6.22.2022
TikTok Treats, Week of June 20th
Gorillaz Teases New Music, JOJI Rides a Viral Trend to the Billboard Top 10, and Revived Hits by The-Dream and John Legend Highlight the Week in Music on TikTok
The News:
Each week, theĀ TikTok TreatsĀ newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. This week, TikTok continues to embrace hits of old, with trends from legendary groups like ABBA and Radiohead, while keeping an eye towards the future. Rising hits from Tate McRae and PLAYAMANE are making waves, with no sign of abating. Check out what music stories made TikTok tick this week:
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- TikTokās emphasis on authenticity sometimes inspires creators to share their emotional moments with their followers. The music of Japanese singer-songwriterĀ JOJIĀ often inspires people to get in their feelings, starting from his first TikTok hit āGimme Love,ā Ā one of the first songs to go viral on the platform. The artist has a new hit on his hands: his new song āGlimpse of Usā has been inspiring many TikTok creators to take a moment and reflect on memories with their past and present loved ones. Eclipsing 400K creations within two weeks of its release, the piano ballad inspires creators toĀ share adorable videos of their pets,Ā express their love for their significant other through heartfelt montages, andĀ recall sweet memories about their parentsā first loves. JOJIās wistful lyrics, āāCause sometimes I look in her eyes and thatās where I find a glimpse of us,ā also resonates with creators as theyĀ share screenshots of their ex trying to win them backĀ after hearing the song. JOJIās viral success with āGlimpse of Usā landed him his first-ever top 10 spot on the Billboard Hot 100 and a #1 spot on Spotifyās Top 50 Global chart.
- Art pop projectĀ GorillazĀ is always on the cutting edge of audiovisual presentation, and recently, theyāve turned to TikTok as a creative outlet. Earlier this spring, Gorillaz shared aĀ snippetĀ of their upcoming single āCracker Island,ā a buzzy and menacing slice of synth pop with a guest spot from Thundercat. Gorillaz spent the subsequent weeks using TikTok to spotlight the bandāsĀ animated charactersĀ and weave a mysterious narrative about the titular island and theĀ cult that calls it home. Due to release at any moment, the track has already racked up over 8.8k video creations fromĀ excited fans,Ā expert bakers, and more. FinallyĀ released today, the song is already building aĀ cult followingĀ and looks to make an even bigger splash in the near future.
- TikTokāsĀ #BlackMusicMonthĀ celebration is underway, and R&B is thriving yet again on the platform. Like John Legend, The Dream is seeing a resurgence of a late 2000s hit, as his 2007 song, āFalsettoā (56.7K+ creations) rises to trending status. Inspired by dances by creatorsĀ @elidadonnĀ andĀ @wh0.nia, TikTok usersĀ show off their best hip-rocking dance movesĀ as they add their own flare to it ā bothĀ by themselvesĀ andĀ with their partners. In other creations, āFalsettoā soundtracks creatorsāĀ cooking videos,Ā abstract hairstyles, andĀ intricate tattoo designs.
- It is sometimes easy to be too hard on yourself, and a new trend on TikTok is reminding the community to be kind. Texas pop group Cigarettes After Sexās āApocalypseā (197K+ creations) has sparked a trend in which creators therapeutically reflect on their inner child. Creators start off by using the text-on-screen feature to say ābeing mean to myself then realizing Iām being mean toā¦ā and, as the song transitions from the drums to the songās melody, the video switches from their current self to cute pictures of them during their childhood. WhileĀ Ashley TisdaleĀ uses a mashup of āApocalypseā andĀ Nicki Minajās āBarbie Tingzā to remember be kind to herself andĀ her iconic High School Musical character Sharpay, other creators remember to be kind to the younger versions of them who wereĀ going through their awkward phaseĀ andĀ loved to play in piles of leaves and rock the cutest onesie costumes.
- TikTok enables unprecedented levels of engagement and connectivity between artists and fans. Creator coupleĀ Syd and RyĀ are superfans of the artistĀ Andy Grammer, and used TikTok to plead with their favorite artist to sing a song at their wedding. They asked him on TikTok nearly every day for aĀ full year, hoping against hope that Grammer would heed their request. With little more than a month to go until the big day, Grammer agreed to sing at their wedding, and last week, the wedding finally happened. GrammerĀ documented the performance in a recent TikTok, noting Syd and Ryanās genuine smiles and pure love for one another.
Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com
For more info, please contact:
Michelle McDevitt,Ā Annjie Houston,Ā Destiny Riley,Ā T’Keyah Hayes, Audible Treats
Leah Linder,Ā TikTok
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Links:
TikTokās Newsroom:Ā https://newsroom.tiktok.com/en-us
Check out previous editions of TikTok Treats, a weekly newsletter about the most interesting music happenings on TikTok:
ABBA and Radiohead Trend, Tate McRae Drops a New Video, and More from Music on TikTok
Highway to the Nostalgia Zone: the ā80s Are Back on TikTok
Harry, Kendrick, and Kate Bush Highlight a Busy Week of Music on TikTok
This Newsletter Doesnāt Jiggle Jiggle, It Reports on the Biggest Music Moments on TikTok
On TikTok: Bad Bunny, Kendrick Lamar, and Suki Waterhouse Make Waves
Justin Gets āHonest,ā PSY Returns, and More TikTok Stories
Moon Knight, Skillibeng, and More From a Leveled Up Week For Music on TikTok
On TikTok: Lizzo Returns, Ambitious Creators Show Off Their Skills, and More
āFirst Classā Jack Harlow, Ghanaian Drill, and More TikTok Music Stories
A Harry Styles Hit, a Daddy Yankee Renaissance, and More TikTok Music Stories
Durk, Jack, Demi, and Fergie Inspire TikTok Music Trends
Pharrell, Coi & Nicki, and 80s Country Lead the Way on TikTok
Only On TikTok: Kevin Gates, Patsy Cline, and Pixar Make Music Trends
French Pop Meme-Making, Russ Remixes, and More TikTok Stories
All The Pheelz: Afrobeats, Batman, and More TikTok Music Stories
Mariah Carey, Euphoria, Cat Burns, & More on TikTok
Dreās Halftime, Phoebeās āMotion Sickness,ā and More from Music on TikTok
Becky & Karol G, Madonna, and Nelly Furtado Highlight the Week in Music on TikTok
Major Bags, ’70s Gems, Space Jam DVDs, and More TikTok Music Stories
Here Come the TikTok-Steppers: Charlie Puth, Ini Kamoze, Mason Ramsey & More
Act Like You Know: Time Machines, The Ting Tings, & More on TikTok
“Pushin P,” Papa Roach, “Pompeii” and More Music Trends from TikTok
We Need to Talk About “Bruno,” And Other TikTok Music Trends
TikTok Rings In The New Year with Bad Bunny, Drill Remixes, and R&B Hits
Christmas Songs, Squid Game Remixes, and More TikTok Music Stories
For Your TikTok Turkey Day Soundtrack: Taylor Swift, Regina Spektor, and More
Taylor Swift Turns TikTok āRed,ā āTis Mariah Careyās Season, Lady Gaga Makes A Grand Arrival & More
On TikTok: U2 Closes Out #Rocktober as Kanye West and Afropop Lead New Trends
Led Zeppelin Joins TikTok, While Adele and Luke Combs Spark New Trends
Dwayne Johnson, George Michael, and Jack Stauber Inspire New TikTok Trends
OnĀ TikTok: A Bee Gees Remix, A Very Juggalo Halloween, and Some Rising Hitmakers
RosalĆa, Coi Leray, and MCR Highlight the Week in TikTok Music
Balvin, Doja, and Mariah Lead a Star-Studded Week on TikTok
Sam Smith, Ciara and Breakout PinkPantheress Highlight the Week on TikTok
Lizzo Starts “Rumors,” bbno$ Eats “edamame,” and More Hip-Hop TikTok Stories
#AltTikTok, Alt-J, and All-Time Rap Classics Define Music on TikTok This Week
Cats, Babies, & Vietnamese Techno Highlight the Week in TikTok Music
On TikTok: Normani, Reba, and a Gas Station Star
The Kid Laroi Meets Bieber, Drake Runs Thru The 6, and More From TikTok
BIA Meets Nicki, Stromae Slows Down, and More TikTok Trends
On TikTok: Music Trends Inspired by Kanye, Young Nudy, and…Meryl Streep?
Avril Lavigne, Bo Burnham, and Gucci Mane Lead The Week in TikTok Trends
TikTok Summer Madness: Lorde Leads a Pack of New Trending Songs
Swae Lee, WILLOW, Mitski & More Inspire Trends on TikTok
Only On TikTok: Lil Durk & City Girls Trend Alongside…The Backyardigans?
On TikTok: BTS Army Takes Over, Carti Demands Silence, and Fans Anticipate F9
Olivia Rodrigo Catches Fire, Miguel Helps Users Catch Feelings, and More TikTok Stories
Saweetie, Calvin Harris, and Bella Poarch Highlight The Week in TikTok
Another One? DJ Khaled, Lizzo, and More Make the Week in TikTok
Doja Cat, Little Simz, and El Alfa Inspire TikTok Trends
Britney Spears, Chloe Bailey, and Diplo Make Waves on TikTok
Dua Lipa, Drake, and Bell Biv DeVoe Make Waves on TikTok
DMX Gets His Flowers, Silk Sonic Reaches #1, and More TikTok Stories
TikTok Unveils Music-Powered Filters, Lil Nas X Debuts At #1, and More TikTok Stories
Bieber Tops The Charts, Young Thug Premieres New Music, and More TikTok Stories
Demi Lovato Kicks Off TikTokās New Livestream Series Headstream
Rock Music Thrives on TikTok, Just Ask Yungblud, Beach Bunny, and More
Shania Hops On Board, Kid Cudi Tosses and Turns, and More TikTok Stories
On TikTok: Kali Uchis and Coi Leray Hit the Charts as Bobby Shmurda Comes Home
Rihanna, Brent Faiyaz, and Giveon Lead TikTok’s R&B Moment
T-Pain, Hyperpop, and Anti-Valentine’s Anthems Take TikTok By Storm
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Black History Month Kicks Off, Mark Ronson Duets, and More Music Stories From TikTok
Cardi Goes Up, Uzi Goes Down (to Sleep), and More TikTok Stories
Dave Grohl, Migos, Miley, and More Happenings on TikTok
This Week on TikTok: Olivia Rodrigo Hits #1 as Memes & Mashups Flourish
New Year, New TikTok Trends: Alicia Keys, Remembering MF DOOM & More
Paul McCartney, Holiday Celebrations, and New Yearās Eve Live on TikTok
TikTok Releases First U.S. Music Report: Here Are Some Key Insights
How TikTok’s Top 10 Songs of 2020 Impacted the Industry