10.30.2020
Rolling Loud Reveals Collaborative Merch With “Loud Stream” Artists Trippie Redd, Gunna, The Kid Laroi & Young Nudy
Rolling Loud’s Second Virtual “Loud Stream” Festival Airs Today and Tomorrow from 6pm-12am ET, Exclusively On Twitch
The World’s Premier Rap Festival Brand Partners With Twitch to Deliver a Totally-Live Virtual Festival, Complete with Tricks, Treats, and Other Surprises
The Announcement:
With lineups that boast the genre’s best and brightest, every Rolling Loud is a monumental event on the hip-hop cultural calendar. As the company prepares to host their second “Loud Stream” virtual festival, Rolling Loud shares a brand new, limited line of merch. Available for this weekend only, the new Loud Stream capsule collection includes co-branded items (shirts, hoodies, hats, masks, and more) with some of the stream’s most notable performers, including headliners Trippie Redd and Gunna and buzzing artists The Kid Laroi and Young Nudy. The collection also includes a sleek, cyberpunk t-shirt design from Rolling Loud itself.
Airing exclusively on Twitch on October 30th and October 31st from 6pm to 12am ET, the virtual festival is Rolling Loud’s first Halloween-themed event–expect extravagant visuals, eye-popping merch, and additional scary surprises. During the stream, hosted once again by Druski, DJ Scheme, JenesisGiselle, & DJ Five Venoms, Rolling Loud will launch a costume contest for fans at home. Post a picture of your costume to socials with the hashtag #RLHALLOWEEN to enter for the chance to win tickets to future Rolling Loud events, merch, cash, and other prizes, including a new iPhone 12. Like the first “Loud Stream,” which hosted headliners Swae Lee and Ski Mask The Slump God and drew over 4.4 million live views, the second live stream is 100% free and 100% live, with no pre-recorded sets.
In addition to the headliners, the lineup boasts a formidable undercard, including heavyweights like Young Dolph and K CAMP, rising stars like The Kid Laroi, iann dior, and $NOT, leading ladies like Coi Leray, Rubi Rose, and Sukihana, plus many more. During the second “Loud Stream,” Rolling Loud will raise funds for the Equal Justice Initiative, an organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Recent guests on Rolling Loud’s Twitch programming include Machine Gun Kelly, Swae Lee, iann dior, Jaden Smith, Cole Bennett, King Von, Flipp Dinero, Yella Beezy, and many others.
Watch “Loud Stream” NOW Twitch.tv/RollingLoud until 12AM ET, and be sure to check back TOMORROW at 6pm ET for Day 2.
Buy Rolling Loud “Loud Stream” merch, only available this weekend: shoprollingloud.com
Check this Dropbox throughout the stream for hi-res images (credit “@NAME/Rolling Loud”): https://www.dropbox.com/sh/xbpnyqrvq0v2pj3/AAAvJcRm1tAdR3E6hFWRFNt1a?dl=0
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar
For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha
The Background:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
Links:
website | twitter | instagram | facebook
Buy Rolling Loud Merch: shoprollingloud.com
Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud
Check out RollingLoud.com for more information.