4.5.2022

Video: Doodie Lo – “FACE“

The Lil Durk-Endorsed OTF Hard-Hitter Goes From Big Spitter to Wig Splitter in Flex-Heavy New Video

The Video:

Proudly representing Kankakee, IL, Doodie Lo has staked a claim on the streets as the next hard-nosed Midwest spitter to hit it big. With a street-sharpened pen, Doodie Lo spits Midwest mob tales through his trap-happy rasp on his new video single, “FACE.” The CROWNSOHEAVY-directed video sees Doodie squad up at the studio, putting his endless hustle on display while he makes it crystal clear he’s only a stone’s throw from the streets, rapping, “I be rapping, but got P’s on the low/You better ease off that snow/‘Fore I sneeze, and they blow.” “FACE” is the latest salvo in a busy year for the Only The Family artist, following his recent Icewear Vezzo-assisted single, “Melrose,” as the artist looks to make his mark with his street anthems.

Last year, Doodie Lo made an impact with Big Doodie Lo, the artist’s debut full-length project. The mixtape is home to “Me & Doodie Lo,” an energetic collab between King Von and Doodie that originally appeared on OTF’s Loyal Bros compilation (and racked up over 10.8 million YouTube views), in which the legendary O-Block native gives Mr. Kankakee an enthusiastic co-sign. Doodie Lo returns the favor with mixtape highlight “Von Flow,” in which he emulates the propulsive rhyming pattern that Von used in many of his hits and tells a crazy story of his own. Featuring appearances from his OTF head honcho Lil Durk, along with guest spots from Moneybagg Yo, Pooh Shiesty (on the pugilistic recent single “Bodies,” which has 2+ million YouTube views), BIG30, and Yung Mal, Big Doodie Lo is available to stream everywhere via Only The Family / EMPIRE.

A close associate of Lil Durk with a growing fanbase in the midwest, Doodie Lo hails from Kankakee, a small city 30 minutes outside of Chicago. He has contributed several standout tracks to OTF compilation tapes, including “Hang Out” ft. Memo600, from 2019’s Family Over Everything. The artist had his coming out party early in 2021 with his contributions to Loyal Bros, including “Took Down,” his collaboration with Memphis rapper BIG30 that racked up over 1.8 million video views, “Street Raised Me,” which connected him with Booka600, and most significantly, the aforementioned “Me And Doodie Lo.”

With the full support of Lil Durk, who Doodie Lo is supporting on “The 7220 Tour,” and a strong debut mixtape under his belt, Doodie Lo looks to establish himself as the next midwest street rapper to blow. Given all that he’s already overcome, it would not be wise to bet against him.

Watch “FACE”: https://www.youtube.com/watch?v=oYo4NP3Di28

Buy/Stream “FACE”: https://music.empi.re/facedoodielo

Buy/Stream Big Doodie Lo: https://music.empi.re/bigdoodieloalbum

Lil Durk tour dates here (contact us if you want to see him open): https://www.instagram.com/p/CbBFJ1bJ3A_/

Please contact Michelle or T’Keyah for more info.

The Background:

OTF Background
Founded by Lil Durk, Only The Family is one of rap’s most respected labels and most impressive collections of talent. Originally based in Chicago, the label earned a reputation for cultivating some of the city’s most vital talents, with members like Booka600, Memo600, and the late great King Von. With a roster that reflects label boss Durk’s signature combination of raw lyricism and emotional songwriting, OTF has released three label compilation mixtapes, including the two volumes of Only The Family Involved in 2018 and Family Over Everything in 2019. Ready to make a statement after a 2020 marked by success and tragedy in equal measure, Only The Family is currently preparing Loyal Bros, their next compilation tape, coming in February 2021.

Links:

“FACE”: https://www.youtube.com/watch?v=oYo4NP3Di28

“Melrose” ft. Icewear Vezzo: https://www.youtube.com/watch?v=tmycuhI9T4s

“Nowhere”: https://www.youtube.com/watch?v=egi9c9AlpTw

Big Doodie Lo: https://music.empi.re/bigdoodieloalbum