The Sniper Gang Rapper Pours Out His Feelings Over a Sample of an Adele Smash-Hit
The Video:
Florida rapper Jackboy is endlessly inventive, creating unique approaches to suit every instrumental he encounters. Putting his own spin on one of the decade’s biggest hit songs, Jackboy shares “Hello Freestyle,” his new single. Rhyming and singing atop the melodramatic string swells and piano of Adele‘s hit single of the same name, Jackboy provides emotional lyrics to fit the grand backdrop, pouring out his heart with double-tracked vocals: “I love the streets, even though they can’t love me back.” An audacious and ambitious track by the Pompano Beach native, “Hello Freestyle” is Jackboy’s first new single since the release of Lost In My Head, Jackboy’s recent mixtape.
Spanning 15 tracks, Lost In My Head takes listeners deep into Jackboy’s turbulent life in Broward County, ping-ponging from heartfelt missives like “Jail Talk,” to aggressive hitters’ anthems like “In the Uber with the Ruger, to mission statement “Not A Clone,” which racked up over 4 million views on its video. Most recently, the tape spawned videos for “No Cap” and the Jetson Made-produced “Bipolar” (1.4 million views).
Lost In My Head tracklist:
1. No Cap
2. Not a Clone
3. City Boy (ft. Ugly God)
4. Bipolar
5. Live and Learn
6. In the Uber with a Ruger
7. On a Flight
8. Tell Me (ft. JayDaYoungan)
9. Lately
10. Make the News (ft. Shy Glizzy)
11. Would You Leave
12. Zebra
13. John Gotti
14. Got a Question
15. Be Your Man
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.
Berner Announces Star-Studded, Latin-Influenced La Plaza Album, His Fourth of 2019, Arriving November 11th via Bern One Entertainment/EMPIRE
The Cookies SF Founder Connects with Snoop Dogg & Wiz Khalifa Over a RZA Beat in “La Plaza,” the San Francisco Native’s Hazy New Video
The Announcement:
A living, breathing refutation of the “lazy stoner” stereotype, Berner is one of the most prolific artists and entrepreneurs in the rap game. Preparing his fourth album of 2019, Berner announces La Plaza, his upcoming album. Complete with glistening instrumentals, La Plaza is an atmospheric, weeded-out epic, complete with a huge array of guest stars from all over the hip-hop spectrum. Tapping to his heritage, Berner’s latest emphasizes a Latin flavor in the production, and boasts guest spots from Spanish-speaking emcees like De La Ghetto,Jon Z, and Ñengo Flow. Featuring additional appearances from Snoop Dogg, Wiz Khalifa, Chris Brown, Fat Joe, Cypress Hill, Mozzy, OMB Peezy, Nef The Pharaoh, Lil Pete, and more, La Plaza hits the internet on November 11th via Bern One Entertainment/EMPIRE.
To accompany the announcement of the upcoming album, Berner shares the video for “La Plaza.” Produced with signature invention by The RZA, “La Plaza” is a Latin-influenced banger, complete with wavy keyboards, chugging live percussion, and Mariachi horns. The track boasts appearances from Berner’s fellow Marijuana appreciators Snoop Dogg & Wiz Khalifa, who help transform the track into a quintessential stoner’s anthem. Directed by Farid, the video is a hazily cinematic clip, complete with Cookies smoke, wads of cash, and hotboxed suburbans. “La Plaza” follows the video for “Going Out Like That,” featuring Fat Joe & De La Ghetto.
In addition to being one of the game’s busiest rappers, Berner is an accomplished entrepreneur in the Cannabis industry. His most famous creation is the Girl Scout Cookies strain, which helped birth Cookies SF, one of the world’s leading Cannabis lifestyle brands. Berner was intimately involved in the creation of the first marijuana dispensary in San Francisco’s Upper Haight district, founded Hemp2O, a hemp-based health beverage company, created the novelty (non-THC) chocolate company KoKoNuggz, and created Re:Stash, a company that makes childproof cannabis storage jars. With an undying passion for connecting the worlds of Marijuana and Music, stay tuned for much more from Berner this year and in the future.
La Plaza tracklist:
1. Intro
2. La Plaza (feat. Wiz Khalifa & Snoop Dogg)
3. Crows On the Line (feat. T3r Elemento & Oscar Cortez)
4. Level Up (feat. Cozmo)
5. Art of War (feat. Cozmo)
6. My Spot (feat. De La Ghetto)
7. Going Out Like That (feat. Fat Joe & De La Ghetto)
8. Side Bust
9. Weed Man
10. Same Time
11. Every Night (feat. Chris Brown & Wiz Khalifa)
12. Somebody’s Girl (feat. T3r Elemento)
13. Can’t Keep My Eyes Open (feat. T3r Elemento, OMB Peezy & Nef The Pharaoh)
14. No Borders (feat. Eladio Carrión)
15. Mi Novia (feat. Jon Z & Alemán)
16. Get It (feat. Ñengo Flow)
17. 3 Deep (feat. Mozzy)
18. Box Boy (feat. Pablo Chill-E)
19. Kings of the Contraband (feat. Cypress Hill)
20. Dying Slow
21. Nonsense (feat. Lil Pete)
San Francisco native, Gilbert Milam Jr., better known in the rap game as Berner, has worked hard to become one of the Bay Area greats, alongside the likes of E-40, Mac Dre and Too $hort. Berner independently produced his first album in 2007, and has released several each year since. With his latest album, La Plaza, dropping on 11/11 of 2019, Berner stays busy and relevant in the industry. Constantly venturing into new territory with his music, Berner has an impressive list of artist collaborations on his resume, ranging from rap legends Wiz Khalifa, Snoop Dogg and B-Real, to production giants Scott Storch, RZA and Cozmo.
A self-made entrepreneur, Berner doesn’t stop at music. As founder and partner of several companies ranging from the Cannabis industry to a lifestyle clothing brand, his work ethic and innovative drive are hard to match. Keep your eyes on Berner, he is just getting started.
Clients Who Changed the Sound and the Shape of the Industry During the 2010s
Though artists usually get the lion’s share of the attention in the music industry,
we at Audible Treats are dedicated to making sure that crucial behind-the-scenes figures get their due.
We are proud to have worked with producers who altered the sound of rap music, a technology platform that democratizes the songwriting process,
and two massive genre-specific music festivals that managed to stay independent in the face of widespread consolidation in the live music industry.
Check out some of our most impactful non-artist clients, who sometimes quietly, sometimes loudly, changed the face of music over the past decade.
Starting life in 2015 as a one-day festival in Miami, Florida, the festival branded founded by Matt Zingler and Tariq Cherif grew into the premier festival brand in hip-hop, putting on star-studded shows in Oakland, Los Angeles, Sydney, and most recently, New York. The fest routinely nabs headline performers like Kendrick Lamar, J. Cole, Travis Scott, Cardi B, Future, and more. Just as importantly, the festival is a major launching pad for new talent, providing up-and-comers with a loud and hungry crowd months before the mainstream catches on. By the end of 2019. the biggest live rap event in the world will have sold over 1 million tickets across its dozens of festivals.
The fastest-growing genre in the 2010s was música urbana, an umbrella term that encompasses urban Latin styles like Reggaeton, Latin Trap, and more. In 2018, 7 of the top 10 most-viewed YouTube videos came from Latin artists. Founded in 2018 by Chris Den Uijl and Aaron Ampudia, Baja Beach Fest has quickly established itself as the world’s biggest urban Latin music festival, drawing fans to Rosarito, MX to celebrate the Latin community, beach vibes, and young Latin trap/reggaeton music. The wildly successful 2019 festival boasted headlining performances from Bad Bunny, Ozuna, and J Balvin, and help set the stage for Latin music’s emerging dominance in the 2020s.
Pioneering a cavernous, grand, and atmospheric blend of trap music, Mike WiLL Made It was the defining sound architect of 2010s rap. With a foundational role in the careers of superstars like Future and Rae Sremmurd, six Billboard Top 10 hits, and two Hot 100-topping smashes, few artists of any genre had the impact that Mike WiLL did on the airwaves.
An incomplete list of his decade-defining hits: – Rae Sremmurd – “Black Beatles” ft. Gucci Mane
– Kendrick Lamar – “Humble”
– Beyoncé – “Formation”
– 2 Chainz – “No Lie” ft. Drake
– Lil Wayne – “Love Me” ft. Future & Drake
– Miley Cyrus – “We Can’t Stop”
– Juicy J – “Bandz A Make Her Dance”
– Rihanna – “Pour It Up”
– Ciara – “Body Party” ft. Future
– Gucci Mane – “1st Day Out tha Feds”
A paradigm-shifting company in digital music, Taz Taylor started Internet Money as a beat-making company and collective through which producers could make beats and sell them a-la-carte to artists. As Internet Money grew, Taz Taylor became a well-respected songwriter and producer, shaping the sound of countless rising stars from Juice WRLD to Lil Skies to Lil Tecca. With the help of production prodigy Nick Mira, Taz Taylor and Internet Money producers placed dozens of rap songs on the Billboard Hot 100 in the latter part of the 2010s.
Internet Money Songs that Crashed the Charts:
– Juice WRLD – “Lucid Dreams”
– Juice WRLD – “All Girls Are The Same”
– Lil Tecca – “Ransom”
– Rich The Kid – “Plug Walk”
– Drake – “Blue Tint”
– Lil Uzi Vert – “That’s a Rack”
– Lil Baby – “Freestyle”
Without BeatStars, an online music marketplace where producers sell instrumentals to aspiring hitmakers, one of the biggest hits of the decade couldn’t have existed. In Fall 2018, Amsterdam producer YoungKio sold a beat on the platform for $30 to an artist from Atlanta–Lil Nas X. With the beat from BeatStars, Lil Nas X wrote and recorded “Old Town Road,” which went on to shatter the record for most weeks on top of the Billboard charts.
Founded in 2008, BeatStars is the leading global music marketplace connecting over 1.5 million recording artists and music producers, helping them collaborate, network and license beats. Since inception, BeatStars has paid out over $50 million to music producers licensing beats to recording artists on the platform.
Notable Beats sourced from BeatStars:
– Lil Nas X & Billy Ray Cyrus – “Old Town Road” (Remix) (prod by YoungKio)
– Future & Rihanna – “Selfish” (prod by Mantra)
– Future – “Fresh Air” (prod by Mantra)
– 6ix9ine – “Kooda” (prod by Koncept P)
– Flipp Dinero – “Leave Me Alone” (prod by Young Forever Beats)
– Queen Naija – “Medicine” (prod by 30Hertz)
– Joyner Lucas – “I’m Not Racist” (prod by The Cratez)
– Youngboy Never Broke Again – “Highway” (produced by The Martianz)
Video: Shordie Shordie ft. Shoreline Mafia – “Both Sides”
L.A.’s Favorite Rap Collective Connects with the Rising Baltimore Rapper for a Cole Bennett-Directed Clip
Critical Praise:
“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post
“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey
“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” –The FADER
“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss
The Video:
Perfecting their hedonistic brand of Los Angeles rap, Shoreline Mafia‘s impact reaches from coast to coast. Connecting with melodic Baltimore rapper Shordie Shordie, Shoreline shares “Both Sides,” a visually striking new clip. Directed by Cole Bennett and hosted on the Lyrical Lemonade YouTube channel, “Both Sides” has over two million views since its release last week. In the video, Shoreline Mafia’s OhGeesy and Fenix Flexin welcome Shordie Shordie to the Hollywood Hills, playing pool and drinking Hennessy as they dance to the melodic trap jam.
“Both Sides” arrives amidst Shoreline Mafia’s Euro Wave Tour, a 16-date, 14-country tour currently making its way through Europe. Next week, OhGeesy and Fenix Flexin return to the Western Hemisphere to start the “Paid In Full Tour,” which criss-crosses the United States and Canada for 26 dates.
