5.28.2021
Rolling Loud Announces Rolling Loud California 2021, Headlined by J. Cole, Kid Cudi, and Future
The Biggest Live Brand in Rap Returns to the West Coast on December 10-12th at NOS Events Center in San Bernardino
Expanding From Two to Three Days, the Cali Festival Recruits a Star-Studded Lineup That Mixes Rap’s Biggest Names with West Coast Heroes
The Announcement:
Rolling Loud grew from a one-day Miami show into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Coming hot on the heels of announcing Rolling Loud Miami 2021, Rolling Loud announces Rolling Loud California 2021, occurring on December 10th-12th, 2021.
The festival boasts a truly A-List collection of headliners, recruiting J. Cole, Kid Cudi, and Future to top the bill, plus a special duo performance by Young Thug and Chris Brown, who will perform songs from their Slime & B album. Beyond the headliners is a deep roster of rap’s hottest names, including A-listers, like Wiz Khalifa, Playboi Carti, Moneybagg Yo and Lil Durk, young superstars like Polo G, Rod Wave, Lil Tjay, Jack Harlow, and Ski Mask The Slump God, up-and-comers, like Pooh Shiesty, Coi Leray, 42 Dugg, Morray, $NOT, and Latto, and Cali heroes like Ty Dolla $ign, Tyga, Drakeo The Ruler, Blxst, Kalan.FrFr, and Bino Rideaux, giving the festival a truly West Coast feel.
Located at NOS Events Center in San Bernardino, the festival promises a mix of national names and local heroes that paint a picture of rap’s current moment while also nodding at the rich history of the bustling West Coast rap scene. Expanding from two to three days, Rolling Loud California 2021 is Rolling Loud’s first SoCal event since Rolling Loud Los Angeles 2019, the most recent in-person Rolling Loud event. Presale tickets for Rolling Loud California 2021 are available June 1st at 12pm PT.
The announcement of Rolling Loud California arrives as the premier festival brand in hip-hop prepares for Rolling Loud Miami 2021. Headlined by Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. The sixth Rolling Loud festival in Miami, where it started as a humble 1-day event in Bayfront Park, Rolling Loud Miami 2021 will occur on July 23rd-25th at Hard Rock Stadium in Miami Gardens, FL. Tickets for Miami 2021 are sold out.
During the pandemic, with no live show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. Rolling Loud has hosted three multi-day “Loud Stream” festivals on Twitch, with headliners like Trippie Redd, Swae Lee, Gunna, Ski Mask The Slump God, Fetty Wap, and Lil Skies. Rolling Loud uses their official Twitch channel to drive and comment on rap culture, welcoming special guests to weekly programming like The Rotation, The Leak, Got Bars?, and more.
The well-being of Rolling Loud attendees, employees, and artists is of the utmost importance. Rolling Loud California 2021 will proceed to the extent permitted by local authorities and will follow all local COVID safety protocols.
Tickets on sale June 1st at 12pm PT: https://rollingloudla.frontgatetickets.com/
Buy Rolling Loud Merch: shoprollingloud.com
Critical Praise:
In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times
Please contact Michelle, Kerry, or Kevin for more info.
The Background:
Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival and first-ever 5-day event, recently announced the lineup for next Summer. The company’s new Twitch partnership, which includes three virtual festivals in Fall 2020, allows Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.
Links:
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For full information, head to
https://www.rollingloud.com
Check out Rolling Loud on Twitch: twitch.tv/rollingloud