11.3.2022

Video: Jay Fizzle – “Gucci Mane

The Paper Route Empire Artist Pays Homage to a Trap Trailblazer While Commandeering a Food Truck in New Video from DonaFizzo (Deluxe) Mixtape

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Deluxe:

With his colorful charisma, street-wise raps, and a drawly flow that melts like butter over every beat, Jay Fizzle is as Memphis as it gets. Returning after sharing his DonaFizzo (Deluxe) mixtape, Fizzle shares his new video for the tape’s lead track, “Gucci Mane.” Over hypnotic guitar licks and bouncy, booming bass, the track finds Fizzle feeling like its titular trap icon, shaking off his enemies to continue the paper chase, while taking stock of the spoils of war he’s stacked along the way: “I know they don’t like me/I’m juiced up like a Hi-C/My neck and wrist so icy/I feel like Gucci.”

The video for “Gucci Mane” plays out like Half Baked meets The Italian Job, as Fizzle and his duo of scantily clad accomplices plan to hit a lick as the video opens. Once they pick their target, a late night food truck, Fizzle’s co-conspirators jump into action, commandeering the mobile kitchen. Yet, it’s not the food or money on board the trio are interested in, as they set up shop and start packing foam food containers with a different kind of product.

The new deluxe edition of DonaFizzo is an embellishment of Fizzle’s most accomplished project to date. Backed by cavernous trap beats by the likes of Bandplay and Sosa 808, the tape reverberates with Fizzle’s desire to follow in Dolph’s footsteps and take over the Dirty South. From the arcade villain-esque “Nike Check,” to the Mission: Impossible-esque bounce of “50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish. The tape is home to singles like the Memphis posse cut “Dust Town Livin” ft. Big Scarr & Big Moochie Grape and “Standin On Top Of Sh*t,” a collaboration with Key Glock.

DonaFizzo (Deluxe) is the latest salvo in a busy year for Jay Fizzle and the rest of PRE. Fizzle kicked off the year with purpose, sharing “LLD,” a heartfelt tribute to his mentor Young Dolph. Adorned with lush harmonies and a star vocal turn from Ricco Barrino, “Long Live Dolph” finds Jay Fizzle baring his soul, the South Memphis native audibly emotional when he relays his gratitude to his mentor for teaching him everything he knows: “The way I talk, the way I walk, the way I act, the way I dress/The way I do my thing up in the booth, I learned it from the best.” With over 1.9 million views on YouTube, “LLD” is the opening track from Paper Route Empire Presents: Long Live Dolph, a compilation album from the independent label, which features appearances from nearly every artist on PRE, including Key GlockBig Moochie GrapeKenny Muney and more.

Watch “Gucci Mane”: https://www.youtube.com/watch?v=bs5wdrUdqgk

Buy/Stream DonaFizzo (Deluxe)https://music.empi.re/donafizzodeluxe

DonaFizzo (Deluxe) tracklist:
# denotes new song for the Deluxe

  1. Gucci Mane#
  2. Major#
  3. Tello N Bart ft. Key Glock#
  4. Granny Happy#
  5. King Sh*t#
  6. Bounce ft. PaperRoute Woo#
  7. Birdman
  8. Fake Love#
  9. Never Going Broke#
  10. Hood Rich
  11. Standin On Top Of Sh*t ft. Key Glock
  12. Nike Check
  13. Dust Town Livin ft. Big Scarr & Big Moochie Grape
  14. Park The Benz
  15. 50 Freaky B*tches ft. 21 Lil Harold
  16. Look Like Money ft. Jackboy & Joddy Badass
  17. Choppas Like Choppas
  18. Four Hoes
  19. Murder ft. SNUPE BANDZ
  20. Won’t Cost Sh*t
  21. Nothing Into Something
  22. Cautious
  23. Atmosphere
  24. Last Song

Please contact Michelle or Chris for more info.

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“Gucci Mane”: https://www.youtube.com/watch?v=bs5wdrUdqgk

DonaFizzo (Deluxe)https://music.empi.re/donafizzodeluxe

“Won’t Cost Sh*t”: https://youtu.be/8Ws-gD-TTJE

“Dust Town Livin” ft. Big Scarr & Big Moochie Grape: https://www.youtube.com/watch?v=AsMCkMH65Ys

DonaFizzohttps://music.empi.re/donafizzo

“Atmosphere”: https://www.youtube.com/watch?v=R4h0abrTxOE

Jay Fizzle – “Standing On Top Of Sh*t” ft. Key Glock: https://www.youtube.com/watch?v=40_4__6mKYM

“Murder” ft. SNUPE BANDZ: https://www.youtube.com/watch?v=nJ1aXw_0bCQ

Jay Fizzle – “Last Song”: https://www.youtube.com/watch?v=p-cmIIIxPh0

Jay Fizzle – “Paper Route Bidness”: https://www.youtube.com/watch?v=MPLAMBK7GfE

Jay Fizzle – “Zaba Freestyle”: https://www.youtube.com/watch?v=XCmRrNvJZOU

Jay Fizzle – “4 HOS” (Prod. by Bandplay): https://www.youtube.com/watch?v=ZCRoLxZJWwA

Jay Fizzle – “LLD” ft. Ricco Barrino: https://youtu.be/9KBrMfW8bcQ

Paper Route Empire Presents: Long Live Dolphhttps://music.empi.re/longliveyoungdolph

PAPER ROUTE iLLUMINATihttps://music.empi.re/preilluminati

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