2.23.2021

PRESSA REIMAGINES THE CONVENTIONAL VIRTUAL CONCERT INTO A STYLISTIC FILM

THE FILM DEBUTS ON YOUTUBE ON FEBRUARY 23, 2021 (8pm ET/ 5pm PT)

Directed by Corentin “Coco” Leroux, the New Concert Film Contains Music and Themes From the Toronto Rapper’s Recent Gardner Express EP

Critical Praise:

“Not a lot of musicians can claim to have the attention of the biggest music names in their country, or have toured with one of the most successful acts of all time and have released an album all before the age of 23. But Canadian artist Pressa is one of the few that would fit the description.” – Complex

“Pressa’s come a long way from his native of Driftwood and is approaching the business and art of music making like a seasoned veteran.” – Vice

The Video:

(FEBRUARY 23, 2020 – Toronto, ON, CA) – Today, Sony Music Canada’s, Pressa releases the reimagined concert film showcasing the highly acclaimed EP, Gardner Express. The film is a unique cinematic experience of Pressa performing past hits and select tracks from Gardner Express. The film takes viewers on a ride through a day in the life of Pressa with some twist and turns. The use of special effects finds the audience feeling as if they are watching a short length feature film, the overall experience is a clear indication that Pressa is focused on elevating his overall presence in the music scene both sonically and visually. The video for the concert film can be found on YouTube HERE.

In Pressa’s reimagined concert film Pressa kicks the video off performing two of his critically acclaimed hit records “Mansion” (ft. Houdini) and “Canada Goose”. His current single “Attachments,” continues to build with over 5M audio streams and over 1M combined video views globally to date. Pressa takes the opportunity to showcase tracks from the EP Gardner Express including “OTM”, “96 Freestyle, “Blackberry Zap” (ft. Jackboy), and “Head Tap”(ft. Sleepy Hollow & Sheff G). In addition, as a surprise for fans, Pressa gives a hidden snippet of an unreleased track.

The trifecta of Pressa, with Sleepy Hallow and Sheff G landed EP highlight “Head Tap” an Apple Beats 1 premiere with Ebro Darden. Reigniting Pressa’s fanbase in North America and the U.K., the music garnered attention from esteemed hip-hop outlets Complex, HotNewHipHop, RapCaviar, Rolling Loud’s Twitch series Loud Gaming, and the NBA Memes official Instagram account, for a special halftime interview that took place during the 2020 NBA Playoffs. The video for the current single “Attachments” (ft. Taliban Glizzy) debuted at #10 on the Canadian YouTube “Top Music Video” chart and the song landed has recently broken in to the Top 50 at #39 on Apple Music’s “Top Songs Chart” Canada. In total, Gardner Express EP has streamed over 30M combined streams globally with almost 5.5M in the US alone.

Watch the concert film here at 8pm on February 23rd: https://www.youtube.com/watch?v=V_PeFTPXeRQ

Concert Film Tracklisting

Mansion
Canada Goose
Blackberry Zap
Killers & Demons (Unreleased)
O.T.M.
96 Freestyle
Attachments
Head Tap

Please contact Michelle or Kevin for more info.

The Background:

Pressa captured rap fans’ attention in Canada and the U.K. by garnering millions of YouTube views for 2016’s “Wass Gang,” landed on a tour with Drake, and emerged as a local cultural sensation. Pressa made his mark with the inimitable mix of his street-oriented lyrics, melodic hooks and high-pitched voice, making him a fixture in the Toronto hip-hop scene.

Recognized for an impressive list of collaborations (Murda Beatz, UK hip-hop don, Giggs, Lil Uzi Vert) over the years, the Canadian rapper continued his hot streak in 2020 with features from Sheff G and Sleepy Hallow, Jackboy, Flipp Dinero and more. Aligned with the new crop of artists dubbed “ones to watch,” Pressa is on track in his journey to becoming a household name.

No stranger to releasing full bodies of work with mixtapes such as, Press Machine, Press A Brick, and Prestige, 2020 was a prime display of Pressa’s growth and versatility as an artist, culminating with the release of his EP, Gardner Express. The EP features “OTM,” “96 Freestyle,” and “Head Tap” ft. Sheff G and Sleepy Hallow, which resulted in coverage from media juggernauts like Complex, a global Apple Music Beats 1 premiere with Ebro Darden.

Pressa is applying a renewed vigor to his music and collaborating with likeminded writers, producers and artists on the rise. Inspired by the diverse streets of Toronto and a multicultural Jamaican/Filipino upbringing, Pressa is eager to share his passion and unique music style with the world.