Video: Main Attrakionz – “Dip”

Debuted by Pitchfork, the Oakland Duo Follows Their 808s & Dark Grapes III Release With Kreayshawn-directed “Dip” Visual

07.09.15

The Video:

Oakland-bred cloud rap architects the Main Attrakionz recently released their anticipated 808s & Dark Grapes III, an album that they’ve been teasing for several years, via Neil Young‘s Vapor Records. Now, the eccentric duo is sharing their trippy, Kreayshawn-directed visual for “Dip,” which premiered via Pitchfork. Filmed in Oakland, the visual features local turf dancers Spiderman Dancer and Chonkie.

“Dip” is produced by Friendzone, and is a particular twist from the lo-fi, bass heavy sound that the Main Attrakionz had ushered into the hip-hop underworld. “‘Dip’ is their closest thing to a club song, channeling a haunted-castle version of ‘Tipsy’ for 2015,” Pitchfork raved. They’re spot on, as the duo of MondreM.A.N. and Squadda B are found outside an abandoned house, neon lights protruding through the windows. “I wanted to capture the darkness of the vibe the song gives off, keeping the video classic with a twist of effects to up the eerie feeling,” Kreayshawn explained.

Main Attrakionz’ 808s & Dark Grapes III released late last month via Stereogum, and has been recognized for its innovative sound. “808s III doesn’t sound particularly ‘cloudy’ at all,” explained Pitchfork in their review of the project. “The album is bombastic and baroque, certainly not lo-fi; if anything, it evokes sunlight streaming through parting clouds, a sudden moment of clarity.” “If you listen to 808s III you’re definitely listening to Main Attrakionz, but if you compare these songs to our other songs, you’ll see the difference,” Squadda B told HotNewHipHop in an interview, while MondreM.A.N. added that “we kinda took it a little more serious as a group when we were recording it, trying new styles, trying new song structures, new shit. This is just the result of that, we’re just gonna keep on running with this new shit.”

Catch Main Attrakionz on tour, dates below.

07/17 Philadelphia, PA – The Voltage Lounge
07/18 Pittsburgh, PA – The Altar Bar
07/23 New York, NY – Studio @ Webster Hall

Watch “Dip”: https://youtu.be/vcdfaMKQNhQ

Check out the Pitchfork premiere: http://pitchfork.com/news/60291-main-attrakionz-share-trippy-dip-video-directed-by-kreayshawn/

Listen to 808’s & Dark Grapes III: https://soundcloud.com/808sanddarkgrapes3/sets/808s-and-dark-grapes-iii

Please contact Michelle or Rory if interested in talking with Main Attrakionz.

Main Attrakionz Background:

Hailing from North Oakland, California, Squadda B and MondreM.A.N. of Main Attrakionz have been rapping together for most of their young lives. Early on, a shared love of rap music led them to put school on the back-burner and focus on producing music with a talented crew of local artists. Over the ensuing 7+ years, (and with an added assist from the world wide web and social media) Main Attrakionz have cultivated a unique and passionate sound, combining opaque atmospherics and lived-in reality rhymes, that stands as one of the most interesting and refreshing in the crowded and fractured world of today’s rap underground.

A relentless stream of solo and collaborative releases in 2011, including I Smoke Because I Don’t Care About Death, The Shady Bambino Project, Dope Since ’91, and their most definitive statement to-date, 808s and Dark Grapes II, have turned heads not only among those with an Internet connection and an interest in rap music, but have landed them acclaim from publications such as Pitchfork, The New York Times, Complex Magazine, The Fader, SPIN, and Fact Magazine.