Video: Mario Judah – “Bih Yah” (Prod. by Mario Judah)
The Artist Who Took Over the Internet with “Die Very Rough” Does His Best Playboi Carti Impersonation, and Challenges Him to Drop His Album
Mario Judah became an internet sensation for his operatic, hard rock-influenced vocals, macabre lyrics, and wild-eyed intensity. But there’s much more to the 21-year-old multi-talent than “Die Very Rough.” Mario Judah had a busy week last week on socials giving one of his favorite artists, Playboi Carti, an ultimatum: “either drop Whole Lotta Red or I’ll drop it for you.” Mario has been waiting 2 years for this album and, with no word from Carti himself, he took matters into his own hands for Carti fans around the world – explaining, “I really do want him to drop it. I really like Carti’s adlibs, his energy, the baby voice is really unique and he snaps on the craziest beats. I’m doing it for the culture. I don’t even make music like him, I’m doing it out of love. We’ve literally waited 2 years so I’m filling in since you won’t do it yourself.”
Mario shares “Bih Yah,” his new video. “Bih Yah” showcases his pitch-perfect Carti impersonation, complete with helium-pitched vocals, energetic ad-libs, and borrowed phrases from the Atlanta star’s unique lexicon. Surfing atop an 8-bit carnival of self-produced beat, Mario uses “Bih Yah” to indulge his passion for acting, to provide a gift for Carti fans waiting for Whole Lotta Red, proving to fans that he can excel in any style.
“Bih Yah” arrives with a video, which is dark and dramatic in ways fans have come to expect from Mario Judah. Judah doesn’t recite his lyrics as much as he inhabits them, and in the video, he delivers each high-pitched lyric with utter conviction. “Bih Yah” was written, recorded, engineered, mixed, and produced by Mario Judah.
Starting his career as a producer, Mario Judah didn’t consider becoming a vocalist until earlier this year. Influenced by the gritty subject matter of rap music and the vocal styles of metal and hard rock, Mario arrived on a singular sound with his first single “Crush,” which brought a gothic and melodramatic majesty to melodic rap. He trended worldwide in October 2020 when he released his song “Die Very Rough,” a bombastic and insidiously catchy story of revenge, which went viral on Twitter, YouTube, and TikTok. “Die Very Rough” racked up over 30 million streams and spent three weeks atop Spotify’s Viral 50 chart.The rapper recently recorded a Genius Verified for “Die Very Rough,” surpassing a million views in less than a week. The song inspired an entire universe of memes (one of Mario’s favorites compared his rap style to that of a Disney villain) and earned the Florida native the chance to perform his first-ever live set at Rolling Loud’s “Loud Stream,” which aired on Twitch to an audience of 1.5+ million.
Armed with influential co-signs from the likes of Lil Uzi Vert, Denzel Curry, Lil Yachty, Logic, and Zane Lowe, the rapper/singer/producer is bringing his dark and dramatic aesthetic to the mainstream. You have been warned…there’s no running from Mario Judah’s impending takeover.
Watch “Bih Yah”: https://youtu.be/E5DCW-7-hCQ
Stream “Bih Yah”: https://soundcloud.com/mario-judah/mario-judah-bih-yah
Run-DMC and Aerosmith. Public Enemy and Anthrax. Artists have been weaving rap and rock since the ‘80s, but no one’s brought the two genres together quite like 21-year-old Georgia phenom singer and producer Mario Judah, who has swiftly established himself as a bonafide, self-made Gen Z rockstar with his internet-savvy blend of hard rock, metal, and trap. “Die Very Rough,” the second song he ever released, became an online sensation that spent three weeks at #1 on the Spotify Viral 50 chart and has garnered 30 million plays across platforms. Given his paradigm-shifting, genre-bending aesthetic, Judah’s rapid success suggests that he isn’t a flash in the pan, but rather that he’s captured lightning in a bottle. Now, he’s on the warpath, intending to build on everything he’s accomplished in a few short months. “It’s time to destroy all,” he said in an October interview. “It’s time to destroy the enemies, crush all the enemies, kill it all, when Mario Judah walks in the door. It’s time.”
“Bih Yah”: https://youtu.be/E5DCW-7-hCQ
“Die Very Rough”: https://www.youtube.com/watch?v=4IXOM4Q2Apc