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On Super Bowl Sunday, TikTok is teaming up with the NFL to host 7500 vaccinated healthcare heroes at a socially-distanced TikTok Tailgate. Headlined by Miley Cyrus, the TikTok Tailgate will feature a show-stopping performance from the artist, along with appearances from popular TikTok creators and surprise guests. While only a select few healthcare workers will be able to attend in person, everyone else can tune in at 2:30pm ET on the NFL’s official TikTok account (@NFL) to watch the event unfold LIVE.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

 

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01.25.2021

Dave Grohl, Migos, Miley, and More Happenings on TikTok

Press Release

Dave Grohl, Migos, Miley, and More Happenings on TikTok

1.27.21

TikTok Treats, Week of January 25th

This Week On TikTok: Star Artists Join The Platform, Backstreet’s Back, and the “Vivi Trend” Takes Over

The News:

Home to an endlessly inventive community, TikTok is an instant mood booster. In recent weeks, artists have embraced the platform, enticed by its creative potential and by the promise of meaningful fan interaction. The past week on TikTok saw established artists making themselves at home on the platform, even as the community continued to lift unlikely songs to prominence. Check out the most interesting recent trends below:

On Super Bowl Sunday, TikTok is teaming up with the NFL to host 7500 vaccinated healthcare heroes at a socially-distanced TikTok Tailgate. Headlined by Miley Cyrus, the TikTok Tailgate will feature a show-stopping performance from the artist, along with appearances from popular TikTok creators and surprise guests. While only a select few healthcare workers will be able to attend in person, everyone else can tune in at 2:30pm ET on the NFL’s official TikTok account (@NFL) to watch the event unfold LIVE.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry
On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

Run-DMC, MGMT, and More Noteworthy TikTok Stories
Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
Ariana Grande, Rick Astley and More TikTok Stories
Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
Now Here You Go Again, You Say You Want Your TikToks
Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
Big Sean, Charlie Puth, Classical Harp, and More From TikTok
David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
Charlie Puth, Pop Smoke, and More Trending TikTok Stories
Artists Unite to Say #SaveTikTok
How TikTok Users Use the App to Boost Their Musical Careers
TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
These International TikTok Artists and Hits Eliminate Language Barriers
Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
TikTok Success = Chart Success and the Hot 100 Proves It
TikTok Users and Artists Celebrate #MyPride Through Music
TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

 

END
  • 01.22.2021

    Oakland’s Laney Keyz Links With Lil Keed for “360”

  • Press Release

    Oakland’s Laney Keyz Links With Lil Keed for “360”

    1.22.2021

    Video: Laney Keyz – “360” ft. Lil Keed

    Oakland and Atlanta Connect For a Flex-Heavy Anthem

    Critical Praise:

    “With raw talent, and against the backdrop of a pandemic, Laney Keys looks poised to jump straight from aspiring musician to full-blown star.” – SF Weekly

    “Laney’s music comes from a place of support, combining infectious hooks and a delivery that reels listeners in like a prize catch.”  – DJ Booth

    “Inspired greatly by Meek Mill, his music is a combination of melodic R&B and hardcore hip-hop.” – FLAUNT

    “Keyz’s music is melodic and heartfelt, his three singles bouncy enough for the club but introspective enough for a late-night drive. ‘Colorful Sh*t’ is succinct and snappy, enough so that it unexpectedly caught the attention of Lil Yachty. “ – PopDust

    The Video:

    A master of conversational, easygoing melodies, Laney Keyz is the next to blow in the Bay. Continuing to bring his East Oakland attitude to the Southern trap sound, Laney Keyz shares 360,” his latest single. Tip-toeing atop distorted vocal samples and stuttering 808s, Laney shares tuneful anecdotes about his boss life and warns his competition that he’s coming for them: “We heard ’em talkin’, we takin’ em down/I ain’t patrolling, I’m making the rounds.”

    The song features an appearance from on-fire ATL rapper Lil Keed, who brings vocal acrobatics to the song’s second verse. In the video, both L.K.’s connect in the Bay, as they strut their stuff in a strip club and a parking lot with souped-up muscle cars. “360” is Laney’s first single of 2021, and it immediately follows Drop Top Coupe,” which can be found on Spotify’s Clout Culture playlist.

    Born and raised in East Oakland, Laney Keyz spent his teenage years in and out of prison. At a particularly low point, Laney turned to the example of Meek Mill, his favorite rapper, and was inspired to turn his life around. Laney started his in music career behind the scenes, making ends meet as an audio engineer before starting to write songs for some notable West Coast artists. After years of working on his craft, the rapper started to release music of his own in Summer 2020, gathering buzz with loose singles and by recording his own freestyles over popular beats, including Travis Scott’s “FRANCHISE” and DaBaby’s “Blind.” Laney Keyz made noise earlier this year with the globe-trotting Russia,” the flossy trap ballad Knockout,” and Colorful Sh*t,” which features an appearance from Lil Yachty.

    Signed to Nontra Records, Laney Keyz is the subject of a brand new article in SF Weekly, affirming his local hero status and touting his readiness to make his name known in Oakland and beyond.

    Buy/Stream “360” ft. Lil Keed: https://foundation-media.ffm.to/lk360

    Watch “360” ft. Lil Keed: https://youtu.be/w6JAiBqkvw4

    Read about Laney Keyz in SF Weekly: https://www.sfweekly.com/music/for-laney-keyz-rap-is-a-balancing-act/

    Please contact Michelle or Kevin for more info.

    The Background:

    Laney Keyz Background:

    Laney Keyz is a slick-talking, smooth, melody-making lyricist on the verge of becoming a household name so early in his career. At just 23 years old, with a smaller discography than most under his belt, Laney Keyz has found a way to reach a subset of rap fans who’ve immediately clung to his music, image, and aesthetic, in ways that artists who’ve been in the industry for triple the time that he has haven’t been able to. He’s a prodigy with an inspiring story for anyone looking to pursue their dreams.

    Nontra Records Background:

    Nontra Records is an independent record label re-established in 2020. Nontra (Short for Nontraditional) focuses on a unique approach to developing artists and helping them build their respective businesses.


    InstagramSpotifyYoutube

    “Drop Top Coupe”: https://foundation-media.ffm.to/drop

    “Colorful Sh*t” ft. Lil Yachty: https://www.youtube.com/watch?v=VKF3y6_Dlnw

    “Russia”: https://www.youtube.com/watch?v=MfMdxJHC6ME

    “Knockout”: https://www.youtube.com/watch?v=lGYEseI5HTM

     

    END
  • 01.22.2021

    Young Dolph Shares Deluxe Edition of Chart-Topping ‘Rich Slave’ Album

  • Press Release

    Young Dolph Shares Deluxe Edition of Chart-Topping ‘Rich Slave’ Album

    1.22.2021

    Young Dolph Shares Rich Slave (Deluxe), Out Now Everywhere via Paper Route EMPIRE

    The Independent Rap Titan Pops Bottles in the Video for Album Highlight “To Be Honest,” With a Cameo from NFL Legend Deion Sanders

    Peaking at #4 on the Billboard 200 Upon Its Release in August, Rich Slave (Deluxe) Adds 8 New Thunderous Tracks and Adds Appearances From Paper Route EMPIRE’s Key Glock and Kenny Muney

    The Album + Video:

    Charting his own path to stardom, Young Dolph is ready to grow his Paper Route EMPIRE to new heights in 2021. Kicking off a busy year for the industry titan, Dolph shares Rich Slave (Deluxe)expanding his acclaimed 2020 album. The deluxe edition offers eight new tracks, bringing the blend of outlandish flexes, confident punchlines, and words of wisdom for which Dolph is known. Though Dolph offers a snapshot of his extravagant life, he never forgets where he came from–the 8 new tracks emphasize Dolph’s connection to his hometown of Memphis, featuring guest spots from Dolph’s Paper Route EMPIRE signees Key Glock and Kenny Muney, boasting production from PRE producer Bandplay, and packing in references to local food spots and neighborhood haunts. The album is home to the bombastic new single Large Amounts,” along with new highlights like the luxury life anthem “Fast” (“I’ve got a billion dollar future, f*ck yesterday and the past,” asserts Dolph) and the simmering “Buy My Way To Heaven.” Rich Slave (Deluxe) is available everywhere via Paper Route EMPIRE.

    Along with Rich Slave (Deluxe), Dolph shares the music video for “To Be Honest,” an album highlight. Produced by Juicy J, “To Be Honest” is a masterpiece of unapologetic flexing, as Dolph ignores his naysayers and focuses on his bankroll: “I’m nothin’ like the rest, so what the f*ck did you expect?/To be honest, I don’t care ’bout your opinion, where the check?” In the video, Dolph pops bottles in a mansion with a bevy of baddies, before heading to a private movie theater to watch football tape with NFL hall of famer Deion Sanders (who gets a shoutout in the lyrics) and to play catch with Deion’s son Shadeur Sanders, a major QB prospect.

    Released in August 2020, Rich Slave explores Dolph’s rags to riches story, while taking time to reflect on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. The album is home singles like the West Coast tribute Death Row, the conversational Blue Diamonds, and the Megan Thee Stallion-featuring riders’ anthem RNB,” which reached the top ten of Billboard’s Hip-Hop/R&B airplay chart. Rich Slave also features Dolph’s most political statement to date–the searing “The Land,” in which Dolph recounts a run-in with racist police and calls out America for its history of systemic racism. Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. The album features additional guest appearances from G Herbo and Dolph’s frequent collaborator and Paper Route EMPIRE rising star Key Glock.

    Buy/Stream Rich Slave (Deluxe): https://music.empi.re/richslave_deluxe

    Watch “To Be Honest”: https://www.youtube.com/watch?v=GKgdGouaoI0

    Rich Slave tracklist:
    1. Hold Up Hold Up Hold Up
    2. Black Friday Skit
    3. To Be Honest
    4. I See $’s
    5. Corduroy House Shoes
    6. What’s Da Bizness
    7. The Land
    8. Death Row
    9. Cray Cray
    10. RNB ft. Megan Thee Stallion
    11. Rich Slave
    12. Until It Rot
    13. Blue Diamonds
    14. No Sense ft. Key Glock
    15. Benz
    16. 1 Scale ft. G Herbo
    17. Large Amounts
    18. Fast
    19. Gimme My Bag
    20. Green Light ft. Key Glock
    21. Scotch Deluxe
    22. Obey Your Thirst
    23. No Regrets ft. Kenny Muney
    24. Buy My Way In Heaven

    Please contact Michelle or Erin for more info.


    twitter | facebook | soundcloud | youtube | instagram | official site | spotify

    Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

    Rich Slave (Deluxe)https://music.empi.re/richslave_deluxe

    “To Be Honest”: https://www.youtube.com/watch?v=GKgdGouaoI0

    “Large Amounts”: https://music.empi.re/largeamounts

    “No Sense” ft. Key Glock: https://youtu.be/zvgXz0us78M

    “The Land”: https://www.youtube.com/watch?v=r6l946DZi80

    “Hold Up Hold Up Hold Up”: https://www.youtube.com/watch?v=fb-K-3arN9c

    “Cray Cray”: https://youtu.be/E42t-yK78gg

    Rich Slavehttps://empire.ffm.to/richslave

    “Death Row”: https://empire.ffm.to/deathrow

    Visit Young Dolph’s website to purchase Young Dolph merch: http://store.youngdolph.com/

    “Blue Diamonds”: https://empire.ffm.to/bluediamonds / https://www.youtube.com/watch?v=qBn_aZPcqJk

    “RNB” ft. Megan Thee Stallion: https://empire.ffm.to/youngdolph_rnb

    “Sunshine”: https://www.youtube.com/watch?v=c2lUhNmdXkE / https://empire.ffm.to/sunshine

    Dum & Dummerhttps://empire.lnk.to/dummer

    END
  • 01.22.2021

    DJ Scheme Shares “Buck 50” Ft. Juice WRLD & Carlton

  • Press Release

    DJ Scheme Shares “Buck 50” Ft. Juice WRLD & Carlton

    1.22.21

    Audio: DJ Scheme – “Buck 50” ft. Juice WRLD & Carlton

    The Miami Native Polymath Shares a New Song Featuring a Posthumous Verse From His Close Friend; “Buck 50” Can Be Found on the Finished Edition of Scheme’s Album FAMILY

    Juice WRLD & DJ Scheme (Credit: Chris Long, @chrislongfilms)

    Critical Praise:

    “The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times

    “DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound

    2019 XXL Freshman DJ

    The Song:

    An influential figure in hi-hop, DJ Scheme is a quintessential connector. Releasing a highly-anticipated collaboration with one of his closest friends, Scheme shares “Buck 50,” a new song featuring Juice WRLD and Carlton. Originally meeting in 2017, Juice WRLD and DJ Scheme were constant companions, with Scheme spending time as Juice’s tour DJ and Juice validating Scheme’s ambitions to branch out and become an artist and producer. A brilliant showcase for the late rapper’s mastery of melody and rhymes, the DJ Scheme & Carlton McDowell-produced “Buck 50” is an effortlessly fly banger about Juice’s world-conquering ambitions. A fitting companion piece to “Conversations,” the Scheme-co-produced song from Juice’s posthumous album Legends Never Die, “Buck 50” ends with a poignant guitar solo, putting a fine point on Juice’s words.

    The latest collaboration helps complete the mission of Scheme’s recently-released FAMILY album–to harness the energy of love and friendship into musical collaboration/  Scheme’s debut album, FAMILY explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes the 23-year-old’s invigorating DJ sets at Rolling Loud and elsewhere. Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range. “Buck 50” can be found at the beginning of FAMILY (Finished Edition).

    “In all honesty, I never really wanted a deluxe because I can’t add to that part of my life,” says DJ Scheme. “Now that ‘Buck 50’ is out and the album is complete, I can manifest new energy and focus on the future. 🖤”

    The album has racked up tens of millions of streams since its early December release, landing Scheme at #2 on Rolling Stone’s Breakthrough 25 chart and increasing his Spotify monthly listener count from 1 million to 2.1 million. Featuring appearances from Lil MoseySki Mask The Slump God, Lil Yachty, Skrillex, Cordae, Ty Dolla $ign, Lil Keed, $NOT, Fenix Flexin, Take A Daytrip, Danny Towers, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY (Finished Edition) is available everywhere via Scheme Records/EMPIRE.

    Buy/Stream “Buck 50” ft. Juice WRLD & Carlton: https://music.empi.re/familyfinished

    FAMILY (Finished Edition) Tracklist:
    1. Buck 50 ft. Juice WRLD & Carlton
    2. Homesick ft. Zacari & Skrillex
    3. Trust Nobody (2 My Brothers) ft. Joey Bada$$
    4. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
    5. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
    6. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
    7. Soda ft. Ski Mask & Cordae
    8. Splurgin ft. Lil Gnar & Shakewell
    9. Baby ft. iann dior
    10. Fallin 4 U ft. TheHxliday
    11. It’s Alright ft. Tes X
    12. Blue Bills ft. $NOT & Fenix Flexin
    13. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
    14. Zebra ft. Jackboy & Danny Towers
    15. 3 Sum ft. Robb Bank$
    16. Top Of The Mountain ft. Lil Keed
    17. Feel ft. Cris Dinero & G.Wakai
    18. Piece Of My Heart

    Please contact Michelle or Kerry for more info.

    The Background:

    Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLDPouyaRobb Bank$Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God Danny Towers, which recently earned a GOLD certification from the RIAA.

    DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.

    With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.


    instagram | twitter | spotify | soundcloud | youtube

    “Buck 50” ft. Juice WRLD & Carlton: https://music.empi.re/familyfinished

    “Baby” ft. iann dior: https://www.youtube.com/watch?v=WXpoK4Ppm9U

    “Homesick” ft. Skrillex & Zacari: https://youtu.be/b45KJdqXkaQ

    FAMILYhttps://music.empi.re/family

    “Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda

    “How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8

    PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg

     

    END
  • 01.22.2021

    This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish

  • Press Release

    This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish

    1.20.21

    TikTok Treats, Week of January 18th

    Buzzing Rappers, Internet Drama, Mashups, and More Interesting Stories From the World of TikTok

    The News:

    TikTok excels at amplifying talent of all stripes. Whether you’re an expert cook, or flawless make-up artist, or gifted comedian, TikTok provides access to an audience eager to share their latest discovery. Music is the glue that connects TikTok’s disparate threads, providing a through-line between individuals and communities bringing their own spin to the latest trend. Check out some interesting ways music formed connections on the app this week:

    • TikTok reasserted its power as a tastemaker with the first new number one hit of 2021. In the past week, Olivia Rodrigo’s touching ballad “driver’s license” bubbled up from TikTok to take over the music world. Unsurprisingly, “driver’s license” is the top trending song on TikTok (750k video creations since January 8th), inspiring thematically appropriate artwork, comedy sketches, and dramatic dance routines (Charli D’Amelio’s version generated over 29 million video views). The song’s TikTok success led to massive success across the board. After setting a single-day record for most Spotify streams for a song, “driver’s license” debuted atop the Billboard Hot 100.
    • Buzzing Georgia rapper Yung Baby Tate has a TikTok hit on her hands with “I Am,” a self-esteem boosting banger featuring fellow TikTok fave Flo Milli. The song’s aspirational chorus (“I am healthy/I am wealthy/I am rich/I am that b*tch”) has been adopted by many people on TikTok as a daily affirmation, a sign of celebration, and a confidence-inspiring mantra, generating more than 73k video creations in recent months. Yung Baby Tate has been eagerly encouraging the trend, duetting her favorite videos and creating a group dance for the song with her friends. Meanwhile, guest artist Flo Milli’s verse on $NOT’s “Mean” is one of TikTok’s most popular sounds, generating over 40k videos per day (over 550k total).
    • Another rap hit on the rise is “Beat Box 2,” a thunderous trap track from Florida up-and-comer Spotemgottem. The song is at the center of a mock-aggressive, “come at me, bro” kind of challenge, where users try to make their friendssignificant others, or dads flinch at a key moment of the song (it’s probably not a good idea to try this challenge with your dad). With over 430k video creations, “Beat Box 2” has earned influential fans, with both Tyler, The Creator and NLE Choppa dancing to the song in the past week.
    • The TikTok community has diverse musical tastes, but a good and unexpected mashup can unite users of all sensibilities. In early December, self-proclaimed “Mashup Messiah” DJ Cummerbund shared “Shaxicula,” a new mix that seamlessly blends offbeat new wave (“Love Shack” by the B-52s), sultry electro pop (Britney Spears’ “Toxic), and industrial horror metal (Rob Zombie’s “Dragula”). The mix has become a big TikTok hit (over 400k views), spurred by an exuberantly stiff new dance that thrillsamuses, and confuses in equal measure.
    • The Brazilian Netflix series Sintonia is relatively unknown in the states, but “Funk Da Netflix,” a song from the show, is making waves on TikTok. Created by MC Fioti with help from electronic duo TrapKillaz, “Funk Da Netflix” translates Netflix’s signature “Ta-dum” sound into a funk carioca jam. The bass-heavy remix has more than 400k video creations on TikTok, fueled by a jerking, rag doll dance trend that equally suits nosy parents and über-athletic synchronized swimmers. The true winner of the “Funk Da Netflix” trend, however is former So You Think You Can Dance winner @bailrok, who dances to the song in outfits inspired by his favorite Netflix shows. The dancer recently released the animé-themed sixth part of his “Funk Da Netflix” series, after earning over 35 million video views on the first five.
    • Montreal singer Lubalin is making waves on TikTok with his creative musical interpretations of random internet drama. The singer’s moody arrangement and expressive reenactment of an absurd Facebook Marketplace interaction caught fire, generating over 30 million views and inspiring over 19k video creations that use its sound. Inspired by the rapturous reception of the video, Lubalin continued to indulge his fondness for “Turning Random Internet Drama Into Songs,” creating riveting and hilarious chapters about broccoli theft and a pressing need for butter.

    TikTok demonstrated the ability to mint new stars and propel hits up the charts in 2020, but there are hints that TikTok will be even more influential in the New Year. Powered by the TikTok community, Olivia Rodrigo’s “driver’s license” smashed records set by much more established artists, and became the youngest artist to ever debut at #1 on the Billboard Hot 100. A deeper dive reveals a diverse wealth of hits, ranging from conventional to bizarre, each capable of crossing over and making a mainstream splash.

    Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

     

    For more info, please contact:
    Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
    Leah Linder, TikTok

    The Background:

    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


    TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

    Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
    New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
    Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
    TikTok Releases First U.S. Music Report: Here Are Some Key Insights
    How TikTok’s Top 10 Songs of 2020 Impacted the Industry
    On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

    Run-DMC, MGMT, and More Noteworthy TikTok Stories
    Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
    Ariana Grande, Rick Astley and More TikTok Stories
    Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
    John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
    Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
    Now Here You Go Again, You Say You Want Your TikToks
    Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
    TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
    Big Sean, Charlie Puth, Classical Harp, and More From TikTok
    David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
    BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
    Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
    TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
    Charlie Puth, Pop Smoke, and More Trending TikTok Stories
    Artists Unite to Say #SaveTikTok
    How TikTok Users Use the App to Boost Their Musical Careers
    TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
    These International TikTok Artists and Hits Eliminate Language Barriers
    Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
    TikTok Success = Chart Success and the Hot 100 Proves It
    TikTok Users and Artists Celebrate #MyPride Through Music
    TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

     

    END
  • 01.19.2021

    Young Dolph Shares “Large Amount” from Rich Slave (Deluxe), Out Friday 1/22

  • Press Release

    Young Dolph Shares “Large Amount” from Rich Slave (Deluxe), Out Friday 1/22

    1.19.2021

    Young Dolph Announces Rich Slave (Deluxe Edition), Coming January 22nd via Paper Route EMPIRE

    The Memphis Rapper Shares the Video for “Large Amount,” One of 8 New Songs on the Deluxe Edition

    Released in August and Peaking at #4 on the Billboard 200, Rich Slave Explores the Glass Ceiling That Limits Black Men in Contemporary American Society

    The Announcement:

    Fiiercely independent and proud of his mogul status, Young Dolph does everything big. Today, Dolph officially announces Rich Slave (Deluxe), an expanded version of his acclaimed 2020 album. Adding 8 flex-heavy new tracks to the original 16, Rich Slave (Deluxe) features Dolph’s trademark mix of clever flexes and boisterous ad-libs, celebrating the extravagant fruits of his years of labor. The seven new songs emphasize Dolph’s connection to his hometown of Memphis, featuring guest spots from Dolph’s Paper Route EMPIRE signees Key Glock and Kenny Muney and packing in references to local food spots and neighborhood haunts. Rich Slave (Deluxe) arrives on Friday January 22nd via Paper Route EMPIRE.

    Along with the announcement of the deluxe edition, Dolph shares Large Amounts,” a new single. Produced by Bandplay, “Large Amounts” is a playfully bombastic trap slice of Tennessee, colored by staccato synth strings and speaker-knocking 808s. Switching between a variety of hard-hitting flows, Dolph basks in his life of luxury, grateful to be able to live the life he’s always dreamed and untroubled by the actions he took to reach the top: “I got a confession to make, I sold my soul to the trap/I had to do what I had to do/I had to move when I had to move/I come from sh*t so I can’t lose.” In the video, Dolph takes his vintage Mercedes to the suburbs, before heading back the city to chill at Crumpy’s, his favorite wing joint. “Large Amounts” is available gratis with pre-order of Rich Slave (Deluxe).

