6.14.2024
Single: “CH3RRY” – Timbaland (with N3WYRKLA)
New Jersey Native N3WYRKLA Adds Momentum to Her Release Streak With New Single “CH3RRY,” As Her Latest Ep, it’s not you, it’s me, Continues to Establish Her Place in the Alt-Rnb Scene
Critical Praise:
“Bringing her New Jersey roots to the creative haven of NYC, N3WYRKLA manages to stay on top of the heap, bringing bone-quaking alternative heavy beats and a chilly R&B take to the game. Her music oozes cool.” – Notion
A Versatile and powerful project from one of the hottest and excitingly genre-fluid young talents coming through right now, an absolute one to watch. – Apostrophe
New Jersey artist N3WYRKLA, pronounced New York LA, has been causing a huge stir across the Atlantic, quickly building momentum as one of the most intriguing and naturally reactive artists in the US alternative scene right now. – Wonderland
The Song:
Joining the class of notable Jersey artists like SZA, Fousheé, and 070 Shake, rising Alt-RnB songstress N3WYRKLA pairs her brutally honest lyricism with early 2000’s alt-rock acoustics and booming bass on her latest single “CH3RRY,” produced by Timbaland. The track touches on a romantic relationship gone sour and is emblematic of the singer’s self-confidence. She calls out a partner’s possible infidelity and decides to move on but is met with “sassy beef” and defensive attitude. Through the use of alt rock guitar strums, accompanied by hip hop bass rhythms and her sultry vocal delivery, “CH3RRY” is exemplary of the singer’s desire to grow and continue to bend genres at her whim.
Grammy-award winning rapper and producer, Timbaland, tapped in with N3WYRKLA for this track, the legendary producer states “N3WYRKLA’s got it, her pen game is different and it’s artists like her that inspire me.” The single originally debuted on 757 Room on YouTube and is out now on all DSP’s.
In 2023, N3WYRKLA released her debut EP, SELFishly enTITLED along with a stream of singles that helped her grow an audience and garner attention, one such example being her angsty single, “GMFU” which garnered over 1 million streams across all platforms. For her latest EP, it’s not you, it’s me, N3WYRKLA shared that the project is dedicated to “taking accountability about the role you play in a relationship.” The EP has amassed over 2 million streams across all platforms and reached #23 on the Apple Music’s R&B/Soul Top Albums Charts. To further accomplish her mission, she featured soulful and introspective RnB singer Brent Faiyaz on the lo-fi synthy RnB single “not enough” which garnered 1 million streams across all platforms. After this collaboration, N3WYRKLA was invited to hop onto Faiyaz’s critically acclaimed album Larger Than Life, along with A$AP Rocky, on the track “Outside All Night.” N3WYRKLA’s vulnerable delivery of lines like “If I let you in, can you promise you won’t be outside doing me wrong” adds emotional depth to an already yearnful track and currently has 67m streams. This feature earned N3WYRKLA’s first Billboard chart entry, debuting at #10 on Billboard’s Hot R&B Songs chart and #26 on Billboard’s Hot R&B/ Hip-Hop Songs.
N3WYRKLA is making a name for herself in the RnB world and is one to watch. Her ability to connect with listeners through her straightforward lyricism and emotiveness proves to be the superpower that will propel her to new heights.
Stream “CH3RRY”: https://song.link/CH3RRY
Please contact Michelle or Chris for more info.
The Background:
Named after two of the largest cities in America, Nyla, known as, N3WYRKLA joins the latest crop of Gen Z songstresses bringing a refreshing take to the RnB scene. Her attention to detail and love for art makes up the genre-bending and experimental uniqueness of her sound. While the RnB genre tends to be riddled with poetic lyricism, N3WYRKLA flips that concept on its head through the use of unambiguous songwriting. Singles like “dumb with you,” “GMFU,” and “i cheated too” are exemplary of her relatable and unfiltered storytelling that attracts her loveworn and sentimental audience.
Links:
spotify | tiktok | instagram | youtube
Stream “CH3RRY”: https://song.link/CH3RRY