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Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

 

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Balvin, Doja, and Mariah Lead a Star-Studded Week on TikTok
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
#AltTikTok, Alt-J, and All-Time Rap Classics Define Music on TikTok This Week
Cats, Babies, & Vietnamese Techno Highlight the Week in TikTok Music
On TikTok: Normani, Reba, and a Gas Station Star
The Kid Laroi Meets Bieber, Drake Runs Thru The 6, and More From TikTok
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry

 

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09.16.2021

‘Tok Of The Morning: New TikTok Trends from Drake, Kendrick & More

Press Release

‘Tok Of The Morning: New TikTok Trends from Drake, Kendrick & More

9.15.2021

TikTok Treats, Week of September 13th

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. The past week on TikTok brought plenty of high-wattage star power, with cross-continental collaborations, A-list rappers, and TikTok-native breakouts making noise. Check out what made TikTok tick this week:

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

 

For more info, please contact:
Michelle McDevittAndrea HigginsErin Ryan, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
Balvin, Doja, and Mariah Lead a Star-Studded Week on TikTok
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
#AltTikTok, Alt-J, and All-Time Rap Classics Define Music on TikTok This Week
Cats, Babies, & Vietnamese Techno Highlight the Week in TikTok Music
On TikTok: Normani, Reba, and a Gas Station Star
The Kid Laroi Meets Bieber, Drake Runs Thru The 6, and More From TikTok
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry

 

END
  • 09.13.2021

    Young Dolph Has More Jewelry Than Your Jeweler in “Talking To My Scale”

  • Press Release

    Young Dolph Has More Jewelry Than Your Jeweler in “Talking To My Scale”

    9.13.2021

    Video: Young Dolph – “Talking To My Scale

    The Paper Route EMPIRE CEO Perfects His Flexes With the Help of Two Label Signees in the Latest Video from PAPER ROUTE iLLUMINATi

    The Video:

    Young Dolph might live a life of luxury, but he’ll never forget where he comes from. Delivering a diary of a trap lord turned CEO, Dolph shares the video for Talking To My Scale.” Produced by Memphis mainstay DJ Squeeky, who captivates with a low-note piano riff, whirring synths, and insistent 808s, “Talking To My Scale” is a quintessential Tennessee trap anthem, packed with the witty turns of phrase and bits of hustler wisdom for which Dolph is known: “If I sacrificed myself, will I go to hell?/In my trap house countin’ guala, talkin’ to my scale/My jewelry box havin’ more water than Wisconsin Dells/Trap n****, I count money better than I spell.”

    Directed by Maxx Renn, the video for “Talking To My Scale” finds Dolph exulting in his status as the head honcho of the Paper Route iLLUMINATi. The Paper Route EMPIRE CEO talks his smack from an active volcano and underwater with sharks swimming past. Later on, Dolph chops it up with the only person he could ever consider a peer: himself. “Talking To My Scale” is the opening track on PAPER ROUTE iLLUMINATi, Paper Route EMPIRE’s fir st-ever compilation mixtape.

    “Talking To My Scale” follows up recent videos from PRE signees like Snupe BandzBig Moochie Grape, and Joddy Badass. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay KeithDJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda BlessPAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

    PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.

    Watch “Talking To My Scale”: https://youtu.be/KymiqOr5So4

    Buy/Stream PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

    PAPER ROUTE iLLUMINATi tracklist:
    1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
    2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
    3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
    4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
    5. Back to Back by Paper Route EMPIRE & Bigg Unccc
    6. Remember by Paper Route EMPIRE & Snupe Bandz
    7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
    8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
    9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
    10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
    11. 333 by Paper Route EMPIRE & Joddy Badass
    12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
    13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
    14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
    15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
    16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
    17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
    18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
    19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
    20. Freeze Tag by Paper Route EMPIRE & Key Glock
    21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
    22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
    23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

    Please contact Michelle or Erin for more info.


    Young Dolph: twitter | facebook | soundcloud | youtube | instagram | official site | spotify

    Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

    Young Dolph – “Talking To My Scale”: https://youtu.be/KymiqOr5So4

    “Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk

    Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

    Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

    PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

    Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

    Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

    Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

    Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

    Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

    Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

    Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

    Young Dolph & Key Glock – Dum and Dummer 2https://music.empi.re/dumanddummer2

    Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

    Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

    Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

    Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

    Key Glock – “I’m The Type”: https://music.empi.re/imthetype

    Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

    Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

    Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

    Young Dolph – Rich Slave (Deluxe)https://music.empi.re/richslave_deluxe

    Young Dolph & Key Glock – Dum and Dummerhttps://empire.lnk.to/dummer

    END
  • 09.13.2021

    Big Moochie Grape Gets Shiny In “Non Stop” Video

  • Press Release

    Big Moochie Grape Gets Shiny In “Non Stop” Video

    9.13.2021

    Video: Big Moochie Grape – “Non Stop

    Watch a Day in the Life of the Paper Route EMPIRE Rapper In the Latest Video from PAPER ROUTE iLLUMINATi

    The Video:

    Big Moochie Grape’s malleable flow and big personality have him rapidly rising in the Memphis rap scene. Today, the Paper Route EMPIRE signee shares Non Stop,” a slice-of-life new music video. Tip-toeing atop Bandplay‘s ominous piano-led beat, BIg Moochie perfects his flexes, name-dropping only the most luxurious of brands during his dexterous verses: “Big baguettes up in my Rollie, yeah, expensive time/Count big racks up in the Maybach, yeah, while I recline.” In the video, Moochie shows us how he lives, traveling from a graveyard, to the corner store, to the jewelry shop. “Non Stop” follows Moochie’s video for “iLLUMINATi Business,” released last month.

    “Non Stop” is the latest video from PAPER ROUTE iLLUMINATi, the first-ever label compilation tape from Young Dolph‘s independent label Paper Route EMPIRE. The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay KeithDJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda BlessPAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.

    Watch Big Moochie Grape’s “Non Stop”: https://www.youtube.com/watch?v=aeJ4jDbkWTw

    Watch Big Moochie Grape’s “iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

    Buy/Stream PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

    PAPER ROUTE iLLUMINATi tracklist:
    1. Talking To My Scale by Paper Route EMPIRE & Young Dolph
    2. Blu Boyz by Young Dolph, Key Glock & Paper Route EMPIRE (feat. Snupe Bandz)
    3. Beat It by Paper Route EMPIRE, Bigg Unccc & Young Dolph
    4. I Do This by Paper Route EMPIRE, Key Glock & Gucci Mane
    5. Back to Back by Paper Route EMPIRE & Bigg Unccc
    6. Remember by Paper Route EMPIRE & Snupe Bandz
    7. Mister Glock 2 by Paper Route EMPIRE & Key Glock
    8. Bandaid by Paper Route EMPIRE, Key Glock & Snupe Bandz
    9. Non Stop by Paper Route EMPIRE & Big Moochie Grape
    10. Dance by Young Dolph, Paper Route EMPIRE & Key Glock (feat. Snupe Bandz, Kenny Muney, Joddy Badass, Jay Fizzle & Big Moochie Grape)
    11. 333 by Paper Route EMPIRE & Joddy Badass
    12. Ashtray by Paper Route EMPIRE, Kenny Muney & Young Dolph
    13. Standing Ovation by Paper Route EMPIRE & Big Moochie Grape
    14. Big Ol Racks by Paper Route EMPIRE, PaperRoute Woo & Key Glock
    15. Dead Body by Paper Route EMPIRE, Young Dolph & Bigg Unccc (feat. PaperRoute Woo)
    16. Broccoli & Cheese by Paper Route EMPIRE & Key Glock
    17. Trust Nobody by Paper Route EMPIRE, Young Dolph & PaperRoute Woo (feat. Snupe Bandz)
    18. Here We Go by Paper Route EMPIRE, Young Dolph & Jay Fizzle (feat. Snupe Bandz)
    19. Show Out by Paper Route EMPIRE, Snupe Bandz & Young Dolph
    20. Freeze Tag by Paper Route EMPIRE & Key Glock
    21. Nothing To Me by Young Dolph, Snupe Bandz & PaperRoute Woo
    22. South Memphis Rugrats (Remix) by Paper Route EMPIRE, Young Dolph & Snupe Bandz (feat. PaperRoute Woo)
    23. iLLUMINATi BUSINESS by Paper Route EMPIRE & Big Moochie Grape

    Please contact Michelle or Erin for more info.


    Young Dolph: twitter | facebook | soundcloud | youtube | instagram | official site | spotify
    Key Glock: twitter | soundcloud | instagram | spotify | youtube

    Bio, photos, music and more can be found at www.audibletreats.com/young-dolph

    Big Moochie Grape – “Non Stop”: https://www.youtube.com/watch?v=aeJ4jDbkWTw

    Big Moochie Grape – “iLLUMINATi Business”: https://www.youtube.com/watch?v=Ez4LPZxQ-1Y

    Joddy Badass – “333”: https://www.youtube.com/watch?v=_RJDs4CG0eQ

    “Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz: https://www.youtube.com/watch?v=D58nwIpkjIk

    Snupe Bandz – “Remember”: https://www.youtube.com/watch?v=uljTppWaUGg

    Key Glock & Snupe Bandz – “Bandaid”: https://www.youtube.com/watch?v=1q4AchKMtDM&pp=sAQA

    PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

    Key Glock – “Mister Glock 2”: https://youtu.be/UqBv-tayBmQ

    Paper Route EMPIRE – “Dance”: https://music.empi.re/dancepaperroute

    Young Dolph, Key Glock, Snupe Bandz – “Blu Boyz”: https://music.empi.re/blueboyz

    Young Dolph – “Nothing To Me” ft. Snupe Bandz & Paper Route Woo: https://www.youtube.com/watch?v=TNy33SqQWyM

    Young Dolph & Key Glock – “A Goat & A Dolphin”: https://www.youtube.com/watch?v=VFR5MzlvnZ8

    Young Dolph – “Hashtag”: https://www.youtube.com/watch?v=1S5n0J6aZrc

    Young Dolph & Key Glock – “RAIN RAIN”: https://www.youtube.com/watch?v=Mr0l9iZx4no

    Young Dolph & Key Glock – Dum and Dummer 2https://music.empi.re/dumanddummer2

    Young Dolph & Key Glock – “Penguins”: https://www.youtube.com/watch?v=EOffID-Hp7M

    Young Dolph – “Yeeh Yeeh”: https://music.empi.re/yeehyeeh

    Young Dolph & Key Glock – “Sleep With The Roaches”: https://music.empi.re/sleepwiththeroaches / https://www.youtube.com/watch?v=zor0D6s6JOs

    Young Dolph & Key Glock – “Aspen”: https://music.empi.re/aspen / https://www.youtube.com/watch?v=JBoRupTiKhQ

    Key Glock – “I’m The Type”: https://music.empi.re/imthetype

    Young Dolph & Key Glock – “Case Closed”: https://music.empi.re/caseclosed

    Young Dolph & Key Glock – “Green Light”: https://www.youtube.com/watch?v=XZ8nLbNPV-k

    Young Dolph – “Large Amounts”: https://www.youtube.com/watch?v=b6YAoOYQkvo

    Young Dolph – Rich Slave (Deluxe)https://music.empi.re/richslave_deluxe

    Young Dolph & Key Glock – Dum and Dummerhttps://empire.lnk.to/dummer

    END
  • 09.13.2021

    DC The Don Embraces His Rock Star Future in “WHAT NOW?”

  • Press Release

    DC The Don Embraces His Rock Star Future in “WHAT NOW?”

    9.10.2021

    Video: DC The Don -“WHAT NOW?

    The Milwaukee Native Shows Off His Bars and His Pipes as He Road Trips to Vegas in His Latest Video

    Critical Praise:

    “Not only can he sing with so much emotion behind his words, but he also knows how to masterfully rap as well as switch up his cadences constantly, always keeping you guessing about what he’s going to do next.” – Lyrical Lemonade

    “Los Angeles by way of Milwaukee’s DC The Don is part rapper, part rockstar, excelling in the melodic and riotous lane popularized by cult heroes like Lil Uzi Vert and Trippie Redd.” – Audiomack

    The Video:

    He has a devoted fanbase and a successful debut album under his belt, but DC The Don is on a mission to achieve another level of success. Declaring his rock star dreams with his signature mixture of melodies and flows, DC The Don shares WHAT NOW?, a new video single. Produced by trap maestro Supah Mario, a frequent collaborator of DC’s, “WHAT NOW?” gets its power from a triumphant horn fanfare and the Milwaukee native’s engaging personality, as he flexes his prized possessions and stands up for his city. Over three hard-hitting verses, the 22-year-old artist compares himself to G.G. Allin and Mad Max as he pushes his vocals to the limit.

    In the video, DC takes his lowrider from L.A. to Vegas, where he parties his ass off and struts his stuff before winning big at a game of poker. The 6’7″ tall artist cuts an imposing figure as he explores the city’s famous Fremont district, filming himself with a bottle of tequila in hand. Directed by Cobian, with Creative Direction by OUTLAW, the “WHAT NOW?” video lives up to the artist’s high standard of visual content. It’s a more-than-worthy follow-up to the boy-band-homaging Notice Me,” the devilish Megalodon” and The Sandlot-homaging Ghost Rider.” “WHAT NOW?” is a cornerstone track of My Own Worst 3nemy, DC’s second album, set to release later this year via Rostrum Records.

    The Milwaukee-born rapper is coming off a successful 2020, marked by his debut album Come As You Are and its deluxe edition. With more than 75 million streams across platforms, Come As You Are emphasizes the importance of being authentic to your creative self. The album was home to DC’s buzzing single WORST DAY : ( (12 million total streams), as well as standout ragers like Wait Your Turn,” “NASCAR RACER,” and Campfire Story.” Featuring production from Supah MarioTrademarkSephGotTheWaves, and more, Come As You Are (Deluxe) is available everywhere via Rostrum Records.

    With the ambitious concept album My Own Worst 3nemy on the way, DC looks to make good on his potential and grow his fanbase even more. Stay tuned for much more music from the one-of-a-kind artist in the weeks to come.

    Watch “WHAT NOW?”: https://youtu.be/Mg01toG9iHY

    Buy/Stream “WHAT NOW?”: https://smarturl.it/DCTheDonWHATNOW

    Please contact Gavin or Kevin for more info.

    The Background:

    DC The Don is a rapper from Milwaukee, WI. In 2016, at the age of 16 and standing 6’7”, DC moved to Los Angeles to pursue a basketball career under Lavar Ball and alongside teammate LaMelo Ball. During this time, he fell in love with music and used his spare time to make experimental records which suddenly gained traction – As the public became increasingly aware of DC The Don’s talent for rapping, NBA player Lonzo Ball featured his song “Everything 1k” on the first Big Baller Brand shoe commercial, introducing DC The Don’s music to an even wider audience. DC signed to Rostrum Records in 2020, releasing his debut album Come As You Are on August 7th, generating over 75 million streams across platforms.


    Links:


    instagram
     | twitter | youtube | soundcloud | spotify

    “WHAT NOW?”: https://smarturl.it/DCTheDonWHATNOW / https://youtu.be/Mg01toG9iHY

    “Notice Me”:  https://smarturl.it/DCTheDonNoticeMe / https://youtu.be/QqNhO7My9eY

    “Megalodon”:  https://smarturl.it/DCTheDonMegalodon / https://youtu.be/7xupDj5nYBg

    “Ghost Rider”: https://smarturl.it/DCTheDonGhostRider / https://youtu.be/4InxylYqH4s

    “ØUTLAW”: https://www.youtube.com/watch?v=o2CxUNSuLT0

    “Worst Day ):”: https://youtu.be/IUma3lyWEMo

    Come As You Are (Deluxe)https://smarturl.it/DCTheDonCAYADeluxe

    “Wait Your Turn”: https://www.youtube.com/watch?v=-wLVbKqCgvE&feature=youtu.be / https://smarturl.it/DCTheDonWaitYourTurn

    “Hello DC!”: https://youtu.be/FreXBlV57_8

    Come As You Arehttps://smarturl.it/DCTheDonCAYA

    “Nascar Racer”: http://smarturl.it/DCTheDonNascarRacer

    “Campfire Story”: https://youtu.be/zqCPURtgoc0

    “Eclipse”: https://smarturl.it/DCTheDonEclipse

    “Jesus Can’t Save You”: https://smarturl.it/DCTheDonJCSY

    “Red Light” ft. DDG & YBN Almighty Jay: https://www.youtube.com/watch?v=lLVYoXBQ2W0

     

    END
  • 09.13.2021

    Bronx & Brooklyn Take Manhattan in Ron Suno & DUSTY LOCANE’s New Video

  • Press Release

    Bronx & Brooklyn Take Manhattan in Ron Suno & DUSTY LOCANE’s New Video

    9.10.2021

    Video: Ron Suno – “Grabba” (Remix) ft. DUSTY LOCANE

    The King of the Bronx and the Brooklyn Bruiser  Stage an Outer Borough Invasion in Times Square, as the Jokes Up Highlight Single Continues to Rack Up Streams

    Critical Praise:

    “Whether he’s getting tons of retweets because he danced with Hip Hop Harry on Instagram, or churning out yet another song that shows off his personality, the rapper finds a way to keep all eyes in his direction.”XXL

    “Posting skits that exude his loud personality and hilarious sense-of-humor, his #WeaveChallenge became an instant sensation — cementing his name in the entertainment industry.” – FLAUNT

    The Remix + Video:

    Blessed with serious emcee skills and a boisterous personality, Ron Suno is on a mission to make NY drill fun. Blending his booming Bronx energy with DUSTY LOCANE‘s fierce Brooklyn attitude, Suno shares “Grabba” (Remix), a new version of his buzzing single. A seismic event in the world of NY rap music, the new remix is a collaboration between two of the biggest breakout stars in the outer boroughs–the comedic Suno and the street-savvy LOCANE have electric chemistry, the Canarsie rapper flexing his wordplay and getting on Suno’s wavelength: “You ain’t solid, break him like a Kit Kat.”

    In the video, Suno, LOCANE, and their respective crews take their Outer Borough braggadocio to the heart of Manhattan. The Janoff FIlms-directed video finds the two rappers and their posses making a scene in Times Square, as they block the entrance to a Broadway theater, jump on stopped cars, and mess with tourists. The video for the “Grabba” (Remix) is the latest upward step on the meteoric trajectory of Grabba,” a highlight from Ron Suno’s Jokes Up project, which has over 1.4 million video views and is picking up steam on TikTok.

    A master of many disciplines, Suno approached the creation of Jokes Up with laser focus, determined to prove his worth as a rapper.  Combining a locked-in flow with snappy lyricism and quips that humorously undercut his bravado, the SBL rapper takes his emceeing to a new level on Jokes Up, nimbly tiptoeing atop skittering hi-hats and going toe-to-toe with some of the finest rappers in the Five Boroughs. The project is home to recent singles like “Winners,” a fiery new collab with Brooklyn figurehead Sheff G that has over 1.8 million views on YouTube, “Bandit,” a fiercely slick banger with over 1 million YouTube views, and Drill Zoo,” featuring the one-and-only Fetty Wap. Featuring additional appearances from DDG and Jay CritchJokes Up is available everywhere via SBL, LLC / EMPIRE.

    Ever since dropping Swag Like Mike, featuring hit singles like “SPIDER-MAN” ft. Fivio Foreign,  in 2020, Ron Suno has been on an unstoppable upward rise, collaborating with rappers like DDG and Smoove’L, speaking with XXL and FLAUNT, and co-starring in BK Juice, a new film by his NYC cohort Rah Swish. The sky’s the limit for the young riser, who obliterates the boundaries between mediums with his force of personality.

    Watch “Grabba” (Remix) ft. DUSTY LOCANE: https://youtu.be/s8FKfmnCyY0

    Buy/Stream “Grabba” (Remix) ft. DUSTY LOCANE: https://music.empi.re/grabbaremix

    Jokes Up tracklist:
    1. SEMI
    2. WIT IT
    3. Bandit
    4. WAVE
    5. GRABBA
    6. Drill Zoo ft. Fetty Wap
    7. STATISTICS
    8. OH LA LA ft. Jay Critch
    9. HOT
    10. YA MANS
    11. WRAITH ft. DDG
    12. WINNERS ft. Sheff G

    Please contact Michelle or Andrea for more info.

    The Background:

    Winning fans with his unique blend of skills, Ron Suno built up a massive following on Instagram (over 1 million followers), YouTube, SoundCloud, and TikTok with his amusing skits and admirable artistry. Ever since high school, Suno has been a restless creative. He uses every expressive outlet available to him to get his message across, from music to short-form video to dance challenges to acting in BK Juice, a new film starring his NYC cohort Rah Swish. Suno’s music career started to take off in 2019 when he dropped “Pinocchio,” which racked up over 9 million Spotify streams and caught the attention of Blueface, who hopped on the remix. Last June, buoyed by the momentum of “Pinocchio,” Ron released Swag Like Mike, the project that put Suno on the map with hit singles like “SPIDER-MAN” ft. Fivio Foreign. 


    instagram | twitter | tiktok | soundcloud | spotify

    “GRABBA” (Remix) ft. DUSTY LOCANE: https://youtu.be/s8FKfmnCyY0

    Jokes Uphttp://music.empi.re/jokesup

    “GRABBA”: https://youtu.be/RuF25kaL7-M

    “Drill Zoo” ft. Fetty Wap: https://youtu.be/rTcR1PyS6XY

    “Ya Mans”: https://youtu.be/0Q2yvBsreTk / https://music.empi.re/yamans

    “Winners” ft. Sheff G: https://music.empi.re/winners / https://youtu.be/civ6_eDgSxo

    “Bandit”: https://www.youtube.com/watch?v=WhyTgUHe68c

    Swag Like Mike: apple | spotify

    “Spider-Man” ft. Fivio Foreign: https://www.youtube.com/watch?v=J36B9zyBPGc

    “Netflix”: https://www.youtube.com/watch?v=q7G6GVPPtHs

    “Pinocchio”: https://www.youtube.com/watch?v=g1w_lETp9X8

     

     

    END
  • 09.13.2021

    Rucci & AzChike Announce Joint Album, Share New Video with Boosie

  • Press Release

    Rucci & AzChike Announce Joint Album, Share New Video with Boosie

    9.10.2021

    L.A. Heavy-Hitters Rucci and AzChike Announce Kourtesy Of Us, A New Collab Album Arriving This Fall via Mackk&Cult/EMPIRE

    The Two Rappers Connect with Boosie Badazz, AzSwaye, and Pjay for “Hoodrat” Video

    The Two Frequent Collaborators, Behind Local Hits like “Light It Up” and “Function In The Hood,” Prepare to Release Their First-Ever Collab Album


    Critical Praise:

    “On the spectrum of the new Los Angeles, Rucci sits closest to classicism, capturing the spirit of greats like Suga Free and Mack 10. But don’t mistake that homage for predictability: Rucci consumes these beats. His presence throughout this album is glowing, outsized, and even within the frames of L.A. bump — minor keys, minimal bass — he makes daring production choices. (“Lowrider” interpolates, you know, that song). But beneath the booming production and drug inventories that run rampant on Tako’s Son are stories of deep loss and chosen family” – NPR

    “Rucci is one of the few young and buzzing West Coast rappers capable of pleasing both emcee traditionalists and those seeking true starpower and hit-making potential… Inglewood’s chosen son is on his way to stardom.” – HYPEBEAST

    “He’s become equally adept at writing fun party slappers and ferocious pain rap dirges, gangsta rap indebted to history but hounded by the demons of the present.” – The LAnd

    “He has the dexterity to spit about street life in L.A. in a way that doesn’t romanticize its harsh realities, while still remaining loose enough to pivot from those heavy topics to raps about his Instagram DMs blowing up (“How you text me off that app but you blocked?”).”Pitchfork

    “Time is of the essence for AzChike. Since 2013, the 24-year old has tried to make every moment count. Prior to being known for his storytelling abilities and bops like “Burn Rubber Again” and “Licked Up,” the rapper, who has drawn comparisons to mid-2000s Lil Wayne and 2019 XXL Freshman Blueface, began his career as a what he describes as a conscious rapper. Once he shifted gears (and quit his day job), however, he really started to get the party jumping.”XXL

    “Central L.A. rapper AzChike specializes in making songs that rattle your trunk.”The FADER

    The Video:

    United by their love of smack talk and fierce loyalty to their home neighborhoods, L.A. rappers Rucci and AzChike are a dynamic duo. Today, Rucci and Chike announce Kourtesy Of Ustheir upcoming collaborative project. Though Rucci and Chike have torn up the L.A. streets with local hits like “Light It Up” and “Function In The Hood, Kourtesy Of Us marks the first time that the two slick talkers connected for a full-length effort. Packed with beats from L.A. sound architects like AceTheFace and Hitman, plus a coterie of California heavy-hitters as guests, Kourtesy Of Us arrives later this fall via Mackk&Cult/EMPIRE.

    Today, the wise-cracking duo shares Hoodrat,” a boisterous new video from the upcoming project. Produced by miajayc, “Hoodrat” is a hyperactive West Coast anthem, a quick-hitting banger with verses from L.A. associates AzSwaye and PJay, and a neck-snapping appearance from Boosie Badazz. Directed by Mr. RealMovie, the video finds the five emcees living large at the neighborhood car wash, drinking tequila and Henny as they throw cash in the air. Fans might have caught a glimpse of the video earlier this month when a clip of Boosie wilding out during the video’s filming went viral on social media.

    “Hoodrat” is the latest in a line of fiery collaborations between AzChike and Rucci to hit the streets this year. The two rappers connected with Capolow for No Kizzy,” a Bay-meets-L.A. banger, took aim at steppers on Who Dat,” and earlier, they honed their chemistry with the rip-roaring “Pop Pills.” Both artists are continuing the momentum from big 2020s–Ruccicontinued to explore his fascinating backstory with the Midget album, featuring the hit single “Understand” ft. Blxst, and AzChike kept busy with hard-hitting EPs and collaborations with the likes of Sada Baby and Frostydasnowmann.

    Finally joining forces for the joint album that L.A. needs, Rucci and AzChike prepare to gift their fans and their city with a new set of slaps. Stay tuned for more music and announcements.

    Buy/Stream “Hoodrat” ft. Boosie Badazz, AzSwaye & PJay: https://music.empi.re/hoodrat

    Watch “Hoodrat” ft. Boosie Badazz, AzSwaye & PJay: https://youtu.be/YENwEogTFE8

    Please contact Michelle or Kerry for more info.

    The Background:

    EMPIRE Background:

    EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.


    AzChike: instagram | twitter | youtube | spotify
    Rucci: instagram | twitter | soundcloud | youtube | spotify

    “Hoodrat” ft. Boosie Badazz, AzSwaye & PJay: https://youtu.be/YENwEogTFE8

    “Pop Pills”: https://www.youtube.com/watch?v=zuyM3zFgsCg

    “No Kizzy” ft. Capolow: https://www.youtube.com/watch?v=mTvg-rjHXzg

    “Who Dat”: https://music.empi.re/whodat

    “Function In The Hood”: https://www.youtube.com/watch?v=c8vFleaR1a8

    “Light It Up”: https://www.youtube.com/watch?v=S8jS79ahs38

    END
  • It’s Beginning To Look A Lot Like Christmas.”

    Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

     

    For more info, please contact:
    Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
    Leah Linder, TikTok

    The Background:

    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

     

    TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

    Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

    Watch J Balvin Perform LIVE on TikTok on 9/12
    Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
    Taylor Swift Joins TikTok With ‘Red’ (Taylor’s Version) Vinyl Announcement
    ‘TikTok Radio Launches Exclusively On SiriusXM Today
    Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
    BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
    On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
    Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
    TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
    Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
    Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
    On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
    Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
    Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
    Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
    Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
    Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
    Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
    DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
    TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
    Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
    Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
    Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
    Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
    On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
    Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
    T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
    Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
    Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
    Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
    Dave Grohl, Migos, Miley, and More Happenings on TikTok
    This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
    New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
    Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
    TikTok Releases First U.S. Music Report: Here Are Some Key Insights
    How TikTok’s Top 10 Songs of 2020 Impacted the Industry

    ' data-instagram='' >
    09.09.2021

    On TikTok: Drake, A Boogie wit da Hoodie, & Lukas Graham Spark Trends This Week

  • Press Release

    On TikTok: Drake, A Boogie wit da Hoodie, & Lukas Graham Spark Trends This Week

    9.9.2021

    TikTok Treats, Week of September 6th

    The News:

    Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. From hip-hop to pop to alternative folk, TikTok creators have an undeniable knack for turning songs of any genre into viral trends. Check out some of the most popular tracks and trends that are blazing their way through the platform:

    Another week on TikTok brought another superstar on-boarding: just days after ABBA danced on to the platform, Michael Bublé arrives with his trademark class. Arriving as he celebrates his 46th birthday, the Canadian crooner excitedly posted his first-ever video today, though he seems unsure what to do next. With trending sounds on the books for his versions of “L O V E,” “Feeling Good,” and more, Bublé is an exciting addition to TikTok’s bustling artist community. But to some TikTok creators, his arrival only means one thing: “It’s Beginning To Look A Lot Like Christmas.”

    Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

     

    For more info, please contact:
    Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
    Leah Linder, TikTok

    The Background:

    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

     

    TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

    Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:

    Watch J Balvin Perform LIVE on TikTok on 9/12
    Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
    Taylor Swift Joins TikTok With ‘Red’ (Taylor’s Version) Vinyl Announcement
    ‘TikTok Radio Launches Exclusively On SiriusXM Today
    Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
    BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
    On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
    Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
    TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
    Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
    Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
    On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
    Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
    Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
    Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
    Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
    Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
    Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
    DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
    TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
    Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
    Demi Lovato Kicks Off TikTok’s New Livestream Series Headstream
    Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
    Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
    On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
    Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
    T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
    Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
    Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
    Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
    Dave Grohl, Migos, Miley, and More Happenings on TikTok
    This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
    New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
    Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok
    TikTok Releases First U.S. Music Report: Here Are Some Key Insights
    How TikTok’s Top 10 Songs of 2020 Impacted the Industry

    END
  • 09.07.2021

    BONES Steps Into the Light In New Video For “WhiteBoyRick”

  • Press Release

    BONES Steps Into the Light In New Video For “WhiteBoyRick”

    9.7.2021

    Video: BONES – “WhiteBoyRick”

    The Underground Phenom Pays Homage to One of Detroit’s Most Complicated Characters in the Latest from His Recent InLovingMemory Project

    Critical Praise:

    “The Michigan-born rapper was one of the earliest and most influential artists to rise through the SoundCloud ranks in the early 2010s thanks to a truly unique aesthetic, an aura of mystery and a sound that would go on to be mimicked by his genre for years to come.” – HYPEBEAST

    ‘Already one of the most influential artists in rap and the SoundCloud underground, Bones shows no signs of slowing down.” – HYPEBEAST

    “O’Connor’s short tracks, creepy videos, and one-word tweets rack up millions of social media interactions from a cult following that helped him sell out shows in 25 cities on a recent tour. The hip-hop elite is taking notice.” – The FADER

    “Elmo Kennedy O’Connor was in pre-school when he became obsessed with the Southern artists of No Limit and Cash Money. Later in life, he would adopt the rap moniker Bones and amass a significant cult following. His gothic lyrical style, allergy to songs longer than two and a half minutes, and lo-fi visual aesthetic have convinced a quarter million people to subscribe to the SoundCloud page of his rap collective, TeamSESH.” – HotNewHipHop

    The Video:

    With over 20 albums full of clever and cryptic references, BONES always finds a way to be creative. Today he’s breathing new life into the story of Detroit’s infamous informant turned bad boy, White Boy Rick. Often hiding his face with effects and distortion, BONES changes it up and steps directly into the light in the video for “WhiteBoyRick,” the latest video to be released off his album InLovingMemory. After robbing a liquor store of all of its Backwoods, BONES and his crew post up outside to smoke blunts, talk smack, and vibe out to the eerie Question Mark produced beat. BONES then cruises through a fiery parking lot in a tricked out lowrider, sending warning shots to those asking – “BONES, why you kill em all the time with the rhymes? / Too clean with it, mean with it, wanna let em lie / Look into the sky, I’m the one you ask ‘why?’ / I’m the one that let em live, I’m the one that let em die.”

    Released in June, InLovingMemory captivated listeners as BONES offered an unfiltered glimpse into his elusive psyche. On tracks like “AnyLastWords,” BONES spits paranoid rhymes over a dark trap beat derived from ’90s Memphis rap, while on songs like “BrandNewExpectations,” the Michigan native bares his soul over spindly guitar hooks inspired by Midwest Emo. Ever the experimenter, BONES saves his biggest swing for last, setting his sights on the dancefloor with the moody “TwasTheDarkestNight,” which mixes a driving 4/4 beat with expansive synths and even a horn section. Featuring production from TeamSESH beatmaker Lyson and many others, InLovingMemory is available everywhere via EMPIRE

    InLovingMemory is the prolific rapper’s third album of 2021. It immediately follows March’s PushingUpDaisies, a full-length collaborative album produced by TeamSESH producer Deergod. Featuring the single “PopRocks,” which earned praise from Stereogum, the album thrives on the impeccable chemistry between producer and rapper. Earlier this year, BONES shared his BURDEN album and released earlier albums recorded under the moniker surrenderdorothy onto DSPs for the first time ever.

    With InLovingMemory, BONES seeks to remind the world of his singular talent and convince sleepers to give him his flowers before it’s too late. Stay tuned for much more music from BONES in the near future.

    Watch “WhiteBoyRick”: https://youtu.be/I4jh4ojwSoM

    Buy/Stream InLovingMemory: https://music.empi.re/inlovingmemory

    Check out BONES’ recent interview in Interview Magazine:
    https://www.interviewmagazine.com/music/bones-gives-a-rare-interview-about-love-identity-and-fatherhood

    InLovingMemory tracklist:

    1. InLovingMemory (prod. greaf)
    2. AnyLastWords? (prod. grayera)
    3. GoHardHuh (prod. Stereoryze)
    4. RainCloudsFollowMe (prod. lyson)
    5. WhiteBoyRick (prod. ?)
    6. DemolitionFreestylePt3 (prod. lyson)
    7. P250 (prod. Stereoryze)
    8. BrandNewExpectations (prod. lyson)
    9. ChatLog (prod. greaf)
    10. SawedOff (prod. lyson)
    11. EverybodysFavoriteScumbag (prod. lyson)
    12. Hitchhiker (prod. Grey Cigar)
    13. IThinkIWillBeOk (prod. greaf)
    14. Focus (prod. Kamil & Secretive Suicide)
    15. Zippo (prod. lyson)
    16. SoulFood (prod. lyson)
    17. TwasTheDarkestNight (prod. lyson)

    Please contact Michelle or Kerry for more info.

    The Background:

    BONES has proven to be one of the most enduring, influential, and creative hip-hop artists to emerge in the early 2010s. The TeamSESH founder has recorded dozens of albums, racking up hundreds of millions of streams and feeding a fanbase that eagerly awaits his every move. Despite remaining fiercely independent and true to his underground roots, his music has permeated the mainstream–in 2015, A$AP Rocky sampled BONES’ song “Dirt” for “Canal St.” (124 million streams), and in recent years, BONES has performed in prime slots at festivals such as Rolling Loud as a member of Seshollowaterboyz (along with Xavier WülfChris Travis, and Eddy Baker).

    official site | instagram | twitter | soundcloud | youtube | spotify

    “WhiteBoyRick”: https://youtu.be/I4jh4ojwSoM

    “InLovingMemory”: https://www.youtube.com/watch?v=q4YcNb2cAI4

    InLovingMemory: https://music.empi.re/inlovingmemory

    PushingUpDaisies (w/ Deergod): https://music.empi.re/pushingupdaisies

    “PopRocks” (w/ Deergod): http://sesh.link/poprocks / https://www.youtube.com/watch?v=DsNZZmkcmPY

    BURDEN: http://SESH.LINK/BURDEN

    END
  • 09.03.2021

    You Can’t Sit With Oakland’s Offset Jim in “Members Only” Video

  • Press Release

    You Can’t Sit With Oakland’s Offset Jim in “Members Only” Video

    9.3.2021

    Video: Offset Jim – “Members Only” (Prod. by DTB & Ekzakt)

    The Play Runners Association Rapper is a Master of Deadpan Flexes on This Piano-Led Bay Area Banger

    Critical Praise:

    “Offset Jim’s music feels current in the sense that it’s vital, loose, and alive, but it also feels totally unswayed by the creative winds of the moment. From production to slang to wobbling beats with stuttering drums, it’s aggressively, audaciously Oakland.” – Vulture

    “Offset Jim keeps his voice low-key and contained, and somehow that makes his sh*t slap all the harder.” – Stereogum

    “Jim prefers his deadpan snarl, firing off boasts and threats like poisonous darts… You’re probably not going to miss anything, but you’ll still want to run it back.” – Passion of the Weiss

    The Video:

    Oakland rapper Offset Jim doesn’t need to raise his voice to get his point across–his verses are methodical, scientifically engineered to prove how much better he is than the average rapper. Connecting with his frequent collaborator DTB and producer Ekzakt, Jim shares Members Only,” his new video single. Expertly weaving within the copious space left within DTB’s beat, Jim takes time to introduce himself and say what he’s about, calmly explaining that he doesn’t need anyone in order to succeed. The song is a showcase of Jim’s sharp punchlines, as he delivers understated flexes with a sneer: “Ask me what I’m smoking, b*tch you’re too broke to buy it.”

    In the video, Jim rocks an Amiri hoodie and gathers a crew of dirtbikers to an Oakland street corner. The rapper presides over the ceremonies before retreating to a safehouse to count his cash. The “Members Only” clip is the latest in a line of high-quality visuals from the rapper, following the NYC-set video for Regular,” and  Face Card” ft. Kenny Beats, in which Jim and the famous producer plan an undercover heist. Both tracks will appear on Rich Off The Pack, Jim’s next project, arriving this fall.

    A member of Play Runners Association, along with close friend  ALLBLACK, Offset Jim has stood out in a crowded Bay Area rap scene. A native of a neighborhood in Oakland known as the Murder Dubs, Jim made a splash in 2019 with two projects–his solo effort No Pressure, which featured the local hit title track (over 3 million combined plays on Spotify and YouTube), and 22nd Ways, his collab mixtape with ALLBLACK, home to Bay Area favorites “Trip On It” (over 7 million Spotify streams) and “Fees” ft. Capolow. Offset Jim is a favorite collaborator of many on the West Coast scene, with tracks on the books with G-EazyNef The PharaohShootergang KonyBravo The Bagchaser, and more.

    With Rich Off The Pack coming this fall, Offset Jim is looking to raise his profile from local hero to national concern. Stay tuned.

    Watch “Members Only”: https://www.youtube.com/watch?v=I9y0BmryNKk

    Buy/Stream “Members Only: https://music.empi.re/membersonly

    Please contact Michelle or Erin if interested in talking with Offset Jim.

    instagram | twitter | facebook | youtube | soundcloud

    “Members Only”:  https://music.empi.re/membersonly

    “Regular’: https://www.youtube.com/watch?v=dud4zzi5dsI

    “Face Card” ft. Kenny Beats: https://youtu.be/G6lh9RDdlmM / khttps://music.empi.re/facecard

    END
  • 09.02.2021

    YN Jay Takes It Back to the Soul Train Era in “Rock The Boat” Video

  • Press Release

    YN Jay Takes It Back to the Soul Train Era in “Rock The Boat” Video

    9.2.2021

    Video: YN Jay – “Rock The Boat

    Decked Out in Sequined Threads That Evoke the Disco Era, YN Jay Shows Off His Crooning Ability in the Latest Video from Coochie Chronicles

    Critical Praise:

    “”There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

    “Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

    “‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

    “The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

    “He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.” – SPIN

    The Video:

    YN Jay might usually rhyme atop futuristic beats, but he isn’t afraid to kick it old school. Turning the clock back to the 1970s, YN Jay shares Rock The Boat,” his new music video. Produced by Jay’s favorite producer ENRGY, “Rock The Boat” finds Jay getting his Nate Dogg on, smoothly crooning an X-rated hook over spritely acoustic guitar. Directed by Jolo, the video is a vivid throwback to the days of disco, complete with dancers dazzling sequins and roller skates. Channeling The Hues Corporation in his bedazzled jacket, Jay is a natural for the era, as he flashes his diamond-studded smile and dances on a bar. “Rock The Boat” is the latest video from Coochie Chronicles, YN Jay’s recent project, following recent clips for “Immaculate,” “Mix The Yeahhhhh,” and “Better Days.”

    Home to recent singles like Slow Motion” and the earlier “Triple S Remix” ft. Coi LerayCoochie Chronicles ushers listeners into Jay’s sex-crazed mind, the Beecher, MI native wielding a slip-sliding, start-stopping flow as he unleashes a torrent of punchlines and outrageous boasts. Covered by PitchforkThe FADER, and more, the project is also home to Oxyyyyy,” a paean to Jay’s favorite narcotic, the ebullient opening track Summer Time,” and his signature song Coochie,” a collaboration with Jay’s close friend Louie Ray that has more than 30 million YouTube views. Featuring an additional appearance from Flint heavy-hitter Rio Da Yung OGCoochie Chronicles is available everywhere via Alamo Records.

    Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Kakashi,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and last month, he made his festival debut when he performed at Rolling Loud Miami.

    With Coochie Chronicles out, and much more music on the way, YN Jay is looking to take his distinct strain of Michigan rap to national prominence. Hold onnnnnn…YN Jay is coming for the throne.

    Watch “Rock The Boat”: https://www.youtube.com/watch?v=hE7Sw8dADZk

    Buy/Stream Coochie Chronicleshttps://smarturl.it/CoochieChronicles

    Please contact MichelleKevin, or Erin for more info.

    The Background:

    “It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

    Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”

    instagram | youtube | tiktoksoundcloud | spotify | apple

    “Rock The Boat”: https://www.youtube.com/watch?v=hE7Sw8dADZk

    “Better Days”: https://www.youtube.com/watch?v=GvuTs6FJni8

    “Mix The Yeahhhhh”: https://www.youtube.com/watch?v=OV3nlO3oPP4

    “Immaculate”: https://www.youtube.com/watch?v=VqL2P8O_qY8

    “Slow Motion”: https://www.youtube.com/watch?v=924C0brNij0

    “Triple S” (Remix): https://youtu.be/Mv0oDqSNoCo

    “Magic Stick”: https://youtu.be/TBGU0wvfi8M

    “72 Hours”: https://www.youtube.com/watch?v=AZGr3Nyn9BI

    “Summer TIme”: https://www.youtube.com/watch?v=E_PJbtcFTB8

    Coochie Chronicleshttps://smarturl.it/CoochieChronicles

    “Oxyyyyy”: https://youtu.be/0Gj1PCw0P-o / https://smarturl.it/Oxyyyyy

    “Triple S” (Remix) ft. Coi Leray: http://smarturl.it/TripleSRemix

    “Ashtray”: https://www.youtube.com/watch?v=8fLvUC71yzs

    “The Fawk Up” ft. Louie Ray: https://www.youtube.com/watch?v=aspGGxC9hzs

    “Coochie Language”: http://smarturl.it/coochielanguage

    YN Jay & Louie Ray – “The Mafia”: https://www.youtube.com/watch?v=16lkqEtnafM

    “Coochie Growl” ft. Rio Da Yung OG: https://www.youtube.com/watch?v=Ybs-4yvWEKQ

    “Drunk When I Made This” (Prod. by ENRGY): http://smarturl.it/YNJayDWIMT

    “Yeessiirrrr”: https://youtu.be/erLZtkJcRL0http://ynjay.lnk.to/Yeessiirrrr

    “Kakashi”: https://youtu.be/VRi1F94mbRc

    Ninja Warriorhttps://ynjay.fanlink.to/NinjaWarrior

    “Triple S” ft. Louie Ray: https://www.youtube.com/watch?v=Q4EQNq8wjZM

    “Coochie Scout”: https://www.youtube.com/watch?v=B9PyWMtET0w

    “Coochie”: https://www.youtube.com/watch?v=hSswVXDuXus

     

    END
  • 09.02.2021

    Rich The Kid and Polo G Ball Like James Naismith in “Prada” (Remix) Video

  • Press Release

    Rich The Kid and Polo G Ball Like James Naismith in “Prada” (Remix) Video

    9.2.2021

    Video: Rich The Kid – “Prada” (Remix) feat. Polo G

    The Rostrum-Signed Hit-Maker Teams Up With Chicago’s Finest for a Drill-Influenced Banger

    Critical Praise:

    “Rich the Kid Is Your Favorite Rapper’s Favorite Rapper for a Good Reason”Pitchfork

    “The young superstar prefers to remain focused on doing what he does best: straight-ahead, no-bullshit, genre-defying Hip Hop that’s also pleasantly aware of its history while not falling into the trap of clout-chasing.” – HipHopDX

    The Video:

    A world-class collaborator and even better flexer, Rich The Kid is an influential figure in the trap scene. Revealing that his street-savvy instincts haven’t faded as his bankroll has grown, Rich The Kid shares the video “Prada” (Remix). Released last week, the song features a drill-influenced, piano-heavy beat and a nasty verse from Polo G. In the video, directed by Gemini Vision, Rich and Polo post up at a mansion, as Rich shows off his ivory tinkling skills and Polo digs an unmarked grave.

    The remix to a song with over 1.5 million views on its music video in just over a month, “Prada” (Remix) continues a busy 2021 for Rich The Kid. In June, the New York-born rapper shared Boss B*tch,” a collaboration with guest verse goddess Coi Leray, which in turn followed the flex-heavy single Richard Mille Patek,” which dropped in April with a video directed by Shomi Patwary (A$AP Rocky, Offset, Mark Ronson). Earlier this year, Rich dropped the Lucky 7 EP, which featured appearances from rap leading ladies Flo MilliMulatto, and Rubi Rose.

    Born in New York, Rich The Kid moved to Atlanta in the early 10s and quickly became a major player in the scene, recording full-length mixtapes with Migos and making his name on the streets with his own tapes like Keep Flexin. The rapper broke out in a big way with 2018’s The World Is Yours, which debuted at #2 on the Billboard 200 and included his hit tracks, 3x RIAA Platinum “Plug Walk” and 2x RIAA Platinum “New Freezer” ft. Kendrick Lamar. Last year, Rich The Kid stayed busy, releasing his solo project Boss Man and collaborating with YoungBoy Never Broke Again for the full-length Nobody Safe.

    Rich The Kid is currently hard at work preparing for an upcoming collaborative album with Lil Wayne, and prepping his upcoming solo album, due before the end of 2021 Stay tuned for more updates.

    Watch “Prada” (Remix) ft. Polo G: https://youtu.be/zTerO7Keu6M

    Buy/Stream “Prada” (Remix) ft. Polo G: https://smarturl.it/RTKPoloGPradaRemix

    Please contact Michelle or Kevin if interested in talking with Rich The Kid.

    The Background:

    Rich The Kid Background

    New York born rapper, Rich The Kid is a chart topping, multi-platinum selling artist at the top of the pack. He has an impressive catalogue of releases including his platinum selling debut album The World Is Yours, which he released in 2018. He later followed up with albums The World Is Yours 2, Bossman and most recently released a joint project Nobody Safe with YoungBoy Never Broke Again last year. To kick off 2021 he shared a 7-track project Lucky 7 which includes features from some of the most prominent rising rappers, Flo Milli, Mulatto, and Rubi Rose.

    Combined, Rich The Kid has amassed billions of streams worldwide and adding to his accolades was nominated for Best New Artist at the 2018 BET Hip-Hop Awards, sold out major headlining tours across the globe and performed on various festival stages including Lollapalooza, Rolling Loud and more.

    In addition to his own artist career, Rich The Kid founded his own label, Rich Forever in 2016 where he signed Famous Dex, Jay Critch, YBN Almighty Jay and more. Over the years the label released several collective albums including 2019’s Rich Forever 4.

    Rostrum Records Background

    Rostrum Records Founder and President Benjy Grinberg has led a highly successful renaissance for his independent label 18 years since its formation. In 2020 alone, Rostrum acts generated 2.35 billion streams—unprecedented for an indie. The dynamic and diverse roster continues to make an impact with acclaimed and fan favorite releases from Problem, DC The Don, RUSSELL!, DWN2EARTH, Liife, Taleban Dooda, and My Favorite Color. DC The Don’s Come As You Are (Deluxe) album has over 60M streams since release in November 2020.

    Among many historic successes, Mac Miller’s Blue Slide Park stands tall as the first independently released debut album to bow at #1 on the Billboard Top 200 since 1995, while acts have picked up 11 GRAMMY nominations. Along the way, Grinberg discovered and developed Wiz Khalifa, Mac Miller, and Mod Sun and returned to the charts recently with DC The Don, 24hrs, and Rockie Fresh. Rostrum set a template of independence that has been oft-replicated since 2003. Grinberg has once again reasserted his label’s place at the front of the pack.


    official site | instagram | twitter | youtube | soundcloud | facebook | spotify

    “Prada” (Remix) ft. Polo G: https://smarturl.it/RTKPoloGPradaRemix / https://youtu.be/zTerO7Keu6M

    “Boss B*tch” ft. Coi Leray: https://smarturl.it/RichTheKidBossBitch

    “Richard Mille Patek”: https://smarturl.it/RTKRichardMillePatek

    END
  • 09.01.2021

    Watch J Balvin Perform LIVE on TikTok on 9/12

  • Press Release

    Watch J Balvin Perform LIVE on TikTok on 9/12

    09.01.2021

    Watch J Balvin Perform His New Album JOSE LIVE on TikTok on 9/12

    The Announcement:

    Uniting the listening public with his sweeping vision of Reggaeton as global pop, J Balvin is one of the most crucial figures in today’s music. Today, we’re thrilled to announce that the Colombian-born superstar will perform JOSE X TikTok, a special concert LIVE on TikTok, airing at 3 PM PT/ 6 PM ET on September 12th.

    Marked by the visual inventiveness and high production value characteristic of his performances, the upcoming hour-long set will include classics and tracks from the highly anticipated album JOSE. The follow-up to his 4x Platinum Colores (over 4.5 billion streams), JOSE finds the chameleonic artist experimenting with genre, collaborating with fellow stars like Skrillex and Khalid. The album is home to recent singles like “UN DÍA,” which has over 400 million streams to date, “Qué Más Pues?,” a collaboration with Argentinian singer Maria Becerra that trended on TikTok to the tune of 1.1 million video creations, and the new single “Que Locura.”

    Counting over 17 million followers, J Balvin is the most-followed Latin artist on TikTok. He’s fully embraced the platform, using it to promote his music and to show off his charming personality. Recently, he’s been dueting fans who’ve used his new song “IN DA GETTO” in their videos, helping drive the single to over 620k video creations on the app. The Skrillex-produced “IN DA GETTO” is the latest in a long line of TikTok successes for Balvin, following “Qué Más Pues?” and last year’s “Blanco” (1.2 million creations).

    Balvin will also be the premier speaker at “TikTok Latinx Creatives,” a new incubator program that will invest in and support emerging Latinx creators and music artists on TikTok. Kicking off next month, the 10-week program will focus on nurturing and developing 150 talented Latinx creators and music artists, aiming to further grow and develop an already thriving Latinx creative community on TikTok.

    Tune in on September 12th to join one of music’s most colorful characters as he delivers a one-of-a-kind performance of his most ambitious music to date. JOSE x TikTok airs on Balvin’s TikTok account @jbalvin at 3 PM PT/ 6 PM ET on September 12th, and don’t forget to stream JOSE, releasing on September 10th via Universal Music Latino.

    Lego ⚡️⚡️!

    #JOSExTikTok

    Read on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/watch-j-balvin-perform-live-on-tiktok-on-912

    For more info, please contact:
    Leah Linder, TikTok
    Michelle McDevittAndrea HigginsErin Ryan, Audible Treats

    The Background:

    TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


    TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

    END
  • 09.01.2021

    My Favorite Color Gets His Eddie Murphy On in “Old News” Video

  • Press Release

    My Favorite Color Gets His Eddie Murphy On in “Old News” Video

    09.01.2021

    Video: My Favorite Color – “Old News

    The Rising Lyricist Plays Multiple Characters in the Video for His Soulful and Incisive New Single

    Critical Praise:

    “The Pittsburgh MC once again flashes signs of brilliance on his new song ‘Old News.’ His zany personality and frenetic flow are the main drivers of his fun-filled anthem.”
    Billboard

    “He truly brings you on a sonic journey that contains so many different styles, sounds, and narratives, you have no choice but to pay attention.”
    Lyrical Lemonade

    “His music is powerful. Each bar drips with the confusion and existential dread of a man who feels out of place in his world.”Noisey

     

    The Video:

    Toeing the line between tradition and experimentation, rising artist My Favorite Color marches to the beat of his own drum. Flexing his pen game and his offbeat delivery, My Favorite Color makes a statement with Old News,” his first new single and music video of 2021. Fitting his rapidfire rhymes between offbeat blasts of flute, the L.A.-via-Pittsburgh artist takes time to emphasize the ways he’s different from your favorite rapper, while weaving together head-turning bits of wordplay: “Sneezing from the pollen, all the flowers growing, give ‘em to me while I’m living,” he spits.

    The new music video for “Old News” showcases the rapper’s engaging personality and boundless creativity. Channeling comedians like Eddie Murphy, MFC plays multiple characters, each reflecting an aspect of his personality. The main character in the video is an impish paperboy, who tromps around his block on his bicycle and gets under the nerves of his neighbors. The 24-year-old artist also shows his range, playing a crotchety, white-bearded OG, and a cheerful, nightgown-wearing neighbor lady. Directed by Taylor Bonin, the video’s playful aesthetic jibes with the song’s spritely sonics.

    Signed to Rostrum Records, the label that broke Pittsburgh legends like Mac Miller and Wiz Khalifa, My Favorite Color looks to follow in their footsteps as the next artist from the Steel City to make it big. “Old News” heralds a return for the L.A.-via-Pittsburgh artist, who is working on his follow-up to Velma, his ambitious debut album. A tour through the Rostrum Records signee’s inventive mind and finely-tuned aesthetic, Velma is a revealing and relatable album–listening feels like catching up with an old friend about his life. On songs like the lead single Funeral,” My Favorite Color contemplates complex questions about faith, mortality, music, and love. Acclaimed by DJ BoothKAZI, and more,Velma is available everywhere via Rostrum Records.

    Stay tuned for much more music and eye-popping videos from My Favorite Color in the coming weeks and months.

    Watch “Old News”: https://youtu.be/aCbEpgPLIY4

    Buy/Stream “Old News”: https://smarturl.it/MFCOldNews

    Please contact Michelle or Andrea if interested in talking with My Favorite Color.


    instagram | twitter | youtube | spotify

    “Old News”: https://smarturl.it/MFCOldNews / https://youtu.be/aCbEpgPLIY4

    Velmahttps://smarturl.it/MyFavColorVelma

    “Dale”: https://smarturl.it/MyFavColorDale

    “Funeral”: https://smarturl.it/MyFavColorFuneral / https://youtu.be/DsTMpiv9WWg

    Gohttps://open.spotify.com/album/4lecD6MBZj8LC4QG3Dg7w2?si=J1RmkzfNT0y71uH0OV9Tbg

    END
  • 09.01.2021

    Yung Mal Skates Atop Electric Guitars on “Get Right” Single

  • Press Release

    Yung Mal Skates Atop Electric Guitars on “Get Right” Single

    09.01.2021

    Video: Yung Mal – “Get Right

    The Alamo Records Rapper Shares His First New Song Since Releasing His 1.5 Way Or No Way Mixtape 

    Critical Praise:

    “Anchored by his nimble lyrical ability, 1.5 Way Or No Way demonstrates how Yung Mal can rap with some of the biggest in the game right now and still hold his own.” – Complex

    “Drenched in authenticity, New Orleans-born, Atlanta-bred rapper Yung Mal is looking like the next to blow out of the south.” – XXL

    “Unpacking his latest triumphs and showing love to his neighborhood, Yung Mal bosses up in a major way on his new project.” – HotNewHipHop

    “Yung Mal is on a fast ascension through the industry.” – ELEVATOR

    “One of the most promising rising artists…Mal consistently brings interesting and unique flows onto stellar production.” – Lyrical Lemonade

    The Video:

    Organizing his flexes into tumbling triplet flows, Yung Mal worked hard to reach his elevated status in the ATL rap scene. Coming through with a head of steam, the artist shares Get Right,” his flex-heavy new single. Produced by Gudda Tay, a producer affiliated with Mal’s 1.5 Da Label, “Get Right” layers dramatic electric guitars over trap drums. Mal takes advantage of the backing track and struts like a rock star, telling his haters that they need to get their money right before speaking to him. “Get Right” is Mal’s first song since the release of 1.5 Way Or No Way, Mal’s recent mixtape.

    Named after the neighborhood in which he grew up, and for a phrase that was a favorite of his late homie Plug1.5 Way Or No Way is a mature and versatile effort. Mal’s rhymes are more polished and precise, reflecting the perspective of a father of a young son and daughter and a neighborhood leader who bears the hopes and dreams of his friends on his back. Home to singles like “Woah Woah” ft. Lil Gotit and the Pitchfork-praised “Wassup Wit Me” ft. G Herbo, the new mixtape earned praise from Complex (“Yung Mal can rap with some of the biggest in the game right now and still hold his own”) and HotNewHipHop (“Yung Mal bosses up in a major way on his new project”), as well as coverage from XXLRESPECT, and more. Featuring additional appearances from BIG30 and Real Taker1.5 Way Or No Way is available everywhere via Alamo Records.

