW (Credit: Rolling Loud / @black_soap)
Rah Swish’s set turned into a celebration of NYC drill, with guest appearances from DUSTY LOCANE and Ron Suno (Credit: Rolling Loud / @kadeeeem)
RISING STARS:
SOFAYGO (Credit: Rolling Loud / @felixfrancisco.b)
YOUNG NUDY (Credit: Rolling Loud / @sokrispy)
YN JAY (Credit: Rolling Loud / @srodriguez92)
SCENES FROM THE FESTIVAL:
(Credit: Rolling Loud / @itchyeyephotos)
(Credit: Rolling Loud / @itchyeyephotos)
THE FOUNDERS:
Rolling Loud co-founders Tariq Cherif (left) and Matt Zingler (Credit: Rolling Loud / @itchyeyephotos)
Rolling Loud co-founder Matt Zingler with A$AP Rocky (Credit: Rolling Loud / @itchyeyephotos)
Critical Praise:
#4 on Pollstar’s List of 2020’s Top Livestreamers
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar
THE BACKGROUND:
Founded by Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
The festival returns from a 18-month hiatus on July 23rd-25th, with the sold out Rolling Loud Miami 2021, its biggest event yet, bringing in over 75,000 fans per day to Hard Rock Stadium in Miami Gardens, FL. With headliners Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami kicks off a massive year for the festival brand, arriving ahead of Rolling Loud New York, headlined by Travis Scott, J. Cole, and 50 Cent, in October and Rolling Loud California, headlined by J. Cole, Kid Cudi, and Future, in December.
During the pandemic, Rolling Loud expanded into much more than just a live festival company. With no in-person show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. In June 2021, Rolling Loud launched Rolling Loud Presents, their first venture into tour promotions, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, including Rod Wave, Trippie Redd, Jack Harlow, and more to be announced.
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