Last month, Shoreline Mafia shared Party Pack Vol. 2, their latest EP. A tight nine-pack of radio-ready West Coast snap, Party Pack Vol. 2 showcases the lived-in chemistry between the group’s four emcees (Fenix Flexin, OhGeesy, Rob Vicious, Master Kato), as they explore several unique sonic avenues within the collective’s dark and minimalist sound world. With production from frequent Shoreline collaborators like Ron-Ron and Ace The Face, along with hitmaker D.A. Doman (Tyga’s “Taste”), the project peaked at #4 on Apple Music, landing six songs on the service’s Top 200 charts. The new EP peaked at #61 on the Billboard 200 and helped propel the group to the top 50 on Rolling Stone‘s new Artist 500 chart. Shoreline Mafia currently sits at #98 on that chart, with more than 14.5 million streams on their catalog in the past week.
Shoreline Mafia “Euro Wave Tour” dates:
10/18 – Helsinki, Finland
10/19 – Stockholm, Sweden – Debaser
10/20 – Copenhagen, Denmark – Loppen
Shoreline Mafia “Paid In Full Tour” Dates:
10/24 Thu – Edmonton, AB – Union Hall
10/25 Fri – Calgary, AB – Macewan Ballroom
10/26 Sat – Missoula, MT – Top Hat Lounge
10/27 Sun – Seattle, WA – Showbox SoDo
10/29 Tue – Santa Cruz, CA – The Catalyst
10/30 Wed – Santa Cruz, CA – The Catalyst
10/31 Thu – Pomona, CA – The Fox Theater
11/01 Fri – San Diego, CA – SOMA
11/02 Sat – Las Vegas, NV – Day N Night Festival
11/03 Sun – Flagstaff, AZ – Orpheum Theater
11/05 Tue – San Antonio, TX – The Aztec Theater
11/06 Wed – Dallas, TX – House of Blues – Dallas
11/07 Thu – New Orleans, LA – Republic NOLA
11/08 Fri – Atlanta, GA – Masquerade (Heaven)
11/09 Sat – Charlotte, NC – The Underground
11/11 Mon – New York, NY – Webster Hall
11/12 Tue – Boston, MA – Paradise Rock Club
11/13 Wed – Hartford, CT – Webster Theater
11/15 Fri – Clifton Park, NY – Upstate Concert Hall
11/16 Sat – Detroit, MI – The Fillmore – Detroit
11/17 Sun – Chicago, IL – House of Blues – Chicago
11/19 Tue – Minneapolis, MN – First Avenue
11/21 Thu – Fort Collins, CO – Aggie Theatre
11/22 Fri – Salt Lake City, UT – The Complex
11/23 Sat – Reno, NV – Jub Jub’s
11/24 Sun – San Francisco, CA – Warfield Theatre
Comprised of Fenix Flexin, OhGeesy, Rob Vicious, and Master Kato, Shoreline Mafia leads an exciting new wave of L.A. rappers. With over 18 million streams per month on all platforms, RIAA Gold certifications for singles “Musty” and “Nun Major,” and a platinum plaque for “Bands,” Shoreline Mafia is only just getting started.
With her flashy wardrobe and her attention-grabbing and deeply musical strain of hip-hop, Toronto’s Tasha The Amazon has no trouble standing out from the crowd. Retreating away from the warehouses that made her notorious, Tasha finds an urban oasis in “Not The Same,” her new video, directed by Colin G. Cooper, who previously collaborated with Tasha on the MuchMusic Video Award-winning “Picasso Leaning.” Praised by the CBCfor its “laid-back, summery vibe,” “Not The Same” is a breezy, keyboard-driven track that emphasizes the importance of creating and expanding your own lane in your artistic pursuits. Self-styled and adorned with pieces from her favorite fashion line DollsKill, Tasha takes her low-riding bicycle to Black Creek, a hidden aqueduct in Toronto, in the 8mm-shot video, exploring the fascinating intersection of urban architecture and natural beauty that defines her city.
“We were gonna film a video by the L.A. River for that mix of concrete meets green,” says Tasha The Amazon. “But a friend in L.A. asked us if we’d ever seen the Toronto version of the river, and we realized… we didn’t know it even existed. The whole song is about the day ones I came up with, so it felt truer to pay homage to the unexplored vibes we have right here in Toronto. We trekked out with the lowrider and found water and graffiti and ducks and good feels…and I finally got to rap on a waterfall like Left Eye.”
“Tasha and I wanted to shoot something bright and colorful that played on the lighter side of her personality,” says video director Colin G. Cooper. “We’ve done a lot of dark videos together that don’t really give credit to her warmth and sense of humor, and the more laid back vibe of this song seemed like a perfect opportunity to do so. We landed on the location (Black Creek) because it feels unique and out of place, which connected to the way I interpreted the song. It also looks like the L.A. River, which seemed an appropriate nod to some of the California-related lyrics.”
“Not The Same” is one of the standout singles from Black Moon, Tasha’s upcoming album. The proper follow-up to her JUNO Award-nominated Die Another Day, Black Moon finds Tasha spreading her wings beyond the warehouse rap that dominated her early work, applying her signature ferocity to a breadth of musical styles. In addition to “Not The Same,” Black Moon is home to recent singles like the chaotic and hedonistic “Helluva Ride“, and the brilliant kiss-off track “That Ain’t You,“ which released with an afrofuturistic, NYLON-premiered video. Stay tuned for Black Moon, releasing later this fall.
Tasha the Amazon is an artist, producer, and all-around bad gyal. Fiery and unconventional, she shifts lyrical ground effortlessly from partying to psychonautics; audacity to reflection.
The German-Jamaican powerhouse planted roots in the Toronto rap scene with her first solo mixtape, the critically acclaimed, FiDiYootDem, and quickly distinguished herself with standout performances, rude stage antics, and warehouse jams shut down by the police. Millions of video views and streams later, Tasha released her first album, the JUNO-nominated Die Every Day, in 2017. The album and its iconic videos racked up international awards and nominations. She made appearances everywhere, from International Google ads and big-city Spotify billboards, to Comedy Central’s Broad City and HBO’s Insecure.
“Toronto’s Tasha The Amazon is a Rising Star” – Pigeons & Planes
“The perfect soundtrack for a molly-fueled bacchanal at the end of the world.” – The Cut (New York Magazine)
The Video:
With her flashy wardrobe and her attention-grabbing and deeply musical strain of hip-hop, Toronto’s Tasha The Amazon has no trouble standing out from the crowd. Retreating away from the warehouses that made her notorious, Tasha finds an urban oasis in “Not The Same,” her new video, directed by Colin G. Cooper, who previously collaborated with Tasha on the MuchMusic Video Award-winning “Picasso Leaning.” Praised by the CBCfor its “laid-back, summery vibe,” “Not The Same” is a breezy, keyboard-driven track that emphasizes the importance of creating and expanding your own lane in your artistic pursuits. Self-styled and adorned with pieces from her favorite fashion line DollsKill, Tasha takes her low-riding bicycle to Black Creek, a hidden aqueduct in Toronto, in the 8mm-shot video, exploring the fascinating intersection of urban architecture and natural beauty that defines her city.
“We were gonna film a video by the L.A. River for that mix of concrete meets green,” says Tasha The Amazon. “But a friend in L.A. asked us if we’d ever seen the Toronto version of the river, and we realized… we didn’t know it even existed. The whole song is about the day ones I came up with, so it felt truer to pay homage to the unexplored vibes we have right here in Toronto. We trekked out with the lowrider and found water and graffiti and ducks and good feels…and I finally got to rap on a waterfall like Left Eye.”
“Tasha and I wanted to shoot something bright and colorful that played on the lighter side of her personality,” says video director Colin G. Cooper. “We’ve done a lot of dark videos together that don’t really give credit to her warmth and sense of humor, and the more laid back vibe of this song seemed like a perfect opportunity to do so. We landed on the location (Black Creek) because it feels unique and out of place, which connected to the way I interpreted the song. It also looks like the L.A. River, which seemed an appropriate nod to some of the California-related lyrics.”
“Not The Same” is one of the standout singles from Black Moon, Tasha’s upcoming album. The proper follow-up to her JUNO Award-nominated Die Another Day, Black Moon finds Tasha spreading her wings beyond the warehouse rap that dominated her early work, applying her signature ferocity to a breadth of musical styles. In addition to “Not The Same,” Black Moon is home to recent singles like the chaotic and hedonistic “Helluva Ride“, and the brilliant kiss-off track “That Ain’t You,“ which released with an afrofuturistic, NYLON-premiered video. Stay tuned for Black Moon, releasing later this fall.
Tasha the Amazon is an artist, producer, and all-around bad gyal. Fiery and unconventional, she shifts lyrical ground effortlessly from partying to psychonautics; audacity to reflection.
The German-Jamaican powerhouse planted roots in the Toronto rap scene with her first solo mixtape, the critically acclaimed, FiDiYootDem, and quickly distinguished herself with standout performances, rude stage antics, and warehouse jams shut down by the police. Millions of video views and streams later, Tasha released her first album, the JUNO-nominated Die Every Day, in 2017. The album and its iconic videos racked up international awards and nominations. She made appearances everywhere, from International Google ads and big-city Spotify billboards, to Comedy Central’s Broad City and HBO’s Insecure.
The 1017 Eskimo Emcee Attracts Models and Avoids the Feds in His Latest Iceburg Video
The Video:
A rising star in the ATL scene, Yung Mal has a malleable, hard-hitting flow that sounds best atop spare instrumentals. Giving an inside glimpse into his glamorous trap lifestyle, Mal shares “Toothpaste,” his latest music video. Produced by PyrexTurnMeUp, “Toothpaste” is a minimalist banger, defined by subsonic bass and crisp snares, providing a canvas for Mal’s sharp-tongued flexes: “Say I’m goin’ broke, then that must be a prank/We got more money than New York Yankees.” In the video, Mal keeps his business and his pleasure separate, as he mobs in the street with a crew of his bros, including frequent rap partner Lil Quill, before retreating to his spotless mansion to party with models. “Toothpaste” is the latest video from Iceburg, Mal’s debut solo mixtape, following the Gunna-featuring clip for “War.”
A 15-track pack of casually confrontational trap music, Iceburg is a flex-heavy opus, catalyzing Mal’s rise from less than 100k to over 458k monthly listeners on Spotify. The new mixtape is headlined by Mal’s successful run of singles, including the head-nodding lyrical exercise “#’s“, the Gucci Mane-featuring, Complex-premiered “Fresh”, and the exotic slapper “Action,” featuring Lil GotIt, produced by Pi’erre Bourne, and premiered by HYPEBEAST. Signed to Gucci Mane‘s 1017 Eskimo imprint, Mal is making all the right moves, collaborating with established veterans and exciting newcomers in his hometown scene. Featuring additional appearances from King Von and Lil Quill, Iceburg is available to stream everywhere via 1017 Eskimo/Alamo Records.
With Yet Another Sold Out Festival, Rolling Loud New York Proves That There’s No Limit to the Influence of Rap’s Premier Live Brand
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
The Recap:
The world’s biggest rap festival brand and the nation’s biggest city were a match made in heaven this weekend, as 120,000 fans flocked to Citi Field for Rolling Loud New York. Boasting an undeniable lineup packed with A-list stars, rising phenoms, and local heroes, RLNY provided an unforgettable experience for the sold out crowd–and attending celebs like Kevin Durant,Rihanna, andSuccession’s Nicolas Braun.
The festival closed out with twin headlining performances from Lil Uzi Vert and hometown hero A$AP Rocky, joined onstage by 50 Cent, Swae Lee, and A$AP Mob, and offered thrilling sets from young superstars like Juice WRLD and DaBaby, local heroes like Action Bronson and A Boogie, and established icons like Pusha T and Curren$y. But perhaps the most rapturous reaction was saved for Lil Tecca, who performed his chart-topping hits and popped up at regular intervals throughout the weekend.
Check below for some of the best photos of the day’s most memorable moments.
