10.10.2019
Rolling Loud and Wu-Tang Clan Announce an Exclusive Capsule Merch Collection, For Sale at Lower East Side Pop-Up on October 11th
The Capsule Collection Arrives Just In Time For Rolling Loud New York, Occurring at Citi Field on October 12th & 13th
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
The Announcement:
The biggest festival brand in Hip-Hop, Rolling Loud brings together rap fans of all generations. Just ahead of Rolling Loud New York, the festival’s first-ever foray to the genre’s birthplace, Rolling Loud announces a new merch collaboration with Wu-Tang Clan, one of the fest’s headliners. Available exclusively at a pop-up shop in Manhattan’s Lower East Side on October 11th, the new capsule collection will include hoodies, hats, t-shirts, socks, and more in multiple co-branded designs. The most unique item in the collection is a hooded windbreaker. With a throwback. block-letter design that recalls the street fashion of 1993, when Wu-Tang burst onto the scene, the windbreaker boasts a hood lined with 3M reflector tape–in photos taken with flash, the tape will obscure the wearer’s face in a way that evokes the iconic cover of the Clan’s debut album Enter The Wu-Tang: 36 Chambers. Available from 2-6pm at Round Two (113 Stanton St.), the capsule collection will offer a limited run of 150 pieces of each merch item.
Each purchaser of Wu-Tang x Rolling Loud merch also automatically enters a ticket-giveaway contest for the festival this weekend.
Occurring at Citi Field this weekend (10/12-10/13), Rolling Loud New York boasts one of the festival brand’s most impressive lineups yet, boasting headlining performances from New York icons A$AP Rocky and Wu-Tang Clan, alongside genre superstars Travis Scott, Meek Mill, and Lil Uzi Vert. Rounding out the lineup are established A-Listers like Young Thug, Juice WRLD, Playboi Carti, Pusha T, and YG, on-fire newcomers like DaBaby, Blueface, Polo G, Lil Mosey, Megan Thee Stallion, and Lil Keed, plus an unimpeachable collection of veteran and rising New Yorkers, including A Boogie Wit Da Hoodie, DMX, Fat Joe, Sheck Wes, Lil Tecca, Action Bronson, Fabolous, Lil TJay, Flipp Dinero, Young M.A., Dave East, Don Q, Pop Smoke, Casanova, and more.
The New York installment of Rolling Loud will provide an entirely new festival experience, bringing a curated lineup of champions in addition to experiential activations and premier food and beverage options throughout the festival grounds. GA tickets for Rolling Loud New York are sold out, with limited GA+ and VIP options still available.
Buy tickets for Rolling Loud New York and sign up for the Rolling Loud mailing list here: RollingLoud.com
Check out Complex’s article on the Rolling Loud x Wu-Tang Capsule Collection: https://www.complex.com/style/2019/10/wu-tang-clan-rolling-loud-nyc-capsule-collection
Please contact Michelle for more info.
The Background:
Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who started organizing shows together in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Four years later, the festival’s Miami chapter has expanded into a three-day event, with additional installations in Los Angeles, Oakland, and New York. In January 2019, Rolling Loud hosted its first international event in Sydney, Australia, selling out in 38 minutes.
Links:
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Buy Tickets for Rolling Loud New York: http://www.rollingloud.com/
Watch a hype video for Rolling Loud New York: https://www.youtube.com/watch?v=UT2eWAC-_bw
Buy Tickets for Rolling Loud Bay Area: RollingLoud.com