    Buy/Stream “Get Right”: http://smarturl.it/GetRightYungMal

    Buy/Stream 1.5 Way Or No Wayhttp://smarturl.it/15WayOrNoWay

    1.5 Way Or No Way tracklist:

    1. Got It Together
    2. Where U Been
    3. Walkin ft. Pooh Shiesty
    4. Woo (Wait) ft. Lil Quill
    5. Custom Drip
    6. Wassup Wit Me ft. G Herbo
    7. 10fifty I Luv Ya
    8. Hectic ft. Real Taker
    9. 4DG
    10. Woah Woah ft. Lil Gotit
    11. Used to Poppin
    12. Big 1.5 ft. BIG 30
    13. 1.5 Way Or No Way
    14. Pull Up To The Bank
    15. Watch Ya Step ft. Slimelife Shawty
    16. Blood In My Eye
    17. Stay Down (Bonus)

    Please contact Michelle or Andrea for more info.


    instagram | twitter | facebook | spotify | youtube | soundcloud 

    Bio, photos, music, and more available here: www.audibletreats.com/yung-mal

    “Get Right”: http://smarturl.it/GetRightYungMal

    “Woah Woah” ft. Lil Gotit: https://youtu.be/7t3cNbBDxP8 

    “Watch Ya Step” ft. Slimelife Shawty: https://youtu.be/CCVu30UA-rQ

    “Got It Together”: https://youtu.be/vZ6EOYRlExk

    1.5 Way Or No Wayhttp://smarturl.it/15WayOrNoWay

    “Wassup Wit Me” ft. G Herbo: https://youtu.be/-TBaglERvA8

    “Walkin” ft. Pooh Shiesty: http://smarturl.it/WalkinYungMal

    “1.5 Way Or No Way”: http://smarturl.it/15WayMal

    “Belaire”: http://yungmal.lnk.to/Belaire

    “Look At Me Now”: https://youtu.be/3JsI7ifFRKE / http://yungmal.lnk.to/LookAtMeNow

    “Stay Down”: http://yungmal.lnk.to/StayDown

    “All Cap”: https://youtu.be/nu_IvttN6gU

    Iceberg Sosahttps://music.apple.com/us/album/iceberg-sosa-ep/1525070195

    6 Rings (Prod. by Pyrex Whippa): http://smarturl.it/6rings

    “Shut Up” ft. Lil Gotit & Lil Keed: https://www.youtube.com/watch?v=-0WMH-Z9mA0

    “Blake Griffin” ft. Doe Boy: http://smarturl.it/blakegriffin / https://youtu.be/8WVK2loSsA8

    “Numbers” (Remix) ft. Stunna4Vegas: https://www.youtube.com/watch?v=obPyN0q5URo

    END
  • 08.31.2021

    Rod Wave’s SoulFly (Deluxe) Debuts at #3 on Billboard 200

  • Press Release

    Rod Wave’s SoulFly (Deluxe) Debuts at #3 on Billboard 200

    08.31.2021

    Rod Wave’s SoulFly (Deluxe) Charts at #3 on the Billboard 200

    After Debuting at #1 in March 2021, SoulFly Returns to the Top 5, Powered by 9 Soulful Tracks Including Collabs with Lil Durk & Kodak Black

    Critical Praise:

    “”Wave is perhaps the pre-eminent hip-hop emoter of the last couple of years.” – The New York Times

    “Nobody sings about their pain like him.” – Pitchfork

    “Rod Wave Sings Like an Angel and Raps Like a Demon” – Rolling Stone

    “In a year defined by a wave of gloomy, melodic rappers speaking to generational trauma, none have stood out quite like Florida rapper Rod Wave.” – NPR

    “His music is raw and wracked and messy. He sounds like he’s got something at stake. And that, combined with his actual musical ability, gives him a presence that most of his peers don’t have.” – Stereogum

    The Announcement:

    Blessed with a loyal and devoted fanbase, Rod Wave’s chart success is powered by the streets. This week, Rod experiences yet another milestone, as his latest release SoulFly (Deluxe) reaches #3 on the Billboard 200. Bolstered by nine new tracks, including collaborations with Kodak Black and Lil DurkSoulFly (Deluxe) generated over 62,000 streaming-equivalent units, a 350% increase on streams for the original version in the previous week.

    SoulFly (Deluxe) arrives amidst the first dates of the Rod Wave SoulFly TourPresented by Rolling Loud,” a 35-date tour that criss-crosses the United States over the next few weeks. Last week, Rod performed to sold out crowds in HoustonDallas, and Austin, and tomorrow, he prepares to perform to a sold out crowd in Atlanta. With more sold out dates to come in L.A., Chicago, Phoenix, Boston, and Pittsburgh, and low-ticket warnings in several other cities, Rod is solidifying himself as one of the most electrifying and emotional performers in the hip-hop space.

    Home to the recent single “Time Heals,” which charted in Apple Music’s Top 15 and generated over 1.3 million YouTube views in its first 24 hours of release, the new songs on SoulFly (Deluxe) cover some of Rod’s favorite topics, including growing pains of fame and reflections on his traumatic past. SoulFly (Deluxe) is available everywhere via Alamo Records.

    SoulFly made a splash on the Billboard 200 chart upon its release in March, generating over 130k sales-equivalent units in its first week and debuting at #1. 14 of the album’s 19 tracks have charted on the Billboard Hot 100, with two songs, “Tombstone” and the Platinum-certified “Street Runner,” peaking in the top 20. His highest-charting single to date, which peaked at #11 on the Hot 100, “Tombstone” recently reached #1 on urban radio, marking Rod’s third airplay #1 following 2019’s “Heart On Ice” and 2020’s “Rags2Riches.” Recently certified Gold, SoulFly helped Rod become the RIAA’s most-certified artist of Q1 2021.

    Along with his formidable recorded output, Rod Wave is well known as a stellar live performer. Earlier this year, he delivered show-stopping performances for NPR Tiny DeskThe Tonight Show with Jimmy Fallon, and Audiomack’s Trap Symphony, and his recent performance at Rolling Loud Miami went viral on YouTube.

    Stay tuned for much more from Rod in the weeks and months to come.

    Buy/Stream SoulFly (Deluxe)http://smarturl.it/SoulFlyDeluxe

    Watch “Time Heals”: https://www.youtube.com/watch?v=KGXNOBYVVuM

    Buy Tickets for Rod Wave’s “SoulFly Tour”: http://soulflytour.com

    SoulFly (Deluxe) tracklist (* denotes new Deluxe track):

    1. 2019*
    2. Escape*
    3. What’s Wrong*
    4. Take The Blame*
    5. Get Ready ft. Kodak Black*
    6. Already Won ft. Lil Durk*
    7. Time Heals*
    8. Losing My Cool*
    9. Ion Wanna Hear It*
    10. SoulFly
    11. Gone Till November
    12. Blame On You
    13. Don’t Forget
    14. Tombstone
    15. All I Got
    16. Richer ft. Polo G
    17. Street Runner
    18. Pillz & Billz
    19. How The Game Go
    20. Shock da World
    21. What’s Love??
    22. OMDB
    23. Invisible Scar
    24. Calling
    25. Sneaky Links
    26. Believe Me
    27. Moving On
    28. Changing

    Please contact Michelle or T’Keyah for more info.

    The Background:

    Blessed with a special singing voice, and the knowledge of how best to use it, Florida’s Rod Wave is taking his own path to the top of the game. Coming through with a soulful set of Southern sing-raps, the St. Petersburg native has built a groundswell of regional support and blossomed into a national streaming phenomenon. After releasing 3 projects in a 12 month span – Hunger Games 3PTSD, and the platinum-certified Ghetto Gospel – Rod first erupted onto the scene with “Heart On Ice.” The single, propelled by a captivating Genius Open Mic performance, a viral TikTok trend, and co-signs from NFL star Saquon Barkley to 21 Savage and everyone in between, was certified 3x-platinum, peaked at #25 on the Bllboard Hot 100 charts and reached #1 at urban radio. Rod’s debut album, Pray 4 Love, debuted at #2 on the Billboard 200 charts and was certified platinum less than a year after its release. The album’s breakthrough single, “Rags2Riches,” exploded over the summer with a viral TikTok trend and a remix from Lil Baby, peaking at #12 on the Hot 100. Rod’s sophomore album, SoulFly, surpassed Pray 4 Love by becoming Rod’s first-ever #1 album on the Billboard charts. Lead single “Tombstone” is Rod’s highest charting single to-date, peaking at #11 on the Hot 100.

    official site | instagram | twitter | youtube | spotify

    Bio, photos, music, and more available here: www.audibletreats.com/rod-wave

    SoulFly (Deluxe)http://smarturl.it/SoulFlyDeluxe

    “Time Heals”: https://smarturl.it/rodwavetimeheals

    Buy Tickets for Rod Wave’s “SoulFly Tour”: http://soulflytour.com

    SoulFlyhttp://smarturl.it/SoulFlyRodWave

    END

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