3.15.2021

Video: Only The Family ft. Lil Durk, King Von, Booka600 & Memo600 – “JUMP“

Featuring Guest Appearances from Lil Uzi Vert, Tee Grizzley, and Many More, Loyal Bros is Available Everywhere via OTF/EMPIRE

The Video:

Lil Durk and Only The Family capped off a year marked by tragedy and triumph with Loyal Bros, the recently released label compilation mixtape which just debuted in the top 20 of the Billboard 200. Today, Durk joins fellow OTF vultures Booka600, Memo600, and the late King Von for “JUMP,” the flashy visual for the tape’s invigorating opening track. A guitar-laden trap heater with production from RMG Nu, “Jump” is a mission statement for the whole tape, as Durk, Memo, and Booka trade bars, stressing the importance of loyalty, before Von takes an extended verse to tell one of his signature crazy stories.

Directed by Crownsoheavy, the video splits up the action into two parts, with Booka and Memo celebrating their successes at an apartment party, and Von meeting with the plug, while Durkio flashes his ice in his brand new Rolls Royce. “Jump” is latest high-quality visual from Loyal Bros, following Timo’s educational “Rules,” the simmering “Pistol Totin’,” by Memo600 and Foogiano, and “Took Down,” a collaboration between Doodie Lo and Memphis rapper BIG30.

Exploring the kinship forged by the hardship of growing up in the trenches, Loyal Bros showcases the talents of Durk and his label signees, who always make music with the streets in mind. The new 23-track tape is home to several new songs by Lil Durk, plus posthumous appearances from King Von, emotionally impactful turns from Booka600, snarling street missives from Memo600, and contributions from fellow OTF signees like Timo, Doodie Lo, JusBlow600, THF Zoo, and C3. In addition to OTF’s talented roster, Loyal Bros welcomes several high profile guests, including Lil Uzi Vert (who connects with Memo600 for the standout track “Let It Blow,” Durk’s frequent collaborator Tee Grizzley (who has his own solo track on the project), and The New 1017 standout Foogiano.

The cover of Loyal Bros pays tribute to OTF’s fallen vultures, honoring King Von, who experienced a commercial breakthrough before his tragic passing in November, and acknowledging still-painful absence of OTF Nunu aka Nuski, who died in 2014. Featuring additional appearances from Slimelife Shawty, EST Gee, Lil Mexico, Ikey, and more, and production from OTF-signed producers TouchOfTrent and John Lam, plus others including TM88 and Chopsquad DJ, Loyal Bros is available everywhere via Only The Family/EMPIRE.

Watch “JUMP”: https://www.youtube.com/watch?v=raLj2Akmktg

Buy/Stream Loyal Bros: https://music.empi.re/loyalbros

Loyal Bros tracklist:
1. “Jump” (ft. Lil Durk, King Von, Booka600, & Memo600)
2. “Sip Again” (ft. Lil Durk, Doodie Lo, & THF Zoo)
3. “Let It Blow” (ft. Memo600 & Lil Uzi Vert)
4. “Hellcats & Trackhawks” (ft. Lil Durk)
5. “Turkey Season” (ft. Lil Durk & Chief Wuk)
6. “Chess” (ft. Tee Grizzley)
7. “Took Down” (ft. Doodie Lo & Big30)
8. “Out The Roof” (ft. Lil Durk, King Von, Booka600)
9. “Me & Doodie Lo” (ft. King Von & Doodie Lo)
10. “Game Face”) (ft. Booka600 & Tee Grizzley)
11. “I Ain’t Lying” (ft. Chief Wuk & EST Gee)
12. “Pull Up” (ft. Doodie Lo, Timo, & C3)
13. “Do It For Von” (ft. THF Zoo, Memo600, & Booka600)
14. “Dying 2 Hit ‘Em” (ft. Lil Durk & Slimelife Shawty)
15. “Toxic” (ft. Jusblow600)
16. “Glaciers” (ft. Booka600 & Boss Top)
17. “Kennedy” (ft. Lil Mexico)
18. “Streets Raised Me” (ft. Doodie Lo & Booka600)
19. “Rules” (ft. Timo)
20. “Pistol Totin'” (ft. Memo600 & Foogiano)
21. “Young Rich N****s” (ft. Ikey & Hypno Carlito)
22. “Get Backers” (ft. THF Zoo, Boonie Moe, & Boona)
23. “Apart” (ft. Booka600)

Please contact Michelle or Andrea for more info.

The Background:

OTF Background

Founded by Lil Durk, Only The Family is one of rap’s most respected labels and most impressive collections of talent. Originally based in Chicago, the label earned a reputation for cultivating some of the city’s most vital talents, with members like Booka600, Memo600, and the late great King Von. With a roster that reflects label boss Durk’s signature combination of raw lyricism and emotional songwriting, OTF has released three label compilation mixtapes, including the two volumes of Only The Family Involved in 2018 and Family Over Everything in 2019. Ready to make a statement after a 2020 marked by success and tragedy in equal measure, Only The Family is currently preparing Loyal Bros, their next compilation tape, coming in February 2021.

Links:

Lil Durk: website | twitter | instagram | facebook | youtube

Lil Durk, King Von, Memo600 & Booka600 – “JUMP”: https://music.empi.re/jump / https://www.youtube.com/watch?v=raLj2Akmktg

Doodie Lo & BIG30 – “Took Down”: https://youtu.be/1r4GZ-tqeXg

Buy/Stream Loyal Bros: https://music.empi.re/loyalbros

Memo600 – “Pistol Totin'” ft. Foogiano: https://music.empi.re/pistoltottin

Timo – “Rules”: https://music.empi.re/rules