    Released in August 2020, Rich Slave explores Dolph’s rags to riches story, while taking time to reflect on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. The album is home singles like the West Coast tribute Death Row, the conversational Blue Diamonds, and the Megan Thee Stallion-featuring riders’ anthem RNB,” which reached the top ten of Billboard’s Hip-Hop/R&B airplay chart. Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard’s Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week. The album features additional guest appearances from G Herbo and Dolph’s frequent collaborator and Paper Route EMPIRE rising star Key Glock.

    Watch “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

    Buy/Stream “Large Amounts” & pre-save Rich Slave (Deluxe)https://music.empi.re/largeamounts

    Visit Young Dolph’s website to pre-order the album and purchase Young Dolph merch: http://store.youngdolph.com/

    Rich Slave tracklist:
    1. Hold Up Hold Up Hold Up
    2. Black Friday Skit
    3. To Be Honest
    4. I See $’s
    5. Corduroy House Shoes
    6. What’s Da Bizness
    7. The Land
    8. Death Row
    9. Cray Cray
    10. RNB ft. Megan Thee Stallion
    11. Rich Slave
    12. Until It Rot
    13. Blue Diamonds
    14. No Sense ft. Key Glock
    15. Benz
    16. 1 Scale ft. G Herbo
    17. Large Amount
    18. Fast
    19. Gimme My Bag
    20. Scotch Deluxe
    21. Obey Your Thirst
    22. No Regrets (feat. Kenny Muney)
    23. Buy My Way In Heaven

    Please contact Michelle or Erin for more info.


    twitter | facebook | soundcloud | youtube | instagram | official site | spotify

    Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

    “Large Amounts”: https://music.empi.re/largeamounts

    “No Sense” ft. Key Glock: https://youtu.be/zvgXz0us78M

    “The Land”: https://www.youtube.com/watch?v=r6l946DZi80

    “Hold Up Hold Up Hold Up”: https://www.youtube.com/watch?v=fb-K-3arN9c

    “Cray Cray”: https://youtu.be/E42t-yK78gg

    Rich Slavehttps://empire.ffm.to/richslave

    “Death Row”: https://empire.ffm.to/deathrow

    Visit Young Dolph’s website to pre-order Rich Slave and purchase Young Dolph merch: http://store.youngdolph.com/

    View the official rules for the “Rich Slave Lamborghini Contest” here. No purchase is required to enter the contest: https://store.youngdolph.com/pages/young-dolph-contest-rules

    “Blue Diamonds”: https://empire.ffm.to/bluediamonds / https://www.youtube.com/watch?v=qBn_aZPcqJk

    “RNB” ft. Megan Thee Stallion: https://empire.ffm.to/youngdolph_rnb

    “Sunshine”: https://www.youtube.com/watch?v=c2lUhNmdXkE / https://empire.ffm.to/sunshine

    Dum & Dummerhttps://empire.lnk.to/dummer

    END
  • 01.15.2021

    Inglewood Rabble Rouser White John Shares ‘Cases Still Pending’ EP ft. Rucci & OMB Peezy

  • Press Release

    Inglewood Rabble Rouser White John Shares ‘Cases Still Pending’ EP ft. Rucci & OMB Peezy

    01.15.2021

    EP: White John – Cases Still Pending

    The Rising L.A. Rapper Shares A 6-Song Collection, Along With a Kinetic Video for “Dead Homies” ft. OMB Peezy

    Critical Praise:

    “Where did White John come from? Did he drop from the sky? Was he created in a lab? We’ll never know. Regardless, the Inglewood rapper has quickly become a must-know name on the West Coast.” – Pitchfork

    “The self-proclaimed ‘Mr. F*ck LAPD,’ John has a swagger undoubtedly forged by moving in Piru sections of the city.If he continues to improve at this rate, he might be next up far beyond Inglewood.” – SPIN

    “Everybody in LA loves White John. He’s from Inglewood. He grew up down the street. He went to Westchester High. He’s always been around everybody. He should’ve been rapping, but he was into living the fast life. Everything he be talking about is real sh*t. LAPD really does hate his ass.” – Rucci, to The FADER

    The EP + Video:

    Buoyed by a sterling reputation and known by many aliases–the White Gurb, Mr. F*ck The LAPD, Mr. F*ck The Police–White John is one of the most colorful characters in L.A.’s flourishing rap scene. Painting a picture of his chaotic and cinematic life in Inglewood, White John shares Cases Still Pending, his new EP. Wielding a laid-back, yet insistent flow, John sits firmly in the pocket of the propulsive West Coast production, crafted by the likes of scene sound architects like Beat Boy and Ace The Face, alternating outlandish flexes and hedonistic odes to the turn-up lifestyle with sober reflections on the realities of street life. The EP features two appearances from John’s Mackk&Co affiliate Rucci, underlining the EP’s emphasis on the importance of loyalty. The sequel to last year’s Cases Pending EP, home to the rapper’s street hit Crazy,” Cases Still Pending is available on all platforms.

    Along with the EP, White John shares the video for Dead Homies,” a hard-hitting block boy anthem. “Dead Homies” is a steely-eyed statement of purpose, marked by bouncing bass, ambient synths, and White John’s calm-and-collected words of warning: “No pencil, but the lead on me/Ride around smokin’ all the opps, dead homies.” The song gets a dose of manic energy from OMB Peezy, whose rapidfire Southern drawl provides an excellent contrast to White John’s deadpan charisma. In the video, directed by Mr. Realmovie, John and Peezy kick back in Inglewood with a squad, playing cards, counting cash, and showing off a sparkling white Maserati.

    Respected in his hometown for his unapologetic realness and fluency with slang, White John rose to local hero status in L.A. in 2020. He caught the attention of his city with songs like Crazy” and Road Runnin’,” racking up hundreds of thousands of streams on YouTube and Spotify. He’s been praised by the likes of Pitchfork and SPIN, and collaborated with Fenix FlexinLil House Phone, and many others in the L.A. scene. Look for White John to make much more noise as 2021 moves along.

    Buy/Stream Cases Still Pending EP: https://lnk.to/CasesStillPending

    Watch “Dead Homies” ft. OMB Peezy: https://youtu.be/cRv-g3Fbpb4

    Cases Still Pending EP tracklist:

    1. By Yourself
    2. Dead Homies ft. OMB Peezy
    3. I Need Drugs ft. Rucci
    4. No Phones
    5. Switch On Me
    6. Thug Life ft. Rucci & Big Sad 1900

    Please contact Michelle or Erin for more info.


    instagram | youtube | spotify

    Cases Still Pending EP: https://lnk.to/CasesStillPending

    “Dead Homies” ft. OMB Peezy: https://youtu.be/cRv-g3Fbpb4

    “Crazy”: https://www.youtube.com/watch?v=oD33a1D9oLk

    “Road Runnin”: https://www.youtube.com/watch?v=hUYNxxpids0

    END
  • 01.14.2021

    DJ Scheme & iann dior are the New Rat Pack in “Baby” Video

  • Press Release

    DJ Scheme & iann dior are the New Rat Pack in “Baby” Video

    1.14.2020

    Video: DJ Scheme – “Baby” ft. iann dior

    The Miami Native Producer/DJ/Artist Dresses to the Nines in the Latest Video from His Debut Album FAMILY

    Critical Praise:

    “The Palm Beach-raised music curator and general of vibes Gabe Guerra, better known as DJ Scheme, is among the biggest influencers in South Florida hip-hop…Think of him as DJ Clue to Miami’s up-and-coming Jay-Zs.” – Miami New Times

    “DJ Scheme is a driving force behind Miami’s Members Only collective, and his menacing beats helped turn XXXTentacion and Juice WRLD into household names.” – Consequence of Sound

    2019 XXL Freshman DJ

    The Announcement:

    An influential figure and creative polymath, DJ Scheme specializes in getting the best out of his collaborators. For the latest music video from his debut album FAMILY, Scheme connected with iann dior for the music video for FAMILY highlight Baby.” Produced by Scheme, Nuri, and Carlton McDowell, “Baby” is a romantic trap ballad about newfound infatuation, accented by clean guitars and sumptuous 808s. Directed by Griffin Olis, the video is a high-class throwback to the days of dinner-and-a-show clubs like The Copacabana. Looking dapper in a slick white suit, DJ Scheme plays master of ceremonies (with Nuri and Carlton in the house band), welcoming the guests and bringing iann dior to the stage to perform the song.