The Harlem native mines a decade’s worth of smash hits for an electrifying headlining set (Credit: Rolling Loud/Simon Chasalow @simonchasalow)
Rocky brought out a crash test dummy street team (Credit: Rolling Loud/Simon Chasalow @simonchasalow)
Rocky & Ferg (Credit: Rolling Loud/Simon Chasalow @simonchasalow)
LIL UZI VERT:
The Philly native showcases stage antics on the Dryp Stage’s closing set (Credit: Rolling Loud/Amal Flower Kay @cohibit)
DABABY:
2019’s biggest breakout rapper interacts with the crowd as he performs cuts from his new album KIRK
(Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
Air Baby (Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
A BOOGIE WIT DA HOODIE:
New York’s most popular rapper brings out a bevy of guest stars, including Lil Tecca and Queen Naija, during his twilight performance (Credit: Rolling Loud/Kenneth Dapaah @_flixz)
YOUNG THUG:
The influential ATLien has So Much Fun performing tracks from his new album (Credit: Rolling Loud)
Thugger and Gunna (Credit: Rolling Loud)
MEGAN THEE STALLION:
Hot Girl Summer might be over, but don’t tell Megan, who still brings the heat (Credit: Rolling Loud/Mickey Pierre-Louis @itchyeyephotos)
LIL TECCA:
The Queens-born 17-year-old was one of the fest’s most popular guest stars, popping up during A Boogie and Juice WRLD’s sets and performing a hit-filled one of his own (Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
Tecca during A Boogie’s set (Credit: Rolling Loud/Kenneth Dapaah @_flixz)
DENZEL CURRY:
Bringing a punk rock energy to a rap fest, Curry’s set was one of the most unique and turnt of the whole festival (Credit: Rolling Loud/Amal Flower Kay @cohibit)
LOCAL HEROES:
DAVE EAST (Credit: Rolling Loud/Kenneth Dapaah @_flixz)MELII (Credit: Rolling Loud/ Mickey Pierre-Louis @itchyeyephotos)SMOOKY MARGIELAA (Credit: Rolling Loud/Austin Massey @austinmassey)
THE CROWD:
(Credit: Rolling Loud/Sebastian Rodriguez @srodriguez92)
(Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
(Credit: Rolling Loud/Mickey Pierre-Louis @itchyeyephotos)
THE FOUNDERS:
Rolling Loud co-founders Tariq Cherif & Matt Zingler (Credit: Rolling Loud/Mickey Pierre-Louis @itchyeyephotos)
Rolling Loud co-founder Tariq Cherif (Credit: Rolling Loud/Amal Flower Kay @cohibit)
Rolling Loud would like to thank the following for setting up activations at the festival:
FashionNova
Monster
Simple Mobile
Heineken
And these further corporate sponsors:
BE-AT.TV
Four Loko
Miller/Coors
Electric Standard Company
Ethika
New Era
Buzznog
THE BACKGROUND:
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and an international event in Australia. Occurring at Citi Field in October, Rolling Loud New York boasted one of the festival brand’s most impressive lineups yet, with headlining performances from New York icons A$AP Rocky and Wu-Tang Clan, alongside genre superstars Travis Scott, Meek Mill, and Lil Uzi Vert.
Hip-Hop’s Biggest Festival Brand Travels to Rap’s Hometown For a Day of Infinite Drip
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
The Recap:
With a grandeur and scale befitting the festival’s Empire City surroundings, Rolling Loud New York is one of the defining rap events of 2019. On the first day of the inaugural edition of this festival, there was a palpable electricity as rap’s elite descended upon Citi Field in Queens, bringing their A-game to fit the occasion. Closing with a characteristically epic Travis Scott performance, Saturday also boasted an energetic, Meek Mill taking the stage with guest spots from Calboy and Wale, a performance by the full Wu-Tang Clan, and hometown sets from nearly a dozen NY stars, from Fat Joe to Lil TJay.
Additional highlights include Playboi Carti earning a rapturous response for both his hits and his leaks, YG giving his take on the day’s trending topics, Young M.A. bringing a heavy dose of Brooklyn to the Sauce Stage, new Brooklyn Nets star Kevin Durant chilling backstage, and much more.
Check below for some of the best photos of the day’s most memorable moments.
The proud Houston native brings down the house with his new stage design (Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
(Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
MEEK MILL:
The righteously intense Philly rapper prepares to take the stage (Credit: Rolling Loud/ Shaun Llewellyn @@shaunllewellyn_)
WU-TANG CLAN:
Ya best protect ya neck–RZA, Ghost, Rae, Meth, and the rest bring the ruckus during their epic Dryp Stage set (Credit: Rolling Loud/Mickey Pierre-Louis @itchyeyephotos)
Method Man (Credit: Rolling Loud/Mickey Pierre-Louis @itchyeyephotos)
Clan in Da Front (Credit: Rolling Loud/Mickey Pierre-Louis @itchyeyephotos)
PLAYBOI CARTI:
Playboi Carti shines bright as fans scream back his mantra-like rhymes (Credit: Rolling Loud/Leanne Leuterio @snap_ll)
SHECK WES & KEVIN DURANT:
(Credit: Rolling Loud/Leanne Leuterio @snap_ll)
YOUNG M.A.:
The Brooklyn native dazzles the crowd with her technique (Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
LIL TJAY:
Nobody was happier to be at Rolling Loud New York than the Bronx-born teenaged sensation (Credit: Rolling Loud/Amal Flower Kay @cohibit)
RICO NASTY:
The 2019 XXL Freshman poses backstage with her best bud Fish (Credit: Rolling Loud/Nicolita Bradley @okaynicolita)
LIL KEED:
ATL’s latest breakout star mingles with fans during his set (Credit: Rolling Loud/ Felix Francisco @felxfrancisco)
FLIPP DINERO:
The crowd couldn’t leave Canarsie’s hometown hero alone (Credit: Rolling Loud/Marcus McDonald @themcdub)
THE CROWD:
(Credit: Rolling Loud/Amal Flower Kay @cohibit)
(Credit: Rolling Loud/Amal Flower Kay @cohibit)
Rolling Loud New York’s Signature Cereal, available at the festival’s Cereal Bar (Credit: Rolling Loud/Marcus McDonald @TheMcDub)
(Credit: Rolling Loud/Amal Flower Kay @cohibit)
(Credit: Rolling Loud/Sebastian Rodriguez @srodriguez92)
Rolling Loud would like to thank the following for setting up activations at the festival:
FashionNova
Monster
Simple Mobile
Heineken
And these further corporate sponsors:
BE-AT.TV
Four Loko
Miller/Coors
Electric Standard Company
Ethika
New Era
Buzznog
The Background:
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and an international event in Australia. Occurring at Citi Field in October, Rolling Loud New York boasted one of the festival brand’s most impressive lineups yet, with headlining performances from New York icons A$AP Rocky and Wu-Tang Clan, alongside genre superstars Travis Scott, Meek Mill, and Lil Uzi Vert.
Video: Internet Money – “Somebody” ft. Lil Tecca & A Boogie Wit Da Hoodie
Released as “Ransom” Breaks SoundCloud Records, the New Single is the First Collaboration Between Two Red Hot NYC Emcees
Critical Praise:
“It won’t be long until we hear Funk Flex dropping bombs on Long Island’s reigning champ.” – Pitchfork
“Tecca’s beginning to really heat up in the streets of the Big Apple and we’re looking forward to hearing more from the young artist in the near future.” – ELEVATOR
The Video:
When Long Island native Lil Tecca and producer Nick Mira connected for “Ransom,” they turned the rap game on its head, breaking streaming records and turning Tecca into a star. Today, Tecca reconnects with Internet Money honchos Taz Taylor and Nick Mira for “Somebody,” a new music video. Featuring an appearance from Tecca’s fellow outer-borough superstar A Boogie Wit Da Hoodie, “Somebody” is a spritely love song, complete with chiming bells and staccato trap drums. In the video, Tecca and A Boogie crash a bougie wedding, quickly winning the affections of the guests and turning the buttoned-up affair into a turnt-up function.
“Somebody” arrives as Lil Tecca reaches a new milestone with his breakout hit “Ransom.“ Already the most-streamed song in the U.S. on Spotify during Summer 2019, “Ransom” eclipsed Post Malone’s “Rockstar” as the longest running single in the history of SoundCloud’s Top 50 Chart, with 86 consecutive days at the number-one spot. Currently sitting at #4 on the Billboard Hot 100, the single is quickly approaching the 1 billion stream mark across platforms, and made noise on radio, where it hit the Top 10 Urban and Top 40 Pop charts.
“Ransom” helped power Tecca’s debut album We Love You Teccato #1 on Billboard’s Hot R&B/Hip-Hop Albums chart and #4 on the Billboard 200. Featuring five Billboard Hot 100 hits–“Ransom,” current #100 hit “Did It Again,” “Out of Luck,” “Shots” and “Love Me”–We Love You Tecca is an auspicious beginning to the 17-year-old’s burgeoning career as a rap superstar.
On the heels of his massive summer, Tecca prepares to embark on the “We Love You Tecca Tour,” which embarks this fall. The tour includes a show at Rolling Loud NewYork (Oct 13th), which takes place in Tecca’s home borough Queens.
WE LOVE YOU TECCA TOUR
10/12 Minneapolis, MN*
10/13 Flushing, NY*
10/27 Seattle, WA
10/28 San Francisco, CA
10/29 Los Angeles, CA
10/30 Los Angeles, CA
11/02 Las Vegas, NV
11/04 Dallas, TX
11/05 Houston, TX
11/06 Atlanta, GA
11/09 Washington, DC
11/10 Boston, MA
11/11 Toronto, ON
11/13 Philadelphia, PA
11/15 Chicago, IL
11/18 Brooklyn, NY
11/21 Berlin, Germany
11/23 Amsterdam, Netherlands
11/24 Paris, France
11/25 London, UK
11/26 Dublin, Ireland
Hailing from New York, recording artist Lil Tecca is breaking through in 2019 with one of the biggest hits of the year and creating a genre all his own. Raised by Jamaican parents in Springfield Gardens, you can hear the dancehall influence sprinkled in many of his songs. He started rapping in his early teens, inspired by artists such as Speaker Knockerz, Chief Keef, and others. At just 16 years old, Lil Tecca has started to build a huge following online releasing singles “Count Me Out”, “Love Me”, “Did it Again”, and “Molly Girl”. “Did it Again” was his first break out track produced by Taz Taylor and Nick Mira and charted #4 on the New & Hot Worldwide chart on SoundCloud. It received over 6 million plays on the platform in just 3 months. His current hit, “Ransom” has garnered over 235 million streams on Spotify and 58 million streams on Soundcloud. The single has pushed its way on to the biggest playlists on all platforms and landed at #1 on the Spotify US Chart, #1 on the Apple Music Hip Hop chart and is in the Top 5 on Billboard’s Hot 100 chart. The single is currently being played on all radio formats including Top 40. In addition, the Cole Bennet directed video has over 100 million views on Youtube and counting.
Just Before the “I’m Him Tour” Kicks Off in Chicago, Rod Wave and Kevin Gates Share a Lo-Fi, Mansion-Set Video
Critical Praise:
“The 19-year-old can rap at a brisk pace like an ATL rapper, hit a falsetto like a R&B singer, and often digs deep to unleash a gravelly voice that sounds like he’s the lead in a country rock band…he already possesses one of the best voices in the South.” – Pitchfork
“If you’re not familiar with the sounds of Rod Wave, he’s certainly one of the most talented acts to come out of Florida in some time.” – The Modern Life Mag
Wielding a rare talent for Southern-fried melody, Florida’s Rod Wave is is quickly building a devoted following in his home state and beyond. Adjusting to his new life of fame and prosperity, Rod shares “Cuban Links,” his new video single. With a textured instrumental from producers TNT, Tago, and Tre Gilliam, complete with wailing guitar, percolating organ, and mournful trumpet, “Cuban Links” is a bittersweet anthem for those who came from nothing to become something. The song features a spirited guest verse from Kevin Gates, who echoes Rod’s fear of fickle friends turning their backs on him. In the lo-fi, but luxurious video, Rod and Kevin kick it at an ornate L.A. mansion, harmonizing on marble staircases and chilling by the indoor pool. “Cuban Links” follows Rod’s recent video for “Heart On Ice (Remix)“ featuring Lil Durk, which has over 1.7 million views on YouTube in less than two weeks of release.
