07.22.2020

Video: My Favorite Color – “Funeral”

The Rostrum Records Signee Attends His Own Funeral in the First Video from His Upcoming Velma Project

Critical Praise:

“His music is powerful. Each bar drips with the confusion and existential dread of a man who feels out of place in his world.” – Noisey

The Video:

Delivering thoughtful bars with a plainspoken flow, My Favorite Color pours his whole being into his craft. Contemplating his mortality and how his absence would affect his friends and family, My Favorite Color shares his new music video for “Funeral.” Riding the heavenly instrumental, My Favorite Color imagines reactions of his loved ones to his death, each one grieving in their own way before eventually moving on.

Directed by Lucas Taggart, the new music video brings My Favorite Color’s lyrics to life, progressing from the funeral service, to the viewing, to the burial, all while the rapper stands witness. The video finds moments of humor amidst the sadness, whether from an uncle who can’t help but steal the flowers, or the friend who blubbers his crocodile tears. The video ends as My Favorite Color ascends into the spiritual realm, fighting against cosmic forces in an attempt to get his life back.

Born in California, My Favorite Color spent much of his youth in Pittsburgh, starting his rap career in a diverse Pittsburgh rap scene. Living with a single mom who filled his house with the sounds of neosoul, R&B, and hip-hop, My Favorite Color started his deep dive into rap music in high school, starting with the classics, but eventually falling in love with the genre’s left field, particularly rappers like Earl Sweatshirt, MIKE, Isaiah Rashad, and MF DOOM. In 2018, the rhymer shared his debut EP Go!, with appearances from Pet Zebra and Benji., earning the respect of his artistic peers in the Pittsburgh scene, leading to a prominent feature in a Noisey-published overview of the city’s rap scene in 2019.

Now living in L.A. and signed to Rostrum Records, the label that broke Pittsburgh legends like Mac Miller and Wiz Khalifa, My Favorite Color is looking to turn heads with Velma, his debut full-length, coming this summer.

Watch “Funeral”: https://youtu.be/DsTMpiv9WWg

Buy/Stream “Funeral”: https://smarturl.it/MyFavColorFuneral