• 01.07.2021

  New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More

Press Release
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
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1.7.2020
TikTok Treats, Week of January 4th
TikTok Heads Into the New Year With Trends from Alicia Keys and Megan Thee Stallion As the Community Pays Tribute to the Late MF DOOM


The News:
After emerging as a major force in music and culture in 2020, TikTok is showing no signs of slowing down at the dawn of the New Year. The past week brought fascinating new trends, featuring contributions from A-list stars, emerging artists, and talented creators. Here are some of the most interesting new music stories from the world of TikTok:
• Megan Thee Stallion was TikTok’s most viewed artist by catalog in 2020, and she’s already making an impact on 2021. Her latest TikTok hit is “Cry Baby,” a collaboration with fellow TikTok-popular rapper DaBaby, which has over 850k video creations and reached a new peak on the Hot 100 this week (it rose 10 spots to #57 after entering the chart at #95 two weeks ago). Spurred by a dance challenge created by @arri.arii, “Cry Baby” viral rise comes hot on the heels of Megan’s #BodyodyChallenge (over 300 million views on the hashtag).
• Alicia Keys is an active TikTok user, taking to the app to cover BTS on the piano, goof around with Jason Derulo, and show how she takes her tea (with a side of Prince). The Grammy-winning singer took note of a charming challenge (81 million video views) based on “My Boo,” her 2004 duet with Usher, in which users seamlessly segue from a sneeze into the song (“a-choo were my baby”). Earlier this week, Ms. Keys did the #myboochallenge herself in a video that generated over 10 million views, flashing her golden pipes and thanking the TikTok community for bringing the song back into prominence.
• The TikTok community is always on the lookout for new favorite artists, and if an artist has a viral hit, it becomes likely that a subsequent hit will strike a nerve as well. Rising rappers TisaKorean and Cochise have each returned to trending status after scoring big TikTok hits last year. Known for his banger “Hatchback,” which inspired over 2.3 million video creations and racked up 55 million streams on Spotify, Cochise is making waves once again with “Knicks” (over 100k creations), propelled by a dance challenge created by @bryansanon and popularized by @mariesuh. Meanwhile, “The Mop” hitmaker TisaKorean is trending once again with his 2019 song “LSD” (347k video creations), known for its “coco puffs” refrain and the dance challenge it inspired (once again created by @arri.arii in a video with over 7 million views).
• Jowell & Randy’s “Se Acabó De Cuarentena”  finds the two veteran reggaetoneros daydreaming about the end of quarantine over a propulsive dembow beat. The song resonated with TikTok users eager to put the miseries of 2020 behind them and venture out once again into the outside world. With over 15 million video creations “Se Acabó De Cuarantena” is a worldwide TikTok smash, trending once again thanks to the bachata dance stylings of @poplikethstguy and @siennamae.
• The TikTok community demonstrated its mischievous creativity and offbeat sense of humor when user @poloboy layered Lady Gaga‘s 2009 hit “Just Dance” over a high-energy drill beat. The mashup works surprisingly well, as the sliding 808s fit snugly between phrases of Gaga’s declarative chorus melody. With over 80k video creations since December 27th, the new audio soundtracks an absurd trend where users dance to the song while wearing as many pairs of underwear that they can fit on their legs.
• The music world received a shock on New Year’s Eve with the announcement of the death of legendary rapper MF DOOM. The rapper’s passing saddened the TikTok community, who had long counted the villain as one of their favorite underground emcees. In December, user @m0shpitlov3r scored a viral video when she predicted what would happen if Charli D’Amelio or Addison Rae found DOOM’s music. Since his death, the TikTok community flooded the service with tributes (the hashtag #MFDOOM has over 43.5 million video views): guitar players tried their hand at the difficult riff from “Rapp Snitch Knishes,” craftspeople documented the making of one-of-a-kind items that featured his likeness, and creative collagists made video edits in which cartoon characters seem to recite DOOM’s lyrics.
One of the most thrilling aspects of TikTok is the feeling of unpredictability that it fosters. As you scroll down your “For You” page, you might encounter the latest viral dance, incisive cultural commentary, and goofy humor in quick succession. Though nobody knows precisely what 2021 will bring on TikTok, it is a safe assumption that the platform will continue to propel hits up the charts, revive old songs, mint new stars, and provide countless surprises as the year moves along.
Check out TikTok’s 2020 U.S. Music Report: https://newsroom.tiktok.com/en-us/year-on-tiktok-music-2020
Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com


 
For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

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Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More
Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth
 
END
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• 12.22.2020

  Morray Reflects on Rough Christmases Past on “Dreamland”

Press Release
Morray Reflects on Rough Christmases Past on “Dreamland”
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12.22.2020
Video: Morray – “Dreamland”
The North Carolina Artist Behind “Quicksand” Continues His Meteoric Rise With a Heartfelt New Song and Video

Critical Praise:
“Few crooning rappers have his polish, resonance, and soul.” – SPIN
The Song:
Morray‘s skill with melody, sharp wordplay, and knack for emotional resonance makes him one of the rap game’s most exciting newcomers. Continuing his lightning quick rise to prominence, Morray shares “Dreamland,” a heart-wrenching new single. Marked by ringing pianos and Morray’s church-trained vocal runs, “Dreamland” is the artist’s pained recollection of growing up in poverty, and the lasting trauma caused by his experiences. The Fayetteville, NC native recalls Christmases and birthdays without gifts, living in motels, and sleeping on “some carpet cuz its better than the pavement.
In the track’s accompanying video, directed by Christian Breslauer (Roddy Ricch’s “The Box,” Lil Baby’s “Errybody” videos), Morray looks back at his younger self, from his early run-ins with the law to rough times at home. He ultimately takes the place as his mother’s defender as she faces domestic violence, further cementing the difficulty of his situation as a youth and solidifying his dreams to change his situation using his musical ability. Thanks to his game-changing talent, showcased on “Dreamland” and his breakout hit “Quicksand,” the Pick Six Records artist is on the cusp of leading the life of his dreams.
Morray made massive waves with his debut single “Quicksand.“ Built around a bluesy minor-key guitar loop, “Quicksand” showcases the young rapper’s limitless array of lyrical and vocal weapons, telling the story of his desire to escape difficult circumstances with lightning quick triplets, syncopated counter-rhythms, ultra-smooth melodies, and assonant internal rhymes. Released on October 30th, the “Quicksand” video was an instant sensation, drawing praise from across the industry and the internet. In its first month of release, “Quicksand” recently reached #4 on YouTube’s Trending chart and has generated almost 8 million views on YouTube, not to mention nearly 3 million Spotify streams to date, with inclusions in the Most Necessary, The Realest Down South, and Fresh Finds playlists. “Quicksand” earned powerful co-signs from the likes of Jay-Z, who listed “Quicksand” as one of his favorite songs of 2020, fellow North Carolinian J. Cole, superstar DJ Marshmello, rap icon Rick Ross, and more.
More recently, Morray proved that he had staying power with the ragged, soulful “Switched Up” and the tough-talking, Complex-premiered “Low Key.“ As the calendar turns to 2021, Morray looks to keep his momentum going with more music, including an upcoming project. Stay tuned…the artist is just getting started.
Watch the video for “Dreamland”: https://picksix.ffm.to/dreamlandvid.opr
Buy/Stream “Dreamland”: https://picksix.ffm.to/dreamland.opr
Watch “Quicksand”: https://picksix.ffm.to/qsvid.opr
Please contact Michelle or Erin for more info.
The Background:
Morae Ruffin known professionally as Morray, is an American rapper, singer, songwriter. Best known for his combinations of rapping and singing, Morray’s days as lead singer of his church choir heavily influenced his melodic and unique style. Growing up in Fayetteville, NC and getting in and out of trouble, Morray turned to music as his escape. He uses his real life struggle as inspiration for his music.
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Links:
instagram | twitter | youtube | soundcloud | spotify
“Dreamland”: https://picksix.ffm.to/dreamland.opr / https://picksix.ffm.to/dreamlandvid.opr
“Low Key”: https://picksix.ffm.to/lowkey / https://picksix.ffm.to/lowkeyvid
“Switched Up”: https://picksix.ffm.to/suvid.opr / https://picksix.ffm.to/switchedup
“Quicksand”: https://picksix.ffm.to/qsvid.opr
END
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• 12.22.2020

  Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok

Press Release
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
• Go to Post
12.22.2020
TikTok Treats, Week of December 21st
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok


The News:
Though 2020 has undoubtedly been a whirlwind for most, TikTok has taken pride in being able to serve as a faithful sidekick to many in the midst of it all. Throughout the year, millions of users have looked to TikTok as a way to escape life’s daily challenges while also making the best of the present. With snow falling and anticipation rising, the TikTok community prepares to embrace winter, the cherished holidays, and a brand new year by celebrating with classic holiday jams, welcoming one of the most prominent names in music history, and an eye-popping NYE celebration to cap it all off.
• TikTok is ending 2020 with a bang! Hosted by Brittany Broski and Lil Yachty, here comes another TikTok LIVE, “New Year’s Eve” with performances from TikTok’s biggest stars, including Jason Derulo, Saweetie, Anitta, and more. In addition to the performances, there will be appearances from trendsetters such as Cardi B, Mick Fleetwood, Liam Payne, Wayne Brady and many more. With a stacked lineup, this event goes to show the extent of TikTok’s growth and influence in 2020. Tune in on December 31, 2020 at 9:30 pm EST, to say #bye2020 and #welcome2021.
• To celebrate the release of his new album McCartney III, one of music’s greatest legends Paul McCartney gracefully took to the platform to give users and fans a lighthearted, yet revealing glimpse into the makings of his new body of work. From behind the scenes studio footage to heartwarming looks at the album photoshoot led by his daughter Mary McCartney and featuring his beloved Appaloosa horse, Sir Paul seems to be sharing it all. Perhaps the best was a comical TikTok showing off his best moves to standout track, “Find My Way.” TikTok stardom may be the next feat in the ever-talented icon’s endless list of successes.
• TikTok has become known for reviving music of all genres, and Christmas music is no exception. “Holly Jolly Christmas” by Michael Buble, one of the “kings” of Christmas, is making its rounds on TikTok during this holiday season. With over 200k video creations so far, the suavely-festive song has become the home for Christmas-themed paw print ornament tutorials, sneaky prank attempts, and jovial mail delivery driver reactions to snack baskets.
• With an already remarkable 60+ year history, TikTok adds further proof that there are few Christmas songs as beloved as the classic Bobby Helms classic “Jingle Bell Rock.” The song’s continuously-increasing presence is certainly being felt, with almost half a million creations on the platform so far. This timeless tune has everyone putting up their best Christmas lights, sharing recipes for their own unique hot cocoa, and, quite literally, taking Christmas tree shopping and decorating into their own hands to prepare for the upcoming holiday. After all, aside from “Jingle Bell Rock,” almost nothing screams Christmas more than extravagant light displays, spiced hot cocoa, and Christmas tree competitions.
In a year of uncertainty, one thing has been for sure: TikTok’s ability to entertain and bring joy to the world. Not only has TikTok become a global phenomenon, it has revolutionized the music industry as we know it. Playing a vital role in music, TikTok has propelled hits, both old and new, to find success on the Billboard charts and beyond. The TikTok community has witnessed A-list artists and brand new names join in on the endless fun and flourish on their quests to leave a mark on the music industry, as well as the world. With TikTok leading the charge, 2020 will surely go down in history as a year of musical innovation.
Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com


 
For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
 

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Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More
How TikTok’s Top 10 Songs of 2020 Impacted the Industry Run-DMC, MGMT, and More Noteworthy TikTok Stories Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month Big Sean, Charlie Puth, Classical Harp, and More From TikTok David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis  Charlie Puth, Pop Smoke, and More Trending TikTok Stories Artists Unite to Say #SaveTikTok How TikTok Users Use the App to Boost Their Musical Careers TikTok Doesn’t Just Mint New Hits…It Revives Old Ones These International TikTok Artists and Hits Eliminate Language Barriers Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More TikTok Success = Chart Success and the Hot 100 Proves It TikTok Users and Artists Celebrate #MyPride Through Music TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth
 
END
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• 12.22.2020

  Davido and Wale Join Superboy Cheque for “Zoom” Remix

Press Release
Davido and Wale Join Superboy Cheque for “Zoom” Remix
• Go to Post
12.22.2020
Audio: Superboy Cheque – “Zoom” (Remix) ft. Davido & Wale
The Rising Nigerian Star Recruits Two Heavy-Hitters to Lend Their Voices To His Buzzing Afro-Fusion Hit

Critical Praise:
“The talent jumps out of this young man…He also has the ‘young forever’ tenor vocals that suits Afro-pop, trapsoul, rap, post-destructionist emo and trap. This EP is a winner from all angles and intents, and all its songs are impressive with high replay value.” – Pulse Nigeria
The Song:
Up-and-coming Nigerian artist Superboy Cheque made waves in Africa this past summer when his single “Zoom,” a highlight track from his debut EP, Razor, charted across the continent. Now, the 25-year-old artist has enlisted the help of fellow Nigerian artist Davido and rapper Wale for the official remix of the genre-bending single.
In the original “Zoom,” Cheque demonstrates his Afro-fusion style, combining the emotional street music and lilting melodies of Lil Durk and Roddy Ricch with the lush musicality of Afrobeats. On the remix, Cheque recruits two artists that typify the hybrid approach that has him on the rise. Lending his pipes to the remix’s first verse, Nigerian superstar Davido makes good on his promise to hop on the “Zoom” remix, complimenting Cheque’s angelic tenor with a gruff rap verse. A rapper who proudly represents his Nigerian heritage, Wale adds a  new dimensions to the track by effortlessly his rhythmic rap cadences into this trap-influenced Afrobeat earworm. This cross-continental collaboration helps establish Cheque’s bonafides and amplifies his hybrid sound.
When the original version of “Zoom” was released, it slowly developed into one of the biggest Nigerian hits of 2020. Racking up over 40 million streams across platforms, “Zoom” reached number two on Nigeria’s all-genre Apple Music chart, only trailing Davido‘s smash single “FEM.” “Zoom” also reached #2 on the worldwide Audiomack chart (25 million+ total streams), peaked at #4 on Ghana’s Apple Music chart, #3 on Sound City Africa’s Top 20 chart, and #3 on Nigeria’s Shazam chart. Released in September, the music video for “Zoom” has over 1.4 million views.
Signed to Penthauze, a label founded by respected Nigerian rapper Phyno, Cheque is currently preparing videos for more Razor EP highlights. “Zoom” (Remix) comes on the heels of the release of “Loco,” another highlight from Razor. Cheque recently earned a “New Artist Spotlight” from Apple Music Nigeria, who named Cheque “New Artist of the Month” for November 2020.
The artist is vocal and active in Nigeria’s #EndSARS movement against police brutality, posting in support on socials and even taking to the streets himself in protest. More than ready to become Nigeria’s next crossover star, Cheque is only scratching the surface of his immense talents. Stay tuned for much more from the young artist.
Listen to “Zoom” (Remix) ft. Davido & Wale: http://smarturl.it/zoomremix
Watch “Zoom”: https://www.youtube.com/watch?v=xkFKrYc_ero
Listen to Razor on the platform of your choice: apple | spotify | audiomack | pandora | deezer
Razor EP tracklist:
1. Zoom
2. Loco
3. Satisfied
4. Odun
5. Hollywood

Please contact Michelle, Kerry, or Andrea for more info.
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Links:
official site | instagram | twitter | youtube | spotify
“Zoom” (Remix) ft. Davido & Wale: http://smarturl.it/zoomremix
“Loco”: https://youtu.be/Z44nx7P52JQ
“Zoom”: https://www.youtube.com/watch?v=xkFKrYc_ero
Razor EP: apple | spotify | audiomack | pandora | deezer
“Satisfied”: https://www.youtube.com/watch?v=I3FuFYjbU2U
 