Rod Wave recently wrapped up the “Heart On Ice Tour,” which toured several cities around Florida and Georgia before bouncing to the West Coast in August. The St. Petersburg, Florida native is currently preparing to support Kevin Gates on the nationwide “I’m Him Tour,” launching October 12th in Chicago. Also featuring support from YK Osiris and SDot Fresh, the 33-date nationwide tour makes stops in New York on October 23rd (Terminal 5) and in Los Angeles on November 27th (The Novo).. Tickets are available now.
I’m Him Tourdates:
October 12 – Chicago, IL – Patio Theater
October 13 – Kansas City, MO – Arvest Bank Theatre At The Midland
October 15 – Royal Oak, MI – Royal Oak Mic Theatre
October 16 – Columbus, OH – Express Live!
October 18 – Cleveland, OH – Agora Theatre
October 19 – Pittsburgh, PA – Stage AE
October 20 – Philadelphia, PA – Franklin Mic Hall
October 22 – Boston, MA – Orpheum Theatre
October 23 – New York, NY – Terminal 5
October 24 – Sayreville, NJ – Starland Ballroom
October 27 – Washington, DC – Echostage
October 29 – Norfolk, VA – The Norva
October 30 – Durham, NC – Durham Performing Arts Center (DPAC)
November 1 – Richmond, VA – The National
November 3 – Nashville, TN – Nashville Municipal Auditorium
November 4 – Atlanta, GA – Coca-Cola Roxy
November 6 – Augusta, GA – William B. Bell Auditorium, Augusta-Richmond County Civic Center
November 7 – Orlando, FL – Orlando Amphitheater At The Central Florida Fairgrounds
November 9 – New Orleans, LA – Uno Lakefront Arena
November 10 – Birmingham, AL – BJCC Concert Hall
November 11 – Jackson, MS – Thaila Mara Hall
November 12 – Shreveport, LA – Shreveport Municipal Auditorium
November 13 – Houston, TX – Revention Music Center
November 15 – Dallas, TX – The Bomb Factory
November 17 – Denver, CO – Mission Ballroom
November 18 – Salt Lake City, UT – The Complex
November 20 – Boise, ID – Knitting Factory Boise
November 21 – Portland, OR – Roseland Theater
November 24 – Santa Cruz, CA – The Catalyst
November 25 – San Francisco, CA – The Warfield
November 26 – Pomona, CA – Fox Theater
November 27 – Los Angeles, CA – The Novo By Microsoft
November 30 – Seattle, WA – WaMu Theater
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.
Giving a Flossy Glimpse of the Chicago Rapper’s Daily Routine, “No Flaws” is the Latest Video from the Only The Family Signee’s Debut Mixtape Grandson, Vol. 1
Critical Praise:
“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405
“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER
“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork
The Video:
King Von made his name with visceral storytelling and harrowing realism, but he’s not afraid to cut loose and enjoy himself when the occasion calls. Making a case for himself as the perfect rapper and the perfect man, Von shares “No Flaws,” his new video. Produced by frequent Von collaborator Chopsquad DJ, whose spritely piano melody powers the song, “No Flaws” is a chance for Von to show off his melody and charm, following DJ’s piano with lilting punchlines: “Three cars my garage/I just put a horse in it.” In the video, Von works hard to shine hard, maintaining good habits for oral hygiene as he gives a tour of his cash-strewn home. “No Flaws” is the latest video from Grandson, Vol. 1, Von’s recently released debut mixtape, following the dramatic and romantic “F*ck Yo Man“, which has over 2.2 million views on YouTube.
Building off a series of buzzing singles and guest appearances, Grandson, Vol. 1 paints a compelling portrait of the Only The Family signee, providing insight into his family upbringing, his stints in prison, and his grappling with rap fame. The new tape brings the gripping drill narratives for which Von is known, but also finds the rapper embracing new styles and modes. Featuring appearances from Von’s OTF brethren Lil Durk and Booka600, and hosting Von’s breakthrough single “Crazy Story” (41 million YouTube views), Grandson, Vol. 1 is available to stream everywhere via Only The Family/EMPIRE.
Grandson Vol. 1 tracklist:
1. Went Silly
2. Tuff
3. Crazy Story
4. Crazy Story, Pt. 3
5. Twin Nem (Feat. Lil Durk)
6. F*ck Yo Man
7. No Flaws
8. What It’s Like
9. Hoes Ain’t Shit
10. War Wit Us
11. Jet (Feat. Booka600)
12. Mama’s Boy
13. Crazy Story 2.0 (Feat. Lil Durk)
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.
“The positive nature and buoyant, bouncing bass on many of the instrumentals give the young artist another perfectly-timed summer project” – Earmilk
“P-Lo is another name to add to the list of rising West Coast rappers and a reason why The Bay is a respected hub of hip-hop creativity.” – XXL
The Video:
Proudly representing the cities whose sound he helped define, rapper/producer P-Lo is one of the most influential artists in the new wave of Bay Area rap. The Filipino-American rapper keeps his circle tight in “Just Gang,” his latest music video. An ode to fierce loyalty, “Just Gang” derives its power from a rubbery bass line and its memorable hook: “Not too many friends, just gang.” The video gives an inside look into P-Lo’s hectic summer, including footage from his raucous hometown set at Outside Lands Festival, where he performed with the Oakland A’s mascot Stomper, as well as from his visit to the San Francisco 49ers training camp, and his forays to biker bars and skate parks. Directed by Adrian Per, “Just Gang” also shines a spotlight on the Bay’s prominent Filipino community, offering close-ups to community members young and old. Released at halftime of the 49ers’ blowout Monday Night Football win, “Just Gang” is the latest video from SHINE, P-Lo’s recent album.
With 16-tracks ranging from function-style slappers to reflective soul-samplers and everything in between, SHINE (an acronym meaning “SomeHow It Never Ends”) hosts several well-received singles including “Going Big,” which features prominently in the new NFL video game Madden 20, bonus track “Type Beat,” included on the soundtrack for FIFA 20, and “Don’t Think,” an introspective Mozzy-featuring release. Featuring additional appearances from Kehlani, Dom Kennedy, Mike Sherm, Jay Anthony, and Bosko, SHINE is available everywhere via EMPIRE.
Kicking off this Wednesday, P-Lo headlines the 16-date “SHINE Tour.” Featuring support from Guapdad 4000, the “SHINE Tour” kicks off in Virginia Beach on October 7th, and passes through New York on October 11th (Mercury Lounge), before heading back home to Northern California for four dates on October 30th. A boundlessly energetic live performer, P-Lo will play his new album, plus familiar favorites like 2018’s “same squad” (13 million Spotify streams), as he makes his way from coast to coast.
The co-founder/ringleader and chief producer for Bay Area collective HBK Gang, P-Lo‘s production helped define the current sound of the Bay Area, producing local hits such as IAMSU’s “Only That Real” and Sage The Gemini’s “Remember Me,” producing tracks on YG’s Still Brazy and Kehlani’s SweetSexySavage, and reaching the Billboard Hot 100 with Yo Gotti’s “Act Right.” In recent years, P-Lo developed an equally robust reputation as an artist, heating up Bay Area blocks with his More Than Everything(2017)and PRIME(2018) projects. Powered by the hit single “same squad,” which racked up more than 12 million Spotify streams and appeared on the soundtrack for Madden 19, PRIME was the Filipino-American artist’s breakthrough moment as a solo star. Shortly after dropping PRIME, P-Lo performed one of the highest-billed local artists at Rolling Loud Bay Area, bringing out friend and collaborator G-Eazy to perform his hit “Feel Good,” a highlight from the first volume of the soundtrack to HBO’s Insecure.
A rabid fan of all his local teams, the energetic performer is a mainstay at Bay Area and NorCal sporting events, partnering with the San Francisco Giants for an Opening Day hype video, planning a Filipino-American Heritage Night with the Golden State Warriors at Oracle Arena, and performing at halftime during a Sacramento Kings game. The rapper’s uplifting turn-up is an ideal fit with sports video games, as the artist scored syncs in the Madden, NBA 2K, and FIFA franchises.
With the new album SHINE, released in August 2019, P-Lo proves his growth as an artist, fusing his party-positive image and speaker-knocking production with an introspective and inspirational lyrical slant.
Mixtape: Shoreline Mafia – Shoreline in London (Hosted by Trap-A-Holics)
Premiered on Mixtape Madness Ahead of the Group’s First Headlining UK Show, Shoreline In London Shares New Single “Grease Lightning”, Compiled with Some of the L.A. Collective Biggest Hits
Critical Praise:
“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post
“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey
“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER
“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss
The Tape:
Perfecting their signature brand of party positive rap, L.A.’s Shoreline Mafia is quickly developing a global following. Preparing for their first headlining show in the UK, Shoreline Mafia collaborates with Trap-A-Holics and UK rap website Mixtape Madnessto release Shoreline In London, a compilation tape. Released ahead of Fenix Flexin and OhGeesy‘s sold-out performance last night at London’s Islington Assembly Hall, Shoreline In London collects some of the collective’s best-loved tracks, including the Platinum-selling “Bands” and Gold records “Musty” and “Nun Major,” along with the new song “Grease Lightning.”
A collaboration between Fenix Flexin and UK rapper Kilo Jugg, who was the opening act for last night show, “Grease Lightning” is a slo-mo trap banger, illustrating the surprising connection between the dark sonic worlds of UK drill and L.A. function. Shoreline Mafia’s London concert is the latest stop on OhGeesy and Fenix Flexin’s “Euro Wave Tour,” a 16-date, 14-country tour through Europe. The Shoreline In London compilation is available to stream and download for free at Mixtape Madness and on Audiomack.
Last month, Shoreline Mafia shared Party Pack Vol. 2, their latest EP. A tight nine-pack of radio-ready West Coast snap, Party Pack Vol. 2 showcases the lived-in chemistry between the group’s four emcees (Fenix Flexin, OhGeesy, Rob Vicious, Master Kato), as they explore several unique sonic avenues within the collective’s dark and minimalist sound world. With production from frequent Shoreline collaborators like Ron-Ron and Ace The Face, along with hitmaker D.A. Doman (Tyga’s “Taste”), the project peaked at #4 on Apple Music, landing six songs on the service’s Top 200 charts. The new EP peaked at #61 on the Billboard 200 and helped propel the group to the top 50 on Rolling Stone‘s new Artist 500 chart. Shoreline Mafia currently sits at #89 on that chart, with more than 12.8 million streams on their catalog in the past week.
Shortly after wrapping up the “Euro Wave Tour” later this month, Fenix and OhGeesy head straight back on the road for the national “Paid In Full Tour.” Commencing on October 26th, the tour will take Shoreline members Fenix Flexin and OhGeesy coast-to-coast, topping the bill at clubs and theaters across the country. The two collective members spent September performing at festivals, bringing their unique stage energy to Papas Beach Bash (Rosarito, MX), Life Is Beautiful (Las Vegas, NV), and Rolling Loud Bay Area (Oakland, CA).
