9.12.20
Rolling Loud Unveils Limited Availability “Loud Stream” Merch, Including Collabs with Headliners Swae Lee and Ski Mask The Slump God
Rolling Loud’s Virtual “Loud Stream” Festival Airs Today and Sunday from 5-11pm ET, Exclusively On Twitch
Available For One Weekend Only, the New Merch Drop Includes New Rolling Loud Items, and Co-Branded T-Shirts & Crewneck Sweaters for Each Headliner
The Announcement:
Growing from a single-day festival in Miami to a respected global brand, Rolling Loud continues to be an innovator in the worlds of music and merch. Today, Rolling Loud reveals a new line of merch, inspired by “Loud Stream,” their first-ever virtual music festival, airing this weekend exclusively on Twitch. The new drop includes new Rolling Loud-branded t-shirt designs, as well as co-branded collections with “Loud Stream” headliners Swae Lee and Ski Mask The Slump God, and “Loud Stream” performer Pouya. Interested fans should act fast–the “Loud Stream” merchandise is only available this weekend.
Occurring September 12th-13th at 5PM ET on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day. “Loud Stream” is an entirely live event, with interactive chat elements and without pre-recorded sets. Like all Rolling Loud events, “Loud Stream” boasts a deep bench of exciting artists, including rising stars like Polo G, NLE Choppa, Lil Skies, Lil Keed, and StaySolidRocky, leading ladies like Kaash Paige, Tay Money, and Maliibu Miitch, and Rolling Loud regulars like Smokepurpp, Fat Nick, and more.
“Loud Stream” is the first of three virtual festivals Rolling Loud has planned as part of their new exclusive partnership with Twitch. In early September, the festival brand commenced daily live hip hop-driven programming on Twitch.tv/RollingLoud. So far, Rolling Loud’s Twitch programming welcomed notable guest such as Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and others, and introduced regular programming like “The Rotation,” which racked up 132,000 live views on its initial episode.
Buy Rolling Loud Merch: shoprollingloud.com
Watch “Loud Stream” NOW at Twitch.tv/RollingLoud, starting 5PM ET and ending at 11PM ET.
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.
Check today’s “Loud Stream” schedule below:
For more info, please contact Michelle, Kerry, or Kevin
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
The Background:
About Rolling Loud
Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.
In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
Links:
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Buy Rolling Loud merch: shoprollingloud.com
Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud
Check out RollingLoud.com for more information.