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On Super Bowl Sunday, TikTok is teaming up with the NFL to host 7500 vaccinated healthcare heroes at a socially-distanced TikTok Tailgate. Headlined by Miley Cyrus, the TikTok Tailgate will feature a show-stopping performance from the artist, along with appearances from popular TikTok creators and surprise guests. While only a select few healthcare workers will be able to attend in person, everyone else can tune in at 2:30pm ET on the NFL’s official TikTok account (@NFL) to watch the event unfold LIVE.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

 

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01.25.2021

Dave Grohl, Migos, Miley, and More Happenings on TikTok

Press Release

Dave Grohl, Migos, Miley, and More Happenings on TikTok

1.27.21

TikTok Treats, Week of January 25th

This Week On TikTok: Star Artists Join The Platform, Backstreet’s Back, and the “Vivi Trend” Takes Over

The News:

Home to an endlessly inventive community, TikTok is an instant mood booster. In recent weeks, artists have embraced the platform, enticed by its creative potential and by the promise of meaningful fan interaction. The past week on TikTok saw established artists making themselves at home on the platform, even as the community continued to lift unlikely songs to prominence. Check out the most interesting recent trends below:

On Super Bowl Sunday, TikTok is teaming up with the NFL to host 7500 vaccinated healthcare heroes at a socially-distanced TikTok Tailgate. Headlined by Miley Cyrus, the TikTok Tailgate will feature a show-stopping performance from the artist, along with appearances from popular TikTok creators and surprise guests. While only a select few healthcare workers will be able to attend in person, everyone else can tune in at 2:30pm ET on the NFL’s official TikTok account (@NFL) to watch the event unfold LIVE.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

 

END
  • 01.22.2021

    Oakland’s Laney Keyz Links With Lil Keed for “360”

  • Press Release

    Oakland’s Laney Keyz Links With Lil Keed for “360”

    1.22.2021

    Video: Laney Keyz – “360” ft. Lil Keed

    Oakland and Atlanta Connect For a Flex-Heavy Anthem

    Critical Praise:

    “With raw talent, and against the backdrop of a pandemic, Laney Keys looks poised to jump straight from aspiring musician to full-blown star.” – SF Weekly

    “Laney’s music comes from a place of support, combining infectious hooks and a delivery that reels listeners in like a prize catch.”  – DJ Booth

    “Inspired greatly by Meek Mill, his music is a combination of melodic R&B and hardcore hip-hop.” – FLAUNT

    “Keyz’s music is melodic and heartfelt, his three singles bouncy enough for the club but introspective enough for a late-night drive. ‘Colorful Sh*t’ is succinct and snappy, enough so that it unexpectedly caught the attention of Lil Yachty. “ – PopDust

    The Video:

    A master of conversational, easygoing melodies, Laney Keyz is the next to blow in the Bay. Continuing to bring his East Oakland attitude to the Southern trap sound, Laney Keyz shares 360,” his latest single. Tip-toeing atop distorted vocal samples and stuttering 808s, Laney shares tuneful anecdotes about his boss life and warns his competition that he’s coming for them: “We heard ’em talkin’, we takin’ em down/I ain’t patrolling, I’m making the rounds.”

    The song features an appearance from on-fire ATL rapper Lil Keed, who brings vocal acrobatics to the song’s second verse. In the video, both L.K.’s connect in the Bay, as they strut their stuff in a strip club and a parking lot with souped-up muscle cars. “360” is Laney’s first single of 2021, and it immediately follows Drop Top Coupe,” which can be found on Spotify’s Clout Culture playlist.

    Born and raised in East Oakland, Laney Keyz spent his teenage years in and out of prison. At a particularly low point, Laney turned to the example of Meek Mill, his favorite rapper, and was inspired to turn his life around. Laney started his in music career behind the scenes, making ends meet as an audio engineer before starting to write songs for some notable West Coast artists. After years of working on his craft, the rapper started to release music of his own in Summer 2020, gathering buzz with loose singles and by recording his own freestyles over popular beats, including Travis Scott’s “FRANCHISE” and DaBaby’s “Blind.” Laney Keyz made noise earlier this year with the globe-trotting Russia,” the flossy trap ballad Knockout,” and Colorful Sh*t,” which features an appearance from Lil Yachty.

    Signed to Nontra Records, Laney Keyz is the subject of a brand new article in SF Weekly, affirming his local hero status and touting his readiness to make his name known in Oakland and beyond.

    Buy/Stream “360” ft. Lil Keed: https://foundation-media.ffm.to/lk360

    Watch “360” ft. Lil Keed: https://youtu.be/w6JAiBqkvw4

    Read about Laney Keyz in SF Weekly: https://www.sfweekly.com/music/for-laney-keyz-rap-is-a-balancing-act/

    Please contact Michelle or Kevin for more info.

    The Background:

    Laney Keyz Background:

    Laney Keyz is a slick-talking, smooth, melody-making lyricist on the verge of becoming a household name so early in his career. At just 23 years old, with a smaller discography than most under his belt, Laney Keyz has found a way to reach a subset of rap fans who’ve immediately clung to his music, image, and aesthetic, in ways that artists who’ve been in the industry for triple the time that he has haven’t been able to. He’s a prodigy with an inspiring story for anyone looking to pursue their dreams.

    Nontra Records Background:

    Nontra Records is an independent record label re-established in 2020. Nontra (Short for Nontraditional) focuses on a unique approach to developing artists and helping them build their respective businesses.


    InstagramSpotifyYoutube

    “Drop Top Coupe”: https://foundation-media.ffm.to/drop

    “Colorful Sh*t” ft. Lil Yachty: https://www.youtube.com/watch?v=VKF3y6_Dlnw

    “Russia”: https://www.youtube.com/watch?v=MfMdxJHC6ME

    “Knockout”: https://www.youtube.com/watch?v=lGYEseI5HTM

     

    END
  • 01.22.2021

    Young Dolph Shares Deluxe Edition of Chart-Topping ‘Rich Slave’ Album

  • Press Release

    Young Dolph Shares Deluxe Edition of Chart-Topping ‘Rich Slave’ Album

    1.22.2021

    Young Dolph Shares Rich Slave (Deluxe), Out Now Everywhere via Paper Route EMPIRE

    The Independent Rap Titan Pops Bottles in the Video for Album Highlight “To Be Honest,” With a Cameo from NFL Legend Deion Sanders

    Peaking at #4 on the Billboard 200 Upon Its Release in August, Rich Slave (Deluxe) Adds 8 New Thunderous Tracks and Adds Appearances From Paper Route EMPIRE’s Key Glock and Kenny Muney

    The Album + Video:

    Charting his own path to stardom, Young Dolph is ready to grow his Paper Route EMPIRE to new heights in 2021. Kicking off a busy year for the industry titan, Dolph shares Rich Slave (Deluxe)expanding his acclaimed 2020 album. The deluxe edition offers eight new tracks, bringing the blend of outlandish flexes, confident punchlines, and words of wisdom for which Dolph is known. Though Dolph offers a snapshot of his extravagant life, he never forgets where he came from–the 8 new tracks emphasize Dolph’s connection to his hometown of Memphis, featuring guest spots from Dolph’s Paper Route EMPIRE signees Key Glock and Kenny Muney, boasting production from PRE producer Bandplay, and packing in references to local food spots and neighborhood haunts. The album is home to the bombastic new single Large Amounts,” along with new highlights like the luxury life anthem “Fast” (“I’ve got a billion dollar future, f*ck yesterday and the past,” asserts Dolph) and the simmering “Buy My Way To Heaven.” Rich Slave (Deluxe) is available everywhere via Paper Route EMPIRE.

    Along with Rich Slave (Deluxe), Dolph shares the music video for “To Be Honest,” an album highlight. Produced by Juicy J, “To Be Honest” is a masterpiece of unapologetic flexing, as Dolph ignores his naysayers and focuses on his bankroll: “I’m nothin’ like the rest, so what the f*ck did you expect?/To be honest, I don’t care ’bout your opinion, where the check?” In the video, Dolph pops bottles in a mansion with a bevy of baddies, before heading to a private movie theater to watch football tape with NFL hall of famer Deion Sanders (who gets a shoutout in the lyrics) and to play catch with Deion’s son Shadeur Sanders, a major QB prospect.

    Released in August 2020, Rich Slave explores Dolph’s rags to riches story, while taking time to reflect on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. The album is home singles like the West Coast tribute Death Row, the conversational Blue Diamonds, and the Megan Thee Stallion-featuring riders’ anthem RNB,” which reached the top ten of Billboard’s Hip-Hop/R&B airplay chart. Rich Slave also features Dolph’s most political statement to date–the searing “The Land,” in which Dolph recounts a run-in with racist police and calls out America for its history of systemic racism. Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. The album features additional guest appearances from G Herbo and Dolph’s frequent collaborator and Paper Route EMPIRE rising star Key Glock.

