12.7.2023

Video: Rich Amiri – “FORZA FREESTYLE“

The Velvet-Voiced Rising Star Does The Dash in the Latest Video from His New Album GHETTO FABULOUS, Switching Flows Atop an Instrumental by Zuko & Ghostrage

Critical Praise:

“Pressing play on Rich Amiri’s music is like entering the simulation. That energy is achieved by reaching into a bag of illusory beats, zigzagging flows and a full-toned rap&B voice.” – XXL

“For someone who has only been rapping for two years, Rich continues to deliver nothing but perfection track after track.” – Lyrical Lemonade

The Video:

Armed with a bottomless arsenal of flows and a powerful basso voice, Rich Amiri is a commanding presence on every track he touches. Taking a page from motorsports as he speeds through life, Amiri shares a video for “FORZA FREESTYLE,” a highlight from his new album, GHETTO FABULOUS. Produced by Zuko and Ghostrage, “FORZA FREESTYLE” finds a confident Amiri unfurling off-the-cuff flexes, swerving around 808 blasts and synth stabs like an Italian supercar. In the video, directed by Keaton Jones, Amiri whips his Tesla to a hillside L.A. mansion, where he relaxes with a beautiful woman and totes his firearm.

Rich Amiri flexes his muscular sense of melody pm GHETTO FABULOUS, Amiri’s latest release for Internet Money Record, which racked up over 12.5 million streams to date. Spanning 14 tracks, the new project from the Internet Money Records signee features some of the famed collective’s most luxurious production to date–Rio Leyva takes the helm behind boards, with credits on 12 of the project’s 14 tracks, welcoming contributions from IM fellows like founder Taz Taylor, Census, and ThankYouWill, plus unaffiliated associates like Zuko and maxvon. Shouldering the load with no features necessary, Amiri takes advantage of the room-enveloping production, his bellowing bass cutting through the cavernous atmosphere with commanding authority and unpredictable melodics.

2023 has been a busy year for Rich Amiri. Earlier this year, Rich Amiri announced his signing to Internet Money Records, making his longstanding relationship with the artist-producer collective official. Shortly afterward, Amiri dropped EVOLUTION, entirely produced by Internet Money, featuring singles like “Poppin” ft. Lil Tecca and “Salty.” The 12-track project was his biggest step yet in his rise from SoundCloud to nascent stardom. In 2021, he released his hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, which sparked a series of underground hits. Last year, the rapper shared his debut EP For The Better, which featured guest spots from Summrs, jaydes, and others.

Stay tuned for more music and videos from Rich Amiri coming soon, and check him out live on March 17th at Rolling Loud California.

GHETTO FABULOUS is available everywhere via Internet Money Records/10K Projects.

Watch “FORZA FREESTYLE”: https://www.youtube.com/watch?v=3pOXqSUg0AY

Stream GHETTO FABULOUS: http://richamiri.lnk.to/ghettofabulous

GHETTO FABULOUS tracklist:

HANDOUTS
I WANT EVERYTHING
QUARTERMILLI
OUTTA THERE
ONE CALL
ILLUMINATI
STICKS ON READY
TROOPS INTERLUDE
FORZA FREESTYLE
CODIENE CRAZY
AINT NOTHING
PAPER BACK TAGS
WHAT IT COST
KURT COBAIN

Photo Credit: Cones (@shotbycones)

Please contact Michelle or Kevin for more info.

The Background:

Hypnotic and honeyed, Rich Amiri’s voice is like little else in rap. Having only recently started taking music seriously, his syrupy melodies have already helped him stand out from his peers in plugg&B–a slurry blend of soul and cloud rap that’s been taking over the internet. Amiri’s humble and nonchalant about his gifts but that hasn’t stopped him from becoming one of his scene’s most free-associative songwriters. He switches lanes with grace, as evidenced by some of the highlights from his recent EP Chase. Tracks like “J10” are low-key and sensitive, while “Never Fail” allows him room to rage, showing off his many sides in quick succession. Though the 18-year-old hails from Boston, he’s a child of the internet who’s been uploading bedroom recordings to SoundCloud since 2020. Like many Gen Z stars, Amiri is something of a one-man army. He says even before he made music, he was on TikTok “from sunup to sundown,” meaning he knew exactly how to get “Never Fail” to go viral—and it’s now inching toward 2 million SoundCloud streams. Amiri’s just getting started, but he’s already starting to accomplish his goals, reaching fans and sharing his innermost feelings. And yet, he’s quickly learned not to force anything. He’s made it this far by trusting his gut, after all. “If it’s a good beat, it’ll speak to me,” he says. “Then I make it speak to other people, too. “