3.4.2023
Rolling Loud California 2023: Friday Recap
Playboi Carti Headlines, Plus Keef, Tyga, Soulja, Saweetie, and More From a Busy Day at Hollywood Park
Playboi Carti headlines his first festival
(Credit: Rolling Loud / @itchyeyephotos)
THE RECAP:
Bringing in hundreds of artists and tens of thousands of fans to events in cities around the globe, Rolling Loud is rap music’s most iconic stage. The world’s largest rap festival’s return to Los Angeles County, Rolling Loud California 2023 kicked off with a bang on a beautiful Friday in Hollywood Park, the state-of-the-art entertainment complex in the heart hip-hop historic Inglewood.
The festival’s first action-packed day, brought performances from some of the most exciting names in rap, including Playboi Carti, who debuted a new song and performed with the energy and spectacle that befits a headliner. Beyond King Vamp, the day included sets from fan favorites like Chief Keef, Ski Mask The Slump God, and Tyga. Artists from Carti’s OPIUM label made a splash, with back to back sets from Destroy Lonely and Ken Carson. Dark trap icons Bones, Xavier Wulf, and Eddy Baker shared the stage, while leading ladies like Saweetie, Bktherula, and Kamaiyah made their presences felt.
As always, Rolling Loud brought out a cavalcade of surprise guests, adding to the already-high excitement level and allowing fans to see their favorite songs performed in full. Tyga invited his fellow L.A. native YG to the stage, delighting the hometown crowd. Saweetie brought out West Coast legend Too $hort to perform “Blow The Whistle,” Rich The Kid performed his set alongside his running mate Jay Critch, Ski Mask The Slump God invited fellow Floridians Luh Tyler and Danny Towers to perform their new song “Florida Water,” plus many more surprise names popping up.
Check below for photos of some of the most memorable moments from the festival, view a full complement of photos at the Dropbox below, and be sure to follow Rolling Loud on Instagram for even more highlights.
Stay tuned throughout the weekend for more sets, and more surprise guests, and check out the livestream on Twitch, YouTube, and RollingLoud.com
View photos of Rolling Loud California 2023 (please credit all photos to Rolling Loud / @photographer): https://www.dropbox.com/sh/fp4djz73grrndw4/AAATTlyh5PZAiUDxf_npmLtma?dl=0
View full performance clips at https://www.youtube.com/c/rollingloud
Buy Rolling Loud merch: shoprollingloud.com
For all other inquiries, please contact Michelle, Kerry, or Kevin
PLAYBOI CARTI:
(Credit: Rolling Loud / @chrisallmeid)
(Credit: Rolling Loud / @chrisallmeid)
TYGA:
L.A. native Tyga always puts on an exciting show (Credit: Rolling Loud / @jessicapadover )
Tyga performs with Compton hometown hero YG (Credit: Rolling Loud / @jessicapadover)
CHIEF KEEF:
Sosa stuns as the closing artist at the GoPuff Stage, joined by 43B Lieutenant Lil Gnar and club rap maestro 2Rare (Credit: Rolling Loud / @jamesbaxter)
SKI MASK THE SLUMP GOD:
Rolling Loud regular Ski Mask The Slump God dazzles with his fastpaced flow, before bringing out fellow Floridians Luh Tyler and Danny Towers
(Credit: Rolling Loud / @simonchasalow)
SOULJA BOY:
Soulja Boy pulls from his deep bag of hits (Credit: Rolling Loud / @sokrispy)
SAWEETIE:
The Bay Area-born star makes her way down I-5 for an exhilarating main stage set, bringing out Too $hort to perform “Blow The Whistle” (Credit: Rolling Loud / @baeth)
TOO SHORT:
“What’s my favorite word???” (Credit: Rolling Loud / @baeth)
DESTROY LONELY:
The Opium rising star was one of the most buzzed-about performers of the day
(Credit: Rolling Loud / @simonchasalow)
RICH THE KID:
Rich The Kid brings back the Rich Forever days as he performs with guest star Jay Critch
(Credit: Rolling Loud / @kadeeeem)
KAMAIYAH:
The Oakland rhymer’s breezy bangers are a perfect fit for the picturesque West Coast surroundings (Credit: Rolling Loud / @kadeeeem)
BONES, XAVIER WULF, & EDDY BAKER:
