2.24.2023

Rich Amiri Announces EVOLUTION, Coming Soon, Shares Percolating “Poppin” ft. Lil Tecca Single and Video

The Boston-Native Wunderkind Meets His Melodic Match in Lil Tecca, as the Two Trade Bars Over Twinkling Internet Money Production

Critical Praise:

“For someone who has only been rapping for two years, Rich continues to deliver nothing but perfection track after track.” – Lyrical Lemonade

The Video:

Cutting through the noise with his velvety baritone, 19-year-old rhymer Rich Amiri has stardom in his sights. Recruiting Lil Tecca to join him for a percolating banger, Amiri shares “Poppin.” “Poppin” is the first glimpse of EVOLUTION, Amiri’s upcoming project, and the follow-up to his 2022 debut release For The Better.

Produced by Rio Leyva, Thankyouwill, Paryo, and Taz Taylor of Internet Money, the new song is an intricate bit of pluggnb, packed to the gills with enticing sonic details and complex harmonies. Slickly sliding through the mix, Amiri unfurls stop-starting bars about his high-end tastes and humble brags about his rising star status: “I ain’t popular, but I’m kinda poppin,” he belts during the chorus. Lil Tecca is an ideal foil for Amiri, spinning his signature conversational melodies with a nonchalant charm. In the video, Tecca and Amiri spend an eventful night in Tecca’s hometown of NYC, complete with rooftop hangs and dimly lit club activities.

“Poppin” is the first new single of the year by the busy, Boston-born rapper. Capitalizing on the momentum from his 2021 hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, Amiri shared a consistent stream of underground hits. In June, the rapper shared For The Better, his debut project. Featuring appearances from SSGKobe, Summrs, and others, the 8-song effort showcased Amiri’s beyond-his-years maturity and sharp songwriting, while Internet Money helped craft a soundscape that suited his inimitable voice. For the rest of the year, Amiri kept busy with a series of singles and videos, including the chest-thumping, Cxdy & Taz Taylor-produced single “Can’t Die,” the irresistible “Dirty Money,” the rage-heavy two-pack “ruthless” and “trouble,” and most recently, the soulful slow jam “Keep All That.”

With the respect of his peers, co-signs from heavy hitters like Internet Money and Lil Tecca, and a fast-growing fanbase, Rich Amiri prepares to rise to mainstream recognition. Stay tuned for much more from the rising star in the near future.

Watch “Poppin” ft. Lil Tecca: https://youtu.be/gFOUNmy_msU

Stream “Poppin” ft. Lil Tecca: https://richamiri.lnk.to/POPPIN

Photo credit: Lain Becker

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The Background:

Hypnotic and honeyed, Rich Amiri’s voice is like little else in rap. Having only recently started taking music seriously, his syrupy melodies have already helped him stand out from his peers in plugg&B–a slurry blend of soul and cloud rap that’s been taking over the internet. Amiri’s humble and nonchalant about his gifts but that hasn’t stopped him from becoming one of his scene’s most free-associative songwriters. He switches lanes with grace, as evidenced by some of the highlights from his recent EP Chase. Tracks like “J10” are low-key and sensitive, while “Never Fail” allows him room to rage, showing off his many sides in quick succession. Though the 18-year-old hails from Boston, he’s a child of the internet who’s been uploading bedroom recordings to SoundCloud since 2020. Like many Gen Z stars, Amiri is something of a one-man army. He says even before he made music, he was on TikTok “from sunup to sundown,” meaning he knew exactly how to get “Never Fail” to go viral—and it’s now inching toward 2 million SoundCloud streams. Amiri’s just getting started, but he’s already starting to accomplish his goals, reaching fans and sharing his innermost feelings. And yet, he’s quickly learned not to force anything. He’s made it this far by trusting his gut, after all. “If it’s a good beat, it’ll speak to me,” he says. “Then I make it speak to other people, too. “