10.17.2023

Video: Jay Fizzle – “Back Breaker“

The Paper Route Empire Artist Mixes Business with Pleasure in New Video from F*CK BEING FAMOUS

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Video:

Delivering sturdy street stories with a fast-talking drawl, Jay Fizzle is a mainstay of the Memphis music scene. Returning to show that the agility his flow embodies stretches far beyond the studio, Fizzle shares the new video for “Back Breaker.” A standout from Fizzle’s recent project, F*CK BEING FAMOUS, the track shows Fizzle’s affinity for all things bouncy, including the West Coast-inspired synth melodies of the instrumental.

The video opens with Fizzle pulling up to a house in a “Back Breaker Home Repairs” van alongside his associate, Burger. As they arrive, they’re greeted by a welcome party of scantily-clad baddies, who present an immediate distraction for Fizzle as the homeowner takes him around the house. Soon, Fizzle abandons the repair job to join Burger in the backyard as a pool party breaks out. Attracting the attention of the neighbors as they pour shots and go for a swim, the homeowner soon realizes what’s going on and kicks everyone out, but Fizzle and Burger remain unfazed as they keep the good times rolling.

“Back Breaker” arrives following the SNUPE BANDZ-featuring “Good Fellas” as the first videos released in the wake of Fizzle’s recent project, F*CK BEING FAMOUS. The new collection of unapologetically raw rhymes rolls out the carpet for a series of guests, both familiar and unfamiliar. Fizzle proves to have excellent chemistry with L.A. legend 03 Greedo on the ultra-funky “Still The Same,” as the two bond over their enduring love for the color purple, and he goes toe-to-toe with Chicago rapper Kash Mirr on the steely “Blackout.” Home to the recent video single “Dickie Set” (464k views), F*CK BEING FAMOUS looks to continue the momentum from DonaFizzo, Fizzle’s 2022 tape, and keeps his run going as Paper Route Empire’s longest-tenured signee. Last year’s DonaFizzo featured buzzing street hits like “Standing On Top Of Sh*t” ft. Key Glock and the heartfelt tribute “Long Live Dolph” ft. Ricco Barrino.

With F*CK BEING FAMOUS, Fizzle follows in the footsteps of his mentor Young Dolph, digging deep into his mastery of Memphis music and delivers a set for the Tennessee trap heads. Sit back and watch him rise to the top of his city’s busy scene.

Watch “Back Breaker”: https://youtu.be/HiSCdeIf7k0?si=T-Z1uYh6uOTDC8Rh

Stream F*CK BEING FAMOUS: https://music.empi.re/fuckbeingfamous

F*CK BEING FAMOUS tracklist: