Video: Rich The Kid – “Richard Mille Patek“
The Newly-Minted Rostrum Records Signee Counts Cash at His Mansion in the Shomi Patwary-Directed Video for His Energetic Single
“Rich the Kid Is Your Favorite Rapper’s Favorite Rapper for a Good Reason” – Pitchfork
“The young superstar prefers to remain focused on doing what he does best: straight-ahead, no-bullshit, genre-defying Hip Hop that’s also pleasantly aware of its history while not falling into the trap of clout-chasing.” – HipHopDX
A quintessential connector with a growing collection of Platinum plaques, Rich The Kid is starting a new chapter in his success story. Sneering at his less luxurious peers who can only afford Cartiers or Rolexes, Rich The Kid shines on both wrists in “Richard Mille Patek,” his latest single. Working his higher register with an energetic flow, Rich elevates his flex game, exuding the confidence and attitude that helped him attain his unattainable lifestyle: “Got a Richard Mille on my right and my left wrist/Like half a mil, I just count it for breakfast/Bought a new Patek, worth a house in Texas.”
Directed by Shomi Patwary (A$AP Rocky, Offset, Mark Ronson), the new video proves that Rich The Kid is hardly exaggerating in his bombastic bars. Holing up in a picturesque mansion, Rich enjoys a luxurious brunch in his bath robe before heading upstairs and taking care of business with the help of some beautiful assistants. “Richard Mille Patek” is the first video single released by Rich The Kid since he signed his new partnership with Rostrum Records and BMG.
Born in New York, Rich The Kid moved to Atlanta in the early 10s and quickly became a major player in the scene, recording full-length mixtapes with Migos and making his name on the streets with his own tapes like Keep Flexin. The rapper broke out in a big way with 2018’s The World Is Yours, which debuted at #2 on the Billboard 200 and included his hit tracks, 3x RIAA Platinum “Plug Walk” and 2x RIAA Platinum “New Freezer” ft. Kendrick Lamar. Last year, Rich The Kid stayed busy, releasing his solo project Boss Man and collaborating with YoungBoy Never Broke Again for the full-length Nobody Safe. After releasing the Lucky 7 EP in early 2021, which featured appearances from rap leading ladies Flo Milli, Mulatto, and Rubi Rose, the 28-year-old A-Lister is hard at work on his next project, coming later this year.
Earlier this week, Rich introduced the world to “Lil’ Rich,” his new puppet sidekick voiced by comedian Desi Banks and designed & manufactured by Los Angeles puppet maker, Viva La Puppet. Rich plans to release a series of short videos starring himself and Lil’ Rich. In the first video from the series, directed by Adam Willis, Rich gets a chaotic wake-up call from Lil’ Rich, who declares that Rich must enter “Album Mode!” with a strict regimen of fitness and nutrition. Stay tuned for more antics from Rich The Kid and his 2’2″ tall reflection in the coming weeks.
Watch “Richard Mille Patek”: https://youtu.be/rrE5WTEMKLc
Buy/Stream “Richard Mille Patek”: https://smarturl.it/RTKRichardMillePatek
Watch Lil Rich and Rich The Kid in “Album Mode”: https://youtu.be/TjmAStLDsL0
Rich The Kid Background
New York born rapper, Rich The Kid is a chart topping, multi-platinum selling artist at the top of the pack. He has an impressive catalogue of releases including his platinum selling debut album The World Is Yours, which he released in 2018. He later followed up with albums The World Is Yours 2, Bossman and most recently released a joint project Nobody Safe with YoungBoy Never Broke Again last year. To kick off 2021 he shared a 7-track project Lucky 7 which includes features from some of the most prominent rising rappers, Flo Milli, Mulatto, and Rubi Rose.
Combined, Rich The Kid has amassed billions of streams worldwide and adding to his accolades was nominated for Best New Artist at the 2018 BET Hip-Hop Awards, sold out major headlining tours across the globe and performed on various festival stages including Lollapalooza, Rolling Loud and more.
In addition to his own artist career, Rich The Kid founded his own label, Rich Forever in 2016 where he signed Famous Dex, Jay Critch, YBN Almighty Jay and more. Over the years the label released several collective albums including 2019’s Rich Forever 4.
Rostrum Records Background
Rostrum Records Founder and President Benjy Grinberg has led a highly successful renaissance for his independent label 18 years since its formation. In 2020 alone, Rostrum acts generated 2.35 billion streams—unprecedented for an indie. The dynamic and diverse roster continues to make an impact with acclaimed and fan favorite releases from Problem, DC The Don, RUSSELL!, DWN2EARTH, Liife, Taleban Dooda, and My Favorite Color. DC The Don’s Come As You Are (Deluxe) album has over 60M streams since release in November 2020.
Among many historic successes, Mac Miller’s Blue Slide Park stands tall as the first independently released debut album to bow at #1 on the Billboard Top 200 since 1995, while acts have picked up 11 GRAMMY nominations. Along the way, Grinberg discovered and developed Wiz Khalifa, Mac Miller, and Mod Sun and returned to the charts recently with DC The Don, 24hrs, and Rockie Fresh. Rostrum set a template of independence that has been oft-replicated since 2003. Grinberg has once again reasserted his label’s place at the front of the pack.
“Richard Mille Patek”: https://smarturl.it/RTKRichardMillePatek