11.15.2023

Video: Jay Fizzle – “F*ck Being Famous“

The Paper Route Empire Artist Moves in Silence in New Video from FCK BEING FAMOUS Project*

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Video:

One of Memphis’ most respected street rap specialists, Jay Fizzle enjoys his status in the city but rejects the vanity of so-called stardom. Standing on business as he sidesteps the spotlight, the Paper Route Empire rhymer shares his new video, “F*ck Being Famous.” The standout titular track from his recent project, F*CK BEING FAMOUS, the track finds Fizzle unleashing a flurry of flexed-up bars over creeping piano riffs with an unrelenting Memphis bounce.

The video for “F*ck Being Famous” opens with a news broadcast about an ongoing manhunt for a crime suspect as an eyewitness volunteers an abundance of information matching Fizzle’s description, before name dropping the rapper himself. As Fizzle launches into his verse, posturing himself as a street-bred hustler first and foremost, he takes off to elude the police. Trekking through the woods with K-9s in pursuit, Fizzle makes it to his safe house with a fat bag of cash before he can be caught.

“F*ck Being Famous” arrives following “Back Breakers” and the SNUPE BANDZ-featuring “Good Fellas,” as the latest videos from F*CK BEING FAMOUS. The new collection of unapologetically raw rhymes rolls out the carpet for a series of guests, both familiar and unfamiliar. Fizzle proves to have excellent chemistry with L.A. legend 03 Greedo on the ultra-funky “Still The Same,” as the two bond over their enduring love for the color purple, and he goes toe-to-toe with Chicago rapper Kash Mirr on the steely “Blackout.” Home to the recent video single “Dickie Set” (477k views), F*CK BEING FAMOUS looks to continue the momentum from DonaFizzo, Fizzle’s 2022 tape, and keeps his run going as Paper Route Empire’s longest-tenured signee. Last year’s DonaFizzo featured buzzing street hits like “Standing On Top Of Sh*t” ft. Key Glock and the heartfelt tribute “Long Live Dolph” ft. Ricco Barrino.

With F*CK BEING FAMOUS, Fizzle follows in the footsteps of his mentor Young Dolph, digging deep into his mastery of Memphis music and delivers a set for the Tennessee trap heads. Sit back and watch him rise to the top of his city’s busy scene.

Watch “F*ck Being Famous”: https://youtu.be/elfxVnsJoz4

Stream F*CK BEING FAMOUS: https://music.empi.re/fuckbeingfamous

F*CK BEING FAMOUS tracklist: