2.1.2021
Rolling Loud Announces Third “Loud Stream” Virtual Festival, Airing February 10th & 11th Exclusively on Twitch
Headlined by Lil Skies and Fetty Wap, the Valentine’s Day-Themed “Loud Stream” Promises Energetic Live Performances, Engaging Interviews, and Commentary from the Rolling Loud Team
Critical Praise:
#4 on Pollstar’s List of 2020’s Top Livestreamers
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke.” – Pollstar
The Announcement:
Masters of the pandemic pivot, Rolling Loud drove the culture with livestream festivals and weekly hip-hop conversation in 2020. Ready to keep the momentum going into the new year, the world’s largest rap festival announces the next “Loud Stream,” once again bringing the Rolling Loud experience into living rooms nationwide.
Airing on February 10th and 11th exclusively on Rolling Loud’s Twitch channel, the third “Loud Stream” virtual festival promises to be the most romantic edition yet, arriving just in time for Valentine’s Day. Headlined by Lil Skies and Fetty Wap, creator of the immortal V-Day anthem “Trap Queen,” “Loud Stream” features several hours worth of live performances, without any pre-recorded sets or segments, along with artist interviews, live chat interaction, and commentary from the Rolling Loud team, including festival co-founders Tariq Cherif & Matt Zingler and “Loud Stream” hosts DJ Scheme, JenesisGiselle, and DJ Five Venoms.
Like all Rolling Loud events, the upcoming virtual festival boasts a lineup packed with some of the most vital rising talents in hip-hop. Joining the headliners will be Hot 100-charting upstarts like Yung Bleu and DDG, melodic masters like YK Osiris, Blxst, 2KBaby, and Luh Kel, and heavy female representation with Rubi Rose, Yung Baby Tate, Mariah The Scientist, KenTheMan, plus many more.
Rolling Loud’s “Loud Stream” events made a major impact on the culture in 2020, drawing in millions of fans to view the spectacle. The first two events each made the Top 10 of Pollstar’s Year-End Top Livestreams chart, generating over 7 million total views between the two of them. Placing at #4 on the Pollstar Year-end chart, their first livestream boasted headlining performances from Swae Lee and Ski Mask The Slump God, and generated over 4.4 million views from over 3 million unique viewers. Offering an elaborate Halloween theme, the second livestream featured headliners Trippie Redd and Gunna and landed at #8 on the year-end chart. Rolling Loud also made waves in December with “Home For The Holidaze,” a single-day special headlined by Rick Ross, attracting over 1.8 million unique viewers.
The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Subscribe to Rolling Loud’s Twitch channel for program updates.
“Loud Stream” airs from 6pm ET/3pm ET until 12am ET/9pm PT on February 10th and 11th on Twitch.tv/RollingLoud
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.
For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha
The Background:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
About Twitch
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