Video: OMB Peezy – “Pressure”

The Sick Wid It/300 Ent. Signee Announces Humble Beginnings Project With Grammy-Nominated Producer Cardo Got Wingz

9.12.2017

Critical Praise for OMB Peezy:

“Sometimes all it takes is the right look, the right voice, or even the right beat to make an artist pop. With OMB Peezy, there’s a blend of all three.” – Pigeons and Planes

“This kid from Alabama is the future of rap.” – The FADER

“[OMB Peezy] is tough but melodic, with a youthfully urgent voice and production that’s indebted to Louisiana and California.” – New York Times

The Video:

A streetwise teenager with bottomless charisma and memorable rhymes, OMB Peezy‘s talent transcends regional boundaries. Today, the Alabama-born Sacramento resident announces Humble Beginnings, a collaborative project with Grammy-nominated super producer Cardo Got Wingz. While Cardo is known for his chart-topping hits for the likes of Jay Z, Kanye West, and Kendrick Lamar, the Texas-based producer’s ear for rising talent has led him to collaborate with artists like Wiz Khalifa, Dom Kennedy, and Nef The Pharaoh early on in their journeys, and makes him the perfect producer to channel Peezy’s versatility and potential. Humble Beginnings is due out in October.

Flashing a rapidfire flow over a piano-led beat, Peezy reveals his recipe for success on the Noisey-premiered “Pressure,” his latest loose single. Breathlessly shouting down his haters and declaring his love for the street life in his a 90-second verse, Peezy drawls some of his most impressive lyrics yet: “Since a young n*gga man I been getting gwap/prayin on flop tryna make it to the top/I be with my n*ggas we be thuggin on the block/runnin through the numbers like the hand on a clock.” The video finds the Alabama-native trapping by his lonely, menacing country streets and rocking his Sick Wid It chain. “Pressure” is the latest in a chain of successful loose singles, following the Pigeons & Planes-premiered “The Hard Way,” and “Try Sumthin,” featuring Yhung TO of SOB x RBE.

Praised by The FADER as “the Future of Rap” and as the “New Voice of Regional Rap,” the 20-year-old Sacramento resident is a natural born spitter, with years of freestyling experience and a supernatural sense of songcraft. Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In the past few months, OMB Peezy started to parlay his grassroots local fanbase into a national following, earning millions of combined streams on his singles“When I Was Down,” “Porch,” and “Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and found a prominent fan in Wiz Khalifa who vibed to the song in an Instagram story. In July, OMB Peezy earned a mention in the New York Times in advance of his sold out show at NYC’s Webster Hall. Beloved by fans and acclaimed by critics, OMB Peezy recently returned from a nationwide tour with SOB x RBE.