Prado Shares the Eye-Popping Video For “Gucci Store,” Her Latest Self-Written, Self-Produced Banger
The Genre-Bending Artist/Songwriter/Producer Stresses The Importance of Staying True to Oneself in Her Latest Song
“Prado expertly juxtaposes sugary-sweet melodies against unwavering braggadocio for her second single ‘Men in Black.’ The result? A banger made to be played in perpetuity.” – Refinery29
“Prado’s melodic boastfulness carries the track as she raps about all the things that make her stand out” – Complex
“…vulnerable, empowering songwriting and powerful vocal chops.” – EXCLAIM!
“She [Prado] embodies a divine feminine power unlike no other, accented with a blend of lo-fi rap and chaotic bliss.” – InYaEarHipHop
Combining a blend of pop, rap, electronic, and more into a sound that is uniquely her own, Prado is on a mission to turn heads. Providing a jolt of energy with her latest bit of bubblegum trap, Prado shares “Gucci Store,” her new song, which she wrote with her sister Zuleyyma Prado and co-produced with Franco Maravilla & Xander Miller. Ever since she started uploading songs to SoundCloud under the moniker AlienKanye, Prado has carved her own path through the music industry, never trying to be anything other than her own unapologetic self. Built around an insistent and infectious synth riff, “Gucci Store” is packed with melodic flows and lyrics purpose-built for Instagram captions: “I’m not gonna play with n****s anymore/Just gonna go buy myself the Gucci store.”
“‘Gucci Store’ is about finally deciding who you want to be and placing faith in your own abilities,” says Prado. “In the face of adversary, you decide to finally not give a sh*t and just do it for yourself.”
Directed by Vika and Sasha, a young female duo in Toronto’s art scene, the video is as engaging and brazen as the song itself. Shot in a 1.661 aspect ratio, the video takes place in front of an eye-catching yellow background, as Prado shows off her immaculate nails and dance moves. “Gucci Store” is Prado’s first new single of 2021, and it follows the December release of “Men In Black,” praised by Refinery29.
Inspired by influences as diverse as Björk, Lady Gaga, and Gucci Mane, Prado is a self-taught songwriter, producer, and multi-instrumentalist. The Vancouver native’s early music garnered praise from Red Bull and SOCAN, and caught the attention of Skrillex’s OWSLA label. Using the pen name AlienKanye, Prado released a steady stream of energetic singles and EPs on SoundCloud, and wrote songs for artists across the genre spectrum. In 2020, Prado turned heads with her singles “STEPHEN,” an atmospheric, hook-filled banger that stresses the importance of self-expression, and “DRIP,” a bad b*tch anthem, filled with mantra-like pronouncements that double as advice for living a confident and care-free life. Complex praised “DRIP”, naming it one of the 10 Best Canadian Songs of October 2020, and more recently, named Prado as an Artist To Watch for 2021.
Signed to tmwrk records, Prado is ready to show the world the full breadth of her talents and re-shape the world of pop music in her own image. Stay tuned for Prado’s official debut EP, coming this June.
Buy/Stream “Gucci Store”: https://orcd.co/guccistore
Watch “Gucci Store”: https://youtu.be/yDzTFV6sRPg
Prado converts manic energy into magic. The Vancouver-born and Los Angeles-based singer, songwriter, multi-instrumentalist, and producer will turn on a dime from sweet to sadistic before doubling back all over again. (If Lana Del Rey, Gwen Stefani, and Lil Uzi Vert got high together in a recording studio, it might sound something like her!) Inspired by everything from Björk and Lady Gaga to Gucci Mane, she bought a guitar in high school, learned how to produce, and posted her earliest recordings of “hella bad love songs” to Twitter and Soundcloud. Releasing music at a prolific pace, she dropped a trio of EPs: Friction , Dark One , and Tru Love . Along the way, she caught the attention of the OWSLA crew and lent her pen to various artists under the moniker of AlienKanye throughout high school. Introducing herself properly on her 2021 debut EP for tmwrk records, she flips genre upside down once and for all with a big smirk.
Men In Black”: https://orcd.co/prado-meninblack
“STEPHEN” video: https://orcd.co/prado-stephen-video