04.15.2020

Lyric Video: Rockie Fresh – “Must Be” ft. Chris Brown

The Chicago Native Revisits a Highlight Cut From His Debut Album Destination With a Stylish New Visual

Critical Praise:

“He’s brought out the big guns for his debut album” – HYPEBEAST

“Rockie Fresh celebrates life, while shrugging off the haters on this bouncy number.” – REVOLT

The Lyric Video:

Wielding lilting melodies and an effortless laid-back charm, Rockie Fresh is one of rap’s most reliably chill figures. Opening up with a romantic, R&B-tinged ballad, Rockie Fresh shares the lyric video for “Must Be.” Produced by Sean Momberger (Joyner Lucas, Chris Brown, Trey Songz) and featuring a characteristically smooth hook from Chris Brown, “Must Be” is a vulnerable plea to stop playing games and an appeal to return to the loving feelings of the early stages of a relationship: “Nobody give me this feeling (Feeling)/We don’t do dates but we can relate/’Cause we just be smokin’ and chillin’ (Yeah)/Know you been waitin’, gotta stay patient,” sings Rockie. The new lyric video depicts a love triangle, between Rockie and two beautiful women, as the song’s lyrics illustrate their pained and dramatic thought processes.

“Must Be is a highlight track from 2019’s Destination, Rockie’s official debut album. With coverage from Billboard, HYPEBEAST, and HotNewHipHop, Destination arrived shortly after Rockie left Rick Ross’s Maybach Music Group and inked a deal with Rostrum Records. Last year’s album hosted video singles like “Round Here” and “Maria,” and benefitted from the laid-back charm Rockie lends to each release. Earlier this year, Rockie shared the playful clip for album highlight “Feelings Hurt,” which features appearances from Rockie’s frequent collaborator Casey Veggies and his Rostrum labelmate 24hrs, and dropped his new single “Let It Be,” which earned a spot on Spotify’s Most Necessary playlist.

Watch the lyric video “Must Be” ft. Chris Brown: https://youtu.be/kT0zwbQI-b4

Buy/Stream Destination: http://smarturl.it/RockieDestination

Please contact Gavin or Kevin for more info.

The Background:

To some, life is all about the journey—destination be damned. Not so for Rockie Fresh. Since his rise as a whip-smart up-and-coming teenage rapper from Chicago to mixtape-slinging signee and Rick Ross protégé with Maybach Music Group in his early 20’s, Rockie has always known where he was headed and what it would take him to get there. And now, at only 27, freshly signed to Rostrum Records and on the heels of a fistful of smash records, epic collaborations with some of the biggest names in the game, and huge-selling tours, Rockie Fresh has arrived at his biggest belt-notch to date.

Links:

“Must Be” ft. Chris Brown: https://youtu.be/kT0zwbQI-b4

“Let It Be”: http://smarturl.it/RockieFreshLetItBe

“Feelings Hurt” ft. Casey Veggies & 24hrs: https://youtu.be/wKmKdIHru4w

Destination: http://smarturl.it/RockieDestination

“Maria”: https://www.youtube.com/watch?v=UhGGsYtAo3c

“Round Here”: https://www.youtube.com/watch?v=5voSdQ3A3RU