10.21.2022

Song: Rich Amiri – “Keep All That”

The Boston Teenager Rager Slows it Down to Flaunt his R&B Chops on Silky Smooth New Single

Critical Praise:

“For someone who has only been rapping for two years, Rich continues to deliver nothing but perfection track after track.” – Lyrical Lemonade

The Song:

A promising young talent with a versatility beyond his years, Rich Amiri has an arsenal of sounds that grows with each release. Trading in his digital rage sound for one evoking big bands and backup singers, Rich shares his latest single, “Keep All That.” A soulful Pluggnb slow jam that draws influence from iconic crooners like Marvin Gaye and Al Green, Rich taps into his vocal smoothness with the casual rasp of a long day’s end. Over cherubic backing vocals and seductive orchestration, Rich presents an ode to a sneaky link disguised as a vintage R&B romance anthem with refreshing efficacy: “I miss the sex, and your scent, and your touch, but baby I don’t need you.”

“Keep All That” is the latest missive from the busy, Boston-born 18-year-old. Last month, Amiri shared video for the clean-cut “Dirty Money,” which arrived on the heels of the clip for his chest-thumping, Cxdy & Taz Taylor-produced single “Can’t Die,” following July’s double-dose of rage with the release of singles “ruthless” and “trouble.” In June, the rapper shared For The Better, his debut project. Featuring appearances from SSGKobe, Summrs, and others, the 8-song effort showcased Amiri’s beyond-his-years maturity and sharp songwriting, while Internet Money helped craft a soundscape that suited his inimitable voice.

Since he started uploading songs to his SoundCloud in 2020, Rich Amiri has established himself as a fixture in rap’s burgeoning melodic underground. He first earned recognition with his 2021 song “Never Fail,” which surpassed 2.8 million plays on SoundCloud, and he struck again late last year with his bubbling hit “Walk In.” Most recently, the young artist shared the video for his For The Better highlight “Bounty.”

With the respect of his peers and a fast-growing fanbase, Rich Amiri is on the path to stardom. Stay tuned for much more from the rising rapper in the near future.

Stream “Keep All That”: https://richamiri.lnk.to/keepallthat

Photo credit: Lain Becker

Please contact Michelle or Kevin for more info.

The Background:

Hypnotic and honeyed, Rich Amiri’s voice is like little else in rap. Having only recently started taking music seriously, his syrupy melodies have already helped him stand out from his peers in plugg&B–a slurry blend of soul and cloud rap that’s been taking over the internet. Amiri’s humble and nonchalant about his gifts but that hasn’t stopped him from becoming one of his scene’s most free-associative songwriters. He switches lanes with grace, as evidenced by some of the highlights from his recent EP Chase. Tracks like “J10” are low-key and sensitive, while “Never Fail” allows him room to rage, showing off his many sides in quick succession. Though the 18-year-old hails from Boston, he’s a child of the internet who’s been uploading bedroom recordings to SoundCloud since 2020. Like many Gen Z stars, Amiri is something of a one-man army. He says even before he made music, he was on TikTok “from sunup to sundown,” meaning he knew exactly how to get “Never Fail” to go viral—and it’s now inching toward 2 million SoundCloud streams. Amiri’s just getting started, but he’s already starting to accomplish his goals, reaching fans and sharing his innermost feelings. And yet, he’s quickly learned not to force anything. He’s made it this far by trusting his gut, after all. “If it’s a good beat, it’ll speak to me,” he says. “Then I make it speak to other people, too. “