    A celebration of musical kinship, FAMILY explores how creative partnerships can create deep familial connections and reinforce a sense of community. Scheme had a hand in the production on each of the project’s 17 tracks, creating a diverse, yet cohesive flow that echoes the 23-year-old’s invigorating DJ sets at Rolling Loud and elsewhere. Throughout the project, Scheme proves to be a natural at finding the hidden chemistry in unexpected partnerships, as well as finding new avenues to explore the South Florida sound that took rap by storm. An ambitious debut for the multi-talented DJ/Producer/Artist, FAMILY establishes Scheme as a tastemaker with a distinct aesthetic and a wide musical range.

    The album has racked up tens of millions of streams since its early December release, landing Scheme at #2 on Rolling Stone’s Breakthrough 25 chart and increasing his Spotify monthly listener count from 1 million to 2.1 million. Featuring appearances from Lil MoseySki Mask The Slump God, Lil Yachty, Cordae, Ty Dolla $ign, Lil Keed, $NOT, Fenix Flexin, Take A Daytrip, Danny Towers, Lil Gnar, Shakewell, TheHxliday, Tes-X, and more, FAMILY is available everywhere via Scheme Records/EMPIRE.

    Watch “Baby” ft. iann dior: https://www.youtube.com/watch?v=WXpoK4Ppm9U

    Buy/Stream FAMILYhttps://music.empi.re/family

    FAMILY Tracklist:
    1. Homesick ft. Zacari & Skrillex
    2. Trust Nobody (2 My Brothers) ft. Joey Bada$$
    3. Thor’s Hammer Worthy feat. Ski Mask the Slump God & ZillaKami
    4. E-ER ft. Ski Mask, Danny Towers & Lil Yachty
    5. Bussin’ Out ft. Lil Mosey & Ty Dolla $ign
    6. Soda ft. Ski Mask & Cordae
    7. Splurgin ft. Lil Gnar & Shakewell
    8. Baby ft. iann dior
    9. Fallin 4 U ft. TheHxliday
    10. It’s Alright ft. Tes X
    11. Blue Bills ft. $NOT & Fenix Flexin
    12. How You Feel ft. Danny Towers, Ski Mask The Slump God & Lil Yachty
    13. Zebra ft. Jackboy & Danny Towers
    14. 3 Sum ft. Robb Bank$
    15. Top Of The Mountain ft. Lil Keed
    16. Feel ft. Cris Dinero & G.Wakai
    17. Piece Of My Heart

    Please contact Michelle or Kerry for more info.

    Background:

    Just 23-years-old, DJ Scheme has evolved into one of the rap industry’s most influential figures. The Miami native started his career as a tour DJ for wifisfuneral, before linking up with Ski Mask The Slump God and XXXTentacion and joining their Members Only collective. Over the past half-decade, Scheme has evolved into one of rap’s most in-demand DJ’s, serving as official tour DJ for the likes of Juice WRLDPouyaRobb Bank$Fat Nick, and more. In 2019, XXL tapped Scheme to be the official DJ for its 2019 Freshman Cyphers. In 2019, Scheme released the PRESEASON EP, his first release as a lead artist, featuring the hit single “How You Feel” ft. Ski Mask The Slump God Danny Towers, which recently earned a GOLD certification from the RIAA.

    DJ Scheme is a fixture at Rolling Loud, hip-hop’s biggest festival brand, performing DJ sets at every Rolling Loud event since its inception and acting as master of ceremonies for the emotional Juice WRLD memorial during Rolling Loud Los Angeles 2019. As the official DJ of Rolling Loud’s Twitch channel, Scheme has evolved into an engaging on-camera personality, regularly co-hosting Rolling Loud’s “The Rotation” talk show and acting as host for two “Loud Stream” virtual festivals.

    With his new album FAMILY, Scheme looks translate his vision into a cohesive statement about the power of artistic collaboration. FAMILY is available everywhere via Scheme Records/EMPIRE.


    instagram | twitter | spotify | soundcloud | youtube

    “Baby” ft. iann dior: https://www.youtube.com/watch?v=WXpoK4Ppm9U

    “Homesick” ft. Skrillex & Zacari: https://youtu.be/b45KJdqXkaQ

    FAMILYhttps://music.empi.re/family

    “Soda” ft. Ski Mask The Slump God, Cordae & Take A Daytrip: https://music.empi.re/soda

    “How You Feel” ft. Ski Mask The Slump God & Danny Towers: https://www.youtube.com/watch?v=RjTsQINzwl8

    PRESEASON EP: https://open.spotify.com/album/4un0IQy9lIQfk2zFRVAj0o?si=DvhbcYbPT8qmheLOSJQkHg

     

    END
  • 01.14.2021

    Shiver Me TikToks: Sea Shanties, A Potential #1 Debut, and More Unexpected Successes

  • Press Release

    Shiver Me TikToks: Sea Shanties, A Potential #1 Debut, and More Unexpected Successes

    1.13.21

    TikTok Treats, Week of January 11th

    Olivia Rodrigo Scores a Massive Hit, the Community Sets Sail With Its New Favorite Genre, and More “Only On TikTok” Stories

    The News:

    TikTok’s community-driven approach to content lends itself to unpredictability. Though the community at large has favorite artists, users do not pre-judge music based on the age of the song, the starpower of the artist, or the song’s genre–a banger is a banger. In recent weeks, some seemingly niche artists, songs, and genres have made major moves on the platform and on the music scene at large. Check below for new trends from a new major pop star, rising rappers, drunken sailors, and more:

    • TikTok users love themselves some Texas rap. Artists like Megan Thee Stallion, BeatKing, TisaKorean, and 10k.Caash rank among the Texan emcees who’ve had success on the platform. Dallas native Erica Banks looks to be the next Lone Star State rapper to win the hearts and minds of the TikTok community. Her new single “Buss It” is one of the most popular songs on the app, with over 600k creations and over 1 billion views in just the past week. The track came to prominence in a challenge that mashes up the single with Nelly’s immortal “Hot In Herre,” inspiring TikTok users, including popular users like Bella Poarch and Lele Pons, to transition from drab attire to glamorous couture and drop it low.
    • Last year, country star Morgan Wallen used an early snippet released on TikTok to build momentum for his song “7 Summers,” scoring a Billboard Top 10 debut for his single in the process. When he learned that some tracks from his album Dangerous leaked online, he decided to take matters into his own hands, sharing snippets of Dangerous songs as TikTok sounds. The snippet for the album’s title track generated over 2 million video views, and generated 6k creates from fans eager to hear the full song and the rest of the album.
    • Singer Olivia Rodrigo is one of TikTok’s fastest-growing stars, gaining over 800k followers in just the past week. The 17-year-old singer is currently trending with her new song “driver’s license,” which has over 150k creates since Olivia posted a video explaining the story behind the song on Friday, generating over 17 million views. Thanks in part to its TikTok virality, “driver’s license” reached #1 on iTunes’ all-genre charts, and more importantly to Olivia, earned a co-sign from Taylor Swift.
    • Beloved by critics for their winding guitar melodies and the stream-of-consciousness vocal delivery of frontwoman Sue Tompkins, Scottish indie band Life Without Buildings have always been an underground concern. Enter the TIkTok community, who’ve turned their 2001 song “The Leanover” into one of the platform’s most unlikely hits ever. Since it started trending over the holidays, “The Leanover” and its frenzied repetition of “If I lose you” and “to her” inspired more than 60k video creations, including a video from indie star beabadoobee, lending its wistful immediacy to everything from bold hair bleaching decisionsdreary car rides, and expressive free-form dancing. The TikTok success of “The Leanover” spurred the song to the top ten of Spotify’s UK Viral 50 chart, and helped Life Without Buildings increase their Spotify monthly listenership by over 200k.
    • The TikTok community loves a good cover song, especially one that takes the original material in an unexpected direction (e.g. Ritt Momney’s cover of Corinne Bailey Rae’s “Put Your Records On,” a surprise hit in 2020). In recent days, several covers have made an impact on the platform. Last week, Tom Rosenthal thanked the TikTok community for helping his cover of Edward Sharpe’s “Home” (763k video creations) generate over 19 million streams on Spotify. Over the holidays, talkbox virtuoso Carson Elliott generated over 59 million video views on his cover of Olivia Newton-John’s “Hopelessly Devoted To You,” driving his follower count above the 4 million mark and inspiring over 322k romantic TikTok users to use it in their own videos. Most recently, Kim Dracula found a way to make Lady Gaga even more dramatic with his screamo-trap cover of “Paparazzi” (172k creates), which is the TIkTok community’s favored soundtrack for showing off their fitness gains.
    • The TikTok 2020 Music Report proved that music of all genres can find an audience on TikTok, but the success of #ShantyTok truly hammers that point home. That’s right mateys, Sea Shanties are having a moment on TikTok, making waves with users eager to show off their voices as well as those just looking to vibe. The salty sea dog most responsible for the surprising shanty surge is Scottish singer Nathan Evans, who won the community’s hearts and minds with rousing acapella-and-hand-percussion renditions of shanties like “The Scotsman” and “The Wellerman.” The latter of which has taken off on the platform, with users of all vocal ranges using TikTok’s duet function to add their own harmonies. The #SeaShanty community is a niche, but a sizable and growing one–the hashtag has over 63 million video views, and “The Wellerman” climbed into the Top 20 of the Spotify U.S. Viral 50 chart.