    Buy/Stream Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

    Watch “To Be Honest”: https://www.youtube.com/watch?v=GKgdGouaoI0

    Rich Slave tracklist:
    1. Hold Up Hold Up Hold Up
    2. Black Friday Skit
    3. To Be Honest
    4. I See $’s
    5. Corduroy House Shoes
    6. What’s Da Bizness
    7. The Land
    8. Death Row
    9. Cray Cray
    10. RNB ft. Megan Thee Stallion
    11. Rich Slave
    12. Until It Rot
    13. Blue Diamonds
    14. No Sense ft. Key Glock
    15. Benz
    16. 1 Scale ft. G Herbo
    17. Large Amounts
    18. Fast
    19. Gimme My Bag
    20. Green Light ft. Key Glock
    21. Scotch Deluxe
    22. Obey Your Thirst
    23. No Regrets ft. Kenny Muney
    24. Buy My Way In Heaven

    Please contact Michelle or Erin for more info.


    twitter | facebook | soundcloud | youtube | instagram | official site | spotify

    Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

    Rich Slave (Deluxe)https://music.empi.re/richslave_deluxe

    “To Be Honest”: https://www.youtube.com/watch?v=GKgdGouaoI0

    “Large Amounts”: https://music.empi.re/largeamounts

    “No Sense” ft. Key Glock: https://youtu.be/zvgXz0us78M

    “The Land”: https://www.youtube.com/watch?v=r6l946DZi80

    “Hold Up Hold Up Hold Up”: https://www.youtube.com/watch?v=fb-K-3arN9c

    “Cray Cray”: https://youtu.be/E42t-yK78gg

    Rich Slavehttps://empire.ffm.to/richslave

    “Death Row”: https://empire.ffm.to/deathrow

    Visit Young Dolph’s website to purchase Young Dolph merch: http://store.youngdolph.com/

    “Blue Diamonds”: https://empire.ffm.to/bluediamonds / https://www.youtube.com/watch?v=qBn_aZPcqJk

    “RNB” ft. Megan Thee Stallion: https://empire.ffm.to/youngdolph_rnb

    “Sunshine”: https://www.youtube.com/watch?v=c2lUhNmdXkE / https://empire.ffm.to/sunshine

    Dum & Dummerhttps://empire.lnk.to/dummer

    END
  • 01.22.2021

    DJ Scheme Shares “Buck 50” Ft. Juice WRLD & Carlton

  • Press Release

    DJ Scheme Shares “Buck 50” Ft. Juice WRLD & Carlton

    1.22.21

    Audio: DJ Scheme – “Buck 50” ft. Juice WRLD & Carlton

    The Miami Native Polymath Shares a New Song Featuring a Posthumous Verse From His Close Friend; “Buck 50” Can Be Found on the Finished Edition of Scheme’s Album FAMILY

    Juice WRLD & DJ Scheme (Credit: Chris Long, @chrislongfilms)

    Critical Praise:

    “The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times

    “DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound

    2019 XXL Freshman DJ

    The Song:

    An influential figure in hi-hop, DJ Scheme is a quintessential connector. Releasing a highly-anticipated collaboration with one of his closest friends, Scheme shares “Buck 50,” a new song featuring Juice WRLD and Carlton. Originally meeting in 2017, Juice WRLD and DJ Scheme were constant companions, with Scheme spending time as Juice’s tour DJ and Juice validating Scheme’s ambitions to branch out and become an artist and producer. A brilliant showcase for the late rapper’s mastery of melody and rhymes, the DJ Scheme & Carlton McDowell-produced “Buck 50” is an effortlessly fly banger about Juice’s world-conquering ambitions. A fitting companion piece to “Conversations,” the Scheme-co-produced song from Juice’s posthumous album Legends Never Die, “Buck 50” ends with a poignant guitar solo, putting a fine point on Juice’s words.

    The latest collaboration helps complete the mission of Scheme’s recently-released FAMILY album–to harness the energy of love and friendship into musical collaboration/  Scheme’s debut album, FAMILY explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes the 23-year-old’s invigorating DJ sets at Rolling Loud and elsewhere. Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range. “Buck 50” can be found at the beginning of FAMILY (Finished Edition).

