Video: Roach Gigz – “Boss’d Up” (Prod. by Nick Catchdubs & Proper Villains)

Bay Area Rapper Releases Sixth Visual From Roachy Balboa III And Announces West Coast Tour

09.05.2013

Critical Praise for Roach Gigz:

“The funniest rapper working.” – The New York Times

“There’s a…clever mania to his style.” – Complex

“Here’s to the new age of rap. And Roach Gigz. Who is awesome.” – The FADER

The Video:

West coast emcee Roach Gigz has been dropping video after video in promotion of his latest mixtape Roachy Balboa III, which was named Stereogum‘s Mixtape of the Week and was also reviewed by Pitchfork. Directed by Roach’s longtime collaborator Aris Jerome, the video for the track “Boss’d Up,” which was produced by Nick Catchdubs and Proper Villains and features Marlow, is his sixth from this project, and is also listed among Roach’s favorite cuts from the mixtape. The visual, filled with gorgeous girls and Roach’s confident attitude and rhymes, premieres today on MTV Hive.

“Aris wanted to do something simple and artistic,” explains Roach, “So the inspiration was based around clean shots and actual models.” The pair focused on creating a visual that captured the vibe of the track rather than literal representation of the lyrical content. “The song has a trippy laid back vibe to it with a confident message,” says Roach, “I think that the video captured that with the intense red lighting, the throwback car, and the simplicity of it.”

Roachy Balboa III, which features Iamsu!, Kreayshawn, Clyde Carson and production from Jay Ant, Nima Fadavi and more, is available for free download or streaming on Soundcloud. Roach has also just announced his Keep It Lit Tour with Husalah, which runs along the west coast starting on October 11th in his hometown of San Francisco, CA and wrapping up on November 9th in San Diego. The tour also features “Boss’d Up” partner Marlow along with Bobby Brackins, DJ Skimask, Remedy, and Pac B.

Watch the video on YouTube: http://www.youtube.com/watch?v=l1zLvlMimjI

Check out the premiere on MTV Hive: http://www.mtvhive.com/2013/09/04/roach-gigz-bossd-up-got-some-inspiration-from-the-cops/

Download/stream Roachy Balboa III: https://soundcloud.com/roach-gigz/sets/roachy-balboa-3

[youtube]http://www.youtube.com/watch?v=l1zLvlMimjI[/youtube]

Tour Dates:

10/11 – Slims – San Francisco, CA

10/17 – Knitting Factory – Reno, NV

10/18 – Ace Of Spades – Sacramento, CA

10/19 – Senator Theater – Chico, CA

10/25 – The Pheonix – Petaluma, CA

10/31 – Studio 7 – Seattle, WA

10/30 – Roseland (Peters Room) – Portland, OR

11/1 – The Center – Spokane, WA

11/7 – Velvet Jones – Santa Barbara, CA

11/9 – House Of Blues – San Diego, CA

Purchase tickets here: http://roachgigz.com/shows.html

Please contact Michelle or Dan if interested in talking with Roach Gigz.

Roach Gigz Background:

Hailed by The New York Times as “the funniest rapper working” and selected by 106 KMEL as part of the radio station’s inaugural Freshman 10 class, 24-year-old San Francisco native Roach Gigz has become of the Bay Area’s brightest young stars, covered by outlets like Pitchfork, FADER, XXL, MTV2 Sucker Free, mtvU, and many more. Heavily influenced by Mac Dre and the homegrown hip-hop scene that permeated the Bay Area during the 2000s, Roach has taken a similar approach to his music, telling everyday tales, comical but always true-to-life. Roach Gigz first gained local fame with close friend Lil 4Tay, as one half of the group Bitch I Go (B.I.G.), and since has released two successful Roachy Balboa mixtapes and a debut EP, Bitch, I’m A Player. To date, Roach Gigz has garnered well over five million YouTube views, amassed over 70,000 fans on Facebook, and has over 18,000 followers on Twitter. Now, following the release of Roach’s 2012 album, Bugged Out, and a national tour in 2013 opening for Andre Nickatina, Roach has released Roachy Balboa III, the latest installment in his acclaimed Roachy Balboa mixtape series.