Video: Rich Amiri – “Can’t Die” (Prod. by Internet Money)

Boston’s Smooth-Voiced Rager Continues His Hot Streak With a Fiery New Video Single

Critical Praise:

“For someone who has only been rapping for two years, Rich continues to deliver nothing but perfection track after track.” Lyrical Lemonade

The Video:

Rich Amiri stands out in the underground with his smooth delivery and captivating vocals. Showing off his golden pipes, Amiri shares “Can’t Die,” a chest-thumping new single. Produced by Cxdy and Taz Taylor of Internet Money, “Can’t Die” finds Amiri nimbly cut through lumbering 808s and raging arpeggios with insistent triplets. The rapper’s smooth, baritone drawl is the perfect mechanism to make grandiose boasts feel natural: “They treatin’ me like a God, they look at me like I’m parting in the skies.” The song arrives with a cinematic video, directed by Declan Kyle, that contains visual references to The MatrixDexter, and more.

“Can’t Die” arrives hot on the heels of “ruthless” and “trouble,” a two-pack of rage-friendly singles that dropped last week. “ruthless” and “trouble” continue a busy year for the 18-year-old riser. Last month, the Boston-area native shared For The Better, his debut project. Featuring appearances from SSGKobeSummrs, and others, the 8-song effort showcased Amiri’s beyond-his-years maturity and sharp songwriting, while Internet Money helped craft a soundscape that suited his inimitable voice.

Since he started uploading songs to his SoundCloud in 2020, Rich Amiri has established himself as a fixture in rap’s burgeoning melodic underground. He first earned recognition with his 2021 song Never Fail,” which surpassed 2.7 million plays on SoundCloud, and he struck again late last year with his bubbling hit “Walk In.” Most recently, the young artist shared the video for his For The Better highlight “Bounty.”

With the respect of his peers and a fast-growing fanbase, Rich Amiri is on the path to stardom. Stay tuned for much more from the rising rapper in the near future.

Watch “Can’t Die”: https://www.youtube.com/watch?v=-_NwWezxmvE

Buy/Stream “Can’t Die”: https://richamiri.lnk.to/cantdie

Please contact Michelle or Kevin for more info.

The Background:

Hypnotic and honeyed, Rich Amiri’s voice is like little else in rap. Having only recently started taking music seriously, his syrupy melodies have already helped him stand out from his peers in plugg&B–a slurry blend of soul and cloud rap that’s been taking over the internet. Amiri’s humble and nonchalant about his gifts but that hasn’t stopped him from becoming one of his scene’s most free-associative songwriters. He switches lanes with grace, as evidenced by some of the highlights from his recent EP Chase. Tracks like “J10” are low-key and sensitive, while “Never Fail” allows him room to rage, showing off his many sides in quick succession. Though the 18-year-old hails from Boston, he’s a child of the internet who’s been uploading bedroom recordings to SoundCloud since 2020. Like many Gen Z stars, Amiri is something of a one-man army. He says even before he made music, he was on TikTok “from sunup to sundown,” meaning he knew exactly how to get “Never Fail” to go viral—and it’s now inching toward 2 million SoundCloud streams. He’s aligned with the proudly independent 10K Projects, but he has no interest in messing with a successful formula. Amiri’s just getting started, but he’s already starting to accomplish his goals, reaching fans and sharing his innermost feelings. And yet, he’s quickly learned not to force anything. He’s made it this far by trusting his gut, after all. “If it’s a good beat, it’ll speak to me,” he says. “Then I make it speak to other people, too. “

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“Can’t Die”: https://www.youtube.com/watch?v=-_NwWezxmvE

“trouble”: https://richamiri.lnk.to/trouble

“ruthless”: https://richamiri.lnk.to/ruthless

“Bounty”: https://www.youtube.com/watch?v=JHPnZWRfdqU

For The Betterhttps://richamiri.lnk.to/forthebetter

“Jumpin” ft. iayze: https://www.youtube.com/watch?v=pRMuJ_RCmZo