1.27.2022
Video: Icewear Vezzo – “Richer Than My Opps“
The Detroit Rap Trailblazer Flexes on His Foes in Menacing New Banger
Critical Praise:
“The King of contemporary Detroit rap” – HYPEBEAST
“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.”- XXL
The Video:
Having carved out a name for himself amongst Detroit rap royalty with his effortless bravado, offhand slick talk, and casual delivery, Icewear Vezzo has entrenched himself as a fixture of the city as both a rapper and entrepreneur. The competitive mentality and devoted persistence required to excel in each of those fields as Vezzo has are abundantly evident in his latest video single, “Richer Than My Opps,” available now. Driven by the infectious repetition of its titular hook and punchline heavy verses, the track finds Vezzo putting enemies on notice that they could never make flexing look so easy, so they might as well stop trying.
The video sees Vezzo posted in a kitchen that would look a scene from a ’50s sitcom if it weren’t for the racks, double-cups, and baking soda on the breakfast table. Flanked by posse at times and trapping by his lonesome at others, the visuals mirror the journey Vezzo took to become “Richer Than My Opps.” Though Vezzo flaunts the spoils of his success alongside his team, it’s his hands that stir the point, and what he cooks up can’t be replicated.
“Richer Than My Opps” kicks off Vezzo’s year in bold fashion as it arrives in the wake of his recent mixtape, Rich Off Pints 2, in September. The sequel to the Pitchfork-praised Rich Off Pints, ROP 2 explores Vezzo’s evolution from hustler to entrepreneur, elucidating the artist’s competitive mentality one track at a time. The 14-track project boasts over 65 million US streams to date, along with 4.2 million streams across catalog last week. ROP 2 follows Vezzo’s high-profile collaborations, including “Tear The Club Up” ft. Future and “Up The Scoe“ ft. Lil Durk, with the latter boasting over 13.6 million YouTube views and 42 million streams to date. Featuring additional appearances from Moneybagg Yo, Rio Da Yung OG, RMR, Babyface Ray and more, Rich Off Pints 2 is available everywhere via Iced Up Records.
With Vezzo staying consistent, 2022 is his year. Stay tuned for more from the prolific rapper and entrepreneur.
Watch “Richer Than My Opps”: https://youtu.be/dfoJD9vmUx4
Buy/Stream “Richer Than My Opps”: https://foundation-media.ffm.to/richerthanmyopps
Tap in with Icewear Vezzo: https://linktr.ee/IcewearVezzo
Please contact Michelle or T’Keyah for more info.
The Background:
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
Links:
official site | instagram | twitter | youtube | spotify
Rich Off Pints 2: https://foundation-media.ffm.to/richoffpints2
“5 Mill”: https://www.youtube.com/watch?v=ElbM3ALgE6w
“Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference
“Tear The Club Up” ft. Future: https://foundation-media.ffm.to/teartheclubup
Rich Off Pints: https://foundation-media.ffm.to/richoffpints
“Choppy Talk”: https://youtu.be/PwieUFalgMU
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY
“Up The Scoe” ft. Lil Durk: https://youtu.be/hTsucLPqWD8 / http://foundation-media.ffm.to/upthesco
