Video: Maxo Kream – “Cell Boomin” ft. Father

Following His #MAXO187 Mixtape Release, the 23-Year-Old Houston Rapper Was One of SXSW’s Breakout Artists, Latest Visual Debuted By MissInfo

4.2.2015

Critical Praise for Maxo Kream:

“This new Maxo Kream project might be one of the best things 2015 currently has to offer.” – HYPETRAK

“Over the last couple years, Maxo Kream has established himself as one of Houston’s most exciting young rappers by way of being one of Houston’s least traditionally minded artists.” – Noisey

“A sinister and visceral portrait of Houston street life.” – Pitchfork

The Video:

Houston rapper Maxo Kream was one of the breakout stars of SXSW, linking with Awful Records rapper/producer Father for performances and A$AP Rocky, who’s been a long-time supporter. Maxo Kream has a history of working with the A$AP Mob, and he and Father took to A$AP Rocky’s SXSW house party to shoot the visual for “Cell Boomin,” from Maxo’s recently released #MAXO187 project. The Midas Gold-directed video, which premiered yesterday via MissInfo, also features blunt-rolling cameos from Pretty Flacko and Lucki Eck$.

“The ups of trappin’ on the phone is that people don’t knock on your door,” Maxo Kream explained to Complex last month in their premiere of the “Cell Boomin” audio, adding “the downs is that they blow your phone up when you’re out.” “Cell Boomin” is a breakout single from Maxo’s critically acclaimed mixtape, which includes features from Joey Bada$$, Lamb$, The Sauce Twinz, Father, LE$, and Fredo Santana. “The record is a sinister and visceral portrait of Houston street life,” said Pitchfork in their review, while Passion of the Weiss named it their Album of the Month in March.

With an unmistakable persona, Maxo Kream is rising to become one of hip-hop’s most innovative new voices. “Maxo Kream has established himself as one of Houston’s most exciting young rappers by way of being one of Houston’s least traditionally minded artists,” stated Noisey in their premiere of #MAXO187. “This tape is a perfect encapsulation of the sound of hip-hop’s rapid synthesis of styles in the Internet era and the way the genre’s new underground heroes are bridging aesthetic and regional gaps,” Noisey said, adding, “more importantly, it is also fucking cool.”