Three underground legends for the price of one: the three friends and frequent collaborators serve up one of the most breathlessly intense sets to date (Credit: Rolling Loud / @srodriguez92)
Xavier Wulf & Eddy Baker (Credit: Rolling Loud / @srodriguez92)
BKTHERULA:
The Atlanta native plays songs from her new album and welcomes special guest Duwap Kaine
(Credit: Rolling Loud / @itchyeyephotos)
RISING STARS:
KEN CARSON (Credit: Rolling Loud / @henryhwu)
TAY MONEY (Credit: Rolling Loud / @jessicapadover)
SID SHYNE (Credit: Rolling Loud / @kadeeeem)
CUUHRAIG (Credit: Rolling Loud / @obislet_)
SCENES FROM THE FESTIVAL:
(Credit: Rolling Loud / @simonchasalow)
(Credit: Rolling Loud / @itchyeyephotos)
(Credit: Rolling Loud / @sokrispy)
(Credit: Rolling Loud / @curtishuynh)
Critical Praise:
“Built from scratch by lifelong music fans Matt Zingler and Tariq Cherif, Rolling Loud’s early strengths were its daring curation and booking, elevating a new generation of artists with exciting live shows and captivating energy. Today, the biggest performers headline the raucous Miami festival, coming from all over the world, often driven solely by their love and trust of Zingler and Cherif.” – Billboard
“Rolling Loud has become the biggest hip-hop festival in the country” – Variety
“From niche hip-hop festival to must-play event for some of the biggest stars in music.” – Pollstar
“Until Elon Musk involuntarily envelops society into a physical cloud universe, Rolling Loud will be the closest experience to actually living inside your streaming app.” – Complex
“Rolling Loud’s annual New York edition is always something special, but this year’s Halloween-weekend extravaganza (not to mention the first post-pandemic) brought seriously spectacular energy to Queens’ Citi Field.” – Highsnobiety
“Rolling Loud is a lifestyle brand. They are more than just the shows. They have built a community with their consumers and are building new channels to maintain continuity” – Forbes
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
The Background:
About Rolling Loud
Founded by 6-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global phenomenon, hosting festivals on both US coasts and in multiple international locations. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
2022 was Rolling Loud’s biggest year yet. The festival returned to their home base of Miami for their largest event to date, headlined by Kid Cudi, Kendrick Lamar, and Future, and the inaugural Rolling Loud Portugal, which brought an international array of all-stars to the beaches of Portimåo, Portugal. The festival’s busy 2022 continued with the first ever Rolling Loud Toronto, headlined by Future, WizKid, and Dave, and the third annual Rolling Loud New York, headlined by Nicki Minaj, A$AP Rocky & Future.
In 2023, Rolling Loud expands its empire even further, returning to Los Angeles for Rolling Loud California, debuting Rolling Loud Thailand, its first-ever Asian festival, and staging three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam (NL) and Rolling Loud Germany.
About Hollywood Park
Spanning nearly 300 acres, Hollywood Park is the largest urban mixed-use development under construction in the Western United States. Anchored by an 890,000-square-foot retail area and surrounded by creative office space, Hollywood Park offers new sophisticated residences, public parks, a lake, and premier entertainment venues. The mixed-use development is all linked by walkable paseos and plazas and centered around the newly completed 3.1 million square-foot SoFi Stadium, one of Los Angeles’ most striking architectural structures. Stylish residences and a modern open-office campus will complement the entertainment and retail district, creating a world-class destination for both local and international guests. Located just six miles off the coast, a short drive from LAX and the City of Inglewood’s future Crenshaw/LAX Line, Hollywood Park is poised to become an iconic global destination for millions to enjoy. For more information, please visit www.hollywoodparklife.com.
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