1.28.2022
Rolling Loud Recruits the Clermont Twins and Bloody Osiris to Unveil RL Productions – Thermal Collection, a New Drop Ready to Heat Up the Winter Season
The Latest Capsule Collection From the World’s Biggest Rap Festival Prioritizes All-Day Warmth and Fashionable Relaxation
The Announcement:
Rolling Loud Productions launches “RL Productions – Thermal Collection,” a new limited set, cut for warmth and comfort. Offering breathable, cozy waffle thermals for at-home lounging or everyday moves, the latest Rolling Loud Productions-branded set includes a long sleeve shirt, shorts, and leggings offered in mint, cocoa, and black colorways. The RL Productions Thermal Collection was curated by Rolling Loud co-founder Matt Zingler, designed by Ed Hume and Ray Guilbault, and creative-directed by Smith Durogene.
Recruiting the Clermont Twins and Bloody Osiris to model the new capsule for their lookbook, Rolling Loud continues to prove their consistency with providing a premium product, whether that be in street wear or live music. Built to last with premium construction, the RL Production shorts and sweatpants come with side pockets, an elastic waist, long drawstrings, and a relaxed fit for all-day warmth. The long sleeve shirt is also built for comfort, offering an oversized fit that will ensure warmth. Each piece in the Thermal Drop comes with a price point of $65 and is available for purchase now.
Known as tastemakers in its role as the world’s largest hip-hop festival, Rolling Loud is building a similar reputation in the world of street fashion. Along with its coveted collections of festival merch, Rolling Loud offers limited edition, themed Cut N Sew collections, notable for bold design and premium craftsmanship. Past Cut N Sew collections include the Moto 20 collection and the Open The Pit collection.
Buy RL Productions clothing here: https://shoprollingloud.com/
Please contact Michelle, Kerry, or Kevin for more info.
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
“…within five years Rolling Loud has grown into one of the biggest hip-hop brands in the world. Locally, it has surpassed rival events Ultra and III Points in stature and rivals prestige festivals like Coachella.” – Miami New Times
The Background:
Founded by Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
The festival returned from a 18-month hiatus on July 23rd-25th, with the sold out Rolling Loud Miami 2021, its biggest event yet, bringing in over 85,000 fans per day to Hard Rock Stadium in Miami Gardens, FL. With headliners like Post Malone and A$AP Rocky, Rolling Loud Miami 2021 was a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami kicked off a massive year for the festival brand, arriving ahead of Rolling Loud New York 2021, and Rolling Loud California, headlined by J. Cole, Kid Cudi, and Future.
During the pandemic, Rolling Loud expanded into much more than just a live festival company. With no in-person show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. In June 2021, Rolling Loud launched Rolling Loud Presents, their first venture into tour promotions, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, including Rod Wave, Trippie Redd, Jack Harlow, and more to be announced.
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Buy Rolling Loud merch: shoprollingloud.com
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Check out RollingLoud.com for more information.