    TikTok flattens the borders that used to exist between meme culture and the mainstream, creating a liminal space that can elevate niche subcultures into prominence. As TikTok continues to mature, it will continue to create a feedback loop between the platform and the culture-at-large, boosting unlikely music and filtering pop hits through its funhouse mirror. There’s no telling what will spark the community’s creativity next.

    Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

    For more info, please contact:
    Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
    Leah Linder, TikTok

    The Background:

    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


    TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

    Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
    New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
    Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
    TikTok Releases First U.S. Music Report: Here Are Some Key Insights
    How TikTok’s Top 10 Songs of 2020 Impacted the Industry
    On TikTok: Lil Nas X Brings “Holiday” Cheer, Shawn Mendes Welcomes Us to His World & More

    Run-DMC, MGMT, and More Noteworthy TikTok Stories
    Billie Eilish and Queen Join the Party, New Viral Hits Take Flight, and More From the World of TikTok
    Ariana Grande, Rick Astley and More TikTok Stories
    Elton John, Tim Burton, Liam Payne and More Add Some Pumpkin Spice to the Week in TikTok
    John Lennon, Oasis, George Michael, and More Score Trending Hits on TikTok
    Stevie Nicks, Jason Derulo, and More Highlight a Big TikTok Week
    Now Here You Go Again, You Say You Want Your TikToks
    Pop Smoke, 24kGoldn, Flo Milli, and Others Have Scored Multiple TikTok Hits
    TikTok Salutes Its #FamiliaLatina: Music Stories from Latinx Heritage Month
    Big Sean, Charlie Puth, Classical Harp, and More From TikTok
    David Guetta, Sada Baby, and Rick James Are Having a Moment on TikTok
    BTS Hits #1, Kendrick Plants Money Trees, and More From TikTok
    Dua Lipa Levitates, J. Cole Soundtracks Glow-Ups and More TikTok Stories
    TikTok: The “WAP” Dance Challenge, Folklore, La Roux, and More Provide Joy and Catharsis
    Charlie Puth, Pop Smoke, and More Trending TikTok Stories
    Artists Unite to Say #SaveTikTok
    How TikTok Users Use the App to Boost Their Musical Careers
    TikTok Doesn’t Just Mint New Hits…It Revives Old Ones
    These International TikTok Artists and Hits Eliminate Language Barriers
    Who’s Hot on TikTok? Jason DeRulo, Rod Wave, and More
    TikTok Success = Chart Success and the Hot 100 Proves It
    TikTok Users and Artists Celebrate #MyPride Through Music
    TikTok Promotes a Vibrant Artistic Community with #BlackMusicMonth

     

    END
  • 01.14.2021

    Taleban Dooda & T9ine Are Florida Rap’s Chosen Ones

  • Press Release

    Taleban Dooda & T9ine Are Florida Rap’s Chosen Ones

    1.13.2021

    Video: Taleban Dooda – “Chosen” ft. T9ine

    Two Rising Florida Emcees Connect in Tampa in the Video for Dooda’s Inspirational Trap Banger

    Critical Praise:

    “At only 18 years old.. his talents are already overly abundant and his potential is probably higher than most up and coming artists you could name off the top of your head.” – Lyrical Lemonade

    “He falls into the lane of melodic street rap that acts like YoungBoy Never Broke Again, Lil Durk, Teejay3k, and others are making, but his high-pitched vocals and limitless subject matter set him apart.” – Earmilk

    The Song:

    Making waves in the South and beyond with his vocal acrobatics, Taleban Dooda is intent on making 2021 his year. Teaming up with fellow Floridian T9ine for an anthem for the strivers, Dooda shares “Chosen,” his latest single. Produced by Gasky, “Chosen” layers gospel pianos and mournful saxophone atop thumping 808s, creating the perfect canvas for both emcees to open their hearts. The two emcees trade melodic verses, expressing gratitude that their God-given talents allowed them to escape the difficult circumstances of their birth: “It started as a dream to us/They ain’t believe in us/Don’t know what it mean to us/They always leavin’ us,” croons Dooda.

    In the video, Dooda (who rocks a Tom Brady Bucs jersey) and T9ine squad up on Hillsborough Ave in Dooda’s native East Tampa. The camera alternates celebratory shots of the rappers chilling with their friends with artfully lo-fi clips from the picturesque Florida gulf coast landscape. His first new single of the year, “Chosen” follows the romantic  “Problematic” and the TM88 & ATL Jacob-produced “Finish Him,” which notched over a million streams in its first week

    Though Taleban Dooda only started rapping at the age of 15, the Tampa, FL native displayed a natural melodic ability that helped him stand out. After working hard behind the scenes to build a backlog of bangers and gain inroads in the local rap scene, Dooda scored a hit with “Tru Colors,” his first-ever release, racking up over 3 million streams, generating over 1 million views on its YouTube video, and reaching #18 on SoundCloud’s worldwide New & Hot chart. The teenager kept the momentum going with collaborations with his frequent rap partner Rees Money, and successful video singles like “2 In Da Morning” (930k views) and “Dis Dooda,” which Vice named as one of the 24 Best Songs of September. Stay tuned for much more from the Green Light Music Group/Rostrum Records signee as he continues to develop into one of the South’s most exciting rap talents.

    Buy/Stream “Chosen” ft. T9ine: https://smarturl.it/TalebanDoodaChosen

    Watch “Chosen” ft. T9ine: https://youtu.be/m__VzdnFqwI

    Please contact Michelle or Kevin for more info.

    The Background:

    Taleban Dooda always had a voice–a combination of distinctly Floridian style and irresistibly catchy melody, has made the 18-year-old rapper one of the most exciting new rap voices coming out of the South. Hailing from East Tampa, Dooda had few options to avoid the violence that lurked outside his door. When he injured his knee in his 9th grade year, ending his football dreams, Dooda turned his attention to music. He began by recording himself covering other people’s songs — inspired by his love for artists like Bruno Mars, John Legend, and Sam Smith — before moving on to his own original compositions. Influenced by artists like NBA Youngboy, Polo G, and NoCap, Taleban Dooda decided to become a rapper.

    For Dooda, 2020 was all about consistency, as he continued to drop a steady stream of strong singles throughout the year. In September, he released “Dis Dooda” — which VICE named one of the best songs of the month and Lyrical Lemonade highlighted on their site — and followed that up in November with the TM88 and ATL Jacob-produced “Finish Him.” Now, Dooda has his eyes set on the upcoming release of his debut album. With all this momentum, and all of Florida behind him, he doesn’t plan to slow down any time soon. “I’m just trying to keep dropping music,” he says. “I ain’t trying to take no breaks.”


    instagram | soundcloud | twitter

    “Chosen” ft. T9ine: https://smarturl.it/TalebanDoodaChosen

    “Problematic”: https://smarturl.it/TDoodaProblematic

    “Finish Him” (Prod. by TM88 & ATL Jacob):
    https://youtu.be/G6DSOiBojRE / https://smarturl.it/TalebanDoodaFinish

    “Dis Dooda”: https://smarturl.it/DoodaDisDooda / https://youtu.be/q-GBO7z9XAc

    “2 In Da Morning”: https://youtu.be/Tm2Pvww2Y4A

    “Tru Colors”: https://youtu.be/DF1A9DcbtKA

     

    END
  • 01.11.2021

    King Von – “Armed & Dangerous” Music Video

  • Press Release

    King Von – “Armed & Dangerous” Music Video

    01.11.2021

    Video: King Von – “Armed & Dangerous”

    The Video:

    King Von’s estate shares the video for “Armed & Dangerous,” directed by Jerry Production. Produced by Chopsquad DJ, “Armed & Dangerous” is a showcase for the late rapper’s gripping vocal delivery and gift for immersing the listener into his state of mind. The video calls back to Von’s experiences in prison and shows how the lessons he learned inside shaped his worldview, even as a successful rapper. “Armed & Dangerous” is the opening track from his album Welcome To O-Block.

    To celebrate Von’s artistry, music, and vision, Von’s team will continue to roll out Welcome To O’Block, while continuing to share unreleased music, videos, and interviews that Von was able to complete in his lifetime. “Armed & Dangerous” follows the recent video for “Wayne’s Story,” which was Von’s favorite music video.

    Long Live King Von.
    Watch “Armed & Dangerous”: https://youtu.be/tBKYI3-3lMg

     

    Please contact MichelleAndrea, or Erin for more info.

     


    twitter | instagram | spotify

    “Armed & Dangerous”: https://youtu.be/tBKYI3-3lMg

    “The Code” ft. Polo G: https://youtu.be/luU7F7lvvjk

    Welcome To O-Blockhttps://music.empi.re/oblock

    “Gleesh Place”: https://youtu.be/vMxOz_6gWOE

    “I Am What I Am” ft. Fivio Foreign: https://music.empi.re/iamwhatiam / https://youtu.be/JHixsTYXfso

    “How It Go”: https://music.empi.re/howitgo / https://youtu.be/WU6EHi410UQ

    “All These N****s”: https://www.youtube.com/watch?v=gB2LmRyfXuk

    “Why He Told”: https://empire.ffm.to/whyhetold | https://youtu.be/PLutQQzjig4

    LeVon Jameshttps://empire.lnk.to/LevonJames

    “Took Her To The O”: https://youtu.be/hzt31eJTGxo

    Grandson Vol. 1https://empire.lnk.to/grandson1

    “Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs

     

    END
  • 01.11.2021

    Upcoming Netflix Films: Outside The Wire + Malcolm & Marie

  • Press Release

    Upcoming Netflix Films: Outside The Wire + Malcolm & Marie

    01.08.2021

    Netflix Unveils Trailers for Upcoming Films:

    Outside The Wire (starring Anthony Mackie & Damson Idris) Releases on January 15th

    Malcolm & Marie (starring Zendaya & John David Washington) Releases on February 5th

    The Announcement:

    Audible Treats is excited to be working be working with Netflix on the below titles, with more to come in the future. Please contact us if you are interested in participating in future press junkets or viewing advance screeners for upcoming films.

    Visit Netflix’s Media Center for additional information and assets.

     

    Outside The Wire:

    Releases Globally on Netflix on January 15, 2021
    DIRECTED BY: Mikael Håfström
    PRODUCED BY: Ben Pugh, Erica Steinberg, Brian Kavanaugh-Jones, Anthony Mackie, Jason Spire
    CAST: Anthony Mackie “Leo”, Damson Idris  “Harp”, Enzo Cilenti “Miller”, Emily Beecham “Sofiya”, Michael Kelly “Eckhart”, Pilou Asbæk “Victor Koval”
    SCREENPLAY BY: Rob Yescombe and Rowan Athale
    STORY BY: Rob Yescombe
    Set in the future, Harp (Damson Idris), a drone pilot, is sent into a deadly militarized zone where he finds himself working for Leo (Anthony Mackie), an android officer, tasked to locate a doomsday device before the insurgents do.
    To view or embed official trailer, please click here
    Please download key art here
    Please download unit photography here
    Malcolm & Marie:

     

    Releases Globally on Netflix on February 5th, 2021
    WRITTEN AND DIRECTED BY: Sam Levinson
    PRODUCED BY: Kevin Turen, Ashley Levinson, Sam Levinson, Zendaya, John David Washington
    EXECUTIVE PRODUCED BY: Will Greenfield, Aaron L. Gilbert, Yariv Milchan, Michael Schaefer, Scott Mescudi
    STARRING: Zendaya, John David WashingtonWhen filmmaker Malcolm (John David Washington) and his girlfriend Marie (Zendaya), return home from a movie premiere and await his film’s critical response, the evening takes a turn as revelations about their relationship surface, testing the couple’s love.To view or embed official trailer, please click here
    Download key art here
    Download unit stills hereWe kindly ask that you please link back to netflix.com/MalcolmandMarie in your coverage.

    Contact:
    For press inquiries regarding Outside The Wire, please contact:
    Michelle McDevittAndrea HigginsKevin GrossiFor press inquiries regarding Malcolm & Marie, please contact:
    Michelle McDevittAndrea HigginsErin Ryan
    About Netflix:
    Netflix is the world’s leading streaming entertainment service with over 195 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

     


    instagram | facebook | twitter | youtube | tiktok

    Netflix Media Center: https://media.netflix.com/

    END
  • 01.11.2021

    Key Glock Connects with ChaseTheMoney for “Off The Porch”

  • Press Release

    Key Glock Connects with ChaseTheMoney for “Off The Porch”

    01.08.2021

    Video: Key Glock – “Off The Porch” (Prod. by ChaseTheMoney)

    The Paper Route EMPIRE Rapper Upgrades From a 10-Speed to a Coupe in His New Music Video

    Critical Praise:

    “If somebody wants to know what current day Memphis rap sounds like, show them Key Glock. The 21-year-old has uncontrollable energy, can tell a funny story, and says it all over beats that pay homage to the city’s history while still incorporating a modern bounce.” – Pitchfork

    “Rags-to-riches stories are a constant in rap, but Glock’s enthusiasm is infectious. Coupled with hard-hitting beats—from the slinky guitars and 808s of opener “1997” to the subwoofer-crushing drums of lead single “Mr. Glock”—Yellow Tape is enough reason to celebrate making it to the finish line on any given day. May the congregation say amen.” – Complex

    “Key Glock is Memphis’s best new lyricist.” – The FADER

    The Video:

    Dropping banger after banger with no need for features, Key Glock specializes in hard-hitting punchlines and creative flexes. Joining forces with ChaseTheMoney for a bass-heavy new video single, Key Glock shares Off The Porch.” An ominous trap track with subsonic 808s and a synth that tolls like a funereal church bell, “Off The Porch” finds Glock keeping cool as he runs through choice details from his boss life: “I’m all out west smokin’ doobies like Snoop/Yuh, I’m playin’ with the blues, sh*t i should have went to Duke.” In the video, which reached #14 on YouTube’s trending chart, Glock echoes the song’s opening line–he jettisons his ten speed bicycle in favor of a black-and-yellow Lambo as he raps into a vintage microphone and shares his blunt with his Homer Simpson chain.

