Video: OMB Peezy – “Deeper Than You Think” ft. OMB IceBerg

The Alabama Native and Sick Wid It/300 Ent. Artist Executes a Heist Gone Wrong in the Latest Clip from Loyalty Over Love

10.23.2018

Critical Praise:

“[OMB Peezy] is tough but melodic, with a youthfully urgent voice and production that’s indebted to Louisiana and California.” – New York Times

“Peezy’s impassioned flow makes the circumstances he’s discussing feel visceral and immediate as a listener; there’s nothing impressionistic about his bars” – Pigeons and Planes

“This kid from Alabama is the future of rap.” – The FADER

The Video:

Few emcees pack as much street wisdom into a 16-bar verse as OMB Peezy, a 20-year-old prodigy with the soul of a veteran. Offering a glimpse into the inner life of a street soldier, Peezy shares “Deeper Than You Think,” his new video. “Deeper Than You Think” finds Peezy searching within himself, revealing the complicated explanation for his bad behavior: “Me and my brother was stugglin hustling, tryna get us a lil meal/lLotta these n***** be rappin bout livin that shit, we was in it for real/lotta these n***** be rappin bout livin that shit, just to get em a deal.” In the video, Peezy plans a robbery, breaking into an enemy’s home and finding himself a fugitive from the law when the operation goes south. Featuring an appearance from OMB IceBerg, “Deeper Than You Think” is the latest video to be released from Loyalty Over Love, his recent mixtape, following the revealing clip for the tape’s opener “Venting Session” and the L.A. Leakers-premiered clip for the closing track “Mind of Overkill.”

Nearly two years after his debut single “Lay Down” put Peezy on the map, the motormouthed emcee shared Loyalty Over Love, his debut solo full-length mixtape, in Summer 2018. Stuffed with glistening Dirty South instrumentals, Loyalty Over Love is the culmination of Peezy’s rise, with sharp lyrics about his life as a rising star and his struggles with the legal system. Whether he’s seething at inept law enforcement on the Noisey-premiered “Fuck My P.O.,” fiercely asserting his individuality and independence within an oppressive system on “Souljah Life Mentality,” enjoying the spoils of his success in the TK Kravitz-featuring “Yeah Yeah,” mourning lost friends in “My Dawg,” recently given the music video treatment to the tune of 223k views on YouTube, or paying tribute to the West Coast with the Dr. Dre-referencing and Donny Hathaway-sampling “Ghetto Boy.” Peezy is a magnetic presence, weaving his threats and boasts around hot instrumentals. Featuring additional appearances from Mozzy, Paper Lovee, and OMB Iceberg, Loyalty Over Love arrives via Sick Wid It Records/300 Ent. Earlier this summer, Peezy treated fans to another revealing glimpse when he shared Behind The Title: Loyalty Over Love, a FADER-premiered mini-doc that explains the main themes behind the album.

Watch “Deeper Than You Think” ft. OMB IceBerg: https://youtu.be/4H67zz3MwZs

Buy/Stream Loyalty Over Love: https://ffm.to/loyaltyoverlove // https://soundcloud.com/over-kill-peezy/sets/loyalty-over-love

Catch Peezy on tour for E-40’s “Gift of Gab” tour here.

Please contact Michelle or Erin for more info.

The Background:

Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In 2017, OMB Peezy parlayed his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the virally popular hits“When I Was Down,” “Porch,” and “Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and which Passion of the Weiss listed as their #19 for the year. In October, Peezy shared his debut project Humble Beginnings, a slap-heavy six-pack produced in full by Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Jeezy, Meek Mill) and released by Sick Wid It/300 Ent. Peezy also toured throughout 2017, supporting Detroit artist Tee Grizzley in the fall and accompanying SOB x RBE on a national tour in the spring. In January, Peezy shared Young & Reckless, a joint mixtape with Peezy’s 300 Ent. labelmate Sherwood Marty, which proved that Peezy’s excellent run of 2017 singles was no fluke.