Shoreline in London tracklist:
1. Fenix Flexin – Grease Lightning (feat. Kilo Jugg)
2. Shoreline Mafia – Bands
3. Shoreline Mafia – Wings
4. Shoreline Mafia – Molly Water
5. Shoreline Mafia – Nun Major
6. Shoreline Mafia – Fell In Love
7. Shoreline Mafia – Moving Work
8. Shoreline Mafia – Musty
9. Shoreline Mafia – Pressure
10. OhGeesy – Heavy
11. Shoreline Mafia – Homicide (feat. Bandgang Lonnie Bands)
12. Shoreline Mafia – Whuss Da Deal
13. Shoreline Mafia – Bathing Ape
14. Shoreline Mafia – Straight Drop
Shoreline Mafia “Euro Wave Tour” dates:
10/8 – Amsterdan, Netherlands – Bitterzoet
10/10 – Antwerp, Belgium – Kavka
10/11 – Cologne, Germany – Veedel Club
10/12 – Berlin, Germany – Burg Schnabel
10/13 – Warsaw, Poland – Klub Hydrozagadka
10/15 – Kiev, Ukraine
10/16 – Moscow, Russia
10/18 – Helsinki, Finland
10/19 – Stockholm, Sweden – Debaser
10/20 – Copenhagen, Denmark – Loppen
Shoreline Mafia “Paid In Full Tour” Dates:
10/24 Thu – Edmonton, AB – Union Hall
10/25 Fri – Calgary, AB – Macewan Ballroom
10/26 Sat – Missoula, MT – Top Hat Lounge
10/27 Sun – Seattle, WA – Showbox SoDo
10/29 Tue – Santa Cruz, CA – The Catalyst
10/30 Wed – Santa Cruz, CA – The Catalyst
10/31 Thu – Pomona, CA – The Fox Theater
11/01 Fri – San Diego, CA – SOMA
11/02 Sat – Las Vegas, NV – Day N Night Festival
11/03 Sun – Flagstaff, AZ – Orpheum Theater
11/05 Tue – San Antonio, TX – The Aztec Theater
11/06 Wed – Dallas, TX – House of Blues – Dallas
11/07 Thu – New Orleans, LA – Republic NOLA
11/08 Fri – Atlanta, GA – Masquerade (Heaven)
11/09 Sat – Charlotte, NC – The Underground
11/11 Mon – New York, NY – Webster Hall
11/12 Tue – Boston, MA – Paradise Rock Club
11/13 Wed – Hartford, CT – Webster Theater
11/15 Fri – Clifton Park, NY – Upstate Concert Hall
11/16 Sat – Detroit, MI – The Fillmore – Detroit
11/17 Sun – Chicago, IL – House of Blues – Chicago
11/19 Tue – Minneapolis, MN – First Avenue
11/21 Thu – Fort Collins, CO – Aggie Theatre
11/22 Fri – Salt Lake City, UT – The Complex
11/23 Sat – Reno, NV – Jub Jub’s
11/24 Sun – San Francisco, CA – Warfield Theatre
Comprised of Fenix Flexin, OhGeesy, Rob Vicious, and Master Kato, Shoreline Mafia leads an exciting new wave of L.A. rappers. With over 18 million streams per month on all platforms, RIAA Gold certifications for singles “Musty” and “Nun Major,” and a platinum plaque for “Bands,” Shoreline Mafia is only just getting started.
“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Video:
A prolific slang originator with decades of experience, E-40 is a model for rap game success. Expressing his distaste for snitches, lames, and fake friends, 40 shares “I Don’t Like ‘Em,” his latest video. Produced by Traxx FDR, “I Don’t Like ‘Em” is a glistening, minor-key mob slapper (a term coined by 40 himself), providing a cinematic backdrop for 40 to make clear that he does not suffer hypocrites: “So many really fufu, game-goofy cornballs/Where your daddies and your uncles at? Who raised y’all?/If the shoe fit then wear it, my n****, please/N****s don’t wanna see you blessed, even when you sneeze.”
In the video, 40 sips Earl Stevens Selections wine and E.Cuarenta tequila as he holds court with two fellow Northern Californians, Sick Wid It Records signee Cousin Fik and Bay Area veteran Laroo, as a pesky police officer desperately tries to find an informant who will give up any information on the Don. “I Don’t Like ‘Em” is the latest video from Practice Makes Paper, 40’s latest full-length, following the Bay-Detroit connecting “I Come From the Game”.
The Counselor’s 28th solo studio album, Practice Makes Paper benefits from 40’s peerless work ethic and massive sphere of influence, packing dozens of guest stars and even more quotable lines into 26 tracks. The new album was The Counselor’s 32nd to place on the Billboard 200(where it debuted at #65), extending a record for most Billboard 200 appearances by a single artist. The album boasts appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!,and many, many more. Peaking at #4 on Billboard’s Top Rap Album Sales chart, at #9 on Billboard’s Independent Albums chart, and at #26 on Billboard’s Top Album Sales chart, Practice Makes Paper is available everywhere.
In addition to his legend status in the rap game, E-40 is a mogul in the world of adult beverages. His popular brands of liquor, including premium tequila E Cuarenta, Earl Stevens Selections wine, and pre-mixed cocktail Sluricane, can be found at retailers across the West Coast and Midwest, including Safeway, BevMo!, Total Wine & More, Save Mart, Albertson’s, FoodMaxx, Raley’s, Lucky Supermarkets, Costco, and more.
Pompano Beach’s New Favorite Son Masterminds a Heist in the Latest Video from Lost In My Head
The Video:
Switching up his flow to suit each song, Jackboy is one of the South’s most inventive and hyperactive new voices. Coming through with a slick new video, Jackboy makes a risky money move in “No Cap,“ his new video. An antsy, off-kilter trap slapper, “No Cap” is powered by Jackboy’s percolating flow, his energy barely contained by the jittering hi-hats: “B*tch, I want all the smoke just like a hippie/Hold court in the streets, you guilty/Pop you and you, I’m never too picky/Run up on me, yeah, it’s risky.”
In the video, Jackboy travels down I-95 from Pompano Beach to Miami, looking to expand his underworld empire. With the help of a beautiful assassin, Jackboy takes down the local syndicate, standing by while his partner does his dirty work. “No Cap” is the latest video from Jackboy’s new Lost In My Head mixtape, following the clip for the Jetson Made-produced “Bipolar.”
Spanning 15 tracks, Lost In My Head takes listeners deep into Jackboy’s turbulent life in Broward County, ping-ponging from heartfelt missives like “Jail Talk,” to aggressive hitters’ anthems like “In the Uber with the Ruger, to mission statement “Not A Clone,” which racked up nearly 4 million views on its video. Featuring appearances from Yella Beezy, Shy Glizzy, Ugly God, and JayDaYoungan, Lost In My Head is available via Sniper Gang/EMPIRE.
Lost In My Head tracklist:
1. No Cap
2. Not a Clone
3. City Boy (ft. Ugly God)
4. Bipolar
5. Live and Learn
6. In the Uber with a Ruger
7. On a Flight
8. Tell Me (ft. JayDaYoungan)
9. Lately
10. Make the News (ft. Shy Glizzy)
11. Would You Leave
12. Zebra
13. John Gotti
14. Got a Question
15. Be Your Man
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.
About Only The Family (OTF):
With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Most notable among the OTF roster is King Von, whose breakout hit “Crazy Story” earned more than 35 million views on YouTube and 14 million combined plays on Apple and Spotify. King Von is currently preparing his debut mixtape. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600released his mixtape Word To LA in June. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.
The Chitown Heavy-Hitter Shares the Latest Video from His Billboard #4-Peaking Love Songs 4 The Streets 2 Album
Critical Praise:
“Vocally, Lil Durk is the current scene’s melodic forebear.” – Pitchfork
“Lil Durk continues to be one of the most consistent rappers out.” – The FADER
“The rose that blossomed from the concrete of Chi-Town’s drill music scene” – Billboard
The Video:
Lil Durk built his career on an unmatched ability to combine street-savvy lyrics with radio-ready melodies. Absconding to the tropics with a bevy of beautiful women, Durkio shares “Bora Bora,” his new video. Produced by ChopsquadDJ, “Bora Bora” finds the Chicago native sharing harsh words for rappers who’d rather chase clout than chase a check. In the video, Durk takes a private jet to his private yacht, bringing his model companions to his island getaway for some poolside partying. “Bora Bora” is the latest video from Love Songs 4 The Streets 2, Durk’s most recent album.
Peaking at #4 on the Billboard 200 with 44,000 album-equivalent units and 52.7 million streams in its debut week, Love Songs 4 The Streets 2 stresses the duality of Durk, presenting the face he shows at home with his fiancé India with smooth and emotionally intelligent romantic jams and projecting his street strength on intense anthems. Earlier this month, Billboard premiered a making-of featurette that relayed behind-the-scenes stories about the smash hit album. Featuring appearances from Nicki Minaj, Meek Mill, 21 Savage, A Boogie Wit Da Hoodie, Key Glock, and King Von, Love Songs 4 The Streets 2 is available everywhere via Alamo Records/Interscope.
Love Songs 4 The Streets 2 tracklist:
01. RN4L
02. Like That (feat. King Von)
03. Green Light
04. Die Slow (feat. 21 Savage)
05. Locked Up
06. Rebellious
07. U Said (feat. A Boogie Wit Da Hoodie)
08. Prada You
09. Extravagant (feat. Nicki Minaj)
10. Bora Bora
11. Weirdo Hoes
12. TherlBread
13. Bougie (feat. Meek Mill)
14. Wooh (feat. Key Glock)
15. David Ruffin
16. Love Songs 4 The Streets
About Only The Family (OTF):
With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Most notable among the OTF roster is King Von, whose breakout hit “Crazy Story” earned more than 35 million views on YouTube and 14 million combined plays on Apple and Spotify. King Von is currently preparing his debut mixtape. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600released his mixtape Word To LA in June. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.
“The country’s premier hip-hop festival” – Billboard
The Recap:
Rolling Loud Bay Area always brings a unique vibe, offering a dose of the distinct traditions of the regional rap scene along with the hottest national trends. Putting a bow on Rolling Loud’s third annual sold-out concert in Northern California, Sunday brought a healthy dose of A-list and up-and-coming talent. Festival guests experienced Migos‘ endless parade of hits, a breakout set from red hot local hero Saweetie, Lil Uzi Vert closing out the night with a high energy performance, and much more.
More highlights include Tyga playing a decade’s worth of hit songs with well choreographed baddies at his side, DaBaby dapping it up with fans in the middle of a turned-up performance of “Suge,” and Juice WRLD lighting up the High Hemp stage with a star-studded set of guest appearances from Ski Mask The Slump God, Young Thug, and Trippie Redd.
Check below for some of the festival’s photos of the day’s most memorable moments.
The top-tier trio caps off Bay Area 2019 with their unimpeachable array of smash hits (Credit: Rolling Loud/@Snap_LL)
LIL UZI VERT:
The notoriously shy superstar returns to the spotlight (Credit: Rolling Loud/@OKAYNICOLITA)
JUICE WRLD:
Juice brings out a pantheon of guests for his set, including Young Thug (Credit: Rolling Loud/@jessicapadover)
DABABY:
2019’s breakout star Dababy gets bussed down by Johnny Dang, jeweler to hip-hop’s upper echelon (Credit: Rolling Loud/@ITCHYEYEPHOTOS)
TYGA:
Tyga juices the crowd with a decade’s worth of turnt up hit records (Credit: Rolling Loud/@ITCHYEYEPHOTOS)
SAWEETIE:
The rapidly-rising East Bay native brings out the Icy Girls for a hometown set (Credit: Rolling Loud/@Snap_LL)
SHORELINE MAFIA:
The crowd goes wild for Fenix Flexin and OhGeesy of the West Coast’s most popular rap collective (Credit: Rolling Loud/@jamesbaxter)
RICO NASTY:
The 2019 XXL Freshman connects with the crowd during her performance of her Kenny Beats-assisted mixtape Anger Management
(Credit: Rolling Loud/@baeth)
LOCAL HEROES:
NEF THE PHARAOH (Credit: Rolling Loud/@jessicapadover)
MOZZY (Credit: Rolling Loud/@Snap_LL)
THE CROWD:
(Credit: Rolling Loud/@jamesbaxter)
(Credit: Rolling Loud/@ITCHYEYEPHOTOS)
THE FOUNDERS:
Matt Zingler & Tariq Cherif (Credit: Rolling Loud/@HenryHwu)
THE BACKGROUND:
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and an international event in Australia. An area with a rich and distinctive hip-hop tradition, the Bay was the first site of Rolling Loud’s expansion, hosting the first Rolling Loud Bay Area in Mountain View, CA in September 2017. Last year, Rolling Loud Bay Area re-located to Oakland Coliseum, drawing 80,000 rap fans to a sold-out two-day festival, headlined by Wiz Khalifa and Travis Scott.
