Video: Nef The Pharaoh – “LOE Gino’s Interlude” ft. LOE Gino

The Vallejo Emcee Shines a Spotlight on Gentrification and Police Violence in this Highlight From The Chang Project

11.8.2017

Critical Praise:

20 Best Hip-Hop Albums of 2016 – Neffy Got Wings (#3) – FACT

2016 was the West Coast’s time to shine, and few rappers shined as brightly as Nef – FACT

“Neffy Got Wings is the album of the week” – Stereogum

“…the best rapper from Vallejo since the last great rapper from Vallejo” – Jeff Weiss

“…as a rapper, [Nef the Pharaoh] lets the energy lead and the bars follow, boasting and flexing with the kinds of memorable banalities that make up some of hip-hop’s best yet least-celebrated moments.” –Pitchfork

“Nef The Pharaoh is the Bay Area’s next up.” – HotNewHipHop

“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN

“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey

The Video:

Boundlessly charismatic and radiating genuine positive energy, Nef The Pharaoh is a leading voice in the New Bay Area. In “LOE Gino’s Interlude,” Nef uses his influence for good, taking some time to pontificate on the racial gulf that threatens to swallow our country whole. Ceding the spotlight to Berkeley rapper LOE Gino, who impresses in two worldly and informative verses, the video focuses on some of the foremost issues facing Black America today, including the ever expanding gentrification of major cities, police brutality, gang violence, and racism coming from the nation’s highest office. “LOE Gino’s Interlude” follows an African-American teenager as he tries to go about his daily life, encountering unnecessary police attention before finding encouragement in LOE Gino’s words. Appropriately filmed in black-and-white, the video is the latest release from The Chang Project, Nef’s most recent mixtape, which arrived this summer.

Combining an old-school, colorful rhyming style with pristine, state-of-the-art Bay Area production, Nef’s The Chang Project is a mature effort from the Sick Wid It signee, representative of his growth from teenaged phenom to a father and a leader. With colorful and fun tracks such as the Noisey-premiered, SXSW-set “Spice,” which featured SOB x RBE’s Yhung T.O., “Move4,” featuring OMB Peezy and Jay Ant, and the hit “Bling Blaow,” which has over 2.5 million views on YouTube, Boasting appearances from Ty Dolla $ign, Larry June, Caleborate, SOB x RBE, OMB Peezy, Jay Ant, and others, The Chang Project is an appetizer for The Big Chang Theory, Nef’s upcoming debut album. This summer, Nef The Pharaoh opened for A$AP Ferg at the Museum of Modern Art in New York City, and graced the stage this as a hometown hero at Rolling Loud Bay Area.

Watch “LOE Gino’s Interlude” ft. LOE Gino: https://youtu.be/EYPh0gaFG4Y

Please contact Michelle or Isabel for more info.

The Background:

Praised by Jeff Weiss as “the best rapper from Vallejo since the last great rapper from Vallejo,” the legendMac Dre being his predecessor, 21 -year-old Nef The Pharaoh is one of the Bay Area’s most exciting young emcees. Signed to E-40‘s Sick Wid It Records, Nef The Pharaoh delivered his debut retail release, a self-titled EP, in November 2015 to high critical praise. Featuring the breakthrough radio hit “Big Tymin’,” which charted at #34 on San Francisco’s 106 KMEL‘s Top 106 Songs of 2015 and earned more than 7.7 million views on YouTube, the Nef The Pharaoh EP firmly established the rapper on the national scene. Nef followed his breakthrough project by joining producer Cardo for Neffy Got Wings, a collaborative EP which released in January, and by accompanying G-Eazy, A$AP Ferg, and Marc E. Bassy on the national When It’s Dark Out Tour. Nef’s next project, Fresh Outta Space 3, came out September 1st.