Video: RJMrLA & DJ Mustard – “Is It Mine” ft. Ty Dolla $ign

The L.A. Trio Try to Break Barriers in the Video From Mustard and RJ’s The Ghetto Project

12.15.2017

Critical Praise:

#10 on the 2016 L.A. Rap Power Rankings – L.A. Weekly

“Airplay from Power 106 helped buoy RJ into a rare modern L.A. phenomenon: a ’hood-certified star whose initial support came from the people, not blog worship or major-label marketing.” – L.A. Weekly

“RJ has built a huge regional following in the West Coast, perfecting his hard uncompromising Cali street sound on this year’s OMMIO 3.“ – HotNewHipHop

“RJ looks like the next one up in the wild, wild West. Pay attention.” – XXL

“The Los Angeles rapper first captured his city with a slew of local hits—the biggest being his 2015 single “Get Rich”—that proved his mettle without a major label or blog cosigns. Now, with steady assists from his 400 Summers label heads YG and DJ Mustard he uses MrLA to expand his sound, replacing some of the street-acclaimed grittiness of his O.M.M.I.O. mixtapes with radio-ready selections.” – Pitchfork

The Video:

Obliterating state-of-the-art west coast production with an addictive sing-song flow, RJMrLA is one of the most exciting up-and-comers in California. RJ asks the important romantic questions on the DJ Mustard-produced “Is It Mine,” his latest video. With sunny synths, bumping bass, and a sweetly-sung chorus from Ty Dolla $ign, “Is It Mine” is an emotionally honest plea for frankness and clarity in a relationship. Premiered by Highsnobiety, the video finds RJ and his woman struggling to overcome physical and emotional barriers, as lingerie literally rains from the sky. “Is It Mine” is the latest video from The Ghetto, a joint album by RJ and DJ Mustard, released in December, following the Complex-premiered lead single “Don’t Make Me Look Stupid,” which features an appearance from YG.

Teaming up for their first collaborative full-length, RJ and Mustard share The Ghetto, a no-nonsense collection of speaker-knocking bangers. The eleven-track tape is a showcase for the chemistry between the two Los Angeles artists, with DJ Mustard expanding his production palette while keeping his trademarks and RJ rocking a melodic flow and turning out instantly memorable hooks. Featuring appearances from YG, Ty Dolla $ign, Rae Sremmurd, OT Genasis, 03 Greedo, Joe Moses, and Bino Rideaux, The Ghetto arrives as Southern California recovers from several devastating wildfires, such as the one depicted on the mixtape’s cover, adding urgency to RJ and Mustard’s party anthems. Praised by Pitchfork in a 7.2-scored review, The Ghetto arrives via 400 Summers, the new joint venture between YG’s 400 Records and DJ Mustard’s 10 Summers.

A radio favorite on the West Coast, RJMrLA has deep roots in L.A. and Atlanta. In recent years, RJ heated up the airwaves with hits like “Get Rich,” his collaboration with fellow 10 Summers rapper Choice and HBK’s Iamsu!, 2016’s “Flex,” which garnered over 4 million views on YouTube, and “Ride Wit Me,” featuring YG, which has over 4 million streams on Spotify. Earlier this year, RJ released MrLA, his first album for 400 Summers.Featuring appearances from YG, Quavo, Schoolboy Q, Ty Dolla $ign, Blac Youngsta, and Earl Swavey, MrLA is a trunk-rattling, club-busting collection of tracks, packed front-to-back with brilliant, sing-song bars. Praised by Pitchfork, who gave the album a 7.5, MrLA features the hit single “Brackin‘,” which Pitchfork called “L.A. rap at its finest.” Look out for more music from the 400 Summers-signed artist later this year.

Watch “Is It Mine” ft. Ty Dolla $ign: https://youtu.be/Wk7DQWKr1zo

Check out the Highsnobiety premiere: https://www.highsnobiety.com/p/rjmrla-dj-mustard-ty-dolla-sign-is-it-mine-video/

Buy/Stream The Ghetto:

Retail: http://smarturl.it/TheGhetto
Amazon: http://smarturl.it/TheGhetto/amazonmusicbuy
Apple Music: http://smarturl.it/TheGhetto/applemusic
Deezer: http://smarturl.it/TheGhetto/deezer
Google Play: http://smarturl.it/TheGhetto/googleplay
iTunes: http://smarturl.it/TheGhetto/itunes
Spotify: http://smarturl.it/TheGhetto/spotify
Tidal: http://smarturl.it/TheGhetto/tidal

The Ghetto Track Listing

Been Hot feat. O.T. Genasis
Make Million
Finally Getting Rich feat. Joe Moses
All Fours feat. Greedo
I Do…
No Pictures, No Videos
Don’t Make Me Look Stupid feat. YG
Hard Way feat. Rae Sremmurd
Same Nigga feat. Bino Rideaux
Get Away
Is It Mine feat. Ty Dolla Sign

The Background:

Firmly rooted in the Compton community, RJ is intimately familiar with the hustle. Born and raised in South Central, RJ’s father was a businessman with ties to the Westside Pirus and his grandfather a bootlegger, exposing a young RJ to the grind early on. At the age of nine, RJ began channeling his surroundings into raps after his mother put him on to Warren G and Nate Dogg. Moving to Atlanta post-high school, RJ became deeply embedded in the city’s trap culture. Upon his return to Los Angeles in 2013, RJ caught the attention of DJ Mustard, receiving an invitation to join his 10 Summers crew. RJ appeared on several tracks on DJ Mustard’s 10 Summers mixtape series and launched his solo career with the OMMIO (On My Mama I’m On) mixtape series, garnering critical acclaim from the FADER, LA Weekly, XXL, and more. Collaborating with the likes of The Game, Nipsey Hussle, Jeezy, and Ty Dolla $ign, RJ has painted name across the rap game. With his recently released project Mr. LA, RJ is making moves to place himself in the ranks of Compton’s finest.