FOREVER 21 JOINS ROLLING LOUD AS THE OFFICIAL PARTNER OF THE ICONIC MULTI-CITY HIP-HOP MUSIC FESTIVAL
LOS ANGELES – February 10, 2023 – Forever 21, a leading fashion retailer, today announced a partnership with Rolling Loud, the biggest hip-hop music festival in the world. Forever 21 will be the official partner of Rolling Loud, through a collaboration that spans festival experiences, limited edition co-branded merchandise and in-store events. On site festival activations will include key 2023 Rolling Loud festivals in California, Miami and New York City.
“As a brand, we embrace what festivals mean to our consumers – a moment to express themselves through music and fashion,” said Winnie Park, CEO, Forever 21. “We have built a loyal following with our vast festival collections over the years and are excited to roll out our largest festival product line to date and offer consumers a new experience through our partnership with Rolling Loud. Bringing attributes of the festival to life in our stores, online and at the festival events, allows brand fans to be a part of the excitement at every touch point as the partnership spans three incredible cities, kicking off in our birthplace, Los Angeles.”
Forever 21 and Bunny Zingler will team up to bring Bunny’s Bae Bar to life, a fan favorite on-site festival activation for Rolling Loud’s guests. Forever 21 x Bunny’s Bae Bar, a one-stop-glam-shop, will offer everything partygoers need to refresh and elevate their festival looks. The experience will offer hair extensions, hair accessories, biodegradable glitter makeovers and beauty touch-ups, as well as a variety of Insta-worthy photo opportunities and unique giveaways. The Forever 21 x Rolling Loud fashion collection will also be available for purchase at Rolling Loud, encouraging fans to personalize their looks with the help of on-site style experts.
“Forever 21 has always been my go-to place for all things fashion, allowing me to experiment and play with different trends and looks, as my style has evolved throughout the years,” said Bunny Zingler, Bunny’s Bae Bar founder. “I’m so excited to partner with the ultimate fashion brand and be able to inspire others to be bold, have fun, and express themselves through not only their festival looks but everyday apparel as well.”
“Rolling Loud is always a huge fashion moment for our festival attendees and you can especially feel that energy on-site at Bunny’s Bae Bar. We’re excited to partner with Forever 21, a brand that has been the forerunner in providing affordable, fashion-forward products, and see how fans style the collection and experience it at our California, Miami and New York festivals.” – Matt Zingler, Co-Founder/Co-CEO of Rolling Loud
Kicking off the partnership, a one-of-a-kind Rolling Loud x Forever 21 in collaboration with Bunny Zingler, will drop a limited-edition collection on February 10 in Forever 21 stores, on Forever21.com and on the Forever 21 mobile app. The collection will also be available for purchase at Rolling Loud California 2023 from March 3-5.
The Forever 21 x Rolling Loud LA collection is Forever 21’s first-ever Los Angeles-inspired collection, paying homage to the brand’s LA origins with key styles from the early aughts era. The collection will feature grunge art graphics and bold color palettes across seven styles available in sizes XS-XL.
This collection is part of Forever 21’s expansive festival product collection, with more iconic brand collaborations that feature this season’s must-have styles to be announced soon.
Access the Rolling Loud California 2023 press application HERE
Stay tuned for more info, and check out Rolling Loud on Instagram for all the latest updates.
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About Rolling Loud
Founded by 5-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
Rolling Loud recently wrapped Miami 2022, its biggest event to date, headlined by Kid Cudi, Kendrick Lamar, and Future, and the inaugural Rolling Loud Portugal, which brought an international array of all-stars to the beaches of Portimåo, Portugal. The festival’s busy 2022 continued in September, with the first ever Rolling Loud Toronto, headlined by Future, WizKid, and Dave, and Rolling Loud New York, headlined by Nicki Minaj, A$AP Rocky & Future.
In 2023, Rolling Loud expands its empire even further, returning to Los Angeles for Rolling Loud California, debuting Rolling Loud Thailand, its first-ever Asian festival, and staging three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam and Rolling Loud Germany.
About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information visit Forever21.com.
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Find more information about Rolling Loud California: https://www.rollingloud.com/
Check out Rolling Loud on Twitch: twitch.tv/rollingloud