END
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• 12.21.2020

  A.T. Game-Changers: Our Clients Mastered the Pandemic Pivot

Press Release
A.T. Game-Changers: Our Clients Mastered the Pandemic Pivot
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12.21.2020
Audible Treats Clients Who Pivoted and Innovated In Order to Succeed During a Global Pandemic
The COVID-19 pandemic wreaked havoc on all aspects of American life, and the music industry was no exception. Faced with the prospect of no concerts, festivals, or large in-person events like SXSW, all sectors of the industry needed to adapt. Record labels needed to scrap tour-based marketing strategies, artists needed to support themselves without the guaranteed income live performance provides, and promoters had to reconfigure the concept of live music from the ground up.
Audible Treats is proud to work with clients who navigated 2020’s treacherous waters with aplomb, upending their business models in an effort to face an unprecedented challenge. The Audible Treats Game-Changers of 2020 all found innovative ways to survive and thrive during an impossibly tough year.
Check their stories below:
TECH & MUSIC DISCOVERY:

TikTok
tiktok | desktop website
TikTok was one of music’s defining commercial and culture-shaping forces in 2020, propelling hits up the charts and introducing music fans to new artists. As the spaces where people normally enjoy music were impacted by the pandemic, TikTok helped fill the need for communal musical experience. Over 85 songs that trended on TikTok became Billboard Hot 100 hits, and 15 of those topped a Billboard Chart (including Megan Thee Stallion’s “Savage” and Jason Derulo & Jawsh 685’s “Savage Love”). Dozens of artists who emerged on the platform signed major label deals.
TikTok was also an innovator in the livestream space in 2020, broadcasting The Weeknd Experience, an  interactive expanded reality performance by The Weeknd, to an audience of over 2 million fans, and hosted LIVE streams with Miley Cyrus, Jennifer Lopez, Rivers Cuomo, Trippie Redd, and many more.
LIVE MUSIC:

Rolling Loud
website | twitter | instagram | facebook
Since its origins as a single-day festival in Miami, Rolling Loud has transformed into a worldwide festival behemoth. But more crucially, Rolling Loud also established a recognizable and valuable brand equity–the name “Rolling Loud” is synonymous with Hip-Hop culture in 2020.
That brand equity allowed Rolling Loud, led by co-founders Tariq Cherif & Matt Zingler, to make a major pivot as the pandemic shut down the live music industry. Inking a partnership with livestream giant Twitch, Rolling Loud transformed into a full-fledged media company, offering a diverse array of weekly programming with high-profile guests from the worlds of music, sports, and gaming.
Rolling Loud’s Twitch partnership also included two “Loud Stream” virtual festivals. Featuring performances from Trippie Redd, Swae Lee, Gunna, Ski Mask The Slump God, and many more, Rolling Loud’s “Loud Stream” virtual festivals provided hours of live music (no pre-recorded sets) and entertaining between-sets commentary, drawing millions of unique viewers and twice topping Pollstar’s weekly Livestream Chart.
 

Collectiv Presents
instagram | official site
It is a special kind of risk to start a live events company during a global pandemic, but Collectiv Presents co-founders Chris Den Uijl, Lucas King, and Michael Berg managed to pull off the impossible. The company innovated a new kind of socially-distant concert experience, organizing drive-in hybrid concerts in both Chicago and Atlanta. The hybrid concerts featured performances from A-list talent like Major Lazer, Omar Apollo, Steve Aoki, Jeff Tweedy of Wilco, Trampled By Turtles, comedian Iliza Shlesinger, and DEADMAU5, and many of them sold all available tickets. Collectiv is most proud of safely creating jobs for artists, their teams, venue crews, and of course, bringing live entertainment back to the fans.
PRODUCTION:

Internet Money
soundcloud | twitter | instagram | youtube
Founded by Taz Taylor as a type-beat factory, Internet Money has evolved into one of the industry’s most powerful hit-making collectives. Recorded over a period of weeks during quarantine, Internet Money worked to prove their status as the game’s top producers with B4 The Storm, their first album as lead artists. Recruiting a murderer’s row of rap talent, including Future, Swae Lee, Kevin Gates, Lil Tecca, and many more, the album debuted in the Top 10 of the Billboard 200. Internet Money made their biggest impact with their single “Lemonade,” one of the year’s biggest hits. Buoyed by a hook from Don Toliver, with flashy guest verses from NAV & Gunna, “Lemonade” peaked at #6 on the Billboard Hot 100, generated over 500 million streams across platforms, and culminated in their live TV debut with a performance on The Tonight Show with Jimmy Fallon.
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Links:
Audible Treats: official site | instagram | twitter
 
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• 12.21.2020

  Peewee Longway Announces 1/22 Longway Sinatra 2 Tape Ft. Lil Baby & More

Press Release
Peewee Longway Announces 1/22 Longway Sinatra 2 Tape Ft. Lil Baby & More
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12.18.2020
Peewee Longway Announces Longway Sinatra 2, A Full-Length Collab with Producer Cassius Jay, Featuring Lil Baby, Lil Yachty, Blac Youngsta & More
The ATL Street Hero Flashes His Cash and His Bright Smile in the Video for “Anxious”
The MPA Bandcamp CEO Readies the Sequel To His Fan Favorite 2016 Mixtape As He Prepares For a Busy 2021

Critical Praise for Artist Name:
“Peewee Longway is one of hip-hop’s secret weapons.” – XXL
“His topic is usually trapping, but that singular scope allows him to be one of Atlanta’s most consistent rappers on the subject.” – Pitchfork
“As a sheer vocal stylist, Longway is an absolutely incredible rapper, one capable of finding five different cadences on one spacey beat and then trying them all out in the space of a single verse.” – Stereogum
The Announcement:
Known for his bottomless arsenals of tongue-twisting flows, Peewee Longway commands respect in ATL and beyond. Teaming up with trap maestro Cassius Jay for a full-length project, Peewee announces Longway Sinatra 2, hitting the internet in January 2021 via MPA Bandcamp/EMPIRE. The sequel to a beloved 2016 mixtape, Longway Sinatra 2 rekindles the chemistry between Peewee and Cassius Jay, the rapper navigating the producer’s percolating synths and swelling organs with a constantly mutating patter.
Spanning 17 tracks, the project reaffirms Peewee’s status as a one-of-a-kind trap original, flashing the nimble verbosity and witty lyricism that endears the rapper to his fans and earns the recognition of compadres like Gucci Mane and Young Thug. Featuring appearances from Lil Baby, Lil Yachty, Blac Youngsta, Tee Grizzley, Hoodrich Pablo Juan, Jazze Pha, and more, Longway Sinatra arrives on January 22nd and is currently available for pre-order/pre-save.
Along with the announcement of the mixtape, Peewee shares “Anxious,” the project’s first video single. An uptempo, Cassius Jay-produced trap track that reverberates with a Mannie Fresh-esque bounce, “Anxious” is a relentless head-nodder, as Peewee twirls a tapestry of disrespectful flexes and drawly rhymes. In the video, Peewee struts his stuff in an abandoned warehouse, flashing his cash and his toothy grin as he energetically recites the lyrics.
Peewee Longway has been laying low in 2020, plotting his next move towards the top of the rap game. In Late 2019, Peewee connected with fellow ATL rapper Money Man for Long Money, a full-length collaborative project. Dominated by textured, rippling production by Cassius Jay, the project finds the two artists finding common ground, waxing poetic with melodic plug talk and celebrating their triumphs over adversity. Last year, Peewee also shared The Blue M&M 4, an extension of his long-running mixtape series, which featured appearances from Quavo and Key Glock. Stay tuned for much more from Master Peewee in the coming weeks.
Pre-order/pre-save Longway Sinatra 2: https://music.empi.re/anxious
Watch “Anxious”: https://www.youtube.com/watch?v=c_IcQXPl-ZY
Buy/Stream “Anxious”: https://music.empi.re/anxious
 
Longway Sinatra 2 tracklist:
1. White Horse
2. Anxious
3. Real Trappas (feat. Hoodrich Pablo Juan & Wicced)
4. Bad Bitch (feat. Blac Youngsta)
5. Wet Wet
6. Get Right
7. Nobody Now
8. Heaven Got A Ghetto
9. Trap It Out (feat. Lil Baby)
10. Pink Salmon
11. Skydiving
12. Takeoff
13. Help (feat. Wicced)
14. C.O.D. (feat. MPA Yikes)
15. Work (feat. Jazzy Pha)
16. Forever (feat. Tee Grizzley & Lil Yachty)
17. Blue Benjamins
Please contact Michelle or Andrea for more info.
EMPIRE Background:
Founded in 2010 by San Francisco native Ghazi, EMPIRE has experienced immense growth through their innovative approach to independent label, distribution and publishing services. With their focus on early stage artist development, the San Francisco based company has been instrumental in launching the careers of multi-platinum, Grammy Award winning artists such as Kendrick Lamar, Cardi B, DRAM and Anderson. Paak. Ten years after its foudning, the independent EMPIRE continues to make a major impact, with smash hits and new music from Snoop Dogg, Freddie Gibbs, Young Dolph, The Free Nationals, and more, starting its own publishing arm, and expanding its international footprint with major artists in Africa and Asia.
---
Links:
Peewee Longway: official site | twitter | facebook | youtube | instagram | spotify
Pre-order/pre-save Longway Sinatra 2: https://music.empi.re/anxious
“Anxious”: https://music.empi.re/anxious
Long Money: https://Empire.lnk.to/Longmoney
The Blue M&M 4: https://Empire.lnk.to/BlueMnM4
 
END
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• 12.21.2020

  DC The Don Mobs Out With The Homies In New “ØUTLAW” Video

Press Release
DC The Don Mobs Out With The Homies In New “ØUTLAW” Video
• Go to Post
12.18.2020
Video: DC The Don – “ØUTLAW”
The Milwaukee Native Struts His Stuff In the Latest Video from Come As You Are (Deluxe)

Critical Praise:
“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade
“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack
The Video:
A versatile talent who splits the difference between pop-punk and futuristic trap, DC The Don is proud to be different. Today, he returns with a colorful and energetic new video for “ØUTLAW.” Produced by frequent collaborator, Supah Mario (Drake, Lil Uzi Vert), “ØUTLAW” is a testament to DC’s spectacular ear for production, complete with exciting ad-libs and layered vocals that make the track pop. The song pays tribute to the ØUTLAW collective, a group of young artists, producers, videographers, and other creatives to which DC belongs. The video, directed by 713Bran, finds DC and his fellow outlaw homies kicking back, pouring up, and relishing in their recent successes. “ØUTLAW” is a standout cut from the Deluxe edition of Come As You Are, DC’s debut album
With more than 50 million streams across platforms, Come As You Are emphasizes the importance of being authentic to your creative self. The album reflects the 20-year-old rapper’s willingness to put in the work and create his own lane in a stifling city. The Deluxe edition of the album brings six unreleased tracks, including the sinister and head banging “MW3 FREESTYLE,” and the auto-tuned, spaced-out “STOP BEING SO NICE,” and the pop-punk guitar-driven rager “Wait Your Turn” (142k video views). Most recently, he shared a video for his arcade-era inspired cut, “WORST DAY 🙁“ (323k video views) which payed homage to the 2004 cult classic, Napoleon Dynamite. Come As You Are (Deluxe) also includes previously released fan favorites like “Jesus Can’t Save You“, the Supah Mario-produced “Nascar Racer,” and the recent video single “HELLO DC!“ With additional production from Trademark, Garza, SephGotTheWaves, and others, Come As You Are (Deluxe) is available everywhere via Rostrum Records.
Watch “ØUTLAW”: https://www.youtube.com/watch?v=o2CxUNSuLT0
Buy/Stream Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe
Come As You Are (Deluxe) Tracklist:
1. Paranoid
2. Hello DC!
3. MW3 FREESTYLE*
4. Mr. Not Nice
5. STOP BEING SO NICE*
6. ECLIPSE
7. Hellraiser
8. Jesus Can’t Save You
9. ØUTLAW
10. WORST DAY :(*
11. Next Week!
12. REST IN PEACE
13. Wait Your Turn*
14. Light Speed <3*
15. Ball Player
16. EMOTIONS POUR
17. Free Falling!*
18 Nascar Racer
19. Campfire Story
*denotes song added for deluxe edition
https://www.youtube.com/watch?v=o2CxUNSuLT0&feature=youtu.be
Please contact Gavin or Kevin for more info.
The Background:
DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 40 million streams across platforms.
---
Links:
instagram | twitter | youtube | soundcloud | spotify
“ØUTLAW”: https://www.youtube.com/watch?v=o2CxUNSuLT0
“Worst Day ):”: https://youtu.be/IUma3lyWEMo
Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe
“Wait Your Turn”: https://www.youtube.com/watch?v=-wLVbKqCgvE&feature=youtu.be / https://smarturl.it/DCTheDonWaitYourTurn
“Hello DC!”: https://youtu.be/FreXBlV57_8
Come As You Are: https://smarturl.it/DCTheDonCAYA
“Nascar Racer”: http://smarturl.it/DCTheDonNascarRacer
“Campfire Story”: https://youtu.be/zqCPURtgoc0
“Eclipse”: https://smarturl.it/DCTheDonEclipse
“Jesus Can’t Save You”: https://smarturl.it/DCTheDonJCSY
“Red Light” ft. DDG & YBN Almighty Jay: https://www.youtube.com/watch?v=lLVYoXBQ2W0
 
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• 12.21.2020

  Pressa Shares “Blackberry Zap” Video W/ Jackboy

Press Release
Pressa Shares “Blackberry Zap” Video W/ Jackboy
• Go to Post
12.18.2020
PRESSA’S OFFICIAL VIDEO FOR “BLACKBERRY ZAP” ft. JACKBOY OUT NOW
“Blackberry Zap” is a Highlight From the Toronto Rapper’s Gardner Express EP

Critical Praise:
“Not a lot of musicians can claim to have the attention of the biggest music names in their country, or have toured with one of the most successful acts of all time and have released an album all before the age of 23. But Canadian artist Pressa is one of the few that would fit the description.” – Complex
“Pressa’s come a long way from his native of Driftwood and is approaching the business and art of music making like a seasoned veteran.” – Vice
The Announcement:
On December 16, after his livestream event on Happin.App, Pressa surprised concertgoers with a sneak peak of the official video for “Blackberry Zap” ft. Jackboy. Today, the video is out on streaming platforms for all fans to enjoy. The song is a departure from the hard, street tracks Pressa is known for, but still feels authentic by meshing both rappers’ melodic rap styles with Jackboy’s southern Florida charm.
Produced by MVA Studios, and shot by Michael Vincent in Los Angeles, the highly stylized video journeys through a day of altercations with enemies, but also celebrating life with your close friends. Whether they’re riding around in a Lamborghini together or vibing on the stoop, Jackboy and Pressa show us how to thrive despite your circumstances. “Blackberry Zap” was produced by fellow Canadian producer Bijan Amir (Killy, Metro Boomin, Bryson Tiller), written by Pressa and Jackboy, and mixed by Joey Galvan (Meek Mill, French Montana, Travis Scott).
The video for “Blackberry Zap” ft. Jackboy comes one week after the release of Pressa’s major label debut EP, Gardner Express. The EP currently resides in the top 10 on Apple Music’s Top Albums Chart ahead of its Billboard Chart debut, received top playlist support on all DSPs, and has already accumulated over 1.02M total worldwide streams across Spotify and Apple Music. In Pressa’s hometown, Gardner Express received major support with a downtown Toronto Billboard takeover via partners Spotify and Amazon Music on release day. Poised for a takeover in the U.S. as well, HotNewHipHop writes that the EP “showcases his growth, charisma, and penchant for making bangers.” Pressa plans to continue that reign in 2021 with more new music on the way.
Gardner Express extends Pressa’s sizzling hot streak of collaborations with the biggest rising stars in the genre, with “Dracula” ft. Flipp Dinero, “Attachments” ft. Taliban Glizzy and “Blackberry Zap” ft. Jackboy. The EP rounds out with “Ouija Board” featuring U.K. hip-hop collective, D-Block Europe, and previous released smashes, “OTM” and “96 Freestyle.”
Watch “Blackberry Zap” ft. Jackboy: https://www.youtube.com/watch?v=POoQIE35dRQ
Buy/Stream Gardner Express: https://smarturl.it/Pressa_TGE_EP
Gardner Express Tracklist:
1. Attachments ft. Taliban Glizzy
2. Blackberry Zap ft. Jackboy
3. O.T.M (Out The Mud)
4. Ouija Board ft. D-Block Europe
5. Head Tap ft. Sleepy Hallow & Sheff G
6. Dracula ft. Flipp Dinero
7. 96 Freestyle
 
Please contact Michelle or Kevin for more info.
The Background:
Pressa captured rap fans’ attention in Canada and the U.K. by garnering millions of YouTube views for 2016’s “Wass Gang,” landed on a tour with Drake, and emerged as a local cultural sensation. Pressa made his mark with the inimitable mix of his street-oriented lyrics, melodic hooks and high-pitched voice, making him a fixture in the Toronto hip-hop scene.
Recognized for an impressive list of collaborations (Murda Beatz, UK hip-hop don, Giggs, Lil Uzi Vert) over the years, the Canadian rapper continued his hot streak in 2020 with features from Sheff G and Sleepy Hallow, Jackboy, Flipp Dinero and more. Aligned with the new crop of artists dubbed “ones to watch,” Pressa is on track in his journey to becoming a household name.
No stranger to releasing full bodies of work with mixtapes such as, Press Machine, Press A Brick, and Prestige, 2020 was a prime display of Pressa’s growth and versatility as an artist, culminating with the release of his EP, Gardner Express. The EP features “OTM,” “96 Freestyle,” and “Head Tap” ft. Sheff G and Sleepy Hallow, which resulted in coverage from media juggernauts like Complex, a global Apple Music Beats 1 premiere with Ebro Darden, and over 10.5M worldwide global streams, together to date.
Pressa is applying a renewed vigor to his music and collaborating with likeminded writers, producers and artists on the rise. Inspired by the diverse streets of Toronto and a multicultural Jamaican/Filipino upbringing, Pressa is eager to share his passion and unique music style with the world.
---
Links:
official site | instagram | twitter | merch | youtube | spotify
“Blackberry Zap” ft. Jackboy: https://www.youtube.com/watch?v=POoQIE35dRQ / https://smarturl.it/Pressa_BlackberryZap
Gardner Express EP: https://smarturl.it/Pressa_TGE_EP
“Head Tap” ft. Sheff G & Sleepy Hallow: https://www.youtube.com/watch?v=3pbeegimfTc
“OTM”: https://youtu.be/–ZbWzmU-lI
“96 Freestyle”: https://youtu.be/wqMW57_RO7Q
 
END
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• 12.21.2020

  Maybe We’re Amazed: Paul McCartney Jets Onto TikTok

Press Release
Maybe We’re Amazed: Paul McCartney Jets Onto TikTok
• Go to Post
12.18.2020
Maybe We’re Amazed: Paul McCartney Jets Onto TikTok
Follow Paul: @PaulMcCartney

The News:
TikTok is thrilled to welcome one of the world’s greatest songwriters to the platform: Paul McCartney. On the occasion of his new album McCartney III, the legendary artist welcomes TikTok users into his studio to give a revealing and whimsical peek behind the music (featuring audio from new songs “Find My Way,” “Pretty Boys,” and “Slidin’”). Stay tuned for Paul’s first TikTok videos, which will show off his multi-instrumental prowess, cheeky sense of humor, and nimble dance moves.
Along with a brand new profile, ten of his classic hits will now be available for use as TikTok Sounds. Users will be able to rock out to “Jet,” profess their love with “Maybe I’m Amazed,” and get moving to “Band On The Run.” See below for the full list of McCartney classics now available on TikTok:
Maybe I’m Amazed
Waterfalls
Coming Up
Band On The Run
Live And Let Die
Jet
Silly Love Songs
Uncle Albert / Admiral Halsey
Great Day
Come On To Me
Follow Paul at @paulmccartney, don’t forget to stream McCartney III on all platforms, and fill the world with your silly love songs.
Check out the post on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/paul-mccartney-on-tiktok

For more info, please contact:
Michelle McDevitt, Andrea Higgins, or Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
About TikTok:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
---
Links:
Read more at TikTok’s Newsroom: newsroom.tiktok.com
END
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• 12.21.2020

  Who’s Next? Watch These AT Clients in 2021

Press Release
Who’s Next? Watch These AT Clients in 2021
• Go to Post
📣📣Bet On These Artists To Go to the Next Level in 2021 📈📈
At Audible Treats, we pride ourselves on our ability to identify future stars and help usher them to the next level. In recent years, we’ve worked with Rod Wave, Lil Durk, Maxo Kream, and many others, as they embarked on their journeys from local heroes to national names. This year, we counted a special milestone, when 24kGoldn became the first Audible Treats alum to hit #1 on the Billboard Hot 100!
In 2020, there’s no prototype for a rap star–stars can come from any region, be of any gender, and might not even be legally able to drive. Our “Who’s Next” candidates for 2021 run the gamut of origins, but we believe that all of them have that star quality that will make them impossible to ignore. Don’t sleep.
Before we get to our selections, let’s take a look at how some of our 2020 picks fared in the past year:
24kGoldn:
• Released “Mood” ft. iann dior, one of the most popular songs of 2020, which topped the Billboard Hot 100 for four non-consecutive weeks and earning a Platinum certification from the RIAA
• “Mood” became the first-ever song to reach number one on Billboard’s Hot Rap Songs and Hot Rock & Alternative Songs charts.
• Goldn made his presence felt on TikTok, generating 2.3 million video creations for “Mood” and racking up over 3 million followers on the platform.
• Goldn and iann dior performed “Mood” on national television during the American Music Awards
Sheff G:
• Sheff and his label Winners Circle Entertainment entered into a partnership with RCA Records.
• The 21-year-old artist shared his debut album One And Only, generating over NUMBER streams on Spotify alone
• Sheff showed steady gains on all streaming platforms, reaching the #2 spot on the Rolling Stone Breakthrough 25 in the weeks following his album’s release.
• Followed up his debut single “No Surburban” with “No Suburban Pt. 2,” racking up 30 million combined streams on YouTube and Spotify.
• Continued his fruitful partnership with Sleepy Hallow, earning 25 million combined Spotify and YouTube streams on their collab “Molly.”
And now, some of our clients you’ll be hearing a lot more of in 2021…
$NOT

instagram | twitter | soundcloud | youtube | spotify | merch
A misanthropic introvert with expert pop instincts, Florida rapper $NOT is quickly becoming one of his generation’s defining voices. Known for wearing his signature hoodie, which he wears wrapped tight around his face, $NOT has earned co-signs from the likes of Billie Eilish, who debuted his song “Sangria” as , and his song “Billy Boy” appeared in an episode of HBO’s Euphoria. $NOT completed a successful tour in Q1 2020, selling out venues across the country. The 22-year-old rapper has released hits like “GOSHA” (123 million Spotify streams), “Moon & Stars” ft. Maggie Lindemann (55 million), and “Beretta” ft. wifisfuneral (28 million), which appeared on his album – TRAGEDY+. $NOT connected with Cole Bennett for two interconnected videos–”Revenge” & “Mean ft. Flo Milli,” two highlights from his recently released Beautiful Havoc album, which demonstrated $NOT’s unrivaled ability to match punchy hooks with confrontational lyrics. Another highlight from the album, “Sangria” ft. Denzel Curry was a “World’s First” record, premiered by Zane Lowe on his Apple Music radio show. Stay tuned for $NOT to raise his game to a new level as he rushes into the new year with a head full of steam.
PRADO

instagram | twitter | tiktok | youtube | soundcloud
Fusing elements of pop, rap, R&B, shoegaze, and electronic music into an invigorating cocktail, Prado makes genre-bending anthems for bad girls. After cutting her teeth as a songwriter and on SoundCloud under the name AlienKanye, Prado started to her mark on the music industry in 2020, packing inventive sonic ideas into her effortlessly quotable jams. The Vancouver native released STRIP, her debut double-single for tmwrk records, which featured the atmospheric, hook-filled banger “STEPHEN” and the confident, incantatory sigh “DRIP” (praised by Complex) in October. She followed up STRIP with “Men In Black,” an anti-f*ckboy anthem that’s catchier than a nursery rhyme. In 2021, prepare to see Prado’s lyrics in more Instagram captions than you can count.
MARIO JUDAH

twitter | Instagram | youtube | soundcloud
Mario Judah became an internet sensation for his operatic, hard rock-influenced vocals, macabre lyrics, and wild-eyed intensity. He trended worldwide in October 2020 when he released his song “Die Very Rough,” a bombastic and insidiously catchy story of revenge, which went viral on Twitter, YouTube (9 million views, plus 2 million on its lyrics), and TikTok. The rapper recently recorded a Genius Verified for “Die Very Rough,” surpassing a million views in less than a week. Mario is a massive fan of Playboi Carti, and inspired by Carti’s latest album tease, an impatient Mario recorded Whole Lotta Red in the style of Playboi Carti, impersonating his voice and crafting beats that fit Carti’s futuristic aesthetic. The Florida native, who started his career as a producer and didn’t start singing until January 2020, is working hard to bring his dark and dramatic aesthetic to the mainstream. You have been warned…there’s no running from Mario Judah’s impending takeover.
MORRAY

instagram | twitter | soundcloud | youtube | spotify | merch
With a church-trained voice and an infectious charm, Fayetteville, North Carolina rapper Morray is a readymade star. His debut single “Quicksand” racked up over 6 million views in fewer than two months of release, and earned over 800k Spotify streams after its inclusion in the Most Necessary, The Realest Down South, and Fresh Finds playlists. “Quicksand” earned powerful co-signs from the likes of fellow North Carolinian J. Cole, superstar DJ Marshmello, rap icon Rick Ross, and most importantly, Morray’s mom. He recently released his heartfelt follow-up single “Switched Up,” as well as the intimidating “Low Key,” and is currently hard at work on his debut project.
TISAKOREAN
instagram | twitter | soundcloud | spotify

Beloved by TikTok teens and rap critics alike, TisaKorean is rapidly taking over the world with his otherworldly dance-rap. After spearheading “#thewoah” in the late 2010s, Tisa stormed into 2020 with “The Mop,” a viral sensation that became the first major dance craze of the 2020s. With over 50 million streams across platforms, “The Mop” earned the attention of a growing array of celebrities, including LeBron James, Lil Uzi Vert, Marshmello, James Harden, Diplo, Chance The Rapper, Tim Westwood, and dozens of football and basketball athletes. The Houston native spent the rest of 2020 showing off his expansive creativity, releasing self-produced beat-shifting songs like “Bate Onna Bo,” trying his hand at EDM with the Father-featuring “Rocky Road,” and flexing his melodic muscles on his new album Wasteland. The 24-year-old even dabbled in linguistics, coining his own new language. Working tirelessly to evolve his craft and with some high-profile collabs on the way, start paying attention to TisaKorean before the whole world starts speaking Tisinese.
BIG JADE

Instagram | official site | twitter | youtube | soundcloud
Bursting out of Beaumont, Texas, a small city with a population of 100k that sits 1 hour east of Houston and 30 mins west of the Louisiana border, Big Jade built an online following with her unapologetic realness. In popular videos like “RPM,” “Phone Jumpin,” and “Respectfully” ft. BeatKing and Queendome Come, Jade exists in her element, showing off her rapping ability while styling hair, her longtime day job. Her brief, but visceral Texas trap bangers caught the attention of Houston heavy-hitter BeatKing, who took her under his wing and offered her guest verses and some of his fieriest beats. Now signed to Alamo Records, Big Jade is ready to make the leap from being the pride of North Beaumont to a nationally recognized star.
DEANTE’ HITCHCOCK

instagram | youtube | spotify | twitter | facebook
A respected member of the ATL rap scene, Deante’ Hitchcock eschews trap, specializing in soulful and conversational hip-hop and dazzling with live performances. After years on the scene delivering acclaimed EPs, turning heads with the single “Side N**** Anthem,” and appearing on the platinum-selling compilation Return Of The Dreamers III, Deante’ dropped his album Better. Featuring appearances from Miguel, JID, Young Nudy, and 6LACK on the buzzing single “How TF,” Better is a deeply personal and engaging effort, inspiring UPROXX to rave “Deante Hitchcock’s Luminous Better Stands Head And Shoulders Above Its Peers” and rank the album at #16 on its list of Best Albums of 2020. With Better and its recently released Better (Deluxe), which added ten new songs and new guest spots from Kenny Mason, REASON, Guapdad4000, and more, in the rearview, look for the rapper to continue his rise as he steamrolls into the new year.
SUPERBOY CHEQUE

instagram | twitter | youtube | spotify
Blending the bounce and vibes of Afrobeats with the attitude and vocal delivery of hip-hop, Superboy Cheque is on a mission to become Nigeria’s next massive crossover success. The 25-year-old artist had a breakthrough summer in his home country, releasing the acclaimed Razor EP, and coming through with lush music videos for EP highlights “Zoom” and “Satisfied.” “Zoom,” in particular” became a major hit across Africa, reaching #2 on Nigeria’s Apple Music charts and #2 on Audiomack’s all-genre worldwide chart. The rapper was vocal and active in Nigeria’s #EndSARS movement against police brutality, posting in support on socials and even taking to the streets himself in protest. Splitting the difference between Burna Boy and Roddy Ricch, Cheque is more than ready to assume his destiny as Nigeria’s next all-genre force.
DC THE DON

instagram | twitter | youtube | soundcloud | spotify
Mixing soaring vocals and fast-paced flows, DC The Don is a natural behind the mic, stacking flexes and wise-cracks in his verses and crafting memorable choruses. Building massive followings on SoundCloud and YouTube, the rapper turned heads with singles like the pop-punk “Jesus Can’t Save You” and “Red Light” ft. DDG & YBN Almighty Jay. The 20-year-old Milwaukee native shared his debut album Come As You Are, an album that synthesized his idiosyncratic influences (emo, pop-punk, SoundCloud rap) into a full length statement about the importance of being true to yourself. Signed to Rostrum Records, the charismatic multi-talent is only beginning to unlock his sky-high potential. Stay tuned.
DIABLO

instagram | twitter | soundcloud | spotify
A major sound architect of the South Florida SoundCloud scene, Diablo made his name making bangers for the likes of Lil Pump (including the Platinum-certified “Boss”) and Ski Mask The Slump God, among others. Now branching out as a solo artist, Diablo is on a mission to change the sound of hip-hop, incorporating elements of metal and EDM into his unique sonic realm. Born to Ecuadorian immigrants and raised in West Palm Beach, the DJ/producer is well-respected in electronic circles, earning a co-sign from Diplo and touring with Dillon Francis and Alison Wonderland. Diablo’s recent single “Otra Vez” features an appearance from Argentinian latin trap megastar Khea and has over 10 million combined plays on YouTube and Spotify. Wielding a hard drive packed with songs featuring many of the rap game’s biggest names, Diablo is set to release his debut EP Do Not Disturb in the coming months.
END
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• 12.21.2020

  TikTok Releases First U.S. Music Report: Here Are Some Key Insights

Press Release
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
• Go to Post
12.16.2020
TikTok Treats: Key Insights from the 2020 U.S. Music Report
TikTok Reflects on the Songs, Trends, and Artists That Defined the Year in Music On The Platform

The News:
TikTok was one of music’s defining commercial and culture-shaping forces in 2020, propelling hits up the charts and introducing music fans to their favorite artists. Today, TikTok released its first-ever U.S. music report, taking stock of the songs, trends, and artists that made an impact on the platform and the music world at large. The report offers an array of numbers that measure the sheer size of music consumption on the platform, highlights big hits and emerging artists, and provides more information about the taste profile of users on the platform. Below, check out some key insights that can be gleaned from the U.S. music report:
• The TikTok community’s music obsession produces some staggering numbers: TikTok has 100 million users in the U.S., many of whom use the platform as their go-to source for music discovery. The community’s massive size allows music to reach milestones that other platforms can’t match: over 176 songs reached one billion views on TikTok in 2020 alone (YouTube generated just one).
• TikTok made a major impact on the Billboard Hot 100: TikTok emphasizes active creation, rather than passive consumption, fostering a listener-song relationship that helps hits gain success off platform as well. Nearly 90 songs that trended on TikTok reached the Billboard Hot 100, and 15 trending songs reached number one on a Billboard chart.
• Hip-Hop dominated TikTok in 2020: According to the music report, hip-hop inspired more than four times as many TikTok video creations as the next-most popular genre (pop music). Hip-hop’s overwhelming popularity on the platform is notable in many of the report’s other categories as well: 9 of the 10 fastest songs to 1 billion views were hip-hop, and rappers comprised 7 out of the 10 most-viewed artists by catalog.
• Artists With One Hit Song On TikTok Are More Likely To Score a Second Hit: The top ten artists by catalog on the platform, as measured by total video views on their songs, each had multiple trending songs on the platform. Some artists, including Pop Smoke (4 trending hits) and Doja Cat, seemed to score a trending hit with every release.
• Emerging artists scored some of TikTok’s fastest-rising hits: Though TikTok’s list of fastest songs to 1 billion views includes anticipated releases by superstars like Drake and Billie Eilish, the list also includes songs by regional heroes like Detroit’s Sada Baby (“Whole Lotta Choppas”) and Houston’s BeatKing (“Thick”) along with brand new artists like Popp Hunna and WhoHeem.
• Artists emerged by being active users on the platform: TikTok dedicates the largest section of its music report to emerging artists that used the platform to jumpstart their careers. The artists come from different geographical regions and make music of different genres, but something they all have in common was their ability to actively use TikTok to promote their songs and engage with their fans. Acts like Avenue Beat and Tai Verdes scored viral hits by interacting with TikTok users, creating a personal connection that engenders a familiar relationship between artist and fan. As a result, fans feel personal investment in the success of the artist, and can proudly claim to have played a small role in their rises.
• Catalog songs are nearly as likely to go viral as new hits:  TikTok’s revitalization of Fleetwood Mac’s “Dreams” was a major music story in 2020, as user @420doggface208 propelled the former #1 hit back onto the Billboard Hot 100 after a 43-year absence. “Dreams” was not alone–The Ying Yang Twins “Say I Yi Yi” (2002) and The Black Eyed Peas’ “Where Is The Love?” (2003) ranked among TikTok’s songs that reached 1 billion video views the fastest.
• ’00s nostalgia is alive and well on TikTok: Songs like La Roux’s “Bulletproof,” Nelly Furtado & Timbaland’s “Promiscuous,” Ne-Yo’s “Because Of You,” and Avril Lavigne’s “Girlfriend” were among the app’s biggest revitalized hits of 2020.
As the spaces where people normally enjoy music were impacted by the pandemic, TikTok helped fill the need for communal musical experience in 2020. The industry hopefully will return to a degree of normalcy in 2021, but TikTok will continue to shape tastes, start trends, and create universes of content around hit songs, new and old. One thing is clear: if you want to know what is pushing music forward, keep scrolling down your “For You” page.
Read TikTok’s full 2020 U.S. music report at the newsroom: https://newsroom.tiktok.com/en-us/year-on-tiktok-music-2020
Check out The Year On TikTok: Top 100 at TikTok’s newsroom: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

---
Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth
 
END
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• 12.14.2020

  Rolling Loud Announces “Home For The Holidaze” Livestream as Miami 2021 Sells Out

Press Release
Rolling Loud Announces “Home For The Holidaze” Livestream as Miami 2021 Sells Out
• Go to Post
12.11.2020
Rolling Loud Announces “Home For The Holidaze” Presented by Xfinity, It’s Next Livestream Event, With Performances From Rick Ross & More
Bringing Hip-Hop Holiday Cheer as They Celebrate a Sold Out Miami 2021 Festival, “Home For The Holidaze” Airs December 15th Exclusively on Twitch

The Announcement:
Pivoting from a live music behemoth to a full-fledged media company due to the pandemic, Rolling Loud plays a crucial role in hip-hop culture. Continuing its run of quality livestream events, Rolling Loud announces “Home For The Holidaze,” airing December 15th exclusively on Twitch. Headlined by Rick Ross, “Home For The Holidaze” is Rolling Loud’s third livestream event of 2020, following the two multi-day “Loud Stream” virtual festivals.
Like the “Loud Stream” virtual festivals, “Home For The Holidaze” will feature multiple hours of live performances–with no pre-recorded sets or segments–accompanied with interviews and commentary from the Rolling Loud team, including hosts DJ Scheme, JenesisGiselle, and DJ Five Venoms. The ideal accompaniment to at-home mosh pits or chestnuts roasting on the open fire–whatever floats your holiday boat–”Home For The Holidaze” airs at 6pm ET/3pm PT on Rolling Loud’s Twitch channel.
“Home For The Holidaze” arrives as Rolling Loud prepares for Rolling Loud Miami 2021. Headlined by Travis Scott, Post Malone, and A$AP Rocky, the 3-day festival keeps as much of the lineup from the postponed 2020 event as possible, while adding slots from budding stars. Occurring at Hard Rock Stadium in Miami Gardens, FL on May 7th-9th, 2021, Rolling Loud Miami is currently sold out.
Throughout the pandemic, Rolling Loud made headlines and entertained fans with their “Loud Stream” series of virtual festivals. The first livestream boasted headlining performances from Swae Lee and Ski Mask The Slump God, and generated over 4.4 million views from over 3 million unique viewers. Offering an elaborate Halloween theme, the second livestream featured headliners Trippie Redd and Gunna and topped Pollstar’s Livestream Chart for the second time.
The “Loud Stream” virtual events are part of Rolling Loud’s wide-ranging partnership with Twitch, which includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation, The Leak, and Loud Gaming. Recent guests on Rolling Loud’s Twitch programming include Machine Gun Kelly, iann dior, Jaden Smith, Cordae, Cole Bennett, The Kid Laroi, and many others.
Tune into “Home For The Holidaze” at 6pm ET/3pm PT on December 15th at Twitch.Tv/RollingLoud.
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.

Press for Rolling Loud:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar
For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha
The Background:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
---
Links:
website | twitter | instagram | facebook

Buy Rolling Loud Merch: shoprollingloud.com
Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud
Check out RollingLoud.com for more information.
END
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• 12.14.2020

  Taleban Dooda Croons About A Tainted Love On “Problematic”

Press Release
Taleban Dooda Croons About A Tainted Love On “Problematic”
• Go to Post
12.11.2020
Audio: Taleban Dooda – “Problematic”
The East Tampa Native Shows a New Side of Himself with This Emotional Heater

Critical Praise:
“At only 18 years old.. his talents are already overly abundant and his potential is probably higher than most up and coming artists you could name off the top of your head.” – Lyrical Lemonade
“He falls into the lane of melodic street rap that acts like YoungBoy Never Broke Again, Lil Durk, Teejay3k, and others are making, but his high-pitched vocals and limitless subject matter set him apart.” – Earmilk
The Song:
Taleban Dooda’s mixture of entrancing melodies with raw lyricism has him buzzing in the Sunshine State and beyond. Peeling back the curtains on a tumultuous relationship, Dooda is back with a new heater, “Problematic.” Produced by worthakilo, “Problematic” is an emotional cut that provides Dooda with yet another opportunity to show off his melodic prowess and let his vocals soar. The song profiles Dooda’s inability to chase love while trying to cope with a traumatic past. “I tried to get her love, but is was problematic / I even told her what it was, but she still act dramatic / If I put on my mask and gloves, then I’m bout to let em have it / Cause when I lost one of my thugs, it filled my heart with sadness.” “Problematic” is the latest in a successful run of singles for the East-Tampa native, as he moves into the new year with an impressive track record under his belt.
Though Taleban Dooda only started rapping at the age of 15, the Tampa, FL native used his innate sense of melody to gain inroads in his state’s rap scene. After working hard behind the scenes to build a backlog of bangers, Dooda scored a hit with “Tru Colors,” his first-ever release, racking up over 2 million streams, generating over 1 million views on its YouTube video, and reaching #18 on SoundCloud’s worldwide New & Hot chart. The teenager kept the momentum going with collaborations with his frequent rap partner Rees Money, and successful video singles like “2 In Da Morning” (930k views). Most recently, the Green Light Music Group/Rostrum Records signee shared “Finish Him” (prod. TM88 & ATL Jacob), which notched over a million streams in its first week, and “Dis Dooda,” which Vice named as one of the 24 Best Songs of September. Stay tuned for much more from the teenaged rapper as he continues to develop into one of the South’s most exciting rap talents.
Buy/Stream “Problematic”: https://smarturl.it/TDoodaProblematic
Please contact Michelle or Kevin for more info.
The Background:
Taleban Dooda is an 18-year old rapper from East Tampa, FL, with the vivid lyrics of Kodak Black and the smooth tone of Jeremih. Dooda got his start singing at 15 and rapping at 16, making melody the foundation of his sound. In addition to several releases with frequent collaborator Rees Money, his debut solo release was this year’s “Tru Colors” and the song has amassed over 2 million streams.
---
Links:
instagram | soundcloud | twitter
“Problematic”: https://smarturl.it/TDoodaProblematic
“Finish Him” (Prod. by TM88 & ATL Jacob): https://youtu.be/G6DSOiBojRE
“Dis Dooda”: https://smarturl.it/DoodaDisDooda / https://youtu.be/q-GBO7z9XAc
“2 In Da Morning”: https://youtu.be/Tm2Pvww2Y4A
“Tru Colors”: https://youtu.be/DF1A9DcbtKA
 
END
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• 12.14.2020

  Germ and G59 Associate Shakewell Confront the SWAT in “Hellcat” Video

Press Release
Germ and G59 Associate Shakewell Confront the SWAT in “Hellcat” Video
• Go to Post
12.10.2020
Video: Germ – “Hellcat” ft. Shakewell
Based on Real Events, the Latest Video From The Hijinx Tape Details the ATL Rapper’s Close Encounter with the Law

Critical Praise:
“For a time, Germ was your favorite SoundCloud rapper’s favorite SoundCloud rapper. Before established himself with solo releases, he was racking up hundreds of thousands of streams providing a jolt of off-the-wall energy on tracks by $UICIDEBOY$, Fat Nick, and Pouya. When he began to branch out on his own, with the mixtape Bad Shit (Bootleg) and the $UICIDEBOY$ collaboration DIRTYNASTY$UICIDE, he established himself as a raucous spark plug with a nasally flow and rhyme schemes that recalled a certain Academy Award-winning Memphis rap crew” – Complex
“The Haitian rapper is soaring to new heights with a debut album under his belt called Germ Has A Deathwish.” – Interview
“The latest signee to the $uicideboy$ label is an Atlanta skater-turned-rapper with a voice that’s as aggressive as it is gleeful. His new tape isn’t that serious, but his rapping is.” – Pitchfork
The Video:
Influenced by the world of skating and his hometown trap scene, Atlanta’s Germ serves up bangers at a regular clip. Connecting with associate Shakewell for a cinematic new clip, Germ shares “Hellcat,” his latest music video. A salute to Germ’s favorite muscle car, “Hellcat” finds the two G59 Records rappers teeing off on a minimalist beat by Budd Dwyer (aka Scrim from label honchos $uicideboy$), trading bars in hypnotic cadences: “Born Sinner, Lord willin’, I don’t get my dome split/That’s why I got my four-fifth tucked right, let’s hear this flow shift,” spits Germ.
Based on a real life incident, the Highdeas Productions-directed video recreates an intense encounter with law enforcement. Germ recalls this incident in his own words: “It was April 4th, 2019, around 7:30am. I get woken up by a loud-ass bang on the apartment door. My roommate at the time was already at the door, yellin’ ‘it’s the police!’ By the time I got to the front door–like a second later–the door swings open and the f*ckin S.W.A.T. rushes in with huge military guns. They shove the guns in my face and started f*cking my crib up looking for guns. They took my gun, laptop, and phone, and then they let us go. A bit later, I went to the airport for my first European tour…they came back like a month after the tour, served a warrant, and arrested me for possession of a firearm and intent to distribute assault rifles. I fought the case for a year with my co-defendant, and I recently got sentenced. Some light jail time, I have to turn myself in on March 5th, 2021. 3 years probation and 2 year suspended sentence. The reason why it took the ‘Hellcat’ video so long to come out is because we were in the sentencing stage of court, and our lawyers advised us not to drop. Bad sh*t. F*ck 12.”
“Hellcat” is the latest video from The Hijinx Tape, Germ’s 2020 project. Praised by Pitchfork for its gleeful and aggressive rhymes, album is an outrageously confident catalog of Germ’s favorite things, as he rhymes about his ounces of Cookies weed, his garage full of Dodge SRT Hellcats, and having more jewels than your local Zales. The tape is home to singles like, “Walked In,” “7 Hunna Horses“ and”Cookies.”The Hijinx Tape is the ideal soundtrack for crashing a whip just to have an excuse to buy another one – in fact, the album artwork is a photo of Germ’s actual car crash in 2019. Featuring an appearance from G59’s Shakewell, The Hijinx Tape is available now via G59 Records.
Watch “Hellcat” ft. Shakewell: https://youtu.be/1YrVG_zBXVU
The Hijinx Tape tracklist:
1. “Walked In” (Prod. by Budd Dwyer)
2. “6 God Freestyle” (Prod. by YAYGO)
3. “Cookies” (Prod. by Grove$ide)
4. “7 Hunna Horses” (Prod. by Kevin Rolly)
5. “Dolo” (Prod. by BeatsByAzura)
6. “We Outside” (Prod. by M4orty)
7. “Plead The 5th” (Prod. by Budd Dwyer)
8. “Runnin Thru Plastic” (Prod. by ProdByOra)
9. “Brand New Rollie” (Prod. by H3 & Ace Taylor)
10. “AR Pistols” (Prod. by Kevin Rolly)
11. “Hellcat” ft. Shakewell (Prod. by Budd Dwyer)
12. “Green Light” (Prod. by Rxland)
Please contact Michelle or Kerry for more info.
The Background:
Atlanta-native and G59 signee Germ dropped his debut album and first project with the label (helmed by his co-conspirators $uicideboy$) titled Germ Has A Deathwish in 2019. The 11-track LP proves to be his breakout; a versatile and progressive body of work showcasing the elevation of his rap career, from his early upbringing and Haitian roots to his days cutting his teeth as a skater on the streets of ATL. Germ recently supported $uicideboy$ on Grey Day Tour and proved he could infuse energy into crowds numbering into the thousands. Germ’s sophomore album The Hinjinx Tape arrived in Summer 2020 and earned praise from Pitchfork, among other publications.
---
Links:
instagram | twitter | youtube | spotify | soundcloud

“Hellcat” ft. Shakewell: https://youtu.be/1YrVG_zBXVU
“Walked In”: http://germ.lnk.to/walkedin / https://www.youtube.com/watch?v=i4-2dt7rK2g
“Cookies”: https://youtu.be/ot4vbjDN3Ak
“7 Hunna Horses”: https://germ.lnk.to/7HunnaHPR
Germ Has A Death Wish: https://germ.lnk.to/germhasadeathwish
END
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• 12.09.2020

  On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

Press Release
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More
• Go to Post
12.9.2020
TikTok Treats, Week of December 7th
Big Names Promote New Music, the Community Revives Classic Hits, and More from the World of TikTok. 


 
The News:
On TikTok, songs take on a life of their own, as the bustling community transforms lyrics into trends and inverts meanings to fit their creative ends. When confronted with the possibilities offered by a massive community eager to discover new songs, artists tend to react in ways that fit their personalities. Some artists will take an active role in shepherding the community towards interpreting a song in the way they intended, while others will sit back and let the trend play out on its own. And sometimes, the community will get its hands on an evergreen classic and make it their own. Check below for recent happenings in the wide world of TikTok:
• More than a year after using TikTok to propel “Old Town Road” to the stratosphere, Lil Nas X is back on the platform once again, this time to promote his festive new single “Holiday” (720k video creations). In the past week, Lil Nas head-banged to the sounds of @TheTikTokDrummer, gave unhelpful lip-syncing advice, created a choir arrangement for “Holiday,” and offered a selection of potential 2021 vibes.
• In preparation for his upcoming album Wonder, Shawn Mendes connected with TikTok to launch “A World of Wonder,” a fourteen-part video series that gives insight into each one of the album’s songs. Among the many revelations delivered by the series: the song “24 Hours” was inspired by girlfriend @CamilaCabello, “Call My Friends” emphasizes the importance of staying close to friends during a pandemic, and “Higher” reveals how much the 22-year-old artist misses tour life.
• Megan Thee Stallion is one of TikTok’s most popular artists, scoring two of the platform’s top ten songs of 2020. This week, the H-Town hottie is trending once again, as the community uses a modified version of her song “Girls In The Hood” (415k video creations) to take an ironic approach to her signature catchphrase “hot girl sh*t.” Thanks to TikTok, the definition of “hot girl sh*t” has grown to include playing Minecraft, struggling to park a car, and eating a pizza by yourself.
• Aussie rap sensation The Kid Laroi made waves on TikTok earlier this year when he saluted one of the platform’s most popular creators with his song “Addison Rae.” The 17-year-old artist is trending once again with his song “WITHOUT YOU” (156k video creations), an acoustic emo-rap ballad that the community uses to make light of less-than-ideal romantic situations. The Kid himself hopped on the trend to acknowledge how he might be complicit in deepening his own problematic entanglements.
• “How Bizarre” by OMC (1995) endures as one of the strangest and catchiest one-hit wonders of the 1990s. There are plenty of memeable moments from the song, but the TikTok community has landed on lead singer Pauly Fuemana’s colorful delivery of the titular phrase. With over 140k video creations in recent weeks, “How Bizarre” has become the aural equivalent of the Kermit-sipping-tea meme, offering a not-so-believable expression of innocence when a boyfriend asks why he’s getting emails for engagement rings, when a senior citizen reveals one of the few benefits of being a widow, or when your dog has separation anxiety.
• The latest classic hit to trend in the TikTok community is the timeless “Just The Two Of Us” by Grover Washington Jr. & Bill Withers (1980). With over 370k video creations, Withers’ dulcet tones are the perfect companion to videos that illustrate the chemistry between a QB and receiver, the unbreakable bond between a man and his pelican buddy, or the everlasting love shared by a dog and its ball.
Last week, TikTok revealed its Year On TikTok: Top 100 list, recapping the most notable moments and memes that marked the platform in 2020. Music, of course, played a massive role, earning its own section for popular songs and soundtracking some of the year’s most popular memes. Check out TikTok’s full Top 100 list at the Newsroom, and stay tuned for a specific report about TikTok’s impact on music in the coming days.
Check out TikTok’s full Top 100 list at the Newsroom: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100
Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com


For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

---
Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth
 
END
Read more
• 12.09.2020

  DJ Scheme Dreams of Simpler Times on “Homesick” Video

Press Release
DJ Scheme Dreams of Simpler Times on “Homesick” Video
• Go to Post
12.9.2020
Video: DJ Scheme – “Homesick” ft. Skrillex & Zacari
The Miami Native Producer/DJ/Artist Dedicates the Video to the Memory of His Close Friends Juice WRLD and XXXTentacion

Critical Praise:
“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times
“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound
2019 XXL Freshman DJ
The Announcement:
DJ Scheme specializes in collaboration, his genuine ability to connect and foster electric chemistry through music put him at the center for Florida’s rap renaissance. Scheme cherishes the friendships and community he’s built throughout the years, it’s the essence of his recently released debut album FAMILY, but the pain of losing two of his closest friends, Juice WRLD and XXXTentacion, will always leave gaps in his heart. Recruiting vocals from Zacari and production from Skrillex, DJ Scheme shares the video for “Homesick.” Dedicated to the memory of his two friends, “Homesick” is a nostalgic representation of the young artists in their purest forms, having fun and playing in the schoolyard as children. Zacari’s somber, heartfelt vocals perfectly capture the earnest sentiment of the opening track off of the album, as the young boys brighten the sidewalk with ‘FAMILY’ in chalk.
“Together In Our Most Pure Forms The Way It Should Be,” wrote Scheme in a recent Instagram post.
A celebration of musical kinship, FAMILY explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes Scheme’s invigorating DJ sets at Rolling Loud and elsewhere. Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. On “Blue Bills,” Scheme combines Florida rapper $NOT and L.A. standout Fenix Flexin of Shoreline Mafia, who prove to be perfect sparring partners above a propulsive and bassy beat. Recent single “Soda” (over 3.3 million Spotify streams) connects unlikely kindred spirits Cordae and Ski Mask The Slump God over a stomping piano-led beat by Scheme and Take A Daytrip. Scheme also finds new angles for artists who share similar styles, creating a smoothed-out West Coast riders’ anthem for Lil Mosey & Ty Dolla $ign (“Bussin’ Out”) and reuniting Ski Mask, Lil Yachty, and Danny Towers for “E-ER,” a spirited sequel to their Gold-selling collab “How You Feel” (which also appears on the project).
Scheme’s collaborators also inspired the 23-year-old artist to add new elements to his production. The soul-sampling cut “Trust Nobody (2 My Brothers)” provides a pristine, traditionalist canvas for Joey Bada$$, while iann dior has a vocal showcase atop gently arpeggiated acoustic guitars on “Baby.” Album opener “Homesick” enlists the aid of Skrillex and Zacari uses airy synths, tasteful guitar, and swelling vocal choirs to achieve a mournful, gospel-adjacent tone. Despite the stylistic expansions, Scheme aims to satisfy longtime fans with trunk-rattling productions, like the towering instrumental offered to Lil Keed on “Top Of The Mountain,” and punchy trap bangers like “Zebra” ft. Jackboy and Danny Towers.
An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range. Featuring additional appearances from Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY is available everywhere via Scheme Records/EMPIRE.
Watch “Homesick” ft. Skrillex & Zacari: https://youtu.be/b45KJdqXkaQ
Buy/Stream FAMILY: https://music.empi.re/family
FAMILY Tracklist:
1. Homesick ft. Zacari & Skrillex
2. Trust Nobody (2 My Brothers) ft. Joey Bada$$
3. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
4. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
5. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
6. Soda ft. Ski Mask & Cordae
7. Splurgin ft. Lil Gnar & Shakewell
8. Baby ft. iann dior
9. Fallin 4 U ft. TheHxliday
10. It’s Alright ft. Tes X
11. Blue Bills ft. $NOT & Fenix Flexin
12. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
13. Zebra ft. Jackboy & Danny Towers
14. 3 Sum ft. Robb Bank$
15. Top Of The Mountain ft. Lil Keed
16. Feel ft. Cris Dinero & G.Wakai
17. Piece Of My Heart

Please contact Michelle or Kerry for more info.
Background:
Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.
DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.
With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.
---
Links:
instagram | twitter | spotify | soundcloud | youtube
“Homesick” ft. Skrillex & Zacari: https://youtu.be/b45KJdqXkaQ
FAMILY: https://music.empi.re/family
“Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda
“How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8
PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg
 
END
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• 12.09.2020

  wifisfuneral Continues His Melodic Artistic Turn with “Back Track”

Press Release
wifisfuneral Continues His Melodic Artistic Turn with “Back Track”
• Go to Post
12.8.2020
Audio: wifisfuneral – “Back Track (Intro)” (Prod. by Nvbeel)
The Alamo Records Signee Collabs with Frequent Producer Nvbeel for an Atmospheric and Melodic New Track

Critical Praise:
XXL Freshman, Class of 2018
“[wifisfuneral] displays an impressive array of verbal acrobatics, showing off masterful breath control and a rapid fire flow.”  – Pitchfork
“He’s synthesized the regionless, borderless world of the internet age from which he takes his name, while lacing it with a narcotically addictive flow and a distinct ear for melody that’s allowed him to develop while others stagnate.” – NOISEY
“The young rapper has a wide range of skills, from agile raps and bass-heavy tracks to dark and moody slow-burners, and his unpredictability is part of his appeal” – Pigeons & Planes
The Song:
wfisfuneral changed his artistic direction this year, incorporating more melody to deliver his cerebral bars. Returning with his first new song since the August release of his album  PAIN?, wifi shares “Back Track (Intro).” Connecting with frequent collaborator Nvbeel, who produced wifi’s fan-favorite “Peace Sign” ft. YBN Nahmir and fills the track with burbling keyboards and ringing hi-hats, wifi offers an array of auto-tuned witticisms: “In the choppa droppin’ bombs just like Baghdad, my shooters like Mad Max.” Released on SoundCloud, “Back Track” proves that wifi has much further to go with his new artistic style.
PAIN? marks a new chapter in the one-time XXL Freshman’s career, integrating auto-tune assisted melodies, giving his songs a tuneful lift. The album veers from romantic devotionals, to X-rated sex jams, to expressions of loneliness, wifi’s pitch-shifting voice expressing the deeply-felt emotion reflected in his lyrics. PAIN? is home to several well-received singles, including the Smoove’L-featuring “Ocean” and lo-fi pop gem “Lost In Time” ft. Coi Leray. Over the past few weeks, wifi showcased certain album highlights with live performance videos, including clips for ride-or-die lead single “End Of Story” and playalistic cautionary tale “Guy Like Me.” Praised by Stereogum, XXL, HotNewHipHop, Lyrical Lemonade, and more, PAIN? is available everywhere via Alamo Records.
Listen to “Back Track (Intro)” (Prod. by Nvbeel): https://soundcloud.com/wifisfuneral/wifisfuneral-nvbeel-back-track-intro
Buy/Stream PAIN?: http://smarturl.it/PainWifisfuneral
PAIN? tracklist:
1. Lost In Time ft. Coi Leray
2. End of Story
3. What It Is?
4. Guy Like Me
5. Hills
6. Backache
7. Take Me Away
8. Motion
9. Front 2 Back Side 2 Side
10. Ocean ft. Smoove’L
11. All In
12. Day Switch
13. Screw Up
14. End of Story (Pt. 2) ft. Mariah Angeliq
Please contact Michelle or Kerry for more info.
The Background:
22-year-old South Florida rapper wifisfuneral has taken his dark sonics, mature-beyond-his-years lyrics, and trunk rattling bass from the streets of Palm Beach to the world, amassing over 1.7 million monthly listeners on Spotify and over 700,000 followers on various social media platforms. wifisfuneral’s growth has been organic and cult-like, with his fans spreading his music like wildfire with each and every release. With virtually zero promotion other than his social media presence, wifisfuneral’s independent projects Black Heart Revenge (May 27th, 2016) and When Hell Falls (January 27, 2017) reached #69 and #17 on the iTunes hip-hop charts respectively, resulting in a label deal with Alamo and Interscope Records. His major label debut mixtape, Boy Who Cried Wolf, received critical acclaim, with two of the tracks earning placement in the Spotify’s coveted Most Necessary playlist. His latest mixtape, Ethernet, was released in June 2018 via Alamo Records. In 2018, wifisfuneral was officially named to the XXL Freshman List and reached #1 on YouTube’s trending chart. In 2019, wifi headlined two nationwide tours, released two follow-up EPs to Ethernet, and collaborated with Robb Bank$ on the Conn3ct3d project.
---
Links:
official site | soundcloud | twitter | instagram | tumblr | spotify
Bio, photos, music, and more for wifisfuneral can be found at www.audibletreats.com/wifisfuneral
“Back Track (Intro)”: https://soundcloud.com/wifisfuneral/wifisfuneral-nvbeel-back-track-intro
“All In”: https://youtu.be/UlQLwCwa_rI
“Back Ache”: https://youtu.be/f7xcZY0WWNY
PAIN?: http://smarturl.it/PainWifisfuneral
“Lost In Time” ft. Coi Leray: http://smarturl.it/LostInTimeWifi / https://www.youtube.com/watch?v=hW40drW8uMI
“Ocean”: http://smarturl.it/OceanWifisfuneral
“End Of Story”: http://smarturl.it/EndOfStory / https://www.youtube.com/watch?v=P2imgkFvqU4
“idk”: https://soundcloud.com/wifisfuneral/idk-prod-cris-dinero
“All Bones”: https://youtu.be/IHa63es_PyI
“It’s a Bird! It’s a Plane!” ft. Ratchet Roach: https://www.youtube.com/watch?v=Z2I02ZG3iqQ
“What You Made Me”: https://www.youtube.com/watch?v=1hEn4ZT6QXU
EV3RYTHING SUCKS EP: http://smarturl.it/ev3rythingsucks
“Split”: https://youtu.be/XGiDoQOKtSg
“Peace Sign” ft. YBN Nahmir: http://smarturl.it/wifipeacesign
Ethernet 2: https://smarturl.it/ethernet2
“Alone As A Facetat”: https://youtu.be/9t2a0gp5g5E
“run?”: http://smarturl.it/run
Conn3ct3d: https://soundcloud.com/wifisfuneral/sets/conn3ct3d
Ethernet : Soundcloud | Spotify | iTunes
END
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• 12.09.2020

  King Von Posthumously Shares “Wayne’s Story” Music Video

Press Release
King Von Posthumously Shares “Wayne’s Story” Music Video
• Go to Post
12.08.2020
Video: King Von – “Wayne’s Story”

The Video:
“It’s a story about a shorty and he just grew up bad. He started young. He trying to hit a lick. He tries to go rob a guy named Wayne. Wayne sees him trying to rob him and they get in a shootout. The boy gets away, but Wayne ends up killing the boy’s cousin. It’s just crazy.” – King Von to UPROXX in one of his final interviews.
Directed by Joán based on a treatment King Von wrote himself, he had originally planned to make “Wayne’s Story” into a three-part series, like his breakout “Crazy Story.” Though he was not able to complete the trilogy, the new video, which was Von’s favorite of his videos, lives on as a document of the man’s singular talent.
To celebrate Von’s artistry, music, and vision, Von’s team will continue to roll out Welcome To O’Block, while continuing to share unreleased music, videos, and interviews that Von was able to complete in his lifetime. Stay tuned for more information.
Long Live King Von.
Watch “Wayne’s Story”: https://youtu.be/9P7P1lxwZms
Share Welcome To O-Block: https://music.empi.re/oblock
 

 
Please contact Michelle, Andrea, or Erin for more info.
---
Links:
twitter | instagram | spotify

