2.12.2021
Rolling Loud’s Third “Loud Stream” Draws Over 3.8 Million Total Views, and More Than 1.1 Million Unique Viewers on Each Night
The Second Night of “Loud Stream” Brought Sets from Fetty Wap, Yung Baby Tate, BRS Kash & Many More
Bringing a Valentine’s Day Theme, Rolling Loud’s “Loud Stream” Reaffirms the Brand’s Status As Live Hip-Hop’s Top Dog
Critical Praise:
#4 on Pollstar’s List of 2020’s Top Livestreamers
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar
THE RECAP:
Rolling Loud’s “Loud Stream” events bring the mosh pit to your living room, successfully translating larger-than-life festivals to the small screen. Drawing 3.8 million combined views from more than 1 million unique viewers per night, with 46k concurrent viewers at its peak, this week’s Valentine’s Day-themed “Loud Stream” was another massive success for rap’s premier festival brand.
The second night of “Loud Stream” offered a bounty of memorable moments, anchored by Fetty Wap’s stream-closing performance of the immortal love song “Trap Queen.” Packing in six hours of non-stop performances, interviews, and commentary, the Twitch-exclusive virtual festival continued last night with a performance from viral sensation Yung Baby Tate, who covered Aaliyah’s “I Care For You” and performed her hit “I Am,” a hit-filled set from Drake collaborator Yung Bleu, romantic sets from R&B heartthrobs YK Osiris and Luh Kel, a performance of Billboard Top 25 hit “Th**t Baby” by BRS Kash, plus standout shows from Rolling Loud first-timers like Mariah The Scientist, IV Jay, and more.
This “Loud Stream” was Rolling Loud’s third virtual festival since entering into an agreement with Twitch last fall. In addition to baosting the star-studded lineups for which Rolling Loud is known, the Rolling Loud team includes engaging commentary from festival co-founders Tariq Cherif & Matt Zingler, plus “Stream” co-hosts DJ Scheme, JenesisGiselle & DJ Five Venoms. The “Loud Stream” festivals are the crown jewels of Rolling Loud’s Twitch channel, which also includes weekly programs like The Rotation, Loud Gaming, The Leak, Got Barz, and more.
Check below for some highlights from the action-packed Night 2 of Rolling Loud’s “Loud Stream”
Check out photos from both nights here. Please credit photos as such “(Rolling Loud/@photographer): https://www.dropbox.com/sh/1idu9zwgspl88o9/AABPnZHSyGmzXRHhKHQu5z_ha?dl=0
See even more highlights on Rolling Loud’s Instagram.
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FETTY WAP
Fetty Wap opens up his bag of hits–”679,” “My Way,” and of course, “Trap Queen”–to close up the festival (Photo credit: Rolling Loud / @itchyeyephotos)
YUNG BABY TATE
The rapidly rising star brings the house down with her performance of “I Am” before showing off her pipes with a faithful Aaliyah cover (Photo credit: Rolling Loud/@flixz)
YUNG BLEU:
Known for his collaborations with Drake, the rapper known as Bleu Vandross was a perfect fit for the Valentine’s Vibe (Photo credit: Rolling Loud/@flixz)
BRS KASH:
The Interscope-signed rising hit maker leaves the stage after performing his hit “Thr**t Baby (Go Baby)” (Photo credit: Rolling Loud/@brysonmoberley)
MARIAH THE SCIENTIST
Rap/R&B hybrid singer-songwriter Mariah The Scientist is all smiles during her set (Credit: Rolling Loud/@flixz)
LUH KEL & IV JAY:
Luh Kel & IV JAY join forces to perform the romantic duet “Tweakin” (Credit: Rolling Loud / @itchyeyephotos)
MORE FROM THE BROADCAST:
The Background:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
Rolling Loud’s “Loud Stream” events made a major impact on the culture in 2020, drawing in millions of fans to view the spectacle. The first two events each made the Top 10 of Pollstar’s Year-End Top Livestreams chart, generating over 7 million total views between the two of them. Placing at #4 on the Pollstar Year-end chart, their first livestream boasted headlining performances from Swae Lee and Ski Mask The Slump God, and generated over 4.4 million views from over 3 million unique viewers. Offering an elaborate Halloween theme, the second livestream featured headliners Trippie Redd and Gunna and landed at #8 on the year-end chart. Rolling Loud also made waves in December with “Home For The Holidaze,” a single-day special headlined by Rick Ross, attracting over 1.8 million unique viewers.
The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Subscribe to Rolling Loud’s Twitch channel for program updates.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
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