40,000 Fans Fill the Oakland Coliseum Grounds For a Day of Action-Packed Performances by Local Heroes and National Stars
Critical Praise:
“Rolling Loud — which has rapidly become the most essential annual hip-hop festival — was the fire-hot center of the SoundCloud rap explosion last year” – The New York Times
“The country’s premier hip-hop festival” – Billboard
The Recap:
As the birthplace of mob music, hyphy, and Tupac Shakur’s rap career, the Bay Area will always have a special place in hip-hop history. The third annual Rolling Loud Bay Area embodies The Yay’s irrepressible spirit with an all-star lineup and a mission to provide its 40,000 attendees with an unforgettable start to the sold out weekend.
Saturday’s festival more than lived up to the hype, delivering headlining sets from Future and Oakland’s own G-Eazy who brought out ALLBLACK and P-Lo. YG opened his set with a heartfelt tribute to Nipsey Hustle, Megan Thee Stallion brought fans onstage for an epic dance party during “Simon Says,” Kamaiyah surprised fans by bringing out Kehlani, Lil Pump joined Smokepurpp for their hit “Gucci Gang,” and SOB X RBE united the Bay and L.A. by bringing out Shoreline Mafia for a rendition of “Bands.” With the crowd showing exceptional love to the performing artists, Saturday was a day Mac Dre would have been proud of.
Find photos of some of the day’s most memorable moments below.
The influential superstar plays selections from his near-decade-long run of massive hits
(Rolling Loud/@jamesbaxter)
(Rolling Loud/@jamesbaxter)
G-EAZY:
Oakland’s native son pays tribute to the Bay Area in his co-headlining slot, with a litany of high-energy local guests (Rolling Loud/@jessicapadover)
(Rolling Loud/@ArrogantWatcher)
YG:
An image from YG’s performance. Enough said. (Rolling Loud/@claywestcott)
BLUEFACE:
Behind the beat and ahead of the times, the L.A. rapper is a natural showman (Rolling Loud/@mpvinny300)
SKI MASK THE SLUMP GOD:
Ski Mask The Slump God scaled the scaffolding in the Oakland sun (Rolling Loud/@OKAYNICOLITA)
YOUNG DOLPH & KEY GLOCK:
The Tennessee titan performed tracks from he and Key Glock’s top 10 album Dum & Dummer
(Rolling Loud/@Snap_LL)
MEGAN THEE STALLION:
The H-Town Hottie brings Hot Girl Summer to a thrilling close with her evening set (Rolling Loud/@ALEXXFIGS)
LOCAL HEROES:
KAMAIYAH (Rolling Loud/@EAZYPHO)
SOB X RBE (Rolling Loud/@claywestcott)
24KGOLDN (Rolling Loud/@claywestcott)
THE CROWD:
(Rolling Loud/@claywestcott)
(Rolling Loud/@ITCHYEYEPHOTOS)
(Rolling Loud/@HenryHwu)
THE FOUNDERS:
Matt Zingler & Tariq Cherif (Rolling Loud/@HenryHwu)
THE BACKGROUND:
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and an international event in Australia. An area with a rich and distinctive hip-hop tradition, the Bay was the first site of Rolling Loud’s expansion, hosting the first Rolling Loud Bay Area in Mountain View, CA in September 2017. Last year, Rolling Loud Bay Area re-located to Oakland Coliseum, drawing 80,000 rap fans to a sold-out two-day festival, headlined by Wiz Khalifa and Travis Scott.
The 20-Year-Old Rapper Seeks the Formula For Money-Growing Longevity on Her Ten-Track Release
Critical Praise for Molly Brazy:
“Molly Brazy is one of the dopest rappers coming out of Detroit right now, and her Molly World mixtape from January is one of the hardest tapes of the year so far” – XXL
The Project:
Rhyming with an unexpected ferocity and driven by the need to get money by any means necessary, Molly Brazy won’t rest until she reaches her imperial goals. Dropping her fourth full-length project, Molly shares Built To Last. Weaving between the rapid arpeggios characteristic of her hometown Detroit scene, Molly powers the project with her fierce independence, turning up her nose at men who underestimate her and women who depend on others to fund their lifestyles. The follow-up to last year’s Queen Pin,Built To Last boasts three well-received singles, including the the fast-paced “In N Out,” the sexually-frank “Wood,” which debuted early this month with a well-choreographed video, and “Uh Huh,”produced by frequent Molly Brazy collaborator Pooh Beatz (DaBaby’s “Suge,” Kevin Gates’ “Changing Lanes”) and recently added to Spotify’s Work Out Twerk Out playlist. Featuring an appearance from fellow Detroit diva Kash Doll, Built To Last is available to stream everywhere via EMPIRE.
One of the leading ladies of the bustling Detroit rap scene, Molly Brazy has earned coverage from The FADER, Complex, HYPEBEAST, ELEVATOR, and more. This summer, Molly Brazy leveraged her 1.3 million Instagram followers to start the #LilBootiesMatter challenge, promoting her single “Lil Booties Matter.” In July, Molly shared “Stackin,” a titanic trap banger produced by Go Grizzly. Catch Molly Brazy in concert in New York City at Mercury Lounge, along with fellow risers Bali Baby and Donmonique, on October 24th.
Video: Rod Wave – “Heart On Ice” (Remix) ft. Lil Durk
The Two Alamo Records Labelmates Prove Their Melodic Prowess, Bring a Home Movie Aesthetic to the Video
Critical Praise:
“The 19-year-old can rap at a brisk pace like an ATL rapper, hit a falsetto like a R&B singer, and often digs deep to unleash a gravelly voice that sounds like he’s the lead in a country rock band…he already possesses one of the best voices in the South.” – Pitchfork
“If you’re not familiar with the sounds of Rod Wave, he’s certainly one of the most talented acts to come out of Florida in some time.” – The Modern Life Mag
Though they come from different parts of the country, Florida’s Rod Wave and Chicago’s Lil Durk have a similar ability to express and evoke raw emotion through melody. Connecting for the first time, the two kindred spirits and labelmates share “Heart On Ice” (Remix), a new music video. A soulful Southern rap ballad, “Heart On Ice” finds Rod working through his feelings, attempting to present an ice-cold face to the world and disguise his inner pain: “No one could understand, I had way too much aggression/That built over the years from my abandoned adolescence/See I done been lied to, backstabbed, and heartbroken/I wanted to cry but I was too afraid to open,” rhymes Rod. In his brand new verse, Lil Durk echoes Rod’s conflict, reflecting on how he had to numb the pain to escape poverty: “Plus my granny ain’t understand, I reminisced bout a hundred grand/Came from nothin, don’t understand/I put ketchup on Wonder Bread.”
Filmed in a grainy, home video aesthetic, the video finds the two Alamo Records artists retreating to a remote house, finally able to grab a moment’s peace to express their true feelings. After announcing the remix and video on Instagram last night, Rod Wave promptly gained 8000 new followers.
Along with “Popular Loner” (11 million YouTube views and a recent Genius Verified video), the Pitchfork-approved “Heart On Ice” is one of the standout tracks from PTSD, Rod Wave’s new mixtape. Released in June, PTSD collects some of Rod’s most soulful, introspective, and hard-hitting work to date, including the guitar-speckled recounting of his rise “Tru Story,” and the brilliantly-sung “Hard Times” (1.9 million streams on its official YouTube audio). The new mixtape shows Rod’s romantic side with the devotional love song “Paint The Sky Red,“ and reaches a celebratory peak with “Calabasas,” which features an appearance from rap legend E-40. With production from Go Grizzly, TNT, D Major, Yung Tago, and more, PTSD is available everywhere via Alamo Records.
Rod Wave recently wrapped up the “Heart On Ice Tour,” which toured several cities around Florida and Georgia before bouncing to the West Coast in August. The St. Petersburg, Florida native is currently preparing to support Kevin Gates on the nationwide “I’m Him Tour,” launching October 12th in Chicago.
PTSD Tracklist:
1. Popular Loner (prod. TNT & D Major)
2. Hard Times (prod. TNT & D Major)
3. PTSD (prod. MacOnDaTrackk)
4. Heart On Ice (prod. Speaker Bangerz, Malik, & DiCaprio Beatz)
5. Paint The Sky Red (prod. Yung Tago & WassupBans)
6. Calabasas f/E-40 (prod. John C & Fittfi)
7. Proud Of Me (prod. Go Grizzly & Squat Beatz)
8. No Love (prod. DamnBenny! & Popstar Benny)
9. How Would You Feel (prod. Yung Tago)
10. True Story (prod. Golden.Tae)
11. ATR For Life (prod. TnTXD & MikeMadeThe808’s)
12. Bottom Boy Survivor (prod. TNT, Yung Tago, & Trillo)
Video: Shoreline Mafia – “Caribbean” (Prod. by Ron-Ron)
L.A.’s Favorite Rap Collective Take the Shoreline Lifestyle to the Tropics in the Latest Vid From Party Pack Vol. 2 EP
Critical Praise:
“After dropping a terrific debut album last November — a stylish bundle of songs that somehow felt nonchalant and meticulous at once — Shoreline Mafia has since become one of the most fascinating acts in a resurgent L.A. rap scene. And on Saturday night, the [collective’s] chemistry was something you could practically reach out and touch. These guys love rapping, and even more than that, they love rapping with each other.” – Washington Post
“Videos filmed in graffitied, just-made condos and fluorescent strip malls near East Hollywood helped make Shoreline Mafia the [collective] of choice for truant teenagers. “Musty” and “Bottle Service” are definitive Shoreline: rollicking, slithering, and, in their creation, laughably janky and blatantly illegal.” – Noisey
“Shoreline Mafia is leading L.A.’s unruly rap renaissance.” – The FADER
“The only prerequisites to enjoying their music are a functional set of ears” – Passion of the Weiss
The Video:
Burning up the West Coast and beyond with their electric chemistry, Shoreline Mafia work hard and function even harder. Heading down to the tropics to spread their signature brand of turn-up, the L.A. rap collective shares “Caribbean,” a new music video. With an ethereal, head-nodding production from longtime Shoreline sound architect Ron-Ron, “Caribbean” is a lyrical showcase for OhGeesy and Rob Vicious, who dish out internal rhyme after internal rhyme: “I’m like Wheezy but I’m ‘Geesy, I be runnin’ ’round on fire/My lil’ juvie keep the Uzi, and it’s always right beside him,” rhymes OhGeesy.
In the video, OhGeesy and Fenix Flexin head to Hawaii, an ocean away from the Caribbean but with a similar island vibe, and taking a tour of the parts of the Aloha State that don’t show up in tourism books. Meanwhile, back in L.A., Rob Vicious has the time of his life at a local club. “Caribbean” is the latest video from Shoreline’s Party Pack Vol. 2, following the Fenix Flexin-featuring “Fell In Love” (5+ million YouTube views).
A tight nine-pack of radio-ready West Coast snap, Party Pack Vol. 2 showcases the lived-in chemistry between the group’s four emcees (Fenix Flexin, OhGeesy, Rob Vicious, Master Kato), as they explore several unique sonic avenues within the collective’s dark and minimalist sound world. With production from frequent Shoreline collaborators like Ron-Ron and Ace The Face, along with hitmaker D.A. Doman (Tyga’s “Taste”), the project peaked at #4 on Apple Music, landing six songs on the service’s Top 200 charts. The new EP peaked at #61 on the Billboard 200 and helped propel the group to #72 on Rolling Stone‘s new Artist 500 chart (with 12 million total streams on the Shoreline discography in the past week).
Earlier this month, Shoreline Mafia announced the “Paid In Full Tour,” an upcoming headlining Fall tour. Commencing on October 26th, the tour will take Shoreline members Fenix Flexin and OhGeesy coast-to-coast, topping the bill at clubs and theaters across the country. Prior to the “Paid In Full Tour,” Fenix and OhGeesy will take a trip overseas for the “Euro Wave Tour,” a 16-date, 14-country tour through Europe and Canada. The two members of Shoreline Mafia will keep busy in the meantime with festival appearances, bringing their unique stage energy to Papas Beach Bash (Rosarito, MX), Life Is Beautiful (Las Vegas, NV), and Rolling Loud Bay Area (Oakland, CA). Tickets for Shoreline Mafia’s “Paid In Full Tour”are available for sale.
