4.19.2023
Video: PaperRoute Woo – “Different Channel“
The Memphis Native Swings Like Tiger and Guns for his Green Jacket in Latest Video from BOYZ N THE HOOD Project
Critical Praise:
“The Memphis natives have dropped a raw and street-heavy collab that champions authenticity.” – HNHH
The Video:
Collecting bag after bag without lifting a finger, PaperRoute Woo makes his bossed up lifestyle look as easy as a hole-in-one. Returning to show he can shine just as bright on his own, Woo shares the video for “Different Channel.” The track finds Woo ready to flip the switch, putting the spoils from a fast-paced, high-risk life in the streets to work while he kicks back and reaps the benefits: “Make her count up plenty paper/I stay in the country club with nothing but retired neighbors.”
The video for “Different Channel,” which closely follows the recent cut for “Team Player,” finds a past version of Woo sitting on the couch of a dimly lit living room, surrounded by ashtrays packed with Black & Mild tips and cigarette butts, watching TV. As Woo sounds off on the woes of the trap, he does a double take when he sees himself on TV, tearing up the golf course with the player ways of Tiger Woods. Soon, Woo’s not just looking at a window into his future, he immerses himself in it until it becomes his reality.
“Different Channel” is the latest video from BOYZ IN THE HOOD, the 2022 collaborative project between Woo and fellow PRE hotshot SNUPE BANDZ. SNUPE and Woo’s Southern synergy is felt throughout the 15 tracks on BOYZ N THE HOOD, even as each artist’s individual strengths shine through brilliantly. On “When I’m Bored,” Woo’s flex-heavy ferocity emerges in rare form, while SNUPE dazzles with his head-turning hooks and clever rhymes on standouts like “Dam Fool.” With high-energy features from Arkansas rapper Bankroll Freddie and the crunkstar himself, Duke Deuce, BOYZ N THE HOOD continues a new era of dominance for Paper Route Empire.
SNUPE BANDZ and PaperRoute Woo have a long history of collaborations, dating back to 2020’s “In My Bag” and continuing through 2021’s “Pop Out,” which drew 1.9 million YouTube views. Both SNUPE and Woo joined their mentor Young Dolph on “Nothing To Me,” a standout single from the 2021 PAPER ROUTE iLLUMINATi mixtape, generating over 9.6 million views, and they later took the stage in remembrance of their role model during a tribute set at Rolling Loud California 2021. The two Memphis natives made memorable appearances on Paper Route Empire Presents: Long Live Dolph, the 2022 PRE compilation tape: SNUPE shined on his solo showcase “I Know Why,” and connected with Joddy Badass for the sensual “I Like,” while Woo flashed his mastery of flow in “Fully Equipt.”
Stay tuned for more from Woo, SNUPE, and Paper Route Empire as the year progresses.
Watch “Different Channel”: https://youtu.be/D_VbsebPMtw
Buy/Stream BOYZ N THE HOOD: https://music.empi.re/boyznthehoodpre
Please contact Michelle or Destiny for more info.
Links:
SNUPE BANDZ: instagram | youtube | spotify
PaperRoute Woo: instagram | youtube | spotify
PaperRoute Woo – “Different Channel”: https://youtu.be/D_VbsebPMtw
SNUPE BANDZ – “Green Beam” ft. Bankroll Freddie: https://youtu.be/G-Ab_UffFPY
SNUPE BANDZ & PaperRoute Woo – “Team Player”: https://youtu.be/agSdQgMVmFU
SNUPE BANDZ & PaperRoute Woo – “Pop Out” ft. Duke Deuce: https://youtu.be/QPxfEcD6nB4
SNUPE BANDZ & PaperRoute Woo – “When I’m Bored”: https://www.youtube.com/watch?v=T9tiEEbnUxI
SNUPE BANDZ & PaperRoute Woo – “Mold Me”: https://www.youtube.com/watch?v=kQGD5wjp7oE
SNUPE BANDZ & PaperRoute Woo – BOYZ N THE HOOD: https://music.empi.re/boyznthehoodpre
SNUPE BANDZ & PaperRoute Woo – “Loyal”: https://youtu.be/1DeO4roCyBo
SNUPE BANDZ & PaperRoute Woo – “Straight Like That”: https://youtu.be/esl5UFsIbxc
SNUPE BANDZ & PaperRoute Woo – “Dam Fool”: https://youtu.be/1hUrR2NW9Vk
SNUPE BANDZ – “Barnacle Boy”: https://youtu.be/NF3u3sA7p8E
PaperRoute Woo – “Made It Happen”: https://www.youtube.com/watch?v=BXpU4-3tzek
PaperRoute Woo – “Fully Equipt”: https://www.youtube.com/watch?v=KYAZ6KN28GM
SNUPE BANDZ – “I Know Why”: https://youtu.be/ttxs9nPIh-4
Joddy Badass ft. SNUPE BANDZ – “I Like”: https://www.youtube.com/watch?v=aMZrwPCr7R4
Paper Route Empire Presents: Long Live Dolph: https://music.empi.re/longliveyoungdolph
PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati