Rolling Loud L.A. 2019: Saturday Recap
The Sold Out SoCal Festival’s First Day Brings the Hip-Hop World Together to Celebrate Hip-Hop’s Biggest Decade and Mourn Fallen Heroes
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
A new mid-December tradition, Rolling Loud Los Angeles never fails to bring a dose of spiced sauce to the holiday season. Providing a suitable finale for the decade when hip-hop became the most popular genre in the world, the sold-out festival brought 60,000 fans to Banc of California Stadium for an unforgettable day of music. The first day of RL LA had an energetic, but bittersweet vibe, as the hip-hop world mourned the loss of Juice WRLD and hometown hero Nipsey Hussle. Still, all the performers and fans did their best to carry the torch for hip-hop, and it was hard not to feel the vibe while checking out sets from the likes of Chance The Rapper and Young Thug, or when trying to do the Futsal Shuffle with Lil Uzi Vert. The festival also brought a heavy dose of local stardom to the scene, hosting a parade of Cali heavy-hitters like Blueface, Dom Kennedy, and AzChike.
Check below for some of the festival’s photos of the day’s most memorable moments.
For additional photos of the festival, visit this Dropbox of hi-res photos: https://www.dropbox.com/sh/1tlrxi7j77pcsij/AADUh-IPDhqS2nSDS4fqkJila?dl=0
Live performances of Sunday’s show will air all day on the Rolling Loud Livestream, brought to you by BE-AT.TV: http://www.rollingloud.com/live
Check out exclusive interviews and live audio from Rolling Loud Los Angeles on SiriusXM’s Hip Hop Nation (ch. 44), broadcasting live all weekend from the festival. Airing as Rolling Loud Radio until December 16th at Midnight ET, the Channel 44 broadcast will include backstage interviews and live performances from artists such as DaBaby, Future, YG, Megan Thee Stallion and more. Rolling Loud Radio is also streamable via the SiriusXM app.
See even more highlights on Rolling Loud’s Instagram.
CHANCE THE RAPPER:
The proudly independent Chicago native showed out on Day One, with high production value, positive vibes, and guest spots from Lil Durk and YBN Cordae (Credit: Rolling Loud/@henryhwu)
(Credit: Rolling Loud/@Snap_LL)
LIL UZI VERT:
Eager with anticipation for the upcoming album Eternal Atake, fans lost their minds at the first-ever live performance of Uzi’s brand new, already-viral single “Futsal Shuffle 2020” (Credit: Rolling Loud/@milolee11)
Thugger Thugger closes out his most successful year yet with highlights from his influential career (Credit: Rolling Loud/@jordankelseyknight)
The offbeat, endlessly quotable L.A. native drives the hometown crowd wild (Credit: Rolling Loud/@simonchasalow)
Canton, Ohio’s favorite son brings out Lil Mosey, Machine Gun Kelly, and Three 6 Mafia’s DJ Paul (Credit: Rolling Loud/@ITCHYEYEPHOTOS)
The King of Memphis was glorious in Gucci during his nighttime slot (Credit: Rolling Loud/@jordankelseyknight )
MACHINE GUN KELLY:
(Credit: Rolling Loud/@arrogantwatcher)
LIL TJAY (Credit: Rolling Loud/@Snap_LL)
ALLBLACK (Credit: Rolling Loud/@jordankelseyknight)
JASIAH (Credit: Rolling Loud/@MiloLee11)
DOM KENNEDY (Credit: Rolling Loud/@arrogantwatcher)
AZCHIKE (Credit: Rolling Loud/@jamesbaxter)
RUCCI (Credit: Rolling Loud/@eazypho)
(Credit: Rolling Loud/@henryhwu)
(Credit: Rolling Loud/@itchyeyephoto)
(Credit: Rolling Loud/@henryhwu)
RL co-founders Matt Zingler & Tariq Cherif (Gabriella Angotti-Jones/Los Angeles Times)
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About Rolling Loud
Rolling Loud Festival is rap’s premier music festival. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who started organizing shows together in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Four years later, the festival’s Miami chapter has expanded into a three-day event, with additional installations in Los Angeles, Oakland, and New York.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products. With the recent addition of Pandora, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products. For more about the new SiriusXM, please go to: SiriusXM.com.
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