Wake Me Up In Traffic ft. Drakeo The Ruler & 03 Greedo
Shoreline Mafia “Paid In Full Tour” Dates:
10/24 Thu – Edmonton, AB – Union Hall
10/25 Fri – Calgary, AB – Macewan Ballroom
10/26 Sat – Missoula, MT – Top Hat Lounge
10/27 Sun – Seattle, WA – Showbox SoDo
10/29 Tue – Santa Cruz, CA – The Catalyst
10/30 Wed – Santa Cruz, CA – The Catalyst
10/31 Thu – Pomona, CA – The Fox Theater
11/01 Fri – San Diego, CA – SOMA
11/02 Sat – Las Vegas, NV – Day N Night Festival
11/03 Sun – Flagstaff, AZ – Orpheum Theater
11/05 Tue – San Antonio, TX – The Aztec Theater
11/06 Wed – Dallas, TX – House of Blues – Dallas
11/07 Thu – New Orleans, LA – Republic NOLA
11/08 Fri – Atlanta, GA – Masquerade (Heaven)
11/09 Sat – Charlotte, NC – The Underground
11/11 Mon – New York, NY – Webster Hall
11/12 Tue – Boston, MA – Paradise Rock Club
11/13 Wed – Hartford, CT – Webster Theater
11/15 Fri – Clifton Park, NY – Upstate Concert Hall
11/16 Sat – Detroit, MI – The Fillmore – Detroit
11/17 Sun – Chicago, IL – House of Blues – Chicago
11/19 Tue – Minneapolis, MN – First Avenue
11/21 Thu – Fort Collins, CO – Aggie Theatre
11/22 Fri – Salt Lake City, UT – The Complex
11/23 Sat – Reno, NV – Jub Jub’s
11/24 Sun – San Francisco, CA – Warfield Theatre
Shoreline Mafia “Euro Wave Tour” dates:
10/3 – Frankfurt, Germany – Zoom
10/4 – Dornbirn, Austria – Conrad Sohm
10/6 – Paris, France – Les Etoiles
10/7 – London, UK – The Islington
10/8 – Amsterdan, Netherlands – Bitterzoet
10/10 – Antwerp, Belgium – Kavka
10/11 – Cologne, Germany – Veedel Club
10/12 – Berlin, Germany – Burg Schnabel
10/13 – Warsaw, Poland – Klub Hydrozagadka
10/15 – Kiev, Ukraine
10/16 – Moscow, Russia
10/18 – Helsinki, Finland
10/19 – Stockholm, Sweden – Debaser
10/20 – Copenhagen, Denmark – Loppen
10/24 – Edmonton, AL, Canada – Union Hall
10/25 – Calgary, AL, Canada – MacEwan Conference
Comprised of Fenix Flexin, OhGeesy, Rob Vicious, and Master Kato, Shoreline Mafia leads an exciting new wave of L.A. rappers. With over 18 million streams per month on all platforms, RIAA Gold certifications for singles “Musty” and “Nun Major,” and a platinum plaque for “Bands,” Shoreline Mafia is only just getting started.
The 1017 Eskimo-Signed Heavy-Hitter Gets His Revenge in the Video for the Iceburg Highlight
The Video:
With an ability to mold raspy triplets into razor sharp boasts, Yung Mal is quickly rising among the ranks of ATL’s elite. Getting his revenge on an unfortunate soul who tried to cross him, Mal shares “War,” his new video. Enlisting the superstar tag-team of A-lister Gunna and his frequent producer Turbo (“Drip Too Hard”), Mal prepares for battle in “War,” taking on all comers and showing off his embarrassment of riches: “Too many spots, we at condos and lofts (Switch it up)/Too many whips, spent two-fifty on cars/Too much of this drip, make ’em eat up the sauce (Eat it up)/Too many slimes, you forever get crossed/Too many crimes ’cause I’m never gon’ talk.” In the video Mal and Gunna hit the jewelry store, trying on their favorite pieces and taking revenge on an attempted robber. “War” is a highlight from Iceburg, Mal’s debut solo mixtape, and follows the recent video for the melodic “Trayvon.”
A 15-track pack of casually confrontational trap music, Iceburg is a flex-heavy opus, catalyzing Mal’s rise from less than 100k to over 458k monthly listeners on Spotify. The new mixtape is headlined by Mal’s successful run of singles, including the head-nodding lyrical exercise “#’s“, the Gucci Mane-featuring, Complex-premiered “Fresh”, and the exotic slapper “Action,” featuring Lil GotIt, produced by Pi’erre Bourne, and premiered by HYPEBEAST.
Making his name as a duo with fellow Zone 6 resident and 1017 signee Lil Quill, Mal specializes in triplet rhymes and top-level stunting. Signed to Gucci Mane’s 1017 Eskimo label, Yung Mal is making all the right moves towards reaching household name status. Featuring additional appearances from King Von and Lil Quill, Iceburg is available to stream everywhere via 1017 Eskimo/Alamo Records.
With His Girlfriend Asian Da Brat in a Co-Starring Role, “F*ck Yo Man” is the Latest Video from the Only The Family Signee’s Debut Mixtape Grandson, Vol. 1
Critical Praise:
“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405
“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER
“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork
The Video:
One of rap’s most vivid and visceral storytellers, King Von brings his tough attitude and sharp attention to detail to every song he drops. Seamlessly blending his hard-nosed street persona and romantic-lead charisma, Von shares “F*ck Yo Man,” his new video. Produced by Kid Wonder, “F*ck Yo Man” tells the story of Von’s attempts to woo a woman in a committed relationship, as he worries about what he’ll have to do get her man out of the picture. Filmed in a sensual soft light by director SetItOffTV, “F*ck Yo Man” finds King Von pursuing the affections of Asian Da Brat, Von’s IRL girlfriend, spending an afternoon with her before conflict arises when her man gets home. “F*ck Yo Man” is a highlight from Grandson, Vol. 1, Von’s brand new debut mixtape, which peaked at #4 on Apple Music’s all-genre streaming charts over the weekend.
Building off a series of buzzing singles and guest appearances, Grandson, Vol. 1 provides a compelling portrait of the Only The Family signee, providing insight into his family upbringing, his stints in prison, and his grappling with rap fame. The new tape brings the gripping drill narratives for which Von is known, but also finds the rapper embracing new styles and modes. Featuring appearances from Von’s OTF brethren Lil Durk and Booka600, and hosting Von’s breakthrough single “Crazy Story” (40 million YouTube views), Grandson, Vol. 1 is available to stream everywhere via Only The Family/EMPIRE.
Grandson Vol. 1 tracklist:
1. Went Silly
2. Tuff
3. Crazy Story
4. Crazy Story, Pt. 3
5. Twin Nem (Feat. Lil Durk)
6. F*ck Yo Man
7. No Flaws
8. What It’s Like
9. Hoes Ain’t Shit
10. War Wit Us
11. Jet (Feat. Booka600)
12. Mama’s Boy
13. Crazy Story 2.0 (Feat. Lil Durk)
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.
The Only The Family Signee Behind the Viral Hit “Crazy Story” Drops His Debut Mixtape
Critical Praise for King Von
“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405
“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER
“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork
The Mixtape:
King Von is one of rap’s most visceral and animated storytellers, packing detail and wit into every bar. Finally showing the full range of his rap abilities, the Only The Family rapper shares Grandson, Vol. 1, his debut mixtape. Delving deep into Von’s past, the new tape positions him as the heir to a long line of Chicago gangsters, including Black Disciples founder “King” David Barksdale, from whom Von derives his rap name. Building off a series of buzzing singles and guest appearances, Grandson, Vol. 1 provides a compelling portrait of the Only The Family signee, providing insight into his family upbringing, his stints in prison, and his grappling with rap fame.
“When I was in jail, I got the name ‘Grandson’ because I reminded people of King David,” says King Von. “The older guys in jail, guys who were around when David was around, would call me that, cause I carried myself like him–‘you like David’s grandson.’ King David was a legendary figure, and a guy that everybody looked up to. He ran the streets with his own morals, and his own code, and that’s the code I live by too. That’s why people call me Grandson. Everybody wanted to follow me, and be around me.”
Known for his hard-nosed boasts and gripping narratives, Grandson gives Von an opportunity to spread his wings. In addition to the confrontational anthems fans expect from Von, the tape features the thought-provoking and emotional recent single “What It’s Like,“ the playfully funny and melodic “No Flaws” (“Three cars my garage/I just put a horse in it”), and the angry, yet sentimental “F*ck Yo Man.” Featuring appearances from OTF labelmates Lil Durk and Booka600, and production from Chicago mainstay Chopsquad DJ, Grandson, Vol. 1 arrives via Only The Family/EMPIRE.
Making noise in a big way following acquittal from a potential prison sentence, King Von quickly linked up with Lil Durk and signed to his Only The Family record label. He announced his arrival with “Crazy Story,“ a two-minute narrative detailing a heist gone wrong. With over 39 million views on YouTube, the original “Crazy Story” was a massive street hit in Chicago, climbing to #76 on the national urban radio charts, and inspiring a remix in “Crazy Story Pt. 2,” which featured Lil Durk. Featuring the recent single and long-awaited sequel “Crazy Story Pt. 3“, Grandson, Vol. 1 is available to stream and purchase on all platforms.
1. Went Silly
2. Tuff
3. Crazy Story
4. Crazy Story, Pt. 3
5. Twin Nem (Feat. Lil Durk)
6. F*ck Yo Man
7. No Flaws
8. What It’s Like
9. Hoes Ain’t Shit
10. War Wit Us
11. Jet (Feat. Booka600)
12. Mama’s Boy
13. Crazy Story 2.0 (Feat. Lil Durk)
The Background:
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.
The Detroit Starlet Shares a Defiant New Anthem from Built To Last, Coming Out Next Week
Critical Praise for Molly Brazy:
“Molly Brazy is one of the dopest rappers coming out of Detroit right now, and her Molly World mixtape from January is one of the hardest tapes of the year so far” – XXL
The Song:
With a fierce attitude and a knack for finding the right way to attack Detroit-style arpeggios, Molly Brazy is not to be trifled with. Displaying a defiant disregard for anything that won’t grow her bankroll, Molly shares “Uh Huh,” her new single. Weaving her flow atop minimalist metallic twinkles, Molly rhymes with single-minded focus, disgusted by her peers who let their romantic lives dictate their goals: “I don’t f*ck with these b*tches cause these hoes ain’t sh*t/Put some diamonds on myself, I keep myself like I’m my b*tch.” “Uh Huh” is Molly’s third fiery new single in three weeks, following the fast-paced “In N Out” and the sexually-frank “Wood,” which debuted with a well-choreographed video. All three singles will appear on Built To Last, Molly’s upcoming album and the follow-up to 2018’s Queen Pin.
One of the leading ladies of the bustling Detroit rap scene, Molly Brazy has earned coverage from The FADER, Complex, HYPEBEAST, ELEVATOR, and more. This summer, Molly Brazy leveraged her 1.3 million Instagram followers to start the #LilBootiesMatter challenge, promoting her single “Lil Booties Matter.” Most recently, Molly shared “Stackin,” a titanic trap banger produced by Go Grizzly. Featuring an appearance from Kash Doll, and production from Go Grizzly, Pooh Beatz, and more, Built To Last releases on September 27th via EMPIRE.
Catch Molly Brazy in concert in New York City at Mercury Lounge, along with fellow risers Bali Baby and Donmonique, on October 24th.
Listen to “Uh Huh” and pre-order Built To Last:
Built To Last tracklist:
Knockem Out
Wood
All That
Count That
Snaxk (ft. Kash Doll)
In N Out
Uh Huh
Keep Em Comin
Break a Bank
Make It Rain
Everything Did
Please contact Michelle or Bria if interested in talking with Molly Brazy.
“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Video:
Though E-40 has been a rap star for more than three decades, he hasn’t forgotten the lessons he learned as a young buck. Expounding on his extra-legal origin story, 40 shares “I Come From The Game,“ his latest video. Working his elastic flow atop Helluva Beats‘ hyperactive arpeggios, Forty Water paints a picture of the hustler mentality, which he’s maintained throughout his long rap career: “When I first cut my teeth in the streets I fell deep in love/With the glitter and glamour, bit by the hustlin’ bug/I doubled my profit off a quarter zip of the yola/Right then and there I wanted to be a high roller.”
