6.29.2023

Video: Jay Fizzle – “Been Going Crazy“

The Paper Route Empire Artist Puts in Work and Reaps the Benefits in Motivational New Video Single

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Video:

Booming out of Memphis with an undeniable magnetism and a versatile flow that can pivot at a moment’s notice, Jay Fizzle is the latest Paper Route Empire artist to profess his mastery of money making. Returning to lead by example with a fresh hustler’s anthem, the Memphis native shares, “Been Going Crazy,” his new video single. The track finds Fizzle skating over a hard-nosed trap instrumental as he weaves his flow through thumping snares, finding fertile ground to illustrate the expanse of his spoils: “I used to be broke ’til I stopped being lazy/Now my pockets so fat like it’s pregnant with babies.”

Directed by Two Brothers, the video for “Been Going Crazy” captures a day in the life of a go-getter of Fizzle’s caliber. Whether he’s hitting the body shop to trick out his Dodge with a new scat pack, or doing routes in a Jeep truck with a trunk full of loud packs, Fizzle’s on the move from start to finish as he continues his hot streak in the streets.

“Been Going Crazy” arrives as Fizzle’s first single following his late 2022 project, DonaFizzo (Deluxe). The deluxe edition of DonaFizzo is an embellishment of Fizzle’s most accomplished project to date. Backed by cavernous trap beats by the likes of Bandplay and Sosa 808, the tape reverberates with Fizzle’s desire to follow in Dolph’s footsteps and take over the Dirty South. From the Mission: Impossible-esque bounce of“50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish. The tape is home to singles like the Memphis posse cut “Dust Town Livin” ft. Big Scarr & Big Moochie Grape and “Standin On Top Of Sh*t,” a collaboration with Key Glock.