    Signed to Young Dolph‘s Paper Route EMPIRE label, Key Glock established himself as a bonafide star in 2020, reaching the top 40 of the Billboard 200 with two different projects and without any guest artists. His May mixtape Son Of A Gun reached #37 on the Billboard 200.  January’s successful Yellow Tape, which hosted successful singles like Look At They Face,” the suave Mr. Glock,” and the sinister I’m Just Sayin’.” Praised by PitchforkComplex, and more, the project reached #16 on the Billboard 200. His two 2020 releases built on the success of 2019’s Dum & Dummerthe rapper’s collaborative project with Young Dolph. Most recently, the 23-year-old rapper released Never Change,” a new video single produced by Bandplay (2 million views). The prolific rapper is hard at work on his next project, set to release in the coming months.

    Watch “Off The Porch” (Prod. by ChaseTheMoney): https://youtu.be/haVcu4cz_PI

    Buy/Stream “Off The Porch” (Prod. by ChaseTheMoney): https://music.empi.re/offtheporch

    Please contact Michelle or Erin for more info.

    Links:

    twitter | soundcloud | instagram | spotify

    Bio, photos, music and more can be found at www.audibletreats.com/key-glock

    “Off The Porch” (Prod. by ChaseTheMoney):

    “Never Change”: https://www.youtube.com/watch?v=MsbEolz3k_Q

    Son Of A Gunhttps://empire.ffm.to/sonofagun

    Yellow Tapehttps://Empire.lnk.to/Yellow_Tape

    “Look At They Face”: https://www.youtube.com/watch?v=2qO3OpoRgwc / https://empire.lnk.to/LATFYo

    Dum & Dummerhttps://empire.lnk.to/dummer

    END
  • 01.11.2021

    David Bowie and His Music Land on TikTok

  • Press Release

    David Bowie and His Music Land on TikTok

    01.08.2021

    David Bowie and His Music Land on TikTok

     

    The News:

    “The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” – David Bowie

    January 8th, 2021 – On what would have been his 74th birthday, TikTok today announced that the music of David Bowie is now available to the TikTok community. An account in Bowie’s memory has launched in partnership with Warner Music Group, Sony Music Entertainment and The David Bowie Estate.

    Celebrating one of the greatest stars of the musical universe, David Bowie’s music catalogue is now available through yet another medium, ready to excite and inspire a whole new generation of fans. His TikTok channel is live at @DavidBowie featuring iconic videos from his life and work across over five decades of innovation and reinvention.

    Tracks such as “Heroes,” “Space Oddity,” “Let’s Dance,” “Fame,” “Rebel Rebel,” “Life on Mars?,” and “Ashes To Ashes” now feature in a dedicated playlist on the TikTok Sounds page. On Sunday January 10th, to mark his passing five years ago, TheStarman hashtag challenge (#TheStarman) will launch. Using the track Starman – first released in 1972 as the lead single from The Rise and Fall of Ziggy Stardust and The Spiders from Mars – the TikTok community will come together to celebrate his life and work, recreating his iconic looks across the years.

    A pioneer in music and fashion, David was – and remains – a cultural icon. He was never afraid to push boundaries and was always first to embrace new technology to reach his global fan base.

    Paul Hourican, Head of UK Music Operations at TikTok said: “We are truly honoured to welcome David Bowie and his music to TikTok. He remains one of the most influential and acclaimed artists of all time and his music has defined multiple generations and cultural moments. We know the excitement our community will find discovering his music and creating using the indisputable Bowie sound.”

    Read the post on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/david-bowie-joins-tiktok

    For more info, please contact:
    Michelle McDevittAndrea Higgins, or Erin Ryan, Audible Treats
    Leah Linder, TikTok

    The Background:

    About TikTok:
    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

    END
  • 01.11.2021

    Rising Rapper Morray Takes Responsibility, Shares “Big Decisions” Video

  • Press Release

    Rising Rapper Morray Takes Responsibility, Shares “Big Decisions” Video

    1.8.2021

    Video: Morray – “Big Decisions”

    The Fayetteville, NC Artist Continues His Run of High-Quality Videos With This Revealing Clip

    Critical Praise:

    “Few crooning rappers have his polish, resonance, and soul.” – SPIN

    “With only four songs on streaming platforms—all released in 2020—Fayetteville, North Carolina rapper Morray has already proven he’s a hitmaker. His debut single “Quicksand” is undeniable, anchored by the type of hook you get from a Roddy Ricch or Rod Wave song and infused with storytelling and charisma to paint a picture even if you’re unfamiliar with the newcomer.” – Pigeons & Planes

    The Video:

    Bursting onto the scene with a big personality and a singing voice to match, Morray is an expert at delivering emotional resonance in melodic rap jams. Coming through with another reflective banger, Morray shares Big Decisions,” his latest music video. A vocal showcase for the rising rapper, “Big Decisions” is an introspective examination of Morray’s responsibilities as a bread-winner for his family and a role model for his community. Flexing his nimble flow and church-trained melodic runs over subdued guitar-and-808s production, Morray resolves to stay motivated to get his bread up, despite the temptations to take an easier path: “I’m tryna do everything the right way/but the wrong way so damn inviting/I got a family to feed I got a family to feed, I got a family with needs.” In the video, Morray spends quality time with his friends and his kids, hanging at his home on the corner of Fieldcrest and Dashland and taking his boys for an afternoon at the bowling alley.

    Since arriving on the scene in October, Morray has developed a reputation for his quality visuals. The Pick Six Records signee showed off his emotive facial expressions in high quality clips for “Switched Up” and the tough-talking, Complex-premiered Low Key.” Just in time for the holidays, Morray shared Dreamland,” a moving video about his troubled upbringing, racking up over 1.3 million views. He made a massive impression with his debut video Quicksand,” which was an instant sensation, drawing praise from across the industry and the internet. The video has more than 12 million views, and the song is included on the Rap CaviarMost Necessary, and The Realest Down South playlists on Spotify and the Rap Life playlist on Apple Music. Thanks to “Quicksand” and its follow-up releases, Morray earned powerful co-signs from the likes of Jay-Z, who listed “Quicksand” as one of his favorite songs of 2020, fellow North Carolinians J. Cole and DaBaby, superstar DJ Marshmello, rap icon Rick Ross, and more.

    Morray storms into 2021 as one of hip-hop’s most impressive newcomers, earning recognition from SPIN as one of the 20 Most Interesting New Artists of 2020 and making Pigeons & Planes’s list of Best New Artists of December. Stay tuned for much more from the North Carolina native, who is currently hard at work on his debut project.

    Watch “Big Decisions”: https://picksix.ffm.to/bigdecisionsvid

    Buy/Stream “Big Decisions”: https://picksix.ffm.to/bigdecisions

    Watch “Quicksand”: https://picksix.ffm.to/qsvid.opr

    Please contact Michelle or Erin for more info.

    The Background:

    Morae Ruffin known professionally as Morray, is an American rapper, singer, songwriter. Best known for his combinations of rapping and singing, Morray’s days as lead singer of his church choir heavily influenced his melodic and unique style. Growing up in Fayetteville, NC and getting in and out of trouble, Morray turned to music as his escape. He uses his real life struggle as inspiration for his music.


    instagram | twitter | youtube | soundcloud | spotify

    “Big Decisions”: https://picksix.ffm.to/bigdecisionsvid / https://picksix.ffm.to/bigdecisions

    “Low Key”: https://picksix.ffm.to/lowkey / https://picksix.ffm.to/lowkeyvid

    “Switched Up”: https://picksix.ffm.to/suvid.opr / https://picksix.ffm.to/switchedup

    “Quicksand”: https://picksix.ffm.to/qsvid.opr

    END

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