10.15.2020
Video: Night Lovell – “Alone”
The Ottawa-Born Rapper Broods in the Wilderness in the Video for His September-Released Single (3 Million Spotify Streams)
Critical Praise:
“Night Lovell effortlessly conjures darkness…uniquely ominous, pairing his deep vocals with aggressive, often electronic trap-based productions.” – The FADER
“Night Lovell has been working to put his city on the map, making a name for himself in the process. Having worked with Gnar, $uicideboy$, Joji, Lil West, and others in recent years, Lovell is one of the most celebrated musicians in Ottawa, continuing to push boundaries related to what’s appropriate in the genre.” – HotNewHipHop
The Video:
Specializing in pitch black, soul-searching trap music, Night Lovell commands a massive cult of loyal followers. Desperate to escape fake friends and jealous opps, the Ottawa rapper escapes to the wilderness in “Alone,” his brand new video. Produced with ominous flair by Shaq France, “Alone” finds the G59 Records rapper rhyming in lockstep cadences, his sonorous basso voice adding wisdom and weight to his every word: I’m gettin’ older and I’m losin’ some friends/Thought they was my n****s, but they don’t make no sense/When you find out what you f*cked up, don’t be textin’ my phone/I like it better when you leave me alone.” In the Avery Stedman-directed video, Night retreats to the majestic evergreen forests of his home country on a mission to escape from society. Cutting through the woods in his ATV, the Northface- and Supreme-decked rapper takes time to enjoy the scenery and plot his next move. Released in September, “Alone” already has more than 6 million streams across platforms.
Springing onto the scene as a teenager from a hometown without much of a rap reputation, Night Lovell has evolved into one of his home country’s most respected and popular rappers. The 23-year-old artist’s emotionally raw lyricism, bone-deep vocals, and taste in production that ranges from electronic to trap has endeared him to fans across the globe, especially in Europe and Russia, where he sold out 28 shows in 32 markets as the headline attraction. Last year, Night shared his album Goodnight Lovell, a dark, nightmarish effort with highlight tracks like “BAD KID” and “JOAN OF ARC,” racking up over 160 million streams on Spotify. On the heels of “Alone” and his other 2020 singles “I Heard You Were Looking For Me” and his $NOT collaboration “Human,” Night Lovell is currently preparing his next project, due to drop in early 2021.
Stay tuned for much more information about the new project in the coming months.
Watch “Alone”: https://youtu.be/5o2TeJ211Zc
Buy/Stream “Alone”: https://nightlovell.lnk.to/Alone
Please contact Michelle or Kerry if interested in talking with Night Lovell.
The Background:
G59’s Night Lovell has quickly become one of Canada’s fastest rising hip-hop artists. Since his earliest successes with his debut release of Concept Vague, his following on Spotify has been growing by nearly 20,000 listeners on a monthly basis. He has 650 million-plus Spotify streams worldwide, 3 million Spotify monthly listeners, 700k Instagram followers, and 24 million plays on SoundCloud. On YouTube, Lovell has reached over 200 million views with viral videos for “Lethal Presence,” “Bad Kid,” and others. He has been featured as part of the Juno Awards Underground Rising Documentary series and has received significant coverage by some of North America’s most influential online media outlets including Pigeons and Planes, Pitchfork, and Rolling Stone, to name a few. On his last two tours throughout Europe, he has sold out 28 shows in 32 markets as the headline attraction (including Moscow, Amsterdam, Milan, Berlin, and many others).
Links:
instagram | twitter | soundcloud | youtube | spotify
“Alone”: https://youtu.be/5o2TeJ211Zc / https://nightlovell.lnk.to/Alone
“Human” ft. $NOT: https://www.youtube.com/watch?v=TLdNNw_Nb84
“I Heard You Were Looking For Me”: https://www.youtube.com/watch?v=tpZEAwgTIcw
Goodnight Lovell: https://open.spotify.com/album/4sA7IyvdIFpeOPBftpjetk?si=QXLI-1YgSy6l2Fi0afCudA