4.14.2023

Rolling Loud Thailand 2023: Thursday Recap

Cardi B Leads a Star-Studded Array of Western and Eastern Stars as Rolling Loud Makes History with their Asian Debut in the Beachside City of Pattaya

Rolling Loud hosts its first festival in Asia
(Credit: Rolling Loud / @itchyeyephotos)

THE RECAP:

This weekend, people across Thailand gather to celebrate Songkran, a celebration of the new year filled with joy and reflection. The dawn of a new year provides the perfect backdrop for Rolling Loud Thailand, the first-ever Rolling Loud festival to be held in Asia. The festival ushers in a new era for the world’s premier rap festival brand, and offers fans from Asia the chance to see their favorite rappers in person.

With just one night of the three-day festival in the bag, Rolling Loud Thailand entered the record books as the largest music festival ever in the Land of Smiles. Located at Legend Siam in the beachside city of Pattaya, the first day of Rolling Loud Thailand brought the blend of cultures that makes this festival unique. The Bronx’s own Cardi B closed out the evening on the OKX Stage with a series of hits, inspiring fans to shout along. Cardi wasn’t alone–earlier in the day, Uzi Vert and Rae Sremmurd brought out-of-this-world energy, and FergBlueface, and Tana showed out for the crowd.

The festival’s first day was a star-studded showcase for Asia’s prodigious rap talent, led by South Korean multi-talent Bibi and Malaysian veteran Joe Flizzow, while homegrown Thai talents like rap pioneer F.Hero and indie rap icon UrboyTJ lit it up on the Levi’s Stage.

The rest of the weekend promises much more music and cultural exchange, as heavy-hitters like Travis ScottChris BrownJessi, and Thaitanium hit the stage.

Check below for photos of some of the most memorable moments from the festival, view a full complement of photos at the Dropbox below, and be sure to follow Rolling Loud Thailand on Instagram for even more highlights.

View photos of Rolling Loud Thailand 2023 (please credit all photos to Rolling Loud / @photographer): https://www.dropbox.com/sh/x7gzfur99y188sv/AAAhJ5gt3nz7hkL7DUAprwkUa?dl=0

View full performance clips at https://www.youtube.com/c/rollingloud

Buy Rolling Loud merch: shoprollingloud.com

For all other inquiries, please contact MichelleKerry, or Kevin

CARDI B:

Cardi B closes out the evening
(Credit: Rolling Loud / @izzynuzzophoto)

(Credit: Rolling Loud / @izzynuzzophoto)

(Credit: Rolling Loud / @izzynuzzophoto)

LIL UZI VERT:

The Philly native just wants to rock
(Credit: Rolling Loud / @chrisallmeid)

(Credit: Rolling Loud / @chrisallmeid)

 

RAE SREMMURD:

Swae Lee performs songs from the new album SREMM 4 LIFE
(Credit: Rolling Loud / @izzynuzzophoto)

FERG:

The Harlem rapper is all smiles in the Land of Smiles
(Credit: Rolling Loud / @HenryHwu)

 

TANA:

The teenaged sensation performs in Thailand for the first time
(Credit: Rolling Loud / @IZZYNUZZOPHOTO)

BIBI:

Signed to 88rising and part of the Feel Ghood Music Collective, Bibi is one of South Korea’s rising stars (Credit: Rolling Loud / @HenryHwu)

F.HERO:

This Thai OG is known for hits like “Mirror Mirror” (Credit: Rolling Loud / @IZZYNUZZOPHOTO)

URBOYTJ:

Proudly independent, UrboyTJ’s album SELFMADE was the most streamed album in Thailand in 2021 (Credit: Rolling Loud / @HenryHwu)

JOE FLIZZOW:

Joe Flizzow is a leader and pioneer in the Malaysian hip-hop scene (Credit: Rolling Loud / @chrisallmeid)

AWICH:

The Japanese rapper performs during the day (Credit: Rolling Loud / @HenryHwu)

DIGI GHETTO:

 (Credit: Rolling Loud / @itchyeyephotos)

SCENES FROM THE FESTVIAL:

(Credit: Rolling Loud / @cortnee.photography)

(Credit: Rolling Loud / @itchyeyephotos)

(Credit: Rolling Loud / @IZZYNUZZOPHOTO)

(Credit: Rolling Loud / @itchyeyephotos)

(Credit: Rolling Loud / @itchyeyephotos)

(Credit: Rolling Loud / @itchyeyephotos)

 

Critical Praise:

“Rolling Loud has become the biggest hip-hop festival in the country” – Variety

“From niche hip-hop festival to must-play event for some of the biggest stars in music.” – Pollstar

“Until Elon Musk involuntarily envelops society into a physical cloud universe, Rolling Loud will be the closest experience to actually living inside your streaming app.” – Complex

“Rolling Loud’s annual New York edition is always something special, but this year’s Halloween-weekend extravaganza (not to mention the first post-pandemic) brought seriously spectacular energy to Queens’ Citi Field.” – Highsnobiety

“Rolling Loud is a lifestyle brand. They are more than just the shows. They have built a community with their consumers and are building new channels to maintain continuity” – Forbes

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

The Background:

About Rolling Loud

Founded by 6-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global phenomenon, hosting festivals on both US coasts and in multiple international locations. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.

2022 was Rolling Loud’s biggest year yet. The festival returned to their home base of Miami for their largest event to date, headlined by Kid Cudi, Kendrick Lamar, and Future, and the inaugural Rolling Loud Portugal, which brought an international array of all-stars to the beaches of Portimåo, Portugal. The festival’s busy 2022 continued with the first ever Rolling Loud Toronto, headlined by Future, WizKid, and Dave, and the third annual Rolling Loud New York, headlined by Nicki Minaj, A$AP Rocky & Future.

In 2023, Rolling Loud expands its empire even further, returning to Los Angeles for Rolling Loud California, debuting Rolling Loud Thailand, its first-ever Asian festival, and staging three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam (NL) and Rolling Loud Germany.

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