In the video, the Vallejo native teams with two veterans from Detroit, Payroll Giovanni and Peezy, as they count bricks, sip Earl Stevens Selections, and surround themselves with fellow OGs, including 40’s close collaborator and cousin B-Legit. Featuring high-energy ad-libs from Sada Baby (who does not appear in the video), “I Come From The Game” is a highlight from Practice Makes Paper, 40’s recent album. “I Come From The Game” follows videos for “Made This Way,” featuring Rod Wave and Tee Grizzley, and the hit posse cut “Chase The Money,” which features Quavo, Roddy Ricch, ScHoolboy Q, and A$AP Ferg, and has over 17 million views on YouTube.
The Counselor’s 28th studio album, Practice Makes Paper benefits from 40’s unparalleled work ethic and massive rolodex, packing dozens of guest stars and even more quotable lines into 26 tracks. he new album was The Counselor’s 32nd album to place on the Billboard 200 (where it landed at #65), extending a record for most Billboard 200 appearances by a single artist. The album boasts appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!,and many, many more. Peaking at #4 on Billboard’s Top Rap Album Sales chart, at #9 on Billboard’s Independent Albums chart, and at #26 on Billboard’s Top Album Sales chart, Practice Makes Paper is available everywhere.
In addition to his legend status in the rap game, E-40 is a mogul in the world of adult beverages. His popular brands of liquor, including premium tequila E Cuarenta, Earl Stevens Selections wine, and pre-mixed cocktail Sluricane, can be found at retailers across the West Coast and Midwest, including Safeway, BevMo!, Total Wine & More, Save Mart, Albertson’s, FoodMaxx, Raley’s, Lucky Supermarkets, Costco, and more.
Single: King Von – “Crazy Story Pt. 3” (Prod. by Chopsquad DJ)
As He Prepares For Next Week’s Grandson Vol. 1 Mixtape, the OTF Rapper Gives His Breakout Hit a Thrilling Narrative Conclusion
The Song:
With a well-developed sense of drama and a sharp eye for detail, Chicago’s King Von is a gripping storyteller. Finishing up the narrative that began with his breakout hit, Von shares “Crazy Story Pt. 3.” Reporting on a gangland mission gone wrong, “Crazy Story Pt. 3” updates Chopsquad DJ’s beat from the original “CrazyStory” to add a bit more eerie distortion, highlighting the sequel’s heightened stakes. In “Pt. 3,” the heist planned in the original “Crazy Story” goes haywire, as Von suffers a betrayal from the woman who originally alerted him to the heist opportunity. Suffering heavy gunfire, Von barely escapes with his life, laying low for a week before he enacts his revenge: “Damn I’m hype, let me tuck this pipe/Get up out of sight/Cause I see light, and them b*tches bright/Can’t go to jail for life.”
With over 38 million views on YouTube, the original “Crazy Story” was a massive street hit in Chicago, climbing to #76 on the national urban radio charts and inspiring a remix in “Crazy Story Pt. 2,” which featured Von’s mentor Lil Durk. “Crazy Story Pt. 3” is the latest single from Grandson Vol. 1, Von’s upcoming debut mixtape, following the thought-provoking and emotional “What It’s Like.” Building off a series of buzzing singles and guest appearances, Grandson Vol. 1 provides a compelling portrait of the Only The Family signee, providing insight into his family upbringing, his stints in prison, and his grappling with rap fame. Grandson Vol. 1 arrives on September 20th via Only The Family/EMPIRE.
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.
The Detroit-Born Rhymer Shares the Latest Video from Her Upcoming Built To Last Album
Critical Praise for Molly Brazy:
“Molly Brazy is one of the dopest rappers coming out of Detroit right now, and her Molly World mixtape from January is one of the hardest tapes of the year so far” – XXL
The Song:
With a no-nonsense approach to her career and her finances, Molly Brazy is one of Detroit’s most reliable sources of bangers. Going in atop yo-yoing synths and acid bass, Molly hits it and quits it in “In N Out,” her latest single. Displaying a single-minded focus on growing her bankroll, Molly wields an aggressive flow, dancing atop the dueling synth-and-piano arpeggios and emphasizing how she prefers to handle her business: “Trip to the bank, I’m in and I’m out/I’m just gettin money, is you in or you out?” Produced by I AM Xayy, “In N Out” is the latest release from Built To Last, Molly’s upcoming project and the follow-up to last year’s Queen Pin, following the video for “Wood.“
One of the leading ladies of the bustling Detroit rap scene, Molly Brazy has earned coverage from The FADER, Complex, HYPEBEAST, ELEVATOR, and more. This summer, Molly Brazy leveraged her 1.3 million Instagram followers to start the #LilBootiesMatter challenge, promoting her single “Lil Booties Matter.” Most recently, Molly shared “Stackin,” a titanic trap banger produced by Go Grizzly. Featuring an appearance from Kash Doll, and production from Go Grizzly, Pooh Beatz, and more, Built To Last releases on September 27th via EMPIRE.
Catch Molly Brazy in concert in New York City at Mercury Lounge, along with fellow risers Bali Baby and Donmonique, on October 24th.
Video: ShooterGang Kony – “Charlie 2” ft. Nef The Pharaoh, DaBoii, & Mike Sherm
The Sacramento Rhymer Gives Some Close Friends a Chance to Show Off Their Best Bars in the Video for the Second Hand Smoke Closing Track
Critical Praise:
“ShooterGang Kony is perhaps the most promising young rapper from the California capital, building off Mozzy’s confessional-style mobb sound with a buoyant delivery and his own tales of pain and redemption.” – The FADER
“The Sacramento native’s rap is currently some of the West Coast’s most captivating and disrespectful music. The 20-year-old can spit his confessional rhymes over any drum pattern or melody” – Pitchfork
“Kony transfers that wisdom into words on Second Hand Smoke, his astounding new record, released last month…The entire record is infused with a Bay Area bounce, equal parts Mozzy and SOBxRBE; we get woozy synths and the low-end wallop of 808s, backed by handclaps and high-pitched snares, offering enough space for Kony to assert himself above the beat. He’s a son of Sacramento, a regional stylist able to push past his confines and into the national spotlight.” – Billboard
“Unbearably funky sh!t-talk from a 20-year-old Sacramento kid named after an African warlord. God bless rap music.” – Stereogum
The Video:
Few rappers in the game can go bar-for-bar with ShooterGang Kony, the 20-year-old Sacramento rising star, but he found three in his backyard and put them all on the same track. Demonstrating the high level of talent in the Bay Area/NorCal rap scene, Kony shares “Charlie 2,“ his new video, premiered by HYPEBEAST. An old-fashioned posse cut that doesn’t need a hook to stick in your head, “Charlie 2” features top-level verses from Nef The Pharaoh (“And this big chop that I got, it’ll rip arms/At this rate, Jake, you ain’t safe, you need State Farms”), DaBoii of SOB X RBE (” I know a lot of shit but never knowin’ no better”), and Mike Sherm (“First things first, last but not least/Thought he couldn’t get touched but I got reach”). In the video, the four rappers kick back in the studio, taking turns trying to wow each other with their best bars. “Charlie 2” remixes “Charlie,” Kony’s recent single that earned praise in Pitchfork and Stereogum.
The most self-assured project in his already-prolific career, Second Hand Smoke featured buzzing singles like “Off The Dribble”, a stone-faced anthem inspired by the 2018 death of his brother Terryon, and “Shoot Front The Reverend” feat Sada Baby. Released by EMPIRE, Second Hand Smoke establishes Kony as one of the most talented young rappers in his region and beyond.
Second Hand Smoke Tracklisting
01. Off the Dribble
02. Charlie
03. Broke Bitch Dreams
04. Patron
05. Smoke
06. Shoot The Front Reverend
07. X-Files
08. Everything Gucci
09. Hella Geekin
10. Rest in Peace
11. Plan B
12. Charlie 2
13. Shooter
The Latest Video From the Vallejo Rapper’s Mushrooms & Coloring Books Album Finds Him Enjoying a Night Off in London
Critical Praise:
“It’s been nearly three years since Nef The Pharaoh took the Bay Area by storm with his breakout hit ‘Big Tymin’.’ Since then, under the tutelage of E-40, the South Vallejo rapper has become an ambassador of the region in his own right, championing artists like SOB X RBE, OMB Peezy, and others.” – The FADER
“it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible.” – NOISEY
“…the best rapper from Vallejo since the last great rapper from Vallejo [Mac Dre]” – Passion of the Weiss
“[Nef the Pharaoh] distinguished himself in the last couple years as one of the Bay Area’s most exciting and charismatic rappers – possesses the wit, versatility, and magnetism that might land him a larger, nationwide audience.” – Pitchfork
“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN
“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey
The Video:
Twisting syllables into witty bars with his elastic flow, Nef The Pharoah is one of a kind. Leaving the cozy confines of the Bay Area to jet across the Atlantic, Nef shares “Needed You The Most,” his new video, premiered by HipHopDX. Sipping Hennessy straight out of the bottle on a London Bridge (but not the London Bridge), Nef shouts his haters and doubters: “I walk around like a forgotten, all I see is death/Was born then, now I’m alive, bitch, I can beat the stress/You fell out with your ghostwriter, that’s an easy F.” A subdued and heartfelt track produced by Montage, “Needed You The Most” is the opening track from Mushrooms & Coloring Books, Nef’s new album.
“‘Needed You Most’ was fueled by me working my ass off and finally getting a big show overseas,” Nef told HipHopDX. “The best part of the video was recording by Big Ben.”
With provocative cover art courtesy of @Distortedd, Mushrooms & Coloring Books bends the framework of Bay Area rap, staying true to its foundations, but pushing the boundaries with playful experimentation. Running the gamut from mob music to electro-funk to smooth jazz to Ibiza-friendly dance-rap, Mushrooms & Coloring Books proves Nef’s endless adaptability, weaving his malleable flow between hits of acid bass, breaking into nursery rhyme patter, and even flashing melody when the occasion calls. Featuring appearances from Tyga, Sada Baby, ALLBLACK, Slimmy B of SOB x RBE, Rexx Life Raj, ShooterGang Kony, LOE Gino, and Scando The Darklord, and with production from Brodinski along with Bay Area mainstays like Djfresh and DTB, Mushrooms & Coloring Books is available everywhere via Sick Wid It Records/EMPIRE.
Mushrooms & Coloring Books Tracklist: 1. Needed You Most (prod by Montage)
2. Hit The Blade (prod by Apollo Jets)
3. South Vallejo (prod by Djfresh )
4. High Voltage (feat. Tyga) (prod by DTB)
5. Drought (prod by Jslappy)
6. Lethal Weapon (feat. Slimmy B) (prod by DTB)
7. Purple Cups (feat. LOE Gino) (prod by Koast)
8. Tap Yo Pussy (prod by Djfresh)
9. This Bitch Said
10. Beat That Vest Up (feat. Shootergang Kony) (prod by DTB)
11. Rockstar
12. Soulless (feat. Scando The Darklord)
13. Love Got Us Beefin
14. Left Me In The Mud (feat. Sada Baby) (prod by Djfresh)
15. Still I Rise (feat. Rexx Life Raj) (prod by Konz Beats)
16. Attempt 2 Snatch by Nef The Pharaoh (feat. ALLBLACK) (prod by Brodinski)
Since the mid-2010s, Vallejo, California’s Nef The Pharaoh has led a movement that recharged the entire Bay scene. “I always stayed true to my culture,” he notes. Instead of chasing trends, Nef looked to the legacies of Mac Dre and E-40 to become a star. “When I stepped on the scene, I opened the doors for Vallejo and the new Bay Area,” the 24-year-old asserts. Approaching 2019’s Mushrooms & Coloring Books, the rapper with nearly 100 million YouTube views has proven his command. Now, he will use his skills and artistry to reach even more fans.