“Wayne’s Story”: https://youtu.be/9P7P1lxwZms
“The Code” ft. Polo G: https://youtu.be/luU7F7lvvjk
Welcome To O-Block: https://music.empi.re/oblock
“Gleesh Place”: https://youtu.be/vMxOz_6gWOE
“I Am What I Am” ft. Fivio Foreign: https://music.empi.re/iamwhatiam / https://youtu.be/JHixsTYXfso
“How It Go”: https://music.empi.re/howitgo / https://youtu.be/WU6EHi410UQ
“All These N****s”: https://www.youtube.com/watch?v=gB2LmRyfXuk
“Why He Told”: https://empire.ffm.to/whyhetold | https://youtu.be/PLutQQzjig4
LeVon James: https://empire.lnk.to/LevonJames
“Took Her To The O”: https://youtu.be/hzt31eJTGxo
Grandson Vol. 1: https://empire.lnk.to/grandson1
“Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs
 
END
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• 12.08.2020

  DJ Scheme Shares Debut Album FAMILY ft. Lil Mosey, Ski Mask, Yachty & Many More

Press Release
DJ Scheme Shares Debut Album FAMILY ft. Lil Mosey, Ski Mask, Yachty & Many More
• Go to Post
12.4.2020
Album: DJ Scheme – FAMILY
The Miami Native Producer/DJ/Artist Celebrates the Power of Musical Connection and Collaboration, With Help From Friends Like Lil Mosey, Ski Mask The Slump God, Lil Yachty, Skrillex, iann dior, & More

Critical Praise:
“The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times
“DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound
2019 XXL Freshman DJ
The Announcement:
DJ Scheme is a quintessential connector, an expert at piecing together musical collaborations and fostering electric chemistry. Recruiting some of his closest friends–who also happen to be some of rap’s biggest stars–to help realize his vision, Scheme shares FAMILY, his debut album. A celebration of musical kinship, the album explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes Scheme’s invigorating DJ sets at Rolling Loud and elsewhere.
Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. On “Blue Bills,” Scheme combines Florida rapper $NOT and L.A. standout Fenix Flexin of Shoreline Mafia, who prove to be perfect sparring partners above a propulsive and bassy beat. Recent single “Soda” (over 2.5 million Spotify streams) connects unlikely kindred spirits Cordae and Ski Mask The Slump God over a stomping piano-led beat by Scheme and Take A Daytrip. Scheme also finds new angles for artists who share similar styles, creating a smoothed-out West Coast riders’ anthem for Lil Mosey & Ty Dolla $ign (“Bussin’ Out“) and reuniting Ski Mask, Lil Yachty, and Danny Towers for “E-ER,” a spirited sequel to their Gold-selling collab “How You Feel” (which also appears on the project).
Scheme’s collaborators also inspired the 23-year-old artist to add new elements to his production. The soul-sampling cut “Trust Nobody (2 My Brothers)” provides a pristine, traditionalist canvas for Joey Bada$$, while iann dior has a vocal showcase atop gently arpeggiated acoustic guitars on “Baby.“ Album opener “Homesick” enlists the aid of Skrillex and Zacari uses airy synths, tasteful guitar, and swelling vocal choirs to achieve a mournful, gospel-adjacent tone. Despite the stylistic expansions, Scheme aims to satisfy longtime fans with trunk-rattling productions, like the towering instrumental offered to Lil Keed on “Top Of The Mountain,” and punchy trap bangers like “Zebra” ft. Jackboy and Danny Towers.
An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range. Featuring additional appearances from Skrillex, Zacari, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY is available everywhere via Scheme Records/EMPIRE.
Buy/Stream FAMILY: https://music.empi.re/family
FAMILY Tracklist:
1. Homesick ft. Zacari & Skrillex
2. Trust Nobody (2 My Brothers) ft. Joey Bada$$
3. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
4. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
5. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
6. Soda ft. Ski Mask & Cordae
7. Splurgin ft. Lil Gnar & Shakewell
8. Baby ft. iann dior
9. Fallin 4 U ft. TheHxliday
10. It’s Alright ft. Tes X
11. Blue Bills ft. $NOT & Fenix Flexin
12. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
13. Zebra ft. Jackboy & Danny Towers
14. 3 Sum ft. Robb Bank$
15. Top Of The Mountain ft. Lil Keed
16. Feel ft. Cris Dinero & G.Wakai
17. Piece Of My Heart
Please contact Michelle or Kerry for more info.
Background:
Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLD, Pouya, Robb Bank$, Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God & Danny Towers, which recently earned a GOLD certification from the RIAA.
DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.
With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.
FAMILY: https://music.empi.re/family
“Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda
“How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8
PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg
---
Links:
instagram | twitter | spotify | soundcloud | youtube
 
FAMILY: https://music.empi.re/family
“Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda
“How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8
PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg
 
END
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• 12.08.2020

  “Quicksand” Hitmaker Morray Returns with the Woozy Banger “Low Key”

Press Release
“Quicksand” Hitmaker Morray Returns with the Woozy Banger “Low Key”
• Go to Post
12.04.2020
Video: Morray – “Low Key”
The Fayetteville, NC Artist Releases Another Quality Track As “Quicksand” Passes the 3 Million View Mark
Critical Praise:
“Few crooning rappers have his polish, resonance, and soul.” – SPIN
The Video:
Rising rapper Morray makes waves with his expressive vocals, twisting melodies, and raw lyricism. Coming through with another follow-up to his runaway hit “Quicksand,” the North Carolina native flexes his muscles with “Low Key.“ Running roughshod atop gentle guitars and booming 808s courtesy of producer Dil, “Low Key” shows off Morray’s expert command of the pocket, as he coarsens his church-trained voice to give a stern warning to the opposition: “I’m driving the boat, I stay afloat/When I turn up I be doin the most/Watch how you scheme, gon’ get turned to a ghost/Surrounded by lions and demons, the bros.” In the video, a Von Dutch-adorned Morray posts up with his crew and in a remote cabin and demonstrates why he’s not one to be trifled with. Premiered by Complex, “Low Key” is Morray’s third release, following “Quicksand” and the ragged, soulful “Switched Up.”
Arriving on the scene fully-formed, Morray made massive waves with his debut single “Quicksand.“ Built around a bluesy minor-key guitar loop, “Quicksand” showcases the young rapper’s limitless array of lyrical and vocal weapons, telling the story of his desire to escape difficult circumstances with lightning quick triplets, syncopated counter-rhythms, ultra-smooth melodies, and assonant internal rhymes. Directed by @jaxofnorth, the video proved that Morray is as captivating on camera as he is behind the mic, as he showed off his nimble dance moves with a Belaire bottle in hand.
“When I released ‘Quicksand,’ I was shocked when it hit its first 100,000 views, that in itself was more than enough for me,” says Morray. “It’s a crazy feeling to get the love and to feel the pressure at the same time- I feel like it makes me want to work that much harder. With ‘Low Key,’ I wanted people to understand that my music is more than the struggle I come from, its the lifestyle ive been surrounded by my entire life. On the outside I maybe funny and cool, but the streets raised me and thats something that will never change about me. I’m trying to do my thing for my family, my city and most importantly my people.
Released on October 30th, the “Quicksand” video was an instant sensation, drawing praise from across the industry and the internet. In its first month of release, “Quicksand” racked up over 3 million views and nearly 2 million Spotify streams after its inclusion in the Most Necessary, The Realest Down South, and Fresh Finds playlists. “Quicksand” earned powerful co-signs from the likes of Jay-Z, who listed “Quicksand” as one of his favorite songs of 2020, fellow North Carolinian J. Cole, superstar DJ Marshmello, rap icon Rick Ross, and more. Stay tuned…the 25-year-old artist is just getting started.
Watch “Low Key”: https://picksix.ffm.to/lowkeyvid
Buy/Stream “Low Key”: https://picksix.ffm.to/lowkey
Watch “Quicksand”: https://picksix.ffm.to/qsvid.opr
Check out the Complex premiere: https://www.complex.com/music/2020/12/morray-low-key-video
Please contact Michelle or Erin for more info.
The Background:
Morae Ruffin known professionally as Morray, is an American rapper, singer, songwriter. Best known for his combinations of rapping and singing, Morray’s days as lead singer of his church choir heavily influenced his melodic and unique style. Growing up in Fayetteville, NC and getting in and out of trouble, Morray turned to music as his escape. He uses his real life struggle as inspiration for his music.
---
Links:
instagram | twitter | youtube | soundcloud | spotify
“Low Key”: https://picksix.ffm.to/lowkey / https://picksix.ffm.to/lowkeyvid
“Switched Up”: https://picksix.ffm.to/suvid.opr / https://picksix.ffm.to/switchedup
“Quicksand”: https://picksix.ffm.to/qsvid.opr
END
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• 12.03.2020

  How TikTok’s Top 10 Songs of 2020 Impacted the Industry

Press Release
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
• Go to Post
12.2.2020
TikTok Treats, TikTok U.S. Top 100 Edition
TikTok’s Top Ten Songs of 2020 Show How the Short-Form Video Giant Makes a Seismic Impact on the Culture and Charts in the U.S.


The News:
In 2020, TikTok grew from a popular new app into a culture-shifting monolith, capable of birthing unlikely stars and propelling unknown songs to the Billboard charts. Earlier today, TikTok U.S. revealed its Year on TikTok: Top 100, studying and analyzing engagement across the platform to summarize what made the community smile and brought them together.. The list was broken out into several categories, from fashion to memes to cooking and more. Of course, the TikTok Top 100 was full of music, soundtracking memes (a la @420doggface208‘s Fleetwood Mac-and-cranberry-aided skateboard trip), highlighting the community contributions of artists like Lizzo, Jason Derulo, and Charlie Puth, and creating “The Playlist,” a selection of the ten most impactful songs of 2020 in the U.S.

In a strange, eventful, and “savage” year in the U.S., the TikTok community played a major role in shaping the soundtrack to our lives. With TikTok, songs transform into immersive, expansive universes–a canvas with unlimited avenues for expression. Aided by some of TikTok’s most creative users–who’ve created dance challenges, transformation trends, and even comedy skits inspired by their favorite music–the community presents music in new contexts, offering an engaging look at how we relate to our favorite tunes. This ten song playlist, which features hits from established hitmakers, rising stars, and previously-unknown artists, gives a snapshot of some of 2020’s defining hits, which bubbled up from TikTok to take over the world.
• Jason Derulo x Jawsh 685 – “Savage Love (Laxed – Siren Beat)“: Jason Derulo made major career moves in 2020, using TikTok to earn his biggest hit and first number one single in years. He’s one of the platform’s most-followed artist and he constantly engages with trends and collaborates with popular creators. “Savage Love” started its life as a TikTok sound, “Laxed – Siren Beat,” which was created by New Zealand 17-year-old Jawsh 685 and became the year’s most popular TikTok sound (54 million video creations). When Derulo add his vocals to Jawsh’s beat, it became “Savage Love,” and it quickly became one of 2020’s biggest hits, topping charts across the globe and generating over 575 million streams on Spotify alone. The song reached the number one spot on the Billboard Hot 100 after recruiting global superstars BTS for the official remix.
• Megan Thee Stallion – “Savage“/“Savage” (Remix) ft. Beyoncé: One of the most popular TikTok songs of the year, Megan Thee Stallion’s “Savage” owes much of its rise to users creating unique interpretations of the song’s “I’m a savage/Classy, bougie, ratchet” refrain. The song started its viral rise on TikTok on March 11th, when user @keke.janajah created a dance choreographed to the song’s chorus. Her dance reached influencers like Charli D’Amelio and Keke Palmer before reaching Megan herself, who shared a rip of the dance on her Instagram on March 13th. The song was the most-played song on TikTok in the month of March (7.5 billion video views), debuting at #98 on the Hot 100 on March 28th, before skyrocketing to #20 in its second week. The song eventually caught the attention of Megan’s fellow Houston native Beyoncé, who contributed to the “Savage” (Remix), and the remix reached #1 on the charts on May 26th. The 29 million+ video creations for “Savage” inspired Beyoncé to shout out the platform on her verse on the remix: “Hips Tik Tok when I dance.”
• JACKBOYS & Travis Scott – “OUT WEST” ft. Young Thug: Released in late December 2019, Travis Scott’s “OUT WEST” was one of the first and most popular viral hits of 2020. With a flute-laden beat from Budda Bless and a hypnotic hook from Young Thug, “OUT WEST” inspired an easy to mimic dance that became a favorite of celebrities and influencers. Charli D’Amelio, Dixie D’Amelio, and Addison Rae posted multiple versions of the dance, and the dance reached celebrities like Shaquille O’Neal, Steve Harvey, and Scott’s significant other Kylie Jenner. “OUT WEST” became the unofficial theme of NBA All-Star Weekend, as the D’Amelio sisters and Addison Rae traveled to Chicago to dance with Toronto Raptors forward Pascal Siakam, Chicago Bulls mascot Benny The Bull, and and influential TikTok creator Jalaiah Harmon.
• Cardi B & Megan Thee Stallion – “WAP“: 2020’s raunchiest hit was also one of TikTok’s biggest, inspiring tens millions of video creations on the original version, and various parodies and remakes. “WAP” inspired a notoriously difficult dance challenge, created by @besperon, and spent multiple weeks at or near the top of TikTok’s trending charts, helping to fuel its multi-week run atop the Billboard Hot 100.
• Doja Cat – “Say So“: Originally released in 2019 as part of Doja Cat’s Hot Pink album, “Say So” (17.7 million creations) caught fire in early 2020 after TikTok user Haley Sharpe (@yodelinghaley) created an original dance set to the song. After Haley’s dance started to trend, the song’s video streams started to skyrocket, helped by video creations by influencers like Charli D’Amelio, James Charles, and Laura Dern.  “Say So” reached its commercial zenith in May 2020, reaching #1 on the Billboard Hot 100 after the release of its music video (with a cameo appearance from Haley Sharpe) and a remix featuring Nicki Minaj. Due to its TikTok success, “Say So” is the 4th-most-streamed song of 2020, and the song lifted the album Hot Pink into the Top 40 most-streamed albums of the year months after its original release.
• Saweetie – “Tap In“: After making “My Type” one of TikTok’s biggest hits of 2019, Oakland rapper Saweetie returned with a vengeance in 2020 with “Tap In,” a relentless bouncer that samples Too $hort’s classic “Blow The Whistle.” Released in July 2020, the song immediately became a TikTok sensation, generating over 2.5 million video creations in July alone thanks to a dance craze that Saweetie herself helped kickstart. The TikTok success of “Tap In” translated directly to the Billboard charts, blessing the song with a #84 Hot 100 debut (it eventually peaked in the Top 20)–by contrast, ”My Type” didn’t reach the Hot 100 until December 2019, three months after its release. “Tap In” has continued its meteoric rise, as Spotify user streamed the song over 16 million times in its first month and 95 million times overall. Comparing “Tap In” and “My Type” shows just how much TikTok has grown as a driver of success in just one year–songs that trend chart faster and generate more streams than last year.
• Roddy Ricch – “The Box“: Roddy Ricch’s smash hit “The Box” (3 million+ TikTok creations) is a good case study about how TikTok drives listener behavior. “The Box” wasn’t originally meant to be the lead single from Roddy Ricch’s Please Excuse Me For Being Antisocial project (“Big Stepper,” “Start Wit Me,” and “Tip Toe” were pre-album focus tracks), but after TT user @jaywill4real posted a TikTok (17 million views) about the song’s distinctive vocal ad-libs, the song went viral on the app, eventually generating over 6 billion video views on the platform.  “The Box” wasn’t even officially released as a single until 1/10, when it was already viral on TikTok and had already spent multiple weeks at #1 on Billboard. The official music video didn’t even come out until late February, after millions of TikTok users had already created their own videos to the sound.
• Rod Wave – “Rags2Riches“: One of 2020’s biggest breakout stars, Rod Wave knows how to use TikTok to help make a fan favorite song into a worldwide smash.  An inspirational rap ballad with an appearance from ATR Son Son and a perfect backing track for glow-ups (including the rapper/singer’s own), “Rags2Riches” became Rod’s biggest-charting hit, with a boost from users on the platform. Focusing on a defiant pre-chorus lyric leading into the triumphant chorus (‘Cause that type of sh*t don’t faze a player, uh/This type of sh*t is what make a hater”), the success of “Rags2Riches” on TikTok inspired the #ragstoriches hashtag, which racked up over 2.7 billion views. The song eventually earned a remix featuring Lil Baby and peaked at #12 on the Billboard Hot 100.
• Benee – “Supalonely” ft. Gus Dapperton: Benee’s “Supalonely” was one of TikTok’s most surprising hits of 2020, its themes resonating with a population confined to their homes during the early parts of quarantine. A bouncy indie-pop ditty about heartbreak and loneliness, the previously unknown Auckland, NZ native’s latest song caught fire when TikTok user Zoi Lerma (@zoifishh) choreographed a dance to the song’s self-deprecating chorus. Since then, “Supalonely” became a major hit, inspiring 11.9 million creations, racking up over 470 million Spotify streams, and peaking at #39 on the Billboard Hot 100 and #18 on the UK’s Official Chart. Benee now has over 11 million monthly listeners on Spotify and is signed to Republic Records.
• Pop Smoke – “What You Know Bout Love“: The late Brooklyn rapper Pop Smoke was one of TikTok’s most popular artists of 2020, scoring trending hits including “Dior” (700k+ creations), “For The Night” (4.2 million+ creations), and “Mood Swings” (2.3 million+ creations) The fourth hit, “What You Know Bout Love” was the most unexpected and the most popular, generating over 12 million video creations. A deep cut from Pop’s successful posthumous album Shoot For The Stars, Aim For The Moon, “What You Know Bout Love” was fueled by a viral dance choreographed by @willdevane and @jennasinatra, generating over 12 million video creations and propelling the song, which was never released as a single, into the top half of the Billboard Hot 100. In October, more than three months after the album’s initial #1 debut, Shoot For The Stars, Aim For The Moon returned to the top spot on the Billboard 200.
By nature, the TikTok Top 100 highlights the most popular songs, but TikTok’s impact on the music industry stretched much further. The TikTok community revived classic hits, championed rising artists, and unearthed little-heard gems and made them hits. Stay tuned for much more when TikTok releases its 2020 music report in the coming days.

Check out TikTok’s full Top 100 list at the Newsroom: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com
 


For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

---
Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth
 
END
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• 12.03.2020

  DC The Don Pays Tribute to Napoleon Dynamite in “Worst Day ):” VIdeo

Press Release
DC The Don Pays Tribute to Napoleon Dynamite in “Worst Day ):” VIdeo
• Go to Post
12.2.2020
Video: DC The Don – “Worst Day ):”
The Milwaukee Native Recreates One of His Favorite Movies in the Charming Video off Come As You Are (Deluxe)

 
Critical Praise:
“Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade
“Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack
The Video:
With a natural melodic ability and a fast-paced flow, DC The Don prides himself on standing out from the pack. Dressing up as one of film’s most famous outsiders, DC The Don gets his Napoleon Dynamite on in “Worst Day ):,“ his new video. Produced by Astroboy and Theo Zim, “Worst Day ):” is a product of DC’s exquisite ear for beats, as he molds his flow around 8-bit piano arpeggios and soulful vocal samples that could easily fit in an 80s arcade game. Directed by OUTLAW of Guapruns Productions, the video is a loving tribute to the 2004 cult classic, sketching an outline of the film’s plot with DC portraying Napoleon and successfully capturing the original’s color scheme and aesthetic. The video provides a twist on some of the film’s most memorable moments, including football tosses with Uncle Rico, Pedro’s presidential campaign, and the closing talent show dance performance. “Worst Day ):” is a new song from Come As You Are (Deluxe), the recently-released expanded edition of DC’s debut album.
With more than 45 million streams across platforms, CAYA emphasizes the importance of being authentic to your creative self, and reflects the 20-year-old rapper’s willingness to put in the work and create his own lane in a stifling city. The Deluxe edition of the album brings six unreleased tracks, including the sinister and head banging “MW3 FREESTYLE,” andthe auto-tuned, spaced-out “STOP BEING SO NICE,” and the pop-punk guitar-driven rager “Wait Your Turn” (142k video views). Come As You Are (Deluxe) also includes previously released fan favorites like “Jesus Can’t Save You“, the Supah Mario-produced “Nascar Racer,” and the recent video single “HELLO DC!” With additional production from Trademark, Garza, SephGotTheWaves, and others, Come As You Are (Deluxe) is available everywhere via Rostrum Records.
Watch “Worst Day ):”: https://youtu.be/IUma3lyWEMo
Buy/Stream Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe
Come As You Are (Deluxe) Tracklist:
1. Paranoid
2. Hello DC!
3. MW3 FREESTYLE*
4. Mr. Not Nice
5. STOP BEING SO NICE*
6. ECLIPSE
7. Hellraiser
8. Jesus Can’t Save You
9. ØUTLAW
10. WORST DAY :(*
11. Next Week!
12. REST IN PEACE
13. Wait Your Turn*
14. Light Speed <3*
15. Ball Player
16. EMOTIONS POUR
17. Free Falling!*
18 Nascar Racer
19. Campfire Story
*denotes song added for deluxe edition
Please contact Gavin or Kevin for more info.
The Background:
DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 40 million streams across platforms.
---
Links:
instagram | twitter | youtube | soundcloud | spotify
“Worst Day ):”: https://youtu.be/IUma3lyWEMo
Come As You Are (Deluxe): https://smarturl.it/DCTheDonCAYADeluxe
“Wait Your Turn”: https://www.youtube.com/watch?v=-wLVbKqCgvE&feature=youtu.be / https://smarturl.it/DCTheDonWaitYourTurn
“Hello DC!”: https://youtu.be/FreXBlV57_8
Come As You Are: https://smarturl.it/DCTheDonCAYA
“Nascar Racer”: http://smarturl.it/DCTheDonNascarRacer
“Campfire Story”: https://youtu.be/zqCPURtgoc0
“Eclipse”: https://smarturl.it/DCTheDonEclipse
“Jesus Can’t Save You”: https://smarturl.it/DCTheDonJCSY
“Red Light” ft. DDG & YBN Almighty Jay: https://www.youtube.com/watch?v=lLVYoXBQ2W0
 
END
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• 12.01.2020

  Laney Keyz Has Boss Life Aspirations in “Drop Top Coupe” Video

Press Release
Laney Keyz Has Boss Life Aspirations in “Drop Top Coupe” Video
• Go to Post
12.1.2020
Video: Laney Keyz – “Drop Top Coupe”
The Nontra Records Signee Lives the Life He Dreamed Of as a Kid in East Oakland in this Luxurious New Video

Critical Praise:
“Laney’s music comes from a place of support, combining infectious hooks and a delivery that reels listeners in like a prize catch.”  – DJ Booth
“Inspired greatly by Meek Mill, his music is a combination of melodic R&B and hardcore hip-hop.” – FLAUNT
“Keyz’s music is melodic and heartfelt, his three singles bouncy enough for the club but introspective enough for a late-night drive. ‘Colorful Sh*t’ is succinct and snappy, enough so that it unexpectedly caught the attention of Lil Yachty. “ – PopDust
The Video:
Laney Keyz captivates with his effortless melodies, bringing a Bay Area attitude to the Southern trap sound. Visualizing the life of luxury that might finally be within his reach, Laney shares “Drop Top Coupe,” his latest music video. A melodic single that highlights Laney’s nimble flow, “Drop Top Coupe” finds Laney on the road to pursuing his dream, his rap talent bringing him ever-closer to a high-flying lifestyle that he never could have imagined as a kid in East Oakland: “Pull up in different color coupes, me and my dogs, and we’re callin’ it mismatch.” In the video, directed by Eddie Choppo, Laney delivers a testament to his boss-life aspirations, chilling in a tropical paradise in the company of beautiful models, white-on-white ‘Raris, and poolside parties. As Laney continues on the path to rockstar status, these extravagant situations will quickly become part of the 22-year-old artist’s day-to-day.
Born and raised in East Oakland, Laney Keyz spent his teenage years in and out of prison. At a particularly low point, he was inspired by his idol Meek Mill to get his act together and pursue music. Laney started his in music career behind the scenes, making ends meet as an audio engineer before starting to write songs for some notable West Coast artists. After years of working on his craft, the rapper started to release music of his own in Summer 2020, gathering buzz with loose singles and by recording his own freestyles over popular beats, including Travis Scott’s “FRANCHISE” and DaBaby’s “Blind.” Laney Keyz made noise earlier this year with the globe-trotting “Russia,” the flossy trap ballad “Knockout,” and “Colorful Sh*t,” which features an appearance from Lil Yachty. Now signed to Nontra Records, Laney Keyz is ready to make his name known in Oakland and beyond.
Watch “Drop Top Coupe”: https://youtu.be/o3JRflbkv-I
Buy/Stream “Drop Top Coupe”: https://foundation-media.ffm.to/drop
Please contact Michelle or Kevin for more info.
 
The Background:
Laney Keyz Background:
Laney Keyz is a slick-talking, smooth, melody-making lyricist on the verge of becoming a household name so early in his career. At just 23 years old, with a smaller discography than most under his belt, Laney Keyz has found a way to reach a subset of rap fans who’ve immediately clung to his music, image, and aesthetic, in ways that artists who’ve been in the industry for triple the time that he has haven’t been able to. He’s a prodigy with an inspiring story for anyone looking to pursue their dreams.
Nontra Records Background:
Nontra Records is an independent record label re-established in 2020. Nontra (Short for Nontraditional) focuses on a unique approach to developing artists and helping them build their respective businesses.
---
Links:
instagram | spotify | youtube
“Drop Top Coupe”: https://foundation-media.ffm.to/drop
“Colorful Sh*t” ft. Lil Yachty: https://www.youtube.com/watch?v=VKF3y6_Dlnw
“Russia”: https://www.youtube.com/watch?v=MfMdxJHC6ME
“Knockout”: https://www.youtube.com/watch?v=lGYEseI5HTM
 
END
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• 12.01.2020

  New Chains, Same Glock: Key Glock Shares “Never Change” 💎

Press Release
New Chains, Same Glock: Key Glock Shares “Never Change” 💎
• Go to Post
11.30.2020
Video: Key Glock – “Never Change”
The Memphis Native Comes Through With A Casually Boastful Banger

Critical Praise:
“If somebody wants to know what current day Memphis rap sounds like, show them Key Glock. The 21-year-old has uncontrollable energy, can tell a funny story, and says it all over beats that pay homage to the city’s history while still incorporating a modern bounce.” – Pitchfork
“Rags-to-riches stories are a constant in rap, but Glock’s enthusiasm is infectious. Coupled with hard-hitting beats—from the slinky guitars and 808s of opener “1997” to the subwoofer-crushing drums of lead single “Mr. Glock”—Yellow Tape is enough reason to celebrate making it to the finish line on any given day. May the congregation say amen.” – Complex
“Key Glock is Memphis’s best new lyricist.” – The FADER
The Video:
Wielding sharp punchlines and emphatic flows, Memphis magnate Key Glock is always about his business. On his new video single “Never Change,” the Paper Route EMPIRE rapper asserts that no matter how high his star rises, he will always be the same Glock. Slicing through a bruising, bass-heavy beat by Bandplay, Glock unleashes a barrage of blasé bars about his luxury lifestyle: “I’m ballin’ like a laker, I’m cutthroat I might trade em’/I’m sippin’ smokin’ flavors, goin’ up like elevators.” In the video, Glock shows off his diamond-studded watch and his Bart Simpson chain as he mobs in Memphis with some close cohorts. Released over the weekend with over 470k views, “Never Change” is the latest salvo in a busy 2020 for the 23-year-old rapper.
Signed to Young Dolph‘s Paper Route EMPIRE label, Key Glock established himself as a bonafide star in 2020, reaching the top 40 of the Billboard 200 with two different projects and without any guest artists. His May mixtape Son Of A Gun reached #37 on the Billboard 200.  January’s successful Yellow Tape, which hosted successful singles like “Look At They Face,” the suave “Mr. Glock,” and the sinister “I’m Just Sayin’.” Praised by Pitchfork, Complex, and more, the project reached #16 on the Billboard 200. His two 2020 releases built on the success of 2019’s Dum & Dummer, the rapper’s collaborative project with Young Dolph. The prolific rapper is hard at work on his next project, set to release in the coming months.
Watch “Never Change”: https://www.youtube.com/watch?v=MsbEolz3k_Q
Please contact Michelle or Erin for more info.
Links:
twitter | soundcloud | instagram | spotify
Bio, photos, music and more can be found at www.audibletreats.com/key-glock
“Never Change”: https://www.youtube.com/watch?v=MsbEolz3k_Q
Son Of A Gun: https://empire.ffm.to/sonofagun
Yellow Tape: https://Empire.lnk.to/Yellow_Tape
“Look At They Face”: https://www.youtube.com/watch?v=2qO3OpoRgwc / https://empire.lnk.to/LATFYo
Dum & Dummer: https://empire.lnk.to/dummer
END
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•  – The FADER

  “… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture

  “He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

  The Video:

  With a talent that shines no matter his mood, Inglewood’s Rucci strikes the perfect balancing act between heartfelt bars and disrespectful rhymes. Delivering a melodic post-mortem to a recent relationship, Rucci shares “Understand,” his latest video. Featuring an appearance from fellow L.A. native Blxst, whose smooth tenor helps accent producer JR‘s emotional guitar flourishes, “Understand” is an aching and vibey rap ballad, in which Rucci offers a mea culpa from the bottom of his heart to his ex, making sure that even if she doesn’t take him back, she understands where he comes from: “First off, look I’m sorry, to keep it real, you know that ain’t me/And it broke me into pieces when you told me that you hate me.” In the video, Rucci and Blxst bring their respective ladies to a ’50s-style diner in an attempt to make things right. Directed by RealMovie, the striking video perfectly suits the song’s laid-back vibe and sorrowful, yet hopeful message. “Understand” is Rucci’s second video in two weeks, following the autobiographical clip for “Complicated.“

  “Understand’ is a standout track from Midget, Rucci’s second album. The follow-up to 2019’s acclaimed Tako’s Son, Midget finds Rucci maturing as an artist, while still treating his fans to the delirious punchlines they’ve come to expect. Last week, Rucci shared Midget (Deluxe), which added 9 quality songs to the original’s 15 tracks. The deluxe edition is home to new highlights including the Ron-RonTheProducer-helmed “Where I’m From,” in which Rucci trades bars with OhGeesy of Shoreline Mafia and BandGang Lonnie Bands over gentle acoustic guitars, the Public Enemy/Jay-Z-interpolating “Hotel,” the lush and plaintive “Do I Ever,” and “Watch Me,” another confrontational collaboration with Rucci’s frequent sparring partner AzChike. With production from Ron-Ron, Cypress Moreno, JR, and others, and additional guest spots from AzSwaye, Lil Deuce, Mister, and Pjay, Midget (Deluxe) is available everywhere via Mackk&Co/EMPIRE.

  Watch “Understand” ft. Blxst: https://www.youtube.com/watch?v=BoI9HDfVCO8&feature=youtu.be

  Midget tracklist:
  1. Complicated (Prod. by 420Tiesto, Traplordcami, Drumma)
  2. No Friends (Prod. by Romo)
  3. Bad Boys ft. AzChike (Prod by Traplordcami & 420Tiesto)
  4. Check Me Out ft. Haiti Babii (Prod. by Drumma & 420Tiesto)
  5. Okay Doeee ft. ALLBLACK (Prod. by Ron-Ron)
  6. Me & My Drugz Pt. 2 ft. Shordie Shordie (Prod. by Steelz)
  7. Burn In Hell Bitch ft. White John (Prod. by Traplordcami , Killa cam & Drumma)
  8. Hoe Friends (Prod. by Romo)
  9. Killa (Prod. by Traplordcami & Drumma)
  10. Understand ft. Blxst (Prod by JR)
  11. Broken Wings Interlude (Prod. By 420tiesto & Traplordcami)
  12. Believe In Me ft. Mozzy (Prod. By Steelz)
  13. Ran Outta Luck (Prod. by Romo)
  14. Leave Me Alone (Prod. by Romo)
  15. Juan Carlos Martinez Jr (Prod. by Romo)

  Midget (Deluxe) new tracks:
  16. Hotel (Prod. by Zay Coronado)
  17. Tha Whoops (ft Lil Duece & Cypress Moreno) (Prod. by Cypress Moreno)
  18. Watch Me (ft. AzChike)
  19. Where I’m From (ft. Band Gang Lonnie Bands & OhGeesy) (Prod. by Ron-RonTheProducer)
  20. Do I Ever (Prod. by BlvckLotus)
  21. Ride Wit Me (Prod. by Benny Ave)
  22. Float On (ft. Mister) (Prod. by Tiesto)
  23. Shmoke (ft. Pjay & AzSwaye) (Prod. by Fort Woe)
  24. Everybody Weird (Prod. by JR)

  

  Please contact Michelle or Erin for more info.

  The Background:

  Rucci Background:

  Rucci is a 26-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Tako,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s EMPIRE debut Tako’s Son sees the rapper turning the difficult cards he’s been dealt into a winning hand.

  EMPIRE Background:

  EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.

   

  ---

  Links:

  instagram | twitter | soundcloud | youtube | spotify

  “Understand” ft. Blxst: https://youtu.be/BoI9HDfVCO8

  “Complicated”: https://www.youtube.com/watch?v=_PLtaTd5WzU

  Midget (Deluxe): https://music.empi.re/midget_deluxe

  Midget: https://music.empi.re/midget

  “Bad Boys” ft. AzChike: https://music.empi.re/badboys

  “Okay Doeee” ft. ALLBLACK: https://music.empi.re/okaydoeee

  “Killa”: https://music.empi.re/killa

  “Check Me Out” ft. Haiti Babii: https://empire.ffm.to/checkmeout

  “Tako’s Son” Documentary: https://www.youtube.com/watch?v=RvtGS3tELKM

  Tako’s Son: https://empire.lnk.to/takoson

   

  ' data-instagram='' >
  11.24.2020

  Rucci & Blxst Work Through Relationship Problems in “Understand” Video

Press Release
Rucci & Blxst Work Through Relationship Problems in “Understand” Video
• Go to Post
11.24.2020
Video: Rucci – “Understand” ft. Blxst
The Inglewood Alpha Dog Shows Off His Sweet Side in the Video for This Touching and Melodic Highlight from Midget

Critical Praise:
“On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR
“Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST
“… has raw neighborhood-star quality that leads to raucous and overpacked live shows.” – Billboard
“… L.A.’s most exciting rappers at the moment, capturing the raw energy of their respective neighborhoods on tracks like ‘Arco’ and ‘Like Woah.'” – The FADER
“… El Perro confirms Rucci as a major talent…There is likely no skeleton key to instant national fame, but Rucci seems to be developing, right in front of us, into an artist of major consequence.” – Vulture
“He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd
The Video:
With a talent that shines no matter his mood, Inglewood’s Rucci strikes the perfect balancing act between heartfelt bars and disrespectful rhymes. Delivering a melodic post-mortem to a recent relationship, Rucci shares “Understand,” his latest video. Featuring an appearance from fellow L.A. native Blxst, whose smooth tenor helps accent producer JR‘s emotional guitar flourishes, “Understand” is an aching and vibey rap ballad, in which Rucci offers a mea culpa from the bottom of his heart to his ex, making sure that even if she doesn’t take him back, she understands where he comes from: “First off, look I’m sorry, to keep it real, you know that ain’t me/And it broke me into pieces when you told me that you hate me.” In the video, Rucci and Blxst bring their respective ladies to a ’50s-style diner in an attempt to make things right. Directed by RealMovie, the striking video perfectly suits the song’s laid-back vibe and sorrowful, yet hopeful message. “Understand” is Rucci’s second video in two weeks, following the autobiographical clip for “Complicated.“
“Understand’ is a standout track from Midget, Rucci’s second album. The follow-up to 2019’s acclaimed Tako’s Son, Midget finds Rucci maturing as an artist, while still treating his fans to the delirious punchlines they’ve come to expect. Last week, Rucci shared Midget (Deluxe), which added 9 quality songs to the original’s 15 tracks. The deluxe edition is home to new highlights including the Ron-RonTheProducer-helmed “Where I’m From,” in which Rucci trades bars with OhGeesy of Shoreline Mafia and BandGang Lonnie Bands over gentle acoustic guitars, the Public Enemy/Jay-Z-interpolating “Hotel,” the lush and plaintive “Do I Ever,” and “Watch Me,” another confrontational collaboration with Rucci’s frequent sparring partner AzChike. With production from Ron-Ron, Cypress Moreno, JR, and others, and additional guest spots from AzSwaye, Lil Deuce, Mister, and Pjay, Midget (Deluxe) is available everywhere via Mackk&Co/EMPIRE.
Watch “Understand” ft. Blxst: https://www.youtube.com/watch?v=BoI9HDfVCO8&feature=youtu.be
Midget tracklist:
1. Complicated (Prod. by 420Tiesto, Traplordcami, Drumma)
2. No Friends (Prod. by Romo)
3. Bad Boys ft. AzChike (Prod by Traplordcami & 420Tiesto)
4. Check Me Out ft. Haiti Babii (Prod. by Drumma & 420Tiesto)
5. Okay Doeee ft. ALLBLACK (Prod. by Ron-Ron)
6. Me & My Drugz Pt. 2 ft. Shordie Shordie (Prod. by Steelz)
7. Burn In Hell Bitch ft. White John (Prod. by Traplordcami , Killa cam & Drumma)
8. Hoe Friends (Prod. by Romo)
9. Killa (Prod. by Traplordcami & Drumma)
10. Understand ft. Blxst (Prod by JR)
11. Broken Wings Interlude (Prod. By 420tiesto & Traplordcami)
12. Believe In Me ft. Mozzy (Prod. By Steelz)
13. Ran Outta Luck (Prod. by Romo)
14. Leave Me Alone (Prod. by Romo)
15. Juan Carlos Martinez Jr (Prod. by Romo)
Midget (Deluxe) new tracks:
16. Hotel (Prod. by Zay Coronado)
17. Tha Whoops (ft Lil Duece & Cypress Moreno) (Prod. by Cypress Moreno)
18. Watch Me (ft. AzChike)
19. Where I’m From (ft. Band Gang Lonnie Bands & OhGeesy) (Prod. by Ron-RonTheProducer)
20. Do I Ever (Prod. by BlvckLotus)
21. Ride Wit Me (Prod. by Benny Ave)
22. Float On (ft. Mister) (Prod. by Tiesto)
23. Shmoke (ft. Pjay & AzSwaye) (Prod. by Fort Woe)
24. Everybody Weird (Prod. by JR)

Please contact Michelle or Erin for more info.
The Background:
Rucci Background:
Rucci is a 26-year-old rapper with a deep and decorated bloodline in the streets of Inglewood’s Northside. His father, known as “Tako,” is tied to three generations of Neighbor Hood Piru (NHP) set. “He’s a living legend where we’re from, ‘cause he was the only Hispanic person from a Black gang at that time,” explains Rucci, who is Salvadoran and Black. Raised by his father, who is now deported, and an uncle who is currently serving life in prison, the artist born Juan Martinez has been groomed for navigating the streets. However, in a critically-acclaimed, rising music career, Rucci is using wisdom and charisma to change the narrative on his life and his city. “Everything bad that I had to go through is because of my dad,” he notes. Rucci’s EMPIRE debut Tako’s Son sees the rapper turning the difficult cards he’s been dealt into a winning hand.
EMPIRE Background:
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.
 
---
Links:
instagram | twitter | soundcloud | youtube | spotify
“Understand” ft. Blxst: https://youtu.be/BoI9HDfVCO8
“Complicated”: https://www.youtube.com/watch?v=_PLtaTd5WzU
Midget (Deluxe): https://music.empi.re/midget_deluxe
Midget: https://music.empi.re/midget
“Bad Boys” ft. AzChike: https://music.empi.re/badboys
“Okay Doeee” ft. ALLBLACK: https://music.empi.re/okaydoeee
“Killa”: https://music.empi.re/killa
“Check Me Out” ft. Haiti Babii: https://empire.ffm.to/checkmeout
“Tako’s Son” Documentary: https://www.youtube.com/watch?v=RvtGS3tELKM
Tako’s Son: https://empire.lnk.to/takoson
 
END
Read more
• 11.24.2020

  Miley Cyrus to Preview New Album LIVE on TikTok

Press Release
Miley Cyrus to Preview New Album LIVE on TikTok
• Go to Post
11.24.2020
Miley Cyrus to Host TikTok Watermarked LIVE Stream, Previewing Her New Album Plastic Hearts
Airing 11/26 at 11:30pm ET on Miley’s TikTok Account, the LIVE Stream Continues a Series That Includes Trippie Redd and French Montana as Past Hosts

The News:
TikTok is proud to be a major source of music discovery for our users, many of whom log on every day in search of their new jam. With Watermarked, TikTok’s recurring LIVE video series, TikTok teams up with artists of all genres to give the TikTok community an exclusive first spin of their brand new releases.
Watermarked is an exclusive live-only listening session, streamed and hosted by the artist, giving TikTok users an opportunity to listen to major new releases before they hit streaming services. Airing on Thursdays at 8:30PM PT/11:30PM ET, 30 minutes before the album goes live on DSPs, Watermarked allows artists to walk their fans through some of the album’s key tracks and answer individual questions posed by fans in the comments.
The next edition of Watermarked goes live this Thursday, November 26th, with an exclusive look at Plastic Hearts, the next album from Miley Cyrus. True to form for the restlessly creative artist, Miley plans to go above and beyond with her upcoming LIVE stream. This special edition of Watermarked will take fans on an interactive journey inspired by the music and punk-rock-inspired aesthetic of Plastic Hearts, packed with cameos, easter eggs for longtime Miley fans, and excerpts of new songs from the album.
Miley’s Watermarked continues a big year for Miley on the TikTok platform. She’s a regular user of TikTok, with more than 6.5 million followers, and her music regularly inspires trends in the TikTok community. Over the summer, Plastic Hearts lead single “Midnight Sky” became a trending hit, generating over 40k video creations. Just last week, Miley used TikTok to preview the music video for “Prisoner,” the latest Plastic Hearts single.
But Miley has enraptured the TikTok community with her unmatched ability to make a cover song her own. In September, Miley performed a fierce rendition of Blondie’s “Heart Of Glass” at the iHeart Music Festival, hypnotizing her fans with her rock star attitude, glamorous outfit, and spine-tingling vocal performance. An audio snippet from the performance became a viral TikTok sound, as fans obsessed over her transformation of the classic song. After generating over 30k video creations in just one week, Miley decided to officially release “Heart Of Glass” to streaming services. “Heart Of Glass” now has over 118k total video creations and more than 35 million streams on Spotify alone.
Another Miley cover took TikTok by storm in subsequent weeks, when her version of “Why Do You Only Call Me When You’re High” by the Arctic Monkeys soundtracked the viral “#MainCharacterChallenge.” Originated by @jonysios, the “#MainCharacterChallenge” provided the vibes for a transformation challenge that allowed TikTok users to unleash their inner divas. With over 420k video creations and over 114 million views on the hashtag, the #MainCharacterChallenge encourages TikTok users to transform from their ordinary selves to their “main character” at the moment that Miley’s piercing vocal hits.
With her upcoming LIVE stream, Miley is taking the opportunity to show her gratitude to the TikTok community for all the love they’ve shown her, and to give them a gift in return. Tune in LIVE at 11:30pmET/8:30pm PT on November 26th on Miley’s @mileycyrus account to hear new music and perhaps witness the birth of another challenge or two.
Watermarked is the latest installment in an ever-evolving lineup of TikTok LIVE programming that highlights and promote artists’ personal stories. Sound Off, a casual conversational series that airs at 12 PM PT / 3 PM ET every Monday, Wednesday, and Friday, has featured more than 40 artists since it launched in May 2020, including Liam Payne, LIl Yachty, Swae Lee, and Dixie D’Amelio. Recent Watermarked LIVE streams spotlighted new music from Trippie Redd and French Montana.
Read more at TikTok’s newsroom: https://newsroom.tiktok.com/en-us/

For more info, please contact:
Michelle McDevitt, Andrea Higgins, or Erin Ryan, Audible Treats
Leah Linder, TikTok
The Background:
About TikTok:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
---
Links:
Read more at TikTok’s Newsroom: newsroom.tiktok.com
 
END
Read more
• It’s Tricky,” the immortal rock-rap anthem by Run-DMC, which was a top trending song on TikTok this week. Generating over 1 million video creations, many of which in just two weeks, the song is the go-to backing track for TikTok’s “This Or That” trend, in which users give a little glimpse of their personalities by creatively making a series of binary decisions. The trend is perfect for couples, families, and parents who really hope their child brings home the right person.
• Singer-songwriter Ricky Montgomery is an unlikely TikTok star, but his soft folk ballads have struck a nerve with the platform’s community. The Honeysticks frontman is currently trending with his 6/8 unrequited love ballad “Line Without A Hook” (114k creations) The TikTok community uses “Line Without A Hook” to celebrate the love of movie couples, celebrity couples, or even their parents. Most touchingly, it’s been adopted as an anthem by the trans community, who use the song to help connect what can seem like two different selves. Montgomery, who also had a minor TikTok hit earlier this year with his 2016 song “Mr. Loverman” (42k creations), returned the TikTok love by sharing an acoustic performance of the song.
• Mexican producer-singer Leon Leiden has used TikTok to develop into one of his country’s most promising rising stars. The 22-year-old artist is incredibly active on the platform, posting several videos per week and often enlisting the TikTok community to help promote, and sometimes even contribute to his music. He built up a following with music commentary, detailing the history of samples in reggaeton and analyzing songs like Bad Bunny’s “Safaera.” During the first stages of quarantine, Leon started to let people into his creative process, detailing the creative process behind his song “Gitana” (26k video creations, 15 million Spotify streams), which he created by compiling contributions from talented TikTok users over his laid-back beat. Most recently, Leon has been indulging his obsession with Spongebob Squarepants, recording a new banger that samples the show’s bouncy, nautical credits music. The week-old sound already has 2.8k video creations.
• Vince Guaraldi’s classic music for the Peanuts cartoon series has inspired joy and nostalgia for decades on end–and now it’s inspired a creative TikTok trend. In September, TikTok user @papa.squash posted a video soundtracked to Guaraldi’s “Linus & Lucy,” in which he showed the world how he would dance if he were a Peanuts character. His video caused a snowball effect over the next month, as users hopped on the Charlie Brown bandwagon with TikTok’s duet feature, adding their own unique dance styles to the Peanuts special in their heads.
•  One of the more surprising TikTok hits of the year is MGMT’s “Little Dark Age,” the title track from their 2018 album. With over 195k video creations across multiple sounds, the vibey song soundtracks a unique trend, in which TikTok users attempt to transform themselves into figures from classic paintings. The trend has splintered into several sub-themes, allowing people to express their inner god or goddess and providing an outlet for people who believe they have “ancient faces,” or “that 1800 B.C. look.”

Along with the TikTok platform itself, artists new and old are flourishing. The trends and tracks introduced or reintroduced above are just a few examples of the ways TikTok is the bellwether for popular music. The TikTok community will continue to support established artists and identify future stars.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth