Video: Nef The Pharaoh – “Move4” ft. OMB Peezy & Jay Ant

The Leader of the Bay’s New School Gives the Visual Treatment to a Spritely Highlight from The Chang Project

7.20.2017

Critical Praise:

20 Best Hip-Hop Albums of 2016 – Neffy Got Wings (#3) – FACT

2016 was the West Coast’s time to shine, and few rappers shined as brightly as Nef – FACT

“Neffy Got Wings is the album of the week” – Stereogum

“…the best rapper from Vallejo since the last great rapper from Vallejo” – Jeff Weiss

“…as a rapper, [Nef the Pharaoh] lets the energy lead and the bars follow, boasting and flexing with the kinds of memorable banalities that make up some of hip-hop’s best yet least-celebrated moments.” –Pitchfork

“Nef The Pharaoh is the Bay Area’s next up.” – HotNewHipHop

“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN

“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey

The Video:

With an elastic flow and a way with words that evokes his mentor E-40, Vallejo’s Nef The Pharaoh brims with superstar potential. Returning from the Wireless Music Festival in London, where he played to mobbing crowds on the same stage as Skepta, Chance The Rapper and others, Nef brings new heat for your Summer BBQ playlists. Spicing up the summertime with his signature style and a breezy, soulful instrumental courtesy of producer DTB, Nef explains his motivations in “Move4,” thanking the doctor who woke him when he was a stillborn baby, paying tribute to his father, and declaring his love for his young son. With a smooth hook from Jay Ant and a masterful, drawling verse from the rising Sacrameto-via-Alabama rapper OMB Peezy, “Move4” is a powerful and danceable summer jam. In the new music video, Nef and crew have a blast, touring the backstreets and skate parks of Venice, CA on bicycles. Directed by Rexx Life Vari, the clip effortlessly exudes a sense of youthful exuberance, all while conveying the adult responsibilities the young rappers face with their newfound fame and money. “Move4” is a highlight from The Chang Project, an effervescent portrait of the 22-year-old’s life as a rising rapper and recent father.

Combining an old-school, colorful rhyming style with pristine, state-of-the-art Bay Area production, The Chang Project is a mature effort from Big Chang Chang, boasting appearances from Ty Dolla $ign, Larry June, Caleborate, SOB x RBE, OMB Peezy, Jay Ant, and others. Anchored by Nef’s ineffable energy and personality, The Chang Project is a consistent and absurdly fun slice of Bay Area rap, and the perfect appetizer for Nef’s upcoming debut album, The Big Chang Theory. In the run up to the album, Nef shared the Noisey-premiered “Spice,” which featured SOB x RBE’s Yhung T.O., teamed up with Ty Dolla $ign for the Billboard-debuted sex jam “Back Out,” and recruited SOB x RBE’s Slimmy B for the aggressively lyrical “Bling Blaow,” which Spotify listed on its Most Necessary playlist. Most recently, Nef dropped “Creating a Wave,” a tsunami of a track, featuring 24hrs. “I feel like I’m being rewarded for doing something good.” said Nef in his recent GEN F feature for The FADER. “God got a plan for everyone, and this is his plan for me. It feels good. Dopamine!”

Watch “Move4” ft. OMB Peezy & Jay Ant: https://youtu.be/7Goq8uk6luA

Listen to The Chang Project: Empire.lnk.to/TheChangProject // https://soundcloud.com/nefidelaphante/sets/the-chang-project

Catch Nef The Pharaoh at MoMA’s Ps1 event on August 5th alongside A$AP Ferg: https://www.moma.org/calendar/events/3147

Buy Tickets for EMPIRE’s 2nd Annual Summer Classic, ft. Nef, Freddie Gibbs and more (August 18th): https://empire.lnk.to/SummerClassic17

Upcoming Tour Dates:

August 11th – San Jose, CA (Back Bar SoFA)
August 19th – Reno, NV (Jub Jub’s Thirst Parlor)
August 25th – Fresno, CA (Strummer’s)
August 26th – Petaluma, CA (The Phoenix Theatre)

Please contact Michelle or Isabel for more info.

The Background:

Praised by Jeff Weiss as “the best rapper from Vallejo since the last great rapper from Vallejo,” the legendMac Dre being his predecessor, 21 -year-old Nef The Pharaoh is one of the Bay Area’s most exciting young emcees. Signed to E-40‘s Sick Wid It Records, Nef The Pharaoh delivered his debut retail release, a self-titled EP, in November 2015 to high critical praise. Featuring the breakthrough radio hit “Big Tymin’,” which charted at #34 on San Francisco’s 106 KMEL‘s Top 106 Songs of 2015 and earned more than 7.7 million views on YouTube, the Nef The Pharaoh EP firmly established the rapper on the national scene. Nef followed his breakthrough project by joining producer Cardo for Neffy Got Wings, a collaborative EP which released in January, and by accompanying G-Eazy, A$AP Ferg, and Marc E. Bassy on the national When It’s Dark Out Tour. Nef’s next project, Fresh Outta Space 3, came out September 1st.