2.27.2023
Levi’s® Launches Tailor Shop Experience at Rolling Loud California
The Announcement:
(MARCH, 2023 – Los Angeles, CA) – This year marks the 150th anniversary of Levi’s® 501® jeans, an enduring icon of global style that has long been synonymous with the world of popular music. This year is also the 50th anniversary of the birth of the musical genre and cultural movement known as hip-hop. To celebrate these two landmark anniversaries, Levi’s® has teamed up with Rolling Loud—the first and largest global hip-hop music festival—as their first-ever global partner.
Beginning with Rolling Loud California, each Rolling Loud festival this year will feature a special Levi’s® x Rolling Loud capsule collection with limited-edition merchandise exclusive to each festival city. The capsule includes Levi’s® 501’s®, Trucker Jackets, as well as a tee and knit offering, all of which can be customized with a selection of Levi’s® x Rolling Loud graphics at the all-new Levi’s® X Rolling Loud Shop.
The Levi’s® X Rolling Loud Shop will feature a one-of-a-kind customization offering where you can choose from an assortment of Levi’s® tees, hoodies, 501’s® and Trucker Jackets to customize with the festival lineup alongside a mix of chainstitch, patches, and heat press graphics. After adding the artwork of your choice, you can walk away with a special one-of-one piece of Levi’s® x Rolling Loud merch. For those who want to grab merch and head straight to the stage quickly, there will be a to-go offering of pre-made Levi’s x Rolling Loud products.
Exclusive to Rolling Loud California 2023, there will also be a special Levi’s® x Rolling Loud x Born x Raised festival collection and customization studio experience. The collection includes a Levi’s® & Born x Raised denim Type I-style Trucker and Levi’s® 501® jean, hoodie, and T-shirt, all featuring allover graphics from LA cult label Born x Raised. Following the purchase, fans can access the design studio where they can choose from exclusive Born x Raised artworks and patches that can be chainstitched, screen printed, or heat pressed. The result is one-of-a-kind Levi’s® x Rolling Loud x Born & Raised merch.
From February 15th – February 22nd, Levi’s® ran a VIP giveaway where consumers can enter to win (2) 3-day VIP tickets to Rolling Loud California 2023, a customization session of Levi’s® merch at the Levi’s on-site Tailor Shop experience, and access to Levi’s VIP Main Stage lounge. Consumers entered to win at participating Levi’s LA Store locations – Del Amo, Topanga, Century City, and Citadel – where you must be an LA resident and Red Tab™ Loyalty member to enter. Members of the Levi’s® Red Tab™ loyalty program – which offers exclusive early access to the latest collabs, limited-edition launches, and sales – earned a chance to upgrade their ticket to a VIP 3-day pass or an opportunity to win a free Levi’s® patch to customize their purchased Levi’s® merch.
Along with these customization collections, the Rolling Loud partnership will also include a special 501® Day celebration on May 20th—the date in 1873 when Levi Strauss & Co. was granted a patent on the process of riveting pants—featuring four club concerts in four different cities: Tokyo, Paris, London, and San Francisco.
Link to Levi’s x Rolling Loud Merchandise: HERE
Link to Levi’s & Rolling Loud & Born x Raised Merchandise: HERE
Levi’s x Rolling Loud Merchandise:
- Trucker: $98
- Hoodie: $65
- 501 Shorts: $60
- Tee: $35
Born x Raised Merchandise:
- Born x Raised Hoodie $130
- Born x Raised Tee $70
- Born x Raised Jacket $160
- Born x Raised 501® $160
Customization Add Ons:
- Heat Transfers: 3 for $5
- Patches: 3 for $15
- Chain Stitch Embroidery: $10+
To-Go Merchandise:
- Trucker: $98
- Hoodie: $65
- 501 Shorts: $60
Contact:
For Rolling Loud:
Please email rollingloud@audibletreats.com
For Levi’s®:
Molly Hayes – mhayes@levi.com; Isabella Sangiacomo – isangiacomo@levi.com
The Background:
About Levi Strauss & Co.:
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women, and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Strauss & Co.’s reported fiscal 2018 net revenues were $5.6 billion. For more information, go to http://levistrauss.com.
About Rolling Loud
Founded by 5-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
Rolling Loud recently wrapped Miami 2022, its biggest event to date, headlined by Kid Cudi, Kendrick Lamar, and Future, and the inaugural Rolling Loud Portugal, which brought an international array of all-stars to the beaches of Portimåo, Portugal. The festival’s busy 2022 continued in September, with the first ever Rolling Loud Toronto, headlined by Future, WizKid, and Dave, and Rolling Loud New York, headlined by Nicki Minaj, A$AP Rocky & Future.
In 2023, Rolling Loud expands its empire even further, returning to Los Angeles for Rolling Loud California, debuting Rolling Loud Thailand, its first-ever Asian festival, and staging three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam and Rolling Loud Germany.
Links:
website | facebook | twitter | instagram
For full information, head to
https://www.rollingloud.com
Find more information about Rolling Loud California: https://www.rollingloud.com/
Check out Rolling Loud on Twitch: twitch.tv/rollingloud