    “In all honesty, I never really wanted a deluxe because I can’t add to that part of my life,” says DJ Scheme. “Now that ‘Buck 50’ is out and the album is complete, I can manifest new energy and focus on the future. 🖤”

    The album has racked up tens of millions of streams since its early December release, landing Scheme at #2 on Rolling Stone’s Breakthrough 25 chart and increasing his Spotify monthly listener count from 1 million to 2.1 million. Featuring appearances from Lil MoseySki Mask The Slump God, Lil Yachty, Skrillex, Cordae, Ty Dolla $ign, Lil Keed, $NOT, Fenix Flexin, Take A Daytrip, Danny Towers, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY (Finished Edition) is available everywhere via Scheme Records/EMPIRE.

    Buy/Stream “Buck 50” ft. Juice WRLD & Carlton: https://music.empi.re/familyfinished

    FAMILY (Finished Edition) Tracklist:
    1. Buck 50 ft. Juice WRLD & Carlton
    2. Homesick ft. Zacari & Skrillex
    3. Trust Nobody (2 My Brothers) ft. Joey Bada$$
    4. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
    5. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
    6. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
    7. Soda ft. Ski Mask & Cordae
    8. Splurgin ft. Lil Gnar & Shakewell
    9. Baby ft. iann dior
    10. Fallin 4 U ft. TheHxliday
    11. It’s Alright ft. Tes X
    12. Blue Bills ft. $NOT & Fenix Flexin
    13. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
    14. Zebra ft. Jackboy & Danny Towers
    15. 3 Sum ft. Robb Bank$
    16. Top Of The Mountain ft. Lil Keed
    17. Feel ft. Cris Dinero & G.Wakai
    18. Piece Of My Heart

    Please contact Michelle or Kerry for more info.

    The Background:

    Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLDPouyaRobb Bank$Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God Danny Towers, which recently earned a GOLD certification from the RIAA.

    DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.

    With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.


    instagram | twitter | spotify | soundcloud | youtube

    “Buck 50” ft. Juice WRLD & Carlton: https://music.empi.re/familyfinished

    “Baby” ft. iann dior: https://www.youtube.com/watch?v=WXpoK4Ppm9U

    “Homesick” ft. Skrillex & Zacari: https://youtu.be/b45KJdqXkaQ

    FAMILYhttps://music.empi.re/family

    “Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda

    “How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8

    PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg

     

    END
  • 01.22.2021

    This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish

  • Press Release

    This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish

    1.20.21

    TikTok Treats, Week of January 18th

    Buzzing Rappers, Internet Drama, Mashups, and More Interesting Stories From the World of TikTok

    The News:

    TikTok excels at amplifying talent of all stripes. Whether you’re an expert cook, or flawless make-up artist, or gifted comedian, TikTok provides access to an audience eager to share their latest discovery. Music is the glue that connects TikTok’s disparate threads, providing a through-line between individuals and communities bringing their own spin to the latest trend. Check out some interesting ways music formed connections on the app this week:

    • TikTok reasserted its power as a tastemaker with the first new number one hit of 2021. In the past week, Olivia Rodrigo’s touching ballad “driver’s license” bubbled up from TikTok to take over the music world. Unsurprisingly, “driver’s license” is the top trending song on TikTok (750k video creations since January 8th), inspiring thematically appropriate artwork, comedy sketches, and dramatic dance routines (Charli D’Amelio’s version generated over 29 million video views). The song’s TikTok success led to massive success across the board. After setting a single-day record for most Spotify streams for a song, “driver’s license” debuted atop the Billboard Hot 100.
    • Buzzing Georgia rapper Yung Baby Tate has a TikTok hit on her hands with “I Am,” a self-esteem boosting banger featuring fellow TikTok fave Flo Milli. The song’s aspirational chorus (“I am healthy/I am wealthy/I am rich/I am that b*tch”) has been adopted by many people on TikTok as a daily affirmation, a sign of celebration, and a confidence-inspiring mantra, generating more than 73k video creations in recent months. Yung Baby Tate has been eagerly encouraging the trend, duetting her favorite videos and creating a group dance for the song with her friends. Meanwhile, guest artist Flo Milli’s verse on $NOT’s “Mean” is one of TikTok’s most popular sounds, generating over 40k videos per day (over 550k total).
    • Another rap hit on the rise is “Beat Box 2,” a thunderous trap track from Florida up-and-comer Spotemgottem. The song is at the center of a mock-aggressive, “come at me, bro” kind of challenge, where users try to make their friendssignificant others, or dads flinch at a key moment of the song (it’s probably not a good idea to try this challenge with your dad). With over 430k video creations, “Beat Box 2” has earned influential fans, with both Tyler, The Creator and NLE Choppa dancing to the song in the past week.
    • The TikTok community has diverse musical tastes, but a good and unexpected mashup can unite users of all sensibilities. In early December, self-proclaimed “Mashup Messiah” DJ Cummerbund shared “Shaxicula,” a new mix that seamlessly blends offbeat new wave (“Love Shack” by the B-52s), sultry electro pop (Britney Spears’ “Toxic), and industrial horror metal (Rob Zombie’s “Dragula”). The mix has become a big TikTok hit (over 400k views), spurred by an exuberantly stiff new dance that thrillsamuses, and confuses in equal measure.
    • The Brazilian Netflix series Sintonia is relatively unknown in the states, but “Funk Da Netflix,” a song from the show, is making waves on TikTok. Created by MC Fioti with help from electronic duo TrapKillaz, “Funk Da Netflix” translates Netflix’s signature “Ta-dum” sound into a funk carioca jam. The bass-heavy remix has more than 400k video creations on TikTok, fueled by a jerking, rag doll dance trend that equally suits nosy parents and über-athletic synchronized swimmers. The true winner of the “Funk Da Netflix” trend, however is former So You Think You Can Dance winner @bailrok, who dances to the song in outfits inspired by his favorite Netflix shows. The dancer recently released the animé-themed sixth part of his “Funk Da Netflix” series, after earning over 35 million video views on the first five.
    • Montreal singer Lubalin is making waves on TikTok with his creative musical interpretations of random internet drama. The singer’s moody arrangement and expressive reenactment of an absurd Facebook Marketplace interaction caught fire, generating over 30 million views and inspiring over 19k video creations that use its sound. Inspired by the rapturous reception of the video, Lubalin continued to indulge his fondness for “Turning Random Internet Drama Into Songs,” creating riveting and hilarious chapters about broccoli theft and a pressing need for butter.

    TikTok demonstrated the ability to mint new stars and propel hits up the charts in 2020, but there are hints that TikTok will be even more influential in the New Year. Powered by the TikTok community, Olivia Rodrigo’s “driver’s license” smashed records set by much more established artists, and became the youngest artist to ever debut at #1 on the Billboard Hot 100. A deeper dive reveals a diverse wealth of hits, ranging from conventional to bizarre, each capable of crossing over and making a mainstream splash.

    Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

     

    For more info, please contact:
    Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
    Leah Linder, TikTok

    The Background:

    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


    TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

    Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
    New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
    Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
    TikTok Releases First U.S. Music Report: Here Are Some Key Insights
    How TikTok’s Top 10 Songs of 2020 Impacted the Industry
    On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

    Run-DMC, MGMT, and More Noteworthy TikTok Stories
    Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
    Ariana Grande, Rick Astley and More TikTok Stories
    Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
    John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
    Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
    Now Here You Go Again, You Say You Want Your TikToks
    Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
    TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
    Big Sean, Charlie Puth, Classical Harp, and More From TikTok
    David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
    BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
    Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
    TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
    Charlie Puth, Pop Smoke, and More Trending TikTok Stories
    Artists Unite to Say #SaveTikTok
    How TikTok Users Use the App to Boost Their Musical Careers
    TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
    These International TikTok Artists and Hits Eliminate Language Barriers
    Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
    TikTok Success = Chart Success and the Hot 100 Proves It
    TikTok Users and Artists Celebrate #MyPride Through Music
    TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

     

    END
  • 01.19.2021

    Young Dolph Shares “Large Amount” from Rich Slave (Deluxe), Out Friday 1/22

  • Press Release

    Young Dolph Shares “Large Amount” from Rich Slave (Deluxe), Out Friday 1/22

    1.19.2021

    Young Dolph Announces Rich Slave (Deluxe Edition), Coming January 22nd via Paper Route EMPIRE

    The Memphis Rapper Shares the Video for “Large Amount,” One of 8 New Songs on the Deluxe Edition

    Released in August and Peaking at #4 on the Billboard 200, Rich Slave Explores the Glass Ceiling That Limits Black Men in Contemporary American Society

    The Announcement:

    Fiiercely independent and proud of his mogul status, Young Dolph does everything big. Today, Dolph officially announces Rich Slave (Deluxe), an expanded version of his acclaimed 2020 album. Adding 8 flex-heavy new tracks to the original 16, Rich Slave (Deluxe) features Dolph’s trademark mix of clever flexes and boisterous ad-libs, celebrating the extravagant fruits of his years of labor. The seven new songs emphasize Dolph’s connection to his hometown of Memphis, featuring guest spots from Dolph’s Paper Route EMPIRE signees Key Glock and Kenny Muney and packing in references to local food spots and neighborhood haunts. Rich Slave (Deluxe) arrives on Friday January 22nd via Paper Route EMPIRE.

    Along with the announcement of the deluxe edition, Dolph shares Large Amounts,” a new single. Produced by Bandplay, “Large Amounts” is a playfully bombastic trap slice of Tennessee, colored by staccato synth strings and speaker-knocking 808s. Switching between a variety of hard-hitting flows, Dolph basks in his life of luxury, grateful to be able to live the life he’s always dreamed and untroubled by the actions he took to reach the top: “I got a confession to make, I sold my soul to the trap/I had to do what I had to do/I had to move when I had to move/I come from sh*t so I can’t lose.” In the video, Dolph takes his vintage Mercedes to the suburbs, before heading back the city to chill at Crumpy’s, his favorite wing joint. “Large Amounts” is available gratis with pre-order of Rich Slave (Deluxe).

    Released in August 2020, Rich Slave explores Dolph’s rags to riches story, while taking time to reflect on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. The album is home singles like the West Coast tribute Death Row, the conversational Blue Diamonds, and the Megan Thee Stallion-featuring riders’ anthem RNB,” which reached the top ten of Billboard’s Hip-Hop/R&B airplay chart. Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. The album features additional guest appearances from G Herbo and Dolph’s frequent collaborator and Paper Route EMPIRE rising star Key Glock.

    Watch “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

    Buy/Stream “Large Amounts” & pre-save Rich Slave (Deluxe)https://music.empi.re/largeamounts

    Visit Young Dolph’s website to pre-order the album and purchase Young Dolph merch: http://store.youngdolph.com/

    Rich Slave tracklist:
    1. Hold Up Hold Up Hold Up
    2. Black Friday Skit
    3. To Be Honest
    4. I See $’s
    5. Corduroy House Shoes
    6. What’s Da Bizness
    7. The Land
    8. Death Row
    9. Cray Cray
    10. RNB ft. Megan Thee Stallion
    11. Rich Slave
    12. Until It Rot
    13. Blue Diamonds
    14. No Sense ft. Key Glock
    15. Benz
    16. 1 Scale ft. G Herbo
    17. Large Amount
    18. Fast
    19. Gimme My Bag
    20. Scotch Deluxe
    21. Obey Your Thirst
    22. No Regrets (feat. Kenny Muney)
    23. Buy My Way In Heaven

    Please contact Michelle or Erin for more info.


    twitter | facebook | soundcloud | youtube | instagram | official site | spotify

    Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

    “Large Amounts”: https://music.empi.re/largeamounts

    “No Sense” ft. Key Glock: https://youtu.be/zvgXz0us78M

    “The Land”: https://www.youtube.com/watch?v=r6l946DZi80

    “Hold Up Hold Up Hold Up”: https://www.youtube.com/watch?v=fb-K-3arN9c

    “Cray Cray”: https://youtu.be/E42t-yK78gg

    Rich Slavehttps://empire.ffm.to/richslave

    “Death Row”: https://empire.ffm.to/deathrow

    Visit Young Dolph’s website to pre-order Rich Slave and purchase Young Dolph merch: http://store.youngdolph.com/

    View the official rules for the “Rich Slave Lamborghini Contest” here. No purchase is required to enter the contest: https://store.youngdolph.com/pages/young-dolph-contest-rules

    “Blue Diamonds”: https://empire.ffm.to/bluediamonds / https://www.youtube.com/watch?v=qBn_aZPcqJk

    “RNB” ft. Megan Thee Stallion: https://empire.ffm.to/youngdolph_rnb

    “Sunshine”: https://www.youtube.com/watch?v=c2lUhNmdXkE / https://empire.ffm.to/sunshine

    Dum & Dummerhttps://empire.lnk.to/dummer

    END

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