CLIENT

Rich Forever

“The latest installment boasts just how far each of these rappers have come.” – Complex

“From trap-tinged rhythms to more greasy, ghoulish nocturnal grooves, the sounds have been thoughtfully arranged.” – Hypebeast

About

Rich Forever, the trap trio comprised of Rich The Kid, Famous Dex and Jay Critch, are influential forces in their own right however together, they are curating an undeniable niche in hip-hop to foster the genre’s creative evolution. The super collective symbolizes fame, fortune and flexing, which is apparent in their lyrical content, drip and moniker. Sharing a powerful chemistry as party starters with an artistic formula that is refreshing the architecture of rap groups, Rich Forever is focused on having a good time.

Their latest installment from the Rich Forever series, Rich Forever 5, reinforces each member’s individuality in personality, attitude and star power while also delivering a cohesive raw energy sound. The Rich Forever collective further delves into expanding their already broad appeal and flexing anthems. On the single “Rich & Reckless,” the crew highlights their melodic bars playful charm that exudes confidence, while the track “Big Dawg,” with its bouncy bass-heavy beat, offers listeners an ear full of braggadocio talk that speaks to their young legend status, inviting repeat listens. Cole Bennett, founder of the entertainment platform Lyrical Lemonade, directed the visuals for “Big Dawg,” capturing the cinematic essence of the guys' laid-back yet animated and trippy personas. Rich The Kid, Famous Dex and Jay Critch have curated a body of work that is bold with experimentation and interpretation, which allows them to exhibit their artistry to its fullest potential. Looking to take the art form to the next stratosphere, this act is on a quest to live life to the limit; all gas and no brakes.

Rich The Kid rose to superstardom with the viral smash “New Freezer” featuring a savage verse from Kendrick Lamar however the well-connected ATL raised wordsmith is widely credited as one of the early pioneers of the city’s trap scene. His stellar career includes a slew of wildly popular singles, in addition to iconic alignments with Lil Wayne, Young Thug, Kodak Black, Lil
Tjay and Migos. His full-length 2018 debut, The World Is Yours, secured the number two spot on the Billboard 200. Although Famous Dex hails from the south side of Chicago, the ambitious lyricist was heavily influenced by southern hip-hop. After finding some chart success with Dex Meets Dexter, his 2018 debut, he continued to grind it out releasing a flurry of mixtapes that kept his name circulating in the game. Famous Dex eventually signed with RFM and hit the Billboard Hot 100 chart with the A$AP Rocky collaboration, “Pick It Up.” In 2020, he dropped his second studio album Diana, in honor of his mother, which featured guest spots from Trippie Redd and Wiz Khalifa.

A born and bred New Yorker, Jay Critch was considered a hometown hero during his initial rise on the music scene in 2017 even though he’s been fine-tuning his skills since the age of 14. He knows how to interpret the narrative of an east coast vibe setter with a distinct level of cool, which is why his buzz increased with every money-minded bar he dropped. The multi-gifted spitter has an impressive list of features under his designer belt including names like Cardi B, French Montana and A Boogie wit da Hoodie.

Rich Forever Music (RFM) is a disruptive contemporary label founded in 2016 by multi-platinum artist Rich The Kid. He is the driving force at the helm of his growing entertainment empire and has ascended in the business as one of the culture’s most important and relevant power players. Over the years, the RFM imprint has received critical-praise for setting themselves apart from the industry pack as wave makers and culture shifters. This was evident on the 2019 project Rich Forever 4, where Rich The Kid recruited established east coast trendsetter A$AP Ferg on a collab as well as young southern upstart Yung Biono, who signed with RFM in 2018. The label also consists of female R&B singer Airi and North Carolina rap trio 83 Babies.

Excellent storytellers, each member of Rich Forever has a passion for their craft as well as admires one another’s artistic greatness. They are individually talented yet collectively unstoppable. Knowing how to hold the attention of their broad fan base, this